Core Insights - The collaboration between Reading Group and Universal Studios Singapore has led to the launch of a themed attraction based on the web novel "Dao Gui Yi Xian," which is part of the Halloween Horror Nights event running from September 26 to November 1 [1][3] - The attraction features a high level of detail and immersive experiences, including 50 live NPC actors, making it the largest in terms of NPCs among the four haunted houses in the event [3][8] - The project aims to introduce Chinese horror culture to a broader audience, leveraging the unique elements of the novel that resonate with Southeast Asian cultural foundations [9][10] Company Strategy - This marks Reading Group's first attempt to adapt its IP for overseas live entertainment, moving beyond traditional methods like text translation and animation adaptations [12] - The project is part of a broader strategy to enhance offline engagement with IPs, including collaborations with various cultural entities and the establishment of its own merchandise brand [24] - The immersive experience is designed to create a deep connection between global audiences and the IP, complementing online content [24] Market Context - The global theme park market is projected to reach $56.4 billion by 2024, with an expected growth rate of 4.13% from 2025 to 2033 [24] - The project reflects a growing trend in the entertainment industry to create immersive experiences that blend cultural storytelling with interactive elements [24]

Core Insights - The scale of overseas active users of Chinese online literature is approximately 200 million, indicating a significant global influence of this narrative trend [1] - The revenue from the overseas market for Chinese online literature is projected to reach 4.815 billion yuan in 2024 [1] - The total number of Chinese online literature works is expected to exceed 33 million by the end of 2024, with a notable increase in both realistic and science fiction genres [2] Group 1: Market Dynamics - Chinese online literature has gained popularity in over 200 countries and regions, with Southeast Asia and North America being key markets [1][4] - The majority of overseas readers (80%) are located in Asia, with preferences varying by region; Southeast Asia favors ancient romance and fantasy genres, while Europe and North America lean towards fantasy and suspense [4] - The translation of works has been significantly enhanced by AI technology, which has increased efficiency and reduced costs, allowing for rapid global distribution of literature [3] Group 2: Cultural Impact - Chinese online literature is not only being consumed but is also influencing global literary trends, with 1.3 million overseas authors and over 2 million works created in this ecosystem [6] - Successful adaptations of Chinese online literature into other media, such as the series "Qing Yu Nian" on Disney+, highlight the cultural export potential of these narratives [5] - The integration of Chinese cultural elements into overseas works demonstrates the growing influence of Chinese narrative styles and themes on global literature [6]

Core Viewpoint - The 2025 China International Online Literature Week was held in Hangzhou, Zhejiang, showcasing the "Yue Du Good Book List - Autumn Edition" released by Migu Digital Media Co., Ltd, emphasizing the importance of selecting quality literature and fostering a literary ecosystem [1][3]. Group 1: Event Overview - The event took place from September 26 to 29, focusing on the theme "New Power, New Pattern, New Form" [1]. - Migu Digital Media Co., Ltd participated in the event and officially released the "Yue Du Good Book List - Autumn Edition" during this period [1]. Group 2: Book List Details - The "Yue Du Good Book List - Autumn Edition" is the second special edition following the "Spring Blossom Edition" released in April, maintaining its professional and influential nature while enriching content dimensions [3]. - The selection process involved a rigorous evaluation of works from January to August based on literary quality, innovation, social value, and audience feedback, resulting in the selection of seven representative works [3]. Group 3: Selected Works Highlights - Notable works include: - "Tianjin People Never Fall SAN" by Chuang Bian Zi Zhu, a comedic novel exploring human wisdom and optimism [3]. - "Lingjing Walker" by Mai Bao Xiao Lang Jun, featuring a unique "gamified narrative" [3]. - "Peach Blossom Please Long String" by Liu Yue, depicting a three-act growth epic with a balance of national duty and personal emotions, with its film rights already sold [3]. - "Great Power Heavy Industry 1975" by Cang Yue Ao Tian, reflecting on the industrial development of China in 1975 [3]. - "Long Ning of the World" by Zhi Bai, showcasing grand historical narratives with a focus on individual destinies [3]. - "I Have Been in Wedding Planning for Years" by Jin Shi Liu, integrating personal and social issues without falling into tragic narratives [3]. - "Morning Glory Joy" by Xiao Yun, presenting a story of rebirth and revenge without relying on a prophetic perspective [4]. Group 4: Industry Impact and Future Plans - The "Yue Du Good Book List" is guided by the China Writers Association Online Literature Center and aims to serve as a monthly barometer for the online literature sector, with over 100 million exposures for selected works [7]. - The initiative plans to innovate its dissemination methods, creating a multi-channel collaborative communication network to effectively deliver quality literary content to a broader audience, thereby enhancing the reading atmosphere and contributing to the construction of a book-loving society [7].

Core Insights - The report titled "China Internet Literature International Communication Report (2025)" reveals that there are currently 1.3 million overseas local authors of internet literature, with over 2 million works created [1] - The report indicates that there are approximately 200 million active users of Chinese internet literature overseas, covering more than 200 countries and regions globally [1] - The Asia region accounts for 80% of the total readership, with a market share exceeding 50%, while North America represents about 30% [1] Group 1 - The report highlights that platforms like Webnovel operate websites in local languages overseas, establishing a complete ecosystem for content monetization, author contracts, and reader interaction [1] - As of mid-2025, Webnovel has nurtured 500,000 overseas original authors, producing a total of 770,000 original works across 15 major categories and over 100 subcategories [1] - The opening ceremony of the International Internet Literature Week featured remarks from the Iranian cultural attaché, noting that Chinese works have gained significant readership in Iran, with "The Color of Glaze" achieving 750 million reads [1] Group 2 - A proposal was made to establish a "China-Iran Digital Story Creator Alliance" to promote synchronized translation and serialized publication of works [2] - The initiative includes setting up joint awards to recognize the best interactive stories created with reader participation in the endings [2] - The event also released the "Initiative for Promoting International Communication of Internet Literature" along with various industry reports and writing plans [2]

Core Insights - Singapore Universal Studios collaborates with China's Reading Group to launch a Halloween-themed adventure house based on the popular web novel "Dao Gui Yi Xian," marking the first deep cooperation between Singapore Universal Studios and a Chinese web literature IP [1] - This partnership represents the first overseas implementation of Reading Group's "IP Paradise" model, with plans to introduce derivative products from other popular IPs such as "Quan Zhi Gao Shou" and "Gui Mi Zhi Zhu" in the future [1] - Reading Group's CEO, Hou Xiaonan, emphasizes that this initiative is not just about content export but also an innovation in cultural experience, aiming to integrate Chinese IP into the lives of global youth and enhance their understanding of Chinese stories and culture [1]

Core Insights - The collaboration between Yuewen Group's web novel "Dao Gui Yi Xian" and Universal Studios Singapore marks a significant milestone in the integration of Chinese web literature into global theme parks, showcasing the potential of "IP + cultural tourism" models [1][3][6] Group 1: Collaboration and Cultural Impact - Universal Studios Singapore has introduced Chinese web literature IP for the first time, highlighting the global influence and cultural uniqueness of such content [3][6] - "Dao Gui Yi Xian" is the first Chinese web novel IP to be featured in Universal Studios Singapore, enhancing the park's cultural offerings with Eastern elements [3][5] - The project aims to provide an immersive experience for visitors, allowing them to interact with iconic scenes and characters from the novel [1][5] Group 2: Market Reception and Popularity - "Dao Gui Yi Xian" has gained significant popularity, with over 11.38 million readers and recognition as a groundbreaking work in 2023 [5][6] - The novel's adaptation into various media, including comics and animations, has contributed to its rapid rise in popularity, setting records for Tencent Animation [5][6] - The project has generated considerable buzz on social media platforms, indicating strong anticipation from both domestic and international audiences [5][6] Group 3: Future Prospects and Expansion - This collaboration represents the first overseas implementation of Yuewen's "IP Paradise" model, with plans for further derivative products based on popular IPs like "Dao Gui Yi Xian" and "Full-Time Master" [6][9] - The partnership is part of a broader trend of Chinese cultural content expanding internationally, with various adaptations and collaborations gaining traction in global markets [7][9] - Upcoming events, such as the "Yuewen Wonderland" IP carnival in Singapore, are expected to attract significant participation, further solidifying the presence of Chinese IP in international cultural landscapes [9]

编导：徐宁 记者：姜赛、余俊杰 【纠错】 【责任编辑:焦鹏】 新华社音视频部制作 ...

Core Insights - The report indicates that there are approximately 200 million active overseas users of Chinese online literature, covering over 200 countries and regions globally [1] - The revenue scale of the overseas market for the online literature industry in 2024 is projected to be 4.815 billion yuan [1] Market Distribution - Asia is identified as the most stable market for Chinese online literature, with readers accounting for about 80% of the global total and the market share exceeding half of the global amount [1] - North America is highlighted as a key area for the expansion of Chinese online literature, with its market size representing about 30% of the global total [1]

Core Insights - The report titled "China's Online Literature International Communication Report (2025)" was released by the China Writers Association on September 26 in Hangzhou, Zhejiang [2] Group 1: Market Overview - Currently, there are approximately 200 million active overseas users of Chinese online literature, covering over 200 countries and regions globally [3] - The revenue scale of the overseas market for the online literature industry is projected to reach 4.815 billion yuan in 2024 [3] Group 2: Regional Insights - Asia remains the most stable market for Chinese online literature, with readers accounting for about 80% of the global total and the market share exceeding half of the global total [3] - North America is identified as a key area for the expansion of Chinese online literature, with its market size accounting for approximately 30% of the global market [3]

Core Insights - The report titled "China's Online Literature International Communication Report (2025)" was released by the China Writers Association on September 26 in Hangzhou, Zhejiang [2] Group 1: Market Overview - Currently, there are approximately 200 million active overseas users of Chinese online literature, covering over 200 countries and regions globally [3] - The revenue scale of the overseas market for the online literature industry is projected to reach 4.815 billion yuan in 2024 [3] Group 2: Regional Insights - Asia remains the most stable market for Chinese online literature, with readers accounting for about 80% of the global audience and holding over half of the global market share [3] - North America is identified as a key area for the expansion of Chinese online literature, with its market size representing about 30% of the global total [3]