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七载春晚相伴,洋河梦之蓝M6+如何将“报时声”酿成国民情感印记?
Xin Lang Cai Jing· 2025-12-16 07:02
从一抹"蓝"到团圆的象征,洋河与消费者已经形成了深刻的情感共鸣。可以预见的是,马年春晚,洋河 梦之蓝M6+将以更具创意的呈现形式与更深厚的情感表达,延续新春的陪伴仪式感。 另一方面,洋河与消费者的共振还体现在更高的家国维度。作为中国航天事业战略合作伙伴、品牌强国 战略的实践者,洋河始终积极践行传播"小家团圆"与"大国梦圆"的家国情怀,同时将其融入基因。 春晚作为全球华人共同的文化仪式,每年吸引超过十亿观众的目光,它不仅是娱乐节目,更是连接海外 华人的情感纽带。洋河通过报时这一特殊形式,巧妙地将产品融入仪式中,让品牌成为仪式的一部分。 七年来,春晚这个全球华人共同的文化仪式不断演变,而洋河的角色也在不断深化。每逢除夕,洋河梦 之蓝M6+便呈现20点与0点两大家庭团聚氛围最浓、观众关注度最高的报时时刻。当"洋河梦之蓝M6+恭 祝全球华人新春快乐"的祝福传遍海内外,它既唤醒了游子对家的眷恋,也点燃了奋斗者对未来的期 许。这种多层次的情感触发,使品牌超越了简单的产品推广。 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 近日,中央广播电视总台与洋河股份正式宣布,洋河梦之蓝M6+成为中央广播电视总台《2026 ...
1919杨陵江并购怡园酒业 成都再添一家港股上市公司
Sou Hu Cai Jing· 2025-12-16 02:57
封面新闻记者 但辰璐 12月15日,根据港交所披露易公开信息,1919创始人杨陵江获得怡园酒业(08146.HK)73.63%的股份,成为怡园酒业最新的大股东和实际控制人。 | 25 HKE ( en 披露易 上市公司文件 | | | 股權披露 | 新上市 | 交易所報 | | --- | --- | --- | --- | --- | --- | | 股權披露 | | | | | | | 技露楼益 | | | | | | | | | | | | 説明注釋 回 友善列印 國 | | 表格 1 - 個人大股東通知 | | | | | | | 表格序號: | | IS20251213E00007 | | | | | 1. 有關事件的日期: | | 12/12/2025 | | | | | | | (日/月/年) | | | | | 2. 大股東知悉有關事件 / 股份權益的日期(如在有關事件的日期之 | | | | | | | 後): | | (日/月/年) | | | | | 3. 股份代號: | 08146 | | | | | | 4. 上市法團的名稱: | | 怡园酒业控股有限公司 | | | | | 5. ...
“1919”创始人杨陵江入主怡园酒业 个人投资引行业遐想
Group 1 - The core point of the news is the change in the controlling shareholder of Yiyuan Wine Industry, with Yang Lingjiang, founder of the new retail brand "1919," replacing the original controlling person Chen Fang, which has attracted market attention [2] - Yiyuan Wine Industry's major shareholder list has changed, with Yang Lingjiang holding 590 million shares, accounting for 73.6% of the company, although the company has not yet resumed trading [2] - Yiyuan Wine Industry has faced declining performance, with a revenue of 34.55 million yuan in 2024, a decrease of 46.8% year-on-year, and a net loss of 41.018 million yuan [2] Group 2 - The traditional liquor distribution industry is facing challenges, with domestic liquor companies experiencing varying degrees of decline due to changes in economic conditions and policy adjustments [3] - Despite the challenges in traditional liquor, new retail formats like "1919" are showing growth, with a reported 20-fold increase in orders during the Double 11 shopping festival [3] - There is speculation about the potential for future business integration into Yiyuan Wine Industry, although the Hong Kong Stock Exchange has increased scrutiny on potential reverse mergers [4]
73.63%控股!1919杨陵江拿下山西怡园酒业,酒业格局生变
Xin Lang Cai Jing· 2025-12-16 01:59
12月15日,香港联交所最新权益披露显示,1919集团创始人、董事长杨陵江以个人身份完成了对港股上 市公司怡园酒业(08146.HK)的战略控股,持股比例高达73.63%。这一股权变动已于12月12日完成转 仓。 | CO HKE Cranel MAR 上市公司文件 | | | 股權被露 | | 斯上市 | | 交易所帽 | | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | 製明注釋 日 友爵列印 品 | | | 表格 1 - 個人夫胺素质如 | | | | | | | | | 质格序號: | | 1520251213E00007 | | | | | | | 1. 有圖學作的日期: | | 12/12/2025 | | | | | | | | | 18/11/2/ | | | | | | | 2. 大股東加思有關事件 / 股份權益的目銀(即在有關事件的目開之 | | | | | | | | | 0 | | (日)月(脚) | | | | | | | 3. 股份代號: | | 08146 | | | | | | | 4. 上市法国的名 ...
会稽山控股股东解除质押580万股;伊力特称选举李强为公司第九届董事会董事长丨酒业早参
Mei Ri Jing Ji Xin Wen· 2025-12-16 01:30
NO.1 会稽山控股股东解除质押580万股 12月15日,会稽山(601579)发布公告称,控股股东中建信浙江公司解除质押580万股股份,占其所持 股份的3.89%及公司总股本的1.21%;截至公告披露日,累计质押股份约为1.135亿股,占其所持股份的 76.09%及公司总股本的23.67%。 点评:会稽山控股股东部分解除股权质押,是股东层面资金状况边际改善的信号。此举虽未改变控股股 东高比例质押的整体格局,但一定程度上降低了平仓风险,有利于维持控制权稳定,为公司经营与战略 推进营造平稳环境。 NO.2 伊力特:选举李强为公司第九届董事会董事长 12月15日,伊力特发布公告称,鉴于陈智临近法定退休年龄,申请辞去公司第九届董事会董事长、董 事、董事会战略发展委员会主任委员及董事会提名委员会委员职务,公司召开了九届十九次董事会,会 议同意选举李强为公司第九届董事会董事长,任期自本次董事会审议通过之日起至第九届董事会届满之 日止。 点评:伊力特此次董事长换届,有望延续产品矩阵优化、渠道革新与全国化布局,破解业绩下滑、疆外 市场拓展乏力的困境。换届传递出公司稳定发展的信号,新管理层的战略落地效果或将成为估值修复的 关 ...
杨陵江控股港股酒企怡园酒业 1919有望“重新”上市
21世纪经济报道记者肖夏 主动从新三板终止挂牌约两年半后,壹玖壹玖(1919)终于迎来重回资本市场的曙光。 12月15日,根据港交所披露易公开信息,1919创始人杨陵江获怡园酒业73.63%股份,成为怡园酒业最 新的大股东和实际控制人。 21世纪经济报道记者15日晚间联系杨陵江本人,后者以停牌期为由表示暂不回应。 不过21世纪经济报道记者联系企业方了解到,怡园酒业接下来有望会成为杨陵江的重要上市平台, 1919、天幕国际等业务有望陆续注入,构建"怡园酒业 + 1919 + 天幕"的全新业务模式,预计2026年会 有进展。 杨陵江最为人熟知的业务是1919,这是国内最早的酒类即时零售品牌之一,发展至今有超过3000家门 店,同时也在线上布局。1919历年融资超过40亿元,主要来自阿里等知名企业。 1919此前于2014年在新三板挂牌,于2023年终止挂牌,此次如能顺利注入,将接入更广阔的港股资本市 场。 怡园酒业是国内知名的葡萄酒企业,也是国内最早一批精品酒庄之一,创始人为陈进强,后由其女儿陈 芳接手掌舵。2018年,怡园酒业在港股上市,成为国内首家精品酒庄上市公司,完成了从家族掌控的企 业到公众企业的转变。 ...
告别单打独斗,酒业亟需“群像智慧”
Sou Hu Cai Jing· 2025-12-15 16:13
Core Viewpoint - The Chinese liquor industry is experiencing a cultural disconnect and intense internal competition, contrasting with the emerging trend of collaborative narratives in cultural consumption, as seen in recent media productions [1][3]. Group 1: Cultural Disconnect - The Chinese liquor industry is in an "embarrassing state of cultural disconnection," struggling to resonate with modern consumers despite its rich brewing heritage [3]. - The industry's narrative has been one-sided and closed, focusing on self-promotion rather than engaging in dialogue with consumers [3][6]. Group 2: Internal Competition - The industry faces chaotic competition, with "low-price live streaming" and "brand-label chaos" dominating online channels, putting pressure on quality-focused companies [3]. - The current state of mutual consumption among liquor varieties contradicts the desired spirit of collaboration [3]. Group 3: Future Directions - The future of the liquor industry lies in open connections and the creation of a "value symbiosis" involving multiple stakeholders, which is essential for overcoming challenges and reshaping value [4]. - A systematic transformation is needed, shifting from isolated efforts to collaborative engagement across various dimensions [4][6]. Group 4: Collaborative Transformation - The industry should transition from "self-talk" to "dialogue co-creation," generating new meanings through interactions with users and communities [6]. - Innovation should move from "individual efforts" to "ecological collaboration," promoting open sharing of resources across the supply chain [6]. - The focus should shift from "price wars" to "value wars," enhancing user relationships through experience and service [6]. - Communication must evolve from "one-way transmission" to "two-way interaction," embedding brands into users' stories and daily lives [6]. Group 5: Collective Growth - The future success of the Chinese liquor industry depends on collective growth rather than the success of individual companies [4][6]. - A shift from "I" narratives to "we" co-creation is essential for the industry to reclaim its cultural value, allowing each product to reflect both historical depth and contemporary resonance [4][6].
1919创始人杨陵江控股港股怡园酒业
值得注意的是,杨陵江也是一位充满争议的人物,被业界称为"杨大炮",除了他敢怒敢言,直接轰击各 大酒厂外,还敢于夸下海口。比如,要把1919门店开到全国,门店数要突破1000家,公司市值要做到 1000亿等等。根据杨陵江最近接受媒体采访的内容,过去吹了那么多牛,目前只有千亿市值尚未实现, 这是他接下来5-10年的重要目标。 经过一段持续的酒行业低迷期,目前部分酒业资产已经显示出价值,怡园酒业当前净资产已经高于上市 公司市值。杨陵江是酒业资本运作的高手,1919经历数轮投融资,总额近40亿元,此前阿里巴巴以20亿 战略投资成为其二股东。 12月15日,根据港交所披露易公开信息,1919创始人杨陵江已获得怡园酒业(08146.HK)73.63%股份,成 为怡园酒业最新的大股东和实际控制人。 资料显示,怡园酒业是中国著名的葡萄酒生产企业,主打中高端葡萄酒市场,是中国最早一批精品酒庄 之一。2018年,怡园酒业在香港上市,成为国内首家精品酒庄上市公司。目前,怡园酒业年产能近3000 吨,旗下顶级产品线"怡园庄主珍藏"、旗舰"怡园深蓝"、宁夏酒庄的"怡园留白"系列在国内都享有较高 的知名度。据悉,怡园酒业德熙珍藏系列入选 ...
1919创始人杨陵江成为怡园酒业实控人
Di Yi Cai Jing· 2025-12-15 14:48
Core Viewpoint - The ownership of Yiyuan Wine Industry has changed, with Yang Lingjiang, the founder of the new retail wine brand "1919," becoming the new controlling shareholder and major stakeholder, raising industry speculation about future developments [2][3]. Company Summary - Yiyuan Wine Industry (08146.HK) has officially changed hands, with Yang Lingjiang holding 5.9 billion shares, representing 73.6% of the company [2]. - The company has faced declining performance, with a revenue of 34.55 million yuan in 2024, down 46.8% year-on-year, and a net loss of 41.018 million yuan [2]. - In the first half of 2025, Yiyuan Wine Industry reported a revenue of 18.775 million yuan, a 42.4% increase year-on-year, but still incurred a net loss of 2.745 million yuan [2]. Industry Summary - The decline in Yiyuan's performance is attributed to falling wine sales and prices, as well as losses from the sale of whiskey business [3]. - The traditional liquor distribution industry is facing challenges due to economic changes and policy adjustments, leading to decreased consumer demand [3]. - New retail formats in the liquor industry are still experiencing growth, with Meituan's liquor business expected to exceed 6 billion yuan in transaction volume by 2025, a 100% increase [3]. - Yang Lingjiang's company "1919" has significantly reduced its debt ratio from a peak of 92% to below 20% by the end of the year [3].
“1919”创始人杨陵江入主怡园酒业,个人投资引行业遐想
Di Yi Cai Jing· 2025-12-15 13:57
Core Viewpoint - Yiyuan Wine Industry (08146.HK) has officially changed ownership, with Yang Lingjiang, founder of the new retail wine brand "1919," replacing the original controlling shareholder Chen Fang as the new controlling shareholder and major shareholder of the listed company [1] Group 1: Company Ownership Change - Yang Lingjiang holds 590 million shares, accounting for 73.6% of Yiyuan Wine Industry, becoming the new major shareholder [1] - The company has not yet resumed trading or issued an announcement regarding this change [1] Group 2: Financial Performance - Yiyuan Wine Industry's revenue for 2024 is reported at 34.553 million, a decrease of 46.8% year-on-year, with a net loss attributable to shareholders of 41.018 million [1] - In the first half of 2025, the company achieved revenue of 18.775 million, a year-on-year increase of 42.4%, but still reported a net loss of 2.745 million [1] Group 3: Market Context - The decline in performance is attributed to falling sales and prices of wine, as well as losses from the sale of whiskey business [2] - The traditional liquor distribution industry is facing challenges due to economic changes and policy adjustments, leading to decreased consumer demand [2] Group 4: Industry Trends - New retail formats in the liquor industry, such as "1919," are experiencing growth, with "1919" reporting a 20-fold increase in flash purchase orders during the recent Double 11 shopping festival [2] - The debt ratio of "1919" has significantly decreased from a peak of 92% to below 20% by the end of the year [2] Group 5: Future Considerations - There are speculations regarding the potential for future business integrations into Yiyuan Wine Industry, although the Hong Kong Stock Exchange has increased scrutiny on such mergers and acquisitions [3]