每经编辑｜金冥羽 9月4日，正值迷你版Labubu发布一周，记者发现，潮玩平台迷你版Labubu的二手价格开始下降，有黄牛表示，迷你版Labubu的价格后劲没有第三代 Labubu足。 得物app平台数据显示，发布一周以来迷你版Labubu的成交单量已超过5.9万件，单个盲盒的近3日成交均价为138元，相较79元的原价仍溢价75%。但相较 发售前期，Labubu迷你版的二手成交价已下降10%-60%。 8月28日晚间10点，泡泡玛特旗下的迷你Labubu（THE MONSTERS心底密码系列）正式开售，瞬间引发抢购热潮，多平台商品链接迅速售罄。 据统计，淘宝平台该系列已售超过30万件，抖音平台已售超15.5万件，京东平台已售超过70万件。 据悉，"迷你版Labubu"售价79元一只，尺寸高约10.5厘米，绣有不同的英文字母，分为A/B两组，单组价格1106元，各含14个常规款，1个隐藏款，隐藏款 抽中概率为1:168。 据媒体22日早前报道，在二手平台，此前有不少卖家提前发布代抢订单，且价格不一，单只迷你版Labubu价格最高已冲上300元/个，部分卖家开出的一整 套（14只）的代抢费用甚至达到2699元，较 ...

Core Viewpoint - The article discusses the emergence of "emotional value" in consumer behavior, highlighting a shift from functional and practical consumption to a focus on individual expression and emotional satisfaction in the context of economic changes [4][18]. Group 1: Emotional Value - Emotional value refers to the additional value of a product beyond its functionality and practicality, often tied to design and aesthetic appeal [4][5]. - The current consumer market reflects a transition to a "third consumption era," where the focus shifts from basic necessities to personalized and segmented demands [4][18]. - Emotional value is characterized by a detachment from functional attributes, allowing for premium pricing based on consumer sentiment rather than utility [5][19]. Group 2: Market Dynamics - The rise of companies like Pop Mart illustrates a significant change in consumer preferences, where emotional value can drive sales even in a downturn [5][20]. - The traditional logic of basic consumer goods, which relies on quantifiable metrics, contrasts sharply with the more subjective nature of emotional value [6][16]. - The phenomenon of "useless premium" emerges during economic downturns, where consumers still seek non-essential items for psychological comfort, despite a general trend towards frugality [10][12]. Group 3: Consumer Behavior - Younger consumers are increasingly willing to pay for non-functional items, reflecting a desire for self-expression and emotional fulfillment [19][25]. - The concept of "lipstick effect" is mentioned, suggesting that consumers may indulge in small luxuries during tough economic times, although this idea lacks empirical support [12]. - The article posits that as economic conditions worsen, the appeal of emotional value may grow, providing a channel for the release of existing wealth [15][25]. Group 4: Case Studies - Pop Mart's success is attributed not only to its product design but also to the founder's genuine passion for the collectible toy market, emphasizing the importance of emotional connection in business [23]. - The article contrasts the performance of luxury brands like BMW, which continue to thrive despite economic challenges, with more traditional consumer goods that face risks of being "replaced" or "segmented" [20][21]. - Lululemon's strategy of extracting abstract value from functional products demonstrates how brands can successfully navigate the shift towards emotional value [20].

Group 1 - The article highlights the dual consumption trends in contemporary China, emphasizing the coexistence of cost-effectiveness and emotional value in consumer behavior [4][29] - The rise of pragmatic consumption is driven by economic uncertainty, leading consumers to seek high-quality alternatives at lower prices, as evidenced by the decline in sales for brands like LVMH and Chow Tai Fook [8][9] - Brands are pressured to focus on supply chain efficiency and product quality to meet the demand for value-driven purchases, moving away from overpriced products [11][12] Group 2 - Emotional consumption is on the rise, with nearly 30% of young consumers engaging in purchases for emotional healing, reflecting a deeper need for self-care and emotional connection [30][31] - Products that provide emotional value, such as collectibles and cultural items, are increasingly popular, as they resonate with consumers' desires for identity and belonging [35][39] - The success of brands like Labubu illustrates the importance of emotional and social value in consumer purchases, as they serve as symbols of self-expression and community [36][39] Group 3 - The article discusses the integration of cost-effectiveness and emotional value in consumer choices, suggesting that brands must navigate this complex landscape to remain relevant [55][57] - Successful brands are those that can combine high cost-effectiveness with emotional engagement, creating a unique value proposition that resonates with consumers [59] - The evolving consumer landscape indicates a shift from mere possession to a focus on personal growth and self-actualization through consumption [62][64]

Core Viewpoint - The article discusses the recent stock price fluctuations of Pop Mart, highlighting its resilience and growth potential despite a temporary pullback, and emphasizes the importance of understanding its underlying business model to unlock value creation in the new consumption era [1]. Group 1: Market Dynamics - Pop Mart's market capitalization has increased from over 300 billion to over 400 billion, illustrating significant market interest and volatility [1]. - The founder, Wang Ning, notes that a daily fluctuation of two percentage points can lead to a change of 100 billion in market value, reflecting the dramatic nature of stock price movements [1]. Group 2: Business Model Insights - The article emphasizes the need for companies to address challenges related to overcapacity and consumer repurchase behavior in a market characterized by excess supply [1]. - Zhang Le, a key figure in the article, suggests that understanding consumer behavior and creating a sustainable business model is crucial for overcoming price competition [1]. Group 3: Course Content Overview - The course aims to dissect core issues in the consumption era, including strategies for companies to navigate from scarcity to overcapacity and the essence of generational consumption differences [6]. - It will explore the steps for "small but beautiful" brands to seize opportunities in the current market landscape [6]. Group 4: Learning Outcomes - Participants will learn how to quantify "emotional value" and apply it to product development [10]. - The course will provide tools to understand the emotional purchasing motivations of younger generations [8]. - Insights will be shared on the premium logic of "useless items" and how to drive repeat purchases [9].

Group 1 - The core viewpoint of the article highlights the dual consumption trends in contemporary China, characterized by a focus on both cost-effectiveness (性价比) and emotional value (情价比) [28][30][39] - The rise of Labubu toys as a symbol of emotional consumption reflects a shift towards products that provide emotional satisfaction and self-expression among young consumers [21][22][24] - Data from Meituan indicates that the demand for affordable meal options is growing, with peak daily orders exceeding 9 million, showcasing a trend towards rational consumption [3][5] Group 2 - The article discusses the pragmatic shift in consumer behavior, where individuals are reassessing value rather than ceasing consumption, as evidenced by declines in sales for luxury brands like LVMH and Chow Tai Fook [5][6][15] - Brands like Mixue Ice Cream and Pang Donglai exemplify successful strategies in achieving high cost-effectiveness through efficient supply chain management and exceptional customer service [9][10][12] - The concept of emotional value in consumption is explored, with nearly 30% of young consumers indicating they purchase for emotional healing, emphasizing the importance of emotional connections in brand loyalty [17][18][19] Group 3 - The article outlines a market bifurcation where brands must either excel in cost-effectiveness or emotional value to survive, with those lacking clear positioning facing significant challenges [30][31][39] - Successful brands are increasingly integrating both cost-effectiveness and emotional value into their strategies, demonstrating that a strong emotional connection can enhance perceived value even in cost-effective offerings [32][33][36] - The evolving consumer culture is shifting from ostentatious consumption to self-fulfilling consumption, indicating a deeper psychological need for personal growth and community belonging [39][40]

Core Insights - The resale prices of the mini version of Labubu have started to decline just one week after its release, with some resellers indicating that the price momentum is weaker compared to the third generation of Labubu [2][4] - The transaction volume for the mini version of Labubu has exceeded 56,000 units within a week, with an average transaction price of 138 yuan, representing a 75% premium over the original price of 79 yuan, although this is a decrease of 10%-60% from the initial resale prices [2][4] - The average transaction price for the hidden version of Labubu has also dropped significantly, from 991 yuan at launch to 679 yuan currently, indicating a reduction in speculative pricing [4][5] Market Dynamics - The rapid price decline of the mini version of Labubu is attributed to a higher supply volume and the presence of 30 different product variants, which has reduced the liquidity in the secondary market [5] - The mini version of Labubu is sold exclusively online, limiting the ability of physical resellers to hoard inventory, which has further contributed to the price drop [5] - The company is expected to launch a second round of mini version Labubu products in October, which may lead to further price fluctuations [5] Competitive Analysis - Compared to the third generation of Labubu, the mini version has seen a significant reduction in premium pricing, with the hidden version of the third generation still commanding an average price of 939 yuan, which is 9.5 times its original price, compared to the mini version's 8.6 times premium [4][5] - The stock price of the company, Pop Mart (09992.HK), has decreased by 5.61% in the five days following the release of the mini version Labubu [5]

Core Viewpoint - The resale prices of the mini version of Labubu have started to decline significantly within a week of its release, indicating a potential oversupply and reduced demand in the secondary market [2][4]. Group 1: Market Performance - The mini version of Labubu has seen over 56,000 transactions on the Dewu app within a week, with an average transaction price of 138 yuan, representing a 75% premium over the original price of 79 yuan [2]. - However, the resale prices have decreased by 10%-60% compared to the initial release period, with specific examples showing a drop from 1930 yuan to 1541 yuan, a 20% decline [2][4]. - The average transaction price for the Labubu 4.0 has fallen from 143 yuan on August 27 to 106 yuan [2]. Group 2: Supply and Demand Dynamics - The price of the mini version Labubu has decreased from 2399 yuan before release to 1850 yuan for the (A~M) version and 1800 yuan for the (N~Z) version [4]. - The mini version Labubu has a lower premium compared to the third generation Labubu, with the hidden version of the third generation still commanding an average price of 939 yuan, a 9.5 times premium, compared to the mini version's 8.6 times premium [4]. - The rapid price decline is attributed to a larger supply, with 30 product variations and all sales conducted online, reducing the influence of scalpers [4]. Group 3: Market Sentiment and Future Outlook - Analysts suggest that the mini version of Labubu may not generate significant buzz on social media, leading to a short-lived popularity and not a sustainable sales phenomenon [5]. - Following the release of the mini version, the stock price of Pop Mart (09992.HK) has dropped by 5.61% over the past five days [6].

Core Insights - The resale prices of the mini Labubu toys have significantly decreased within a week of their release, with some styles dropping nearly 60% [1][8] - The average transaction price for the mini Labubu has fallen by 10%-60% compared to the initial sales period, indicating a decline in demand [1][9] - The stock price of Pop Mart (09992.HK) has dropped by 5.61% in the five days following the release of the mini Labubu [10] Sales Performance - Over 56,000 units of mini Labubu have been sold on the Dewu app within a week, with an average transaction price of 138 yuan, which is a 75% premium over the original price of 79 yuan [1] - The average transaction price for a specific set (N~Z) dropped from 1930 yuan on the release day to 1541 yuan, a decrease of 20% [1] - The average price for non-popular styles has also seen a significant decline, with one style dropping 57% from its release price [1] Market Dynamics - The mini Labubu's resale market is experiencing a rapid price decline due to increased supply and a larger initial release [9] - The presence of 30 different products in the series has led to reduced trading volume in the secondary market as users engage in self-exchange [9] - The mini Labubu's online-only sales strategy has minimized the impact of scalpers, as physical stores are only responsible for pick-up [9] Future Outlook - Analysts predict that the prices of mini Labubu may continue to decline with the anticipated second round of product releases in October [9] - The mini Labubu is unlikely to generate sustained buzz on social media, limiting its potential for long-term sales success [9]

出品：新浪财经创投Plus 编辑整理：shu 据中国基金业协会数据显示，2025年8月新增登记的私募股权、创业投资基金管理人仅5家，较7月骤降近七成，与2024年8月相比减少64.3%；月内已注销的 私募股权、创业投资基金管理人共94家，其中约三分之二为主动注销；新增备案私募股权投资基金、创业投资基金分别为134只、234只，合计新增368只， 同比增长25.2%，环比微降1.9%。 募资端集中度持续攀升，投资端呈现结构性变化。基于公开数据不完全统计，8月国内一级股权投资市场共发生565起融资事件，同比、环比分别增长 28.4%、2.4%；披露总融资额约351.78亿元，较2024年8月提高32.8%，与2025年7月相比却直接"腰斩"。不过，若剔除7月「国网新源」高达365亿元的巨额融 资，8月融资总额环比基本持平；平均单笔融资额约为6336.16万元，同比小幅提升3.4%。 值得关注的是，8月8日，清洁能源集团中广核旗下的「内蒙古中广核」，通过北京产权交易所引入工银投资、农银投资、建信投资、央企乡村产业投资基 金、交银投资、工融交运基金等六家战略投资机构，共获得融资金额118亿元，约占披露融资总额33.5 ...

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