虽然还有大半个月才翻篇到 2026 年。 但我已经能感受到明年的车圈有多 " 血腥 " 了。 看你咋理解哈，你也可以说是车企在年底冲 KPI ，也可以长远点看这套 " 兜底 " 促销方案...... 可以说，明年这样的场景会更常见。 一个非常核心的因素：明年各大品牌的 " 车海战术 " ，是真的很恐怖。 例如鸿蒙智行，根据爆料简单盘一盘，大概有超 20 款新车要发布； 小鹏有 7 款增程新车发布； 而且这些新车都或多或少涉及大尺寸、长续航、高阶智驾等关键堆料信息。 大方向看三面吧，首先政策退坡，明年减免少了，那车市的价格竞争力就变相削弱了，是大有可能削弱消费的。 其次行业增长放缓，产能、库存双压之下，厂商面临着增量向存量的转变，所以大环境也更严酷了。 再就是与之相对的价格战，生存压力大了，那开启新一轮价格战的趋势，还是很有可能的。 后两方面的情况，可以举个今天的全新的例子： 这还是新能源汽车的一隅，所以汽车行业算是 " 地狱难度 " ，大概率是 " 极致内卷 " 的一年了！ 不过所有主流车企都会面临 " 饱和式竞争 " ，并不意味着全是危机，挑战机遇也并存。 拿小米汽车来说，其实今年本来已经很卷了，但小米带着 ...

【#小米三款新车齐曝光#，家庭、性能、豪华全都要】最近小米汽车交出了一份亮眼的成绩单，而与此 同时，一个覆盖家庭、性能和豪华的全系产品蓝图，正快速浮出水面。 第一款：YU9，瞄准一家老小的出行 小米的"昆仑"，内部代号指的就是YU9，它一上来目标就很明确，就是要和理想L9、问界M9这些热门 车抢家庭用户。这是一台大家伙，车长预计超过5.2米，提供六座或七座，用的还是能用油也能用电的 增程系统，明显就是冲着长途出行和没有续航焦虑来的。不久前，雷军亲自带着团队，跑到新疆帕米尔 高原去测试这辆车，又是跑高寒又是测续航，看得出来这车离正式上市不远了，也足见小米对它的重 视。它要干的活儿，就是帮小米从"年轻人的玩具"，真正走进千家万户，成为家庭主力车。 第二款：YU7 GT，去纽北赛道刷脸的狠角色 第三款：SU7 L，加长的是车身，更是野心 很多人还在回味SU7的驾驶感，小米已经在准备它的加长豪华版了。最近网上曝光的SU7 L路试谍照， 能明显看出B柱之后的部分被拉长了，整车长度可能突破5.2米，轴距超过3.1米。 它瞄准的是行政豪华轿车市场，就是那种更看重后排空间和豪华体验的车型。有分析认为，它的关系可 能类似保时捷 ...

【环球时报驻美国特约记者 萧达 柳玉鹏】"数百辆保时捷变成不会移动的金属。"俄罗斯《真理报》6日称，近来有数百名俄罗斯保时捷车主发现其车辆突然 断电锁死，导致车辆卡在原地无法启动。俄专家认为，这可能是车载卫星系统受到蓄意干扰所致。在俄罗斯与欧洲的关系因俄乌冲突而越发紧张之际，有分 析认为这一事件背后可能有西方的"黑手"。近来，欧盟企图通过冻结的俄罗斯资金来援助乌克兰遭到俄方严厉警告，欧盟也因内部分歧而陷入困境。与此同 时，美国和乌克兰6日在佛罗里达州结束了就"俄乌和平计划"举行的第二轮磋商。尽管双方声称已就"安全协议框架"取得共识，但彭博社称，会晤未见重大 突破迹象。 西方黑客所为？ 据俄《真理报》6日报道，经过初步检测，数百辆保时捷被锁死，原因不是发动机故障或电子故障，可能是车辆卫星安全控制系统被干扰所致。这一系统是 保时捷防盗追踪功能的一部分，它在失去卫星信号时会自动激活锁死。 据俄新社报道，俄最大汽车经销商Rolf的服务总监特鲁什科娃称，大量俄保时捷车主出现车辆锁死问题，我们的专家发现，车辆是通过卫星系统被锁死的。 她称，这可能是故意的行为，但目前还没有确切的证据。 " 欧洲要做好独自援乌的准备 " 当 ...

Core Insights - The second-hand luxury car market is experiencing significant price drops, with average transaction prices decreasing by over 16% year-on-year in the first nine months of the year, surpassing declines in domestic and joint venture brands [1][2] - The trend of "three years at half price" for second-hand luxury cars has become common, attracting younger buyers who are drawn to the affordability of high-end brands [2][3] - Despite the lower purchase prices, the high maintenance and operating costs of luxury vehicles have led to concerns about affordability, with many buyers finding they can afford the car but struggle with ongoing expenses [2][13] Market Trends - The proportion of 90s buyers in the second-hand luxury car market has increased from 23% in 2019 to 47% in 2024, indicating a growing interest among younger consumers [2] - Popular models like the Porsche Macan and Panamera are seeing significant price reductions, with some models selling for less than 30% of their original prices [3][4] - The competitive landscape has intensified, with dealers facing pressure to price vehicles competitively, leading to thin profit margins on popular models [4][5] Pricing Dynamics - The price of second-hand luxury cars is closely tied to the new car market, with significant discounts on new models leading to accelerated depreciation of used vehicles [7][14] - The highest resale value among luxury brands is held by Porsche, with a three-year depreciation rate of 33.8%, while brands like Infiniti have seen values drop to as low as 36.5% [6][12] - The market for second-hand electric luxury cars is volatile, with prices fluctuating rapidly due to brand perception and market sentiment [8][10] Consumer Behavior - High-net-worth individuals are still the primary buyers of high-end luxury cars, focusing on vehicle condition and rarity rather than ongoing costs [13] - There is a growing segment of consumers looking for affordable luxury options, with many second-hand luxury cars priced below 200,000 yuan, appealing to budget-conscious buyers [13][14] - The high operating costs associated with luxury vehicles, including fuel and maintenance, are becoming a significant concern for potential buyers [13][15]

Core Viewpoint - The recent adjustment of the luxury car consumption tax in China has led to significant changes in the pricing and sales strategies of luxury car brands, particularly affecting high-end imported brands like Porsche and Land Rover, while also providing opportunities for domestic luxury brands to gain market share [1][2][3]. Group 1: Impact of Tax Policy - The luxury car tax threshold has been lowered from 1.3 million yuan to 900,000 yuan, primarily affecting models priced between 1.02 million and 1.45 million yuan, which constitute about 0.1% of the overall car market [2][3]. - Major luxury brands such as Porsche and Land Rover are implementing "full tax subsidy" policies to stimulate sales, with Porsche reporting an increase in orders due to these incentives [1][2]. Group 2: Sales Performance and Market Trends - Porsche's global deliveries fell by 6% in the first half of the year, with a 28.4% decline in the Chinese market from January to May 2023 [4][5]. - Other luxury brands, including Maserati and Mercedes-Benz, also experienced significant sales declines, with Maserati's domestic sales dropping by 43.6% [4][5]. Group 3: Competitive Landscape - Domestic luxury brands are increasingly entering the high-end market, with models like the Hongqi "Guo" series and the Zeekr 009 positioned to avoid the new tax impact due to their pricing strategies [8][9]. - Analysts suggest that the new tax policy may benefit domestic luxury brands more than traditional imported brands, as domestic brands have greater flexibility in pricing and configuration adjustments [8][9]. Group 4: Future Outlook - The luxury car market is undergoing a transformation, with domestic brands like BYD's Yangwang planning to enter the European market, indicating a potential reshaping of the global luxury automotive landscape [9][10].

Core Points - The new luxury car consumption tax regulation, effective from July 20, 2023, lowers the threshold from 1.3 million yuan to 900,000 yuan, impacting vehicles priced between 1.017 million and 1.469 million yuan [2][4] - Major luxury car brands like Porsche, Mercedes-Benz, and Jaguar Land Rover are responding quickly to mitigate the impact of the new tax on consumers [5][6] - The luxury car market in China is experiencing a decline, with significant drops in sales for high-end vehicles, prompting manufacturers to offer tax relief and promotional incentives [4][6] Group 1: Tax Regulation Changes - The new luxury car tax regulation reduces the starting point by 400,000 yuan, now set at 900,000 yuan for various types of passenger cars and light commercial vehicles [2] - The affected price range for new cars is between 1.017 million and 1.469 million yuan, with brands like Porsche and Jaguar Land Rover being significantly impacted [2][3] Group 2: Manufacturer Responses - Jaguar Land Rover announced it will cover the additional tax for specific models until July 31, 2025, to ease the financial burden on consumers [4][5] - Mercedes-Benz is also offering tax relief for certain models, ensuring that the tax changes do not affect the retail price for consumers [5] - Other brands like Maserati and Porsche are currently evaluating the new tax implications and have not yet announced specific measures [6] Group 3: Market Trends - The luxury car market is shrinking, with sales of vehicles priced above 900,000 yuan dropping significantly, particularly in the fuel and plug-in hybrid segments [4] - Promotional activities have increased, with discounts on luxury vehicles reaching up to 30%, indicating a shift in market dynamics [3]

Core Viewpoint - The new "luxury car tax" policy, effective from July 20, lowers the threshold for consumption tax to 900,000 yuan (excluding VAT), impacting the pricing of luxury vehicles in China [1][3]. Group 1: Policy Changes - The consumption tax for super luxury cars is now applicable to vehicles priced at 900,000 yuan and above, down from the previous threshold of 1.3 million yuan [3]. - The adjustment affects a range of vehicles, including various luxury brands and models, with the new taxable price range being 1,017,000 yuan to 1,469,000 yuan [3][4]. Group 2: Industry Response - Several luxury car manufacturers and dealers have implemented measures to mitigate the impact of the new tax, with Jaguar Land Rover announcing it will fully absorb the additional tax costs for purchases made between July 20 and July 31 [2][10]. - Other brands, such as Mercedes-Benz, are also offering limited-time pricing strategies to maintain sales momentum, ensuring that prices remain stable despite the tax changes [13]. Group 3: Market Impact - The luxury car market is expected to see a limited impact from the new tax, as the affected vehicle sales volume is relatively small, with only about 37,000 units projected for the first half of 2025 [4]. - The demand for imported luxury cars has been declining, with a reported 33% drop in imports from January to May 2025 compared to the previous year [14].

Core Viewpoint - The recent adjustment of the consumption tax threshold for super luxury cars from 1.3 million yuan to 900,000 yuan is expected to significantly impact the luxury car market, particularly affecting brands like Porsche and Mercedes-Benz that fall within the new tax range [1][3][18] Group 1: Policy Changes - The consumption tax threshold for super luxury cars has been lowered from a retail price of 1.3 million yuan (excluding VAT) to 900,000 yuan [1][4] - The new policy will take effect shortly after its announcement, leaving little time for car manufacturers to adapt [1][3] Group 2: Market Reactions - Consumers are reacting quickly to the policy change, with reports of increased sales activity in luxury car showrooms prior to the implementation date [8][9] - Brands like Porsche, Mercedes-Benz, and BMW are expected to be most affected, as many of their models now fall within the taxable range [6][11] Group 3: Competitive Landscape - The adjustment may intensify competition among luxury car manufacturers, as they may need to reconsider pricing strategies to maintain market share [11][18] - If luxury brands do not adjust prices, potential buyers may shift their interest towards second-hand vehicles or domestic luxury brands that are not affected by the new tax [13][15] Group 4: Impact on Different Segments - The policy change primarily impacts traditional fuel-powered luxury vehicles, while electric and fuel cell vehicles are less affected [12][18] - The adjustment could create opportunities for electric vehicles priced just below the new threshold, making them more attractive to consumers [16]

Group 1 - The new luxury car consumption tax policy has led to a surge in demand for Porsche vehicles, particularly the 911 and Panamera models, with reports indicating that the inventory is extremely tight and prices are expected to rise significantly for late purchases [1] - Zeekr, a brand under Geely, has faced complaints from consumers regarding the sale of previously owned vehicles as new cars, leading to widespread dissatisfaction and calls for refunds, with no official response from the company as of yet [2] - BMW is planning to launch a new track package for the M2 model in 2026, which may include upgrades to the suspension, aerodynamics, and powertrain [3] Group 2 - Audi's S3 prototype has been spotted, featuring a larger digital dashboard and control screens, with expectations that it will follow the design trends of the A5 and Q3 models [4][5]

Core Viewpoint - The new luxury car consumption tax policy, effective from July 20, 2025, lowers the tax threshold from 1.3 million yuan to 900,000 yuan, significantly impacting the sales of high-end brands like Porsche and Mercedes-Benz, which are expected to see increased consumer activity in the days leading up to the policy implementation [5][10][14]. Summary by Sections Tax Policy Changes - The new regulation expands the scope of luxury car consumption tax to include vehicles priced at 900,000 yuan (excluding VAT) and above, affecting various power types including electric and fuel cell vehicles [5][6]. - The previous tax threshold was set at 1.3 million yuan, meaning that new cars priced between 1.017 million yuan and 1.469 million yuan will now be subject to this tax [6][10]. Market Response - Porsche has experienced a surge in sales, with reports of selling seven cars in a single day as consumers rush to take advantage of the tax exemption before the new rules take effect [2][8]. - Sales representatives from Porsche noted that popular models like the 911 and Panamera are in high demand, with limited stock available [8][10]. Impact on Other Brands - Other luxury brands such as Mercedes-Benz and BMW will also be affected, with specific models like the S-Class and GLS falling under the new tax regulations [12]. - The luxury car market is expected to see a shift, with brands like Toyota's Alphard and Land Rover's Range Rover also impacted by the new tax policy [13]. Market Trends - The luxury car market has been facing challenges, with Porsche's sales in China dropping by 28% in 2024, and Mercedes-Benz experiencing a 7% decline in the same market [14][15]. - The new tax policy is seen as a response to the declining sales in the luxury segment, potentially leading to a further contraction in this market [15][16]. Future Outlook - The adjustment in tax policy may benefit domestic high-end brands, as the demand for imported luxury vehicles continues to decline [17]. - The overall luxury car market is anticipated to undergo significant changes as a result of this new tax regulation, potentially reshaping consumer preferences and brand strategies [18].