4.【奥迪S3原型车路测图曝光：内饰配更大屏幕，数字化控制】汽车媒体carscoops7月19日发布博文，分享了一组街头抓拍到的照片，展示了奥 迪 S3 原型车内饰。 根据曝光的原型车图片，可以看到全新的仪表盘，此外中控屏幕明显增大。该媒体认为从曝光的图片来看，新款奥迪S3预估将效仿A5和Q3，配备 11.9英寸（当前为10.25英寸）的数字仪表盘，12.8英寸/14.5英寸（当前为10.1英寸）的中控屏幕。（IT之家） 1.【豪车税新规来了！保时捷掀抢购潮，销售：晚买一天贵十几万，卖得最好的是911和帕梅车型】近日， 财政部、税务总局发布《关于调整超豪 华小汽车消费税政策的公告》。作为百万级豪华车市场的标杆品牌，保时捷在此次消费税调整中首当其冲。 7月18日，记者实地探访多家保时捷中心发现，即便是工作日，展厅内依然客流密集，销售顾问应接不暇。 保时捷销售告诉记者："除了718和 Macan外，保时捷911、帕拉梅拉、Taycan以及部分高配卡宴车型都将进入征税范围，目前现车资源极度紧张，卖得最好的是911和帕梅车型，其 中911现车只剩一台，标轴版帕梅还有少量配额，行政版车型更为紧张，预计周六定车的人会更多 ...

以下文章来源于蓝鲸新闻 ，作者蓝鲸新闻 蓝鲸新闻 . 上海报业集团主管主办，解析财经要闻，记录时代变局，影响有影响力的人。 "现在定车立省十几万，周六过后新规就要执行了，这两天店里都忙疯了。"保时捷销售告诉记者。 7月17日，财政部、税务总局发布《关于调整超豪华小汽车消费税政策的公告》， 哪些超豪车将受到影响？终端市场又在如何应对？ 保时捷销售告诉记者："除了718和Macan外，保时捷911、帕拉梅拉、Taycan以及部分高配卡宴车型都将进入征税范围，这两天店里都快忙 疯了，销售接待、咨询、定车等工作量激增。" "目前现车资源极度紧张，从昨晚6点到现在，店里大概六七台车子定掉了，有的展车都卖掉了。卖的最好的是911和帕梅车型，其中911现车 只剩一台，标轴版帕梅还有少量配额，行政版车型更为紧张，预计周六定车的人会更多。"销售说道。 豪车税新规将从7月20日零点起正式执行，这意味着7月18日、19日成为消费者享受免征税的最后两天。销售给记者算了一笔账 ："只要在周 六完成开票，100多万的车就能省下十几万。过了周六，同样的车就要多花十几万。买新车肯定现在买最划算，不少此前还在犹豫期的消费 者都希望趁着新规执行 ...

7月17日， 财政部、税务总局发布《关于调整超豪华小汽车消费税政策的公告》 本次新规的核心内容是，将超豪华小汽车征收范围调整为 " 每辆零售价格 90 万元（不含增 值税）及以上的各种动力类型（含纯电动、燃料电池等动力类型）的乘用车和中轻型商用客 车 " 。 而此前，征收门槛为 130 万元，征税范围进一步扩大。该规定自 2025 年 7 月 20 日起执行。 保时捷掀抢 购潮 销售称晚买两天贵十几万 保时捷销售告诉记者："除了718和Macan外，保时捷911、帕拉梅拉、Taycan以及部分高配 卡宴车型都将进入征税范围，这两天店里都快忙疯了，销售接待、咨询、定车等工作量激 增。" "目前现车资源极度紧张，从昨晚6点到现在，店里大概六七台车子定掉了，有的展车都卖掉 了。 卖得最好的是911和帕梅车型， 其中911现车只剩一台，标轴版帕梅还有少量配额，行 政版车型更为紧张，预计周六定车的人会更多。"销售说道。 图片来源：蓝鲸新闻 豪车税新规将从7月20日零点起正式执行，这意味着7月19日成为消费者享受免征税的最后一 天。 销售给记者算了一笔账："只要在周六完成开票，100多万的车就能省下十几万。 过了 周六， ...

Core Points - The appointment of Birgit Böhm-Wannenwetsch as the new President and CEO of Brilliance BMW starting August 1, 2025, marks a strategic shift towards financial efficiency and operational quality as the company faces declining sales and profits in China [1][9] - Under the leadership of Dr. Franz Decker, who will conclude his term on July 31, 2025, Brilliance BMW has focused on key projects such as the construction of the Lida plant and the advancement of the sixth-generation battery project [1] - In 2024, Brilliance BMW's sales in China dropped to 603,800 units, a 15% decrease year-on-year, with revenues of 205.6 billion yuan, down 18.89%, and annual profit of 17.45 billion yuan, down 44.03% [1][8] Company Overview - Brilliance BMW was established in 2003 as a joint venture between BMW Group and Brilliance Auto Group, focusing on the production, research, sales, and after-sales service of BMW vehicles in China [3] - The company has seen significant investments from BMW Group, including a 40 billion yuan investment in 2004 for its first factory and an additional 50 billion yuan for expansion in 2009 [3][4] - In 2022, BMW Group increased its stake in Brilliance BMW to 75%, enhancing its control over the joint venture [5] Market Challenges - The Chinese automotive market is experiencing intense price competition, with BMW's discount rate reaching 17.66% in 2023, significantly higher than the industry average of 15.7% [7] - Despite aggressive pricing strategies, BMW's sales growth in China was only 4.2% in 2023, indicating that price cuts alone are insufficient to drive volume [7][8] - In 2024, BMW's sales in China further declined to 714,500 units, a 13.4% decrease, with its market share dropping from 32.3% to 29.2% [8] Strategic Initiatives - BMW Group plans to launch over 10 new models in China in 2025 and more than 20 new BMW models, including the new generation models, between 2026 and 2027 [13] - The company is also exploring the development of range-extended power systems in collaboration with ZF, aiming to introduce this technology in upcoming models [14] - Partnerships with Chinese tech companies like Alibaba and Huawei are being pursued to enhance BMW's competitive edge in the local market [13]

Core Viewpoint - The significant price reductions of Porsche vehicles, particularly the Cayenne and Panamera, reflect a broader transformation in the luxury car market under the pressure of electric vehicles, challenging the long-standing price stability of traditional luxury brands [1][4]. Group 1: Price Adjustments - Porsche has implemented substantial price cuts across various models, with discounts reaching as low as 35% in regions like Shenzhen, where the 2025 Cayenne can be purchased for approximately 75 million yuan after financing [2][3]. - Other luxury brands such as Mercedes-Benz, BMW, and Audi are also adjusting their prices, with notable discounts on models like the Mercedes GLB and BMW i3, indicating a widespread trend in the luxury car market [5][6]. Group 2: Sales Performance - Porsche's sales in China have been declining since peaking at 95,700 units in 2021, dropping to 79,300 units in 2023, and projected to fall to 56,900 units in 2024, with a staggering 42% year-on-year decline in Q1 2025 [5][6]. - Other luxury brands are experiencing similar downturns, with Mercedes-Benz's sales down 10% in China and both BMW and Audi also reporting declines [6]. Group 3: Consumer Reactions - Consumer responses to Porsche's price cuts are mixed, with some viewing it as an opportunity to purchase luxury vehicles at lower prices, while others express concerns about potential impacts on brand image and product quality [3][4]. - The price adjustments may create a temporary surge in sales, but analysts suggest that this is not a sustainable long-term strategy for luxury brands [4][6]. Group 4: Market Dynamics - The luxury car market is undergoing a value system reconstruction as traditional luxury brands face competition from domestic electric vehicles that offer advanced technology and performance [4][6]. - Analysts emphasize the need for luxury brands to accelerate their electric vehicle offerings and enhance technological features to remain competitive in an evolving market landscape [6].

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