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近6000万人次逛商圈!双节同庆北京消费市场热力升腾
Sou Hu Cai Jing· 2025-10-09 03:01
随着WTT中国大满贯、中国网球公开赛举办,"票根经济"有效激活假日消费活力。石景山区联动区内 重点商圈推出"赛事票根惠享季"活动,消费者凭赛事票根享受200余家商户优惠。"中网嘉年华Open Live第二现场"联合朝阳798艺术区、房山首创奥莱等打造3个超现场,以票根串联百余家品牌商户。市 商务局数据显示,假日期间,新首钢园商圈、北苑商圈客流量同比分别增长1.1倍、5.9%。 国庆中秋双节同庆,消费市场热力升腾。长假期间,北京围绕"京彩四季"主题推出500余项文商旅体促 消费活动,着力丰富消费供给。8天假期,市商务局重点监测的百货、超市、专业专卖店、餐饮和电商 等业态企业实现销售额95.1亿元;全市60个重点商圈客流量5966.8万人次,同比增长13.9%。 假日期间,餐饮消费同样火热。"从上午11点到下午2点,等位的队伍就没断过,靠窗的座位得翻台五六 次。"鼓楼马凯餐厅前厅经理张雪肖,见证了老字号的火爆生意。国庆期间,这家老店的梨园烤鸭双人 餐、毛氏红烧肉、剁椒鱼头成了外地游客的"必点清单"。来自大连的游客程女士刚逛完南锣鼓巷就直奔 这里:"做攻略时就认准了这家老字号,果然每道菜都地道,没白排队!" 中秋赏 ...
国庆中秋假期,北京60个重点商圈客流量同比增长13.9%
Xin Jing Bao· 2025-10-08 10:30
今年国庆与中秋相逢,大家度过了一个长达8天的小长假。北京市商务局围绕"京彩四季"主题,全市协 同联动,推出500余项文商旅体促消费活动,丰富消费供给,激发市场活力。 8天假期,北京市商务局重点监测的百货、超市、专业专卖店、餐饮和电商等业态企业实现销售额95.1 亿元。全市60个重点商圈客流量5966.8万人次,同比增长13.9%。 据介绍,假日期间的消费呈现多个亮点,例如,重点赛事票根经济成为拉动城市消费的强劲动能;首店 首展与夜经济让消费潜力得到充分释放;网红餐厅的创意菜品,让餐饮市场充满"烟火气"。 票根新模式激活假日消费 更具创意的联动在朝阳798艺术区上演。"中网嘉年华Open Live第二现场"将网球元素与工业艺术空间碰 撞:一边是艺术园区内直播的激烈赛况,另一边是潮流音乐节与网球主题艺术展。游客凭一张中网票 根,即可在园区内串联起的百余家品牌商户与艺术机构中享受专属福利。人们在欣赏完一场五盘大战 后,转身就能沉浸于艺术与消费的融合体验中,体育、文化、商业的边界在此刻被彻底打破。据统计, 假日期间,首钢园商圈、北苑商圈客流量同比分别增长1.1倍、5.9%。 首店首展+夜经济,构筑消费新场景 节前,一 ...
假期盘点|老字号京味盛宴点燃消费热情
Sou Hu Cai Jing· 2025-10-08 09:30
Core Insights - The traditional restaurants under Beijing Huaten Group experienced a significant increase in revenue during the National Day and Mid-Autumn Festival holiday, with a more than 25% month-on-month growth from October 1 to 7 [1] - The popularity of these restaurants was highlighted by long queues and high customer turnout, indicating a strong consumer interest in classic flavors and seasonal innovations [3] - The introduction of seasonal dishes featuring fresh ingredients, such as lotus root, contributed to the surge in consumer spending [5] - The "Huaten Autumn Market" showcased a blend of traditional and innovative culinary experiences, attracting a younger demographic and enhancing the overall festive atmosphere [6] Revenue Growth - Huaten's traditional restaurants saw a revenue increase of over 25% compared to the previous month during the holiday period [1] - The takeaway services of restaurants like Qingfeng Baozi and others reported a year-on-year revenue growth of over 10% [1] Customer Experience - The bustling atmosphere at restaurants like Gu Lou Mai Kai and Tong He Ju was characterized by high customer turnover, with tables being turned five to six times during peak hours [3] - Popular dishes such as Peking duck and traditional Shandong cuisine attracted both local and out-of-town visitors, enhancing the dining experience [3] Seasonal Innovations - Seven culinary masters sourced seasonal ingredients from Jiangsu Province to create innovative dishes, such as black truffle lotus root rolls and Thai-style meat sauce fried lotus root [5] - The introduction of these seasonal dishes not only revitalized traditional flavors but also appealed to modern tastes, leading to increased order rates [5] Market Engagement - The "Huaten Autumn Market" featured a mix of traditional snacks and creative offerings, providing a dual sensory experience that resonated with younger consumers [6] - Interactive activities and themed installations at the market contributed to its popularity, making it a trendy destination for social media engagement [6]
能“吃”更能“玩” 北京老字号餐厅假期火了|国庆消费青观察
Sou Hu Cai Jing· 2025-10-08 07:24
国庆假期收官,老字号"舌尖经济"交出亮眼成绩单。黄金周前七天,北京华天集团旗下老字号餐厅营收环比增长 超过25%。与此同时,外卖成为不少市民体验京味的重要渠道,华天旗下庆丰包子铺、二友居、华天延吉餐厅、 同和居、马凯餐厅等老字号餐厅外卖整体营收同比增长超10%。 外卖窗口的长龙则构成了另一道风景。鼓楼马凯餐厅的糖饼每天卖出六七百张,自制面食与熟食成了什刹海景区 的"移动美味"。为了不让食客空等,门店不仅加倍备货,还延长了外卖窗口营业时间。 当黄金周遇上"秋之味",华天老字号的应季创新菜品也为火爆的餐厅再添一把柴。为了把最新鲜的秋意端上餐 桌,7位烹饪大师专程奔赴江苏扬州宝应县,从选藕到研发反复打磨,将当季荷藕变成了数十道时令佳肴。 此外,华天老字号不止能"吃",更能"玩"。"华天・秋日市集"亮相"北京范儿"西城潮闪节,庆丰包子铺、护国寺 小吃、香妃烤鸡等品牌齐聚一堂,用"美食+体验"的模式圈粉无数年轻人。 市集里,既有保留传统工艺的经典小吃,也有创意十足的秋日特供:"熊猫团团"投掷游戏前挤满了孩子,主题打 卡墙成了网红拍照点;"探险文牒"集章活动吸引食客们在摊位消费、参与游戏或分享社交动态,兑换限量文创好 礼 ...
泥墙竹椅,柴火灶,这些土菜馆成了都市人的新食堂
3 6 Ke· 2025-09-30 01:04
从湖南的"田小狗",到合肥的"傻子土菜",再到遍地开花的"江西土菜",这些馆子门口经常是大排长 龙。 数据显示,全国土菜相关企业已经超过了11万家,今年前四个月就新开了近2000家!一个看似"不讲效 率、不讲规模"的慢生意,怎么就突然成了餐饮界的香饽饽? 有人说,它卖的是"一口乡愁";也有人说,它靠的是"极致性价比"。土菜馆爆红的背后,其实是一场关 于"真实"的消费较量。 今天,我们就一起来拆解一下,这碗"土菜"里,到底藏着什么门道? 01 一批主打"土食材、土做法、土风味" 的土菜馆迅速走红 一般土菜馆具备三大显著特征: 食材方面,注重选材本地化,多选用农家自种的青菜、萝卜、茄子等蔬菜,以及散养的土 鸡、土鸭等家禽,还有自然生长的小河虾、螺蛳等河鲜。这些食材较少经过工业化加工,保 留自然的原生气息与原始风味。 工艺方面,以传统土法为核心,强调慢火锅气、少添加,常见柴火慢炖、大火爆炒、清蒸、 凉拌等手法。 风味方面,带有强烈的地域属性,是地方饮食文化的直接体现。如湖南土菜馆的剁椒鱼头, 融合湘菜的辣与鲜;安徽土菜馆则善用腌货,如腌鱼红烧,咸香入味。 土菜是中国农村地区最具代表性的饮食形态,通常以农家自种的蔬菜 ...
湘菜席卷全国,这座湖南城市功不可没
3 6 Ke· 2025-05-23 02:06
Core Insights - Xiangtan, located in central Hunan, is part of the "Chang-Zhu-Tan Urban Circle" and is known for its rich culinary culture, particularly its famous dishes like "Mao's Braised Pork" and local rice noodles [1][2][9] Historical and Cultural Significance - Xiangtan has a history of over 1500 years and is a significant site for Huxiang culture, contributing to Chinese history through various intellectual and revolutionary movements [2][4] - The city is recognized as a "celebrity gathering place," with notable figures such as Mao Zedong and Qi Baishi having strong ties to the area [3][4] Culinary Highlights - "Mao's Braised Pork" is a signature dish associated with Mao Zedong, who had a fondness for it since his youth, and it has become a symbol of Xiangtan's culinary identity [2][3][10] - Xiangtan is also known for its "Xiang Lotus," which has a long history and is considered a high-quality agricultural product, with the "寸三莲" variety being particularly renowned [5][6] - The local rice noodles are softer and thinner compared to those in Changsha, making them ideal for absorbing flavors from the broth, with "十八总大码头米粉" being a popular establishment [6][9] Economic and Social Aspects - Xiangtan's historical prosperity is reflected in its vibrant commercial past, with references to its bustling markets and trade routes during the Ming and Qing dynasties [7][8] - The city has transformed its historical sites into cultural attractions, drawing tourists and preserving its rich heritage [8][12]
全国最下饭的小城,装下半部湘菜史
3 6 Ke· 2025-05-19 12:09
Group 1 - Xiangtan is part of the "Chang-Zhu-Tan Urban Circle" in Hunan, known for its rich culinary culture, particularly its famous dishes like "Mao's Braised Pork" and local specialties such as rice noodles and lotus seeds [1][2][7] - The city has a historical significance, being a birthplace of notable figures in Chinese history, including Mao Zedong and Qi Baishi, contributing to its reputation as a "celebrity city" [4][6][11] - Xiangtan's culinary offerings are deeply intertwined with its cultural heritage, showcasing a variety of traditional dishes that reflect the local history and lifestyle [12][20] Group 2 - The local cuisine includes unique dishes like "Chopped Pepper Fish Head" and "Water Boiled Live Fish," which highlight the region's culinary techniques and flavors [16][19] - Xiangtan is also known for its agricultural products, particularly "Xianglian" (lotus seeds), which have a long history and are recognized for their quality [7][10] - The city's historical commercial significance is illustrated by its past as a bustling trade hub, earning it the nickname "Golden Xiangtan" during the Ming and Qing dynasties [11][12]
2025年中国湘菜行业分类、经济环境及产量情况分析
Sou Hu Cai Jing· 2025-04-23 08:34
湘菜,又称为湖南菜,是中国历史悠久的汉族八大菜系之一,早在汉朝就已经形成菜系。湘菜历来重视原料互相搭配,滋味互相渗透。湘菜调 味尤重香辣。因地理位置的关系,湖南气候温和湿润,故人们多喜食辣椒,用以提神去湿。同时,爆炒也是湖南人做菜的拿手好戏。官府湘菜 代表菜品以组庵湘菜为代表,如组庵豆腐、组庵鱼翅等;民间湘菜代表菜品主要有辣椒炒肉、剁椒鱼头、东安鸡等。 随着经济发展和人民生活水平提高,消费者对餐饮品质和服务的要求不断提高,他们不只是想尝试美味佳肴,还想探索不同文化的食物、如何 制作新奇的佳肴和享受美食体验带来的快乐和满足感。2023年,全国居民人均可支配收入及消费支出分别为39218元、26796元。 华经产业研究院为助力企业、科研、投资机构等单位了解湘菜行业发展态势及未来趋势,特重磅推出《2024-2030年中国湘菜行业市场发展监 测及投资战略咨询报告》,本报告由华经产业研究院研究团队对湘菜行业进行多年跟踪研究,使用桌面研究与定量调查、定性分析相结合的方 式,全面解读湘菜行业市场发展现状、上下游产业、竞争格局及重点企业等相关因素;科学运用研究模型,多维度对行业投资风险进行评估后 精心研究编制。 报告目录: ...