烟火气里的土菜狂欢 "我们现在点餐都会特意问，是不是现炒的。"在北京工作的李琳（化名）对《灵兽》称，"西贝那次事件之后，感觉身边的人对预制菜的抵触情绪更明显 了。" 在"谈预制菜色变"的当下，充满烟火气、现炒现做的地方土菜开始集体出圈。 这场"现炒革命"的背后，是各地土菜的强势崛起。 土菜的流行并非偶然，它是消费情绪变化的必然产物。 首先，是消费者对食品安全的极度重视。西贝预制菜风波之后，消费者对餐饮业的信任度降至冰点。根据招商银行研究院的测算分析，中央厨房可带来 10%-12%的利润率提升空间。其中，集中采购提升议价并降低损耗，贡献约4%；简化后厨操作可减少相关成本约35%，贡献4%-5%；后厨面积缩减60%， 贡献2%-3%。 然而，这种效率追求与消费者体验之间产生了不可避免的冲突。当消费者支付了现烹菜品的溢价，却发现吃到的是复热菜品时，"不值"的感觉便油然而 生。在这样的背景下，"看得见的新鲜"成了最有力的信任背书。 从湘菜、云贵菜、到江西小炒，从区域品牌到全国连锁，地方餐饮持续火爆。据抖音生活发布的国庆假期消费数据报告显示，今年国庆假期，地方菜抖音 团购销售额同比增长76%，徽菜、云贵菜、江浙菜、西北 ...

Group 1 - The consumption market in Beijing has seen a significant boost during the National Day and Mid-Autumn Festival holidays, with over 500 promotional activities launched under the theme "京彩四季" [1] - During the 8-day holiday, monitored enterprises in retail, supermarkets, specialty stores, dining, and e-commerce achieved sales of 9.51 billion yuan, with foot traffic in 60 key commercial districts reaching 59.668 million, a year-on-year increase of 13.9% [1] - The "ticket root economy" was effectively activated by events such as the WTT China Grand Slam and the China Open, with consumers enjoying discounts at over 200 merchants by presenting event tickets [1] Group 2 - Nighttime consumption has also increased, with foot traffic in major commercial areas like the Yansha Blue Harbor and Asia Olympic Park rising by 39.1% and 2.1% respectively [3] - The total nighttime foot traffic across 60 key commercial districts reached 28.116 million, marking a year-on-year growth of 23.3% [3] - Dining establishments experienced high demand, with popular dishes at traditional restaurants becoming must-try items for tourists [3] Group 3 - Local residents are also favoring traditional restaurants for family gatherings, with revenue from old brand restaurants under Huazhen Group increasing by over 25% compared to the previous period [5] - Notable sales growth was reported for brands such as Ziguangyuan (98.8%), Wuyutai (44.5%), and Beijing Daoxiangcun (12.8%) [5] - The Guijie area saw a surge in customer traffic, with one restaurant reporting a record of 4,270 reservations in a single day [5] Group 4 - The city launched a series of themed tourism routes, including "Follow the Events to Tour Beijing" and "Autumn Harvest" rural tourism routes, enhancing travel options during the fall [5] - The influx of inbound tourists has also contributed to a significant increase in consumer spending, with a year-on-year growth of over 60% during the holiday period [5]

Core Insights - The National Day and Mid-Autumn Festival holiday in Beijing saw a vibrant consumer market, with over 500 promotional activities launched by the Beijing Municipal Bureau of Commerce, resulting in a total sales revenue of 9.51 billion yuan [1] - Key commercial districts recorded a foot traffic of 59.668 million, marking a year-on-year increase of 13.9% [1] Group 1: Event-Driven Consumption - The simultaneous hosting of two major international sports events, the China Open and WTT China Grand Slam, significantly boosted urban consumption, creating a "watch and shop" model in various commercial areas [2] - The "ticket root" concept allowed attendees to enjoy discounts at nearby restaurants and shops, effectively linking sports events with local commerce [2] Group 2: Innovative Consumption Experiences - The "Open Live Second Venue" at the 798 Art District combined sports with art, allowing visitors to enjoy exclusive benefits at over 100 brands and institutions using their event tickets [3] - New commercial projects, such as "Wei Gong·Fang Hua Li" and "World Square," attracted consumers with unique experiences, including robot-operated coffee making and themed cafes [4][5] Group 3: Night Economy and Consumer Engagement - The "International Light Consumption Season" in Chaoyang District enhanced nighttime consumer activity, leading to a 39.1% increase in night foot traffic in the Asia-Olympic business district [6] - Overall, nighttime foot traffic across 60 key commercial districts exceeded 28.11 million, reflecting a year-on-year growth of 23.3% [6] Group 4: Supply Chain and Retail Performance - During the holiday, the supply of essential goods in Beijing was robust, with major wholesale markets and retail chains ensuring adequate stock levels to meet diverse consumer needs [7] - Retailers like Wumart and Yonghui increased their inventory, particularly for holiday bestsellers, while Hema Fresh raised its stock by 30% for popular items [8] Group 5: Restaurant and Food Sector Dynamics - The restaurant sector thrived, with traditional brands experiencing significant revenue growth, such as Beijing Huaten Group's restaurants seeing over a 25% increase in revenue [9] - Creative dishes and seasonal specialties attracted customers, with specific restaurants reporting a 30% increase in dine-in revenue [10][11]

Core Insights - The traditional restaurants under Beijing Huaten Group experienced a significant increase in revenue during the National Day and Mid-Autumn Festival holiday, with a more than 25% month-on-month growth from October 1 to 7 [1] - The popularity of these restaurants was highlighted by long queues and high customer turnout, indicating a strong consumer interest in classic flavors and seasonal innovations [3] - The introduction of seasonal dishes featuring fresh ingredients, such as lotus root, contributed to the surge in consumer spending [5] - The "Huaten Autumn Market" showcased a blend of traditional and innovative culinary experiences, attracting a younger demographic and enhancing the overall festive atmosphere [6] Revenue Growth - Huaten's traditional restaurants saw a revenue increase of over 25% compared to the previous month during the holiday period [1] - The takeaway services of restaurants like Qingfeng Baozi and others reported a year-on-year revenue growth of over 10% [1] Customer Experience - The bustling atmosphere at restaurants like Gu Lou Mai Kai and Tong He Ju was characterized by high customer turnover, with tables being turned five to six times during peak hours [3] - Popular dishes such as Peking duck and traditional Shandong cuisine attracted both local and out-of-town visitors, enhancing the dining experience [3] Seasonal Innovations - Seven culinary masters sourced seasonal ingredients from Jiangsu Province to create innovative dishes, such as black truffle lotus root rolls and Thai-style meat sauce fried lotus root [5] - The introduction of these seasonal dishes not only revitalized traditional flavors but also appealed to modern tastes, leading to increased order rates [5] Market Engagement - The "Huaten Autumn Market" featured a mix of traditional snacks and creative offerings, providing a dual sensory experience that resonated with younger consumers [6] - Interactive activities and themed installations at the market contributed to its popularity, making it a trendy destination for social media engagement [6]

Group 1 - The core viewpoint highlights the impressive performance of traditional restaurants under Beijing Huaten Group during the National Day holiday, with a significant increase in revenue and popularity among both locals and tourists [2] - During the first seven days of the Golden Week, the revenue of Huaten's traditional restaurants increased by over 25% compared to the previous period [2] - Takeout services have become a vital channel for experiencing Beijing's culinary culture, with overall takeout revenue from Huaten's traditional restaurants growing by over 10% year-on-year [2] Group 2 - The introduction of seasonal innovative dishes, such as those featuring lotus root, has contributed to the popularity of Huaten's traditional restaurants during the autumn season [3] - The "Huaten Autumn Market" showcased a blend of traditional snacks and creative offerings, attracting a younger audience through interactive experiences [3] - Activities at the market, including games and social media engagement, have enhanced the appeal of traditional dining experiences, making them trendy among younger consumers [3]

从湖南的"田小狗"，到合肥的"傻子土菜"，再到遍地开花的"江西土菜"，这些馆子门口经常是大排长 龙。 数据显示，全国土菜相关企业已经超过了11万家，今年前四个月就新开了近2000家！一个看似"不讲效 率、不讲规模"的慢生意，怎么就突然成了餐饮界的香饽饽？ 有人说，它卖的是"一口乡愁"；也有人说，它靠的是"极致性价比"。土菜馆爆红的背后，其实是一场关 于"真实"的消费较量。 今天，我们就一起来拆解一下，这碗"土菜"里，到底藏着什么门道？ 01 一批主打"土食材、土做法、土风味" 的土菜馆迅速走红 一般土菜馆具备三大显著特征： 食材方面，注重选材本地化，多选用农家自种的青菜、萝卜、茄子等蔬菜，以及散养的土 鸡、土鸭等家禽，还有自然生长的小河虾、螺蛳等河鲜。这些食材较少经过工业化加工，保 留自然的原生气息与原始风味。 工艺方面，以传统土法为核心，强调慢火锅气、少添加，常见柴火慢炖、大火爆炒、清蒸、 凉拌等手法。 风味方面，带有强烈的地域属性，是地方饮食文化的直接体现。如湖南土菜馆的剁椒鱼头， 融合湘菜的辣与鲜；安徽土菜馆则善用腌货，如腌鱼红烧，咸香入味。 土菜是中国农村地区最具代表性的饮食形态，通常以农家自种的蔬菜 ...

Core Insights - Xiangtan, located in central Hunan, is part of the "Chang-Zhu-Tan Urban Circle" and is known for its rich culinary culture, particularly its famous dishes like "Mao's Braised Pork" and local rice noodles [1][2][9] Historical and Cultural Significance - Xiangtan has a history of over 1500 years and is a significant site for Huxiang culture, contributing to Chinese history through various intellectual and revolutionary movements [2][4] - The city is recognized as a "celebrity gathering place," with notable figures such as Mao Zedong and Qi Baishi having strong ties to the area [3][4] Culinary Highlights - "Mao's Braised Pork" is a signature dish associated with Mao Zedong, who had a fondness for it since his youth, and it has become a symbol of Xiangtan's culinary identity [2][3][10] - Xiangtan is also known for its "Xiang Lotus," which has a long history and is considered a high-quality agricultural product, with the "寸三莲" variety being particularly renowned [5][6] - The local rice noodles are softer and thinner compared to those in Changsha, making them ideal for absorbing flavors from the broth, with "十八总大码头米粉" being a popular establishment [6][9] Economic and Social Aspects - Xiangtan's historical prosperity is reflected in its vibrant commercial past, with references to its bustling markets and trade routes during the Ming and Qing dynasties [7][8] - The city has transformed its historical sites into cultural attractions, drawing tourists and preserving its rich heritage [8][12]

Group 1 - Xiangtan is part of the "Chang-Zhu-Tan Urban Circle" in Hunan, known for its rich culinary culture, particularly its famous dishes like "Mao's Braised Pork" and local specialties such as rice noodles and lotus seeds [1][2][7] - The city has a historical significance, being a birthplace of notable figures in Chinese history, including Mao Zedong and Qi Baishi, contributing to its reputation as a "celebrity city" [4][6][11] - Xiangtan's culinary offerings are deeply intertwined with its cultural heritage, showcasing a variety of traditional dishes that reflect the local history and lifestyle [12][20] Group 2 - The local cuisine includes unique dishes like "Chopped Pepper Fish Head" and "Water Boiled Live Fish," which highlight the region's culinary techniques and flavors [16][19] - Xiangtan is also known for its agricultural products, particularly "Xianglian" (lotus seeds), which have a long history and are recognized for their quality [7][10] - The city's historical commercial significance is illustrated by its past as a bustling trade hub, earning it the nickname "Golden Xiangtan" during the Ming and Qing dynasties [11][12]

湘菜，又称为湖南菜，是中国历史悠久的汉族八大菜系之一，早在汉朝就已经形成菜系。湘菜历来重视原料互相搭配，滋味互相渗透。湘菜调 味尤重香辣。因地理位置的关系，湖南气候温和湿润，故人们多喜食辣椒，用以提神去湿。同时，爆炒也是湖南人做菜的拿手好戏。官府湘菜 代表菜品以组庵湘菜为代表，如组庵豆腐、组庵鱼翅等；民间湘菜代表菜品主要有辣椒炒肉、剁椒鱼头、东安鸡等。 随着经济发展和人民生活水平提高，消费者对餐饮品质和服务的要求不断提高，他们不只是想尝试美味佳肴，还想探索不同文化的食物、如何 制作新奇的佳肴和享受美食体验带来的快乐和满足感。2023年，全国居民人均可支配收入及消费支出分别为39218元、26796元。 华经产业研究院为助力企业、科研、投资机构等单位了解湘菜行业发展态势及未来趋势，特重磅推出《2024-2030年中国湘菜行业市场发展监 测及投资战略咨询报告》，本报告由华经产业研究院研究团队对湘菜行业进行多年跟踪研究，使用桌面研究与定量调查、定性分析相结合的方 式，全面解读湘菜行业市场发展现状、上下游产业、竞争格局及重点企业等相关因素；科学运用研究模型，多维度对行业投资风险进行评估后 精心研究编制。 报告目录： ...