2024年8月14日，林氏木业在珠海成功举办2024年度战略新品发布会。本次以"偏爱，这一款"为主题的 活动，不仅标志着品牌正式升级为林氏家居后的首次重大动作，更展现了林氏木业从单一家具制造商向 时尚生活方式引领者的转型决心。 据悉，所有新品已在林氏木业全国门店及线上平台同步发售。品牌更在全国打造"王一博同款偏爱系列 主题空间"，让消费者近距离感受时尚家居魅力。这场发布会不仅展现了林氏木业的产品创新能力，更 彰显其从家具供应商向生活方式服务商的战略跃升。 在消费升级的背景下，林氏木业敏锐捕捉到年轻群体对家居生活的新需求。品牌市场中心总经理NICO 指出，"活力健康、舒适懒宅、轻享户外、人宠共生"已成为核心用户的四大生活方式关键词。基于此， 林氏木业构建了以新生活探索、无负担放松、自由选择为核心的产品价值体系，并推出象征更高研发水 准的偏爱系列。 通过持续洞察消费趋势与技术革新，林氏木业正以"偏爱系列"为支点，撬动家居行业的品质革命，为全 球消费者提供更多元的时尚生活解决方案。在保持林氏木业品牌基因的同时，这场转型也预示着中国家 居产业即将迎来新一轮升级浪潮。 本次发布的偏爱系列凝聚了林氏木业多年研发成果。明星 ...

随着《快乐老友记2》的热播，官方联名品牌林氏家居再次成为年轻消费者关注的焦点。作为一档豆瓣 评分9.3的高口碑综艺，节目以真实、轻松的基调引发观众共鸣，而林氏家居通过深度植入，不仅强化 了品牌"时尚、多元、舒适"的调性，更探索出一条家居品牌与综艺IP联动的新路径。 品牌与综艺深度契合，打造沉浸式营销 林氏家居与《快乐老友记2》的合作并非偶然，而是基于品牌理念与节目内核的高度契合。一方面，林 氏家居始终践行"让生活过得更好"的企业愿景，与节目传递的温暖、快乐的生活态度不谋而合；另一方 面，节目核心场景"厚米之家"为家居产品提供了自然展示空间。例如，新品包包椅凭借便携、高颜值的 特点，成为嘉宾日常互动的"宠儿"，巧妙传递了产品的跨场景使用功能。 明星单品破圈，产品力成就品牌影响力 节目中，包包椅的频繁亮相迅速引发观众种草，而这并非林氏家居首次凭借设计出圈。从"怎么做都可 椅"到"钢琴键沙发"，品牌屡次打造爆款的背后，是其强大的产供研体系支撑。通过大数据洞察和CMF 研发体系，林氏家居精准捕捉年轻用户需求，结合敏捷供应链快速落地创新设计。值得一提的是，品牌 还参与了新版《软体家具沙发》行业标准的制定，进一步彰显其技 ...

2024年，在全球家具市场规模预计达7662亿美元的背景下，林氏木业海外品牌LINSY在新加坡开设首家 线下门店，这是该品牌去年在东南亚布局的第5家门店，标志着其全球化战略进入新阶段。此次布局不 仅完善了品牌O2O一体化布局，更展现了林氏木业深耕东南亚市场的决心。 新加坡门店选址核心商圈，延续了林氏木业因地制宜的店态特点。门店设计融合当地文化元素，贯 彻"时尚、舒适、多元"的品牌DNA，通过"所见即所得"的空间体验，为消费者打造沉浸式购物环境。产 品方面则发挥"全风格、全场景、全品类"优势，提供客餐卧一体的套系产品，满足多样化需求。经常有 人问"林氏木业家具怎么样"，值得注意的是，这个问题，在新加坡市场已经得到了初步验证——其产品 通过当地经销商渠道线上销售三年，已收获良好市场反馈。 【LINSY菲律宾店】 支撑林氏木业快速扩张的核心是其强大的产品力。品牌坚持"住进每一种偏爱"的理念，针对年轻消费群 体推出如包包椅等创新产品。这款融合时尚与功能的产品，完美诠释了林氏木业对消费者需求的精准把 握。同时，林氏木业依托270多家优质供应商构建的供应链网络，实现了每月上新超过200SKU，产品上 线最快30天完成的敏 ...

Core Insights - The 618 shopping festival has evolved into a test of comprehensive brand strength amid the home furnishing industry's transition to a stock competition era [1][19] - Lin's Home achieved significant sales and brand recognition during the 618 event, with flagship stores averaging sales of over 1.88 million and a 47.78% year-on-year increase in solid wood category sales [1][12] Brand Strategy - Lin's Home has successfully validated a replicable growth model through brand value elevation and dealer empowerment, showcasing the underlying logic for breaking through in the home furnishing sector [3][21] - The brand's core narrative revolves around "natural living spaces," utilizing strategic cross-industry collaborations to break consumer perception barriers and establish differentiated value competition [5][7] Marketing and Consumer Engagement - The collaboration with China National Geography and the Beautiful China environmental project positions Lin's Home's solid wood furniture as part of a "natural lifestyle" value proposition, enhancing emotional connections with consumers [7][11] - Lin's Home's marketing strategy includes high-visibility displays in key tourist areas in Yunnan, effectively reaching millions of travelers and creating a strong brand presence [9][19] Product Development - The home furnishing market is expected to see a significant rise in solid wood consumption, with solid wood furniture projected to account for 42% of the overall market by 2025 [12][16] - Lin's Home has introduced two new product lines, the "In the Wild" series and the "Little Island" series, to address consumer pain points and cater to both high-end and mass markets [14][16] Operational Excellence - The success of Lin's Home during the 618 event is attributed to the digital reconstruction of the "people, goods, and venue" model, focusing on enhancing consumer experience through scene-based upgrades [17][21] - The implementation of standardized sample rooms and extended warranties for solid wood products reflects Lin's Home's commitment to improving user service and operational efficiency [21] Industry Trends - The home furnishing industry is shifting towards value competition, moving away from traditional price wars as consumers demand more from products [21] - Lin's Home's performance during the 618 event demonstrates the importance of integrating product strength, marketing capabilities, and operational efficiency to create sustainable growth in a competitive market [21]

没想到，中国冥币在全世界"杀疯了"。 据《凤凰网》6月21日报道，2024年万圣节，一位中国小姐姐在热闹的法国街头支了一个售卖冥币的摊位，结果引起老外围观，掏钱购买的顾客络绎不绝。 n " b 老外们看着摊位上印着 "天地银行" 和玉皇大帝的冥币好奇心爆棚，摊位上纸扎的手机、奢侈品包包更是吸睛利器，路人纷纷询问价格，一时间成交量激 增。 这位小姐姐售卖冥币的视频，也在海外社媒上成了爆款，老外们对这种来自东方的"神秘礼盒"毫无抵抗力，他们主动查询资料，翻看国人对冥币含义的讲解 视频，竟然衍生出了一套自己的冥币认知。 咱们用来寄托哀思的冥币，在他们眼中却成为"转运""祈福"的神秘学，关于冥币的爆款视频留言区中，充满了"烧完冥币后中了彩票"、"烧完后收到了经济 救助""烧完后成功找到工作"等评论。 . 有外国博主专门制作了详细的"烧冥币教程"，在YouTube上播放量超10亿，还有博主将"塔罗牌"与"冥币"进行结合，形成了具有当地特色的烧纸仪式。而纽 约华人区的冥币店已经成为 "网红打卡点"，老外们一边买纸扎一边研究 "中国生死哲学"。 在国外购物网站亚马逊上，200张一捆的冥币，售价高达7至20美元，是国内价格的 ...

Core Insights - The integration of intangible cultural heritage (ICH) into modern life is gaining momentum, with over 11,000 ICH workshops across 2,005 county-level administrative regions in China, creating job opportunities for over 1.2 million people and contributing to local economic development [1][2]. Group 1: Government Initiatives and Support - The establishment of the Zhejiang Province ICH Workshop Alliance aims to systematically integrate resources and promote collaboration among various stakeholders, including local brands and tourism associations [2]. - The Ministry of Culture and Tourism, along with other governmental bodies, has issued guidelines to support ICH workshop construction, focusing on talent development, employment, and industry assistance [2]. - Eighteen provinces have developed recognition and management documents for ICH workshops, providing financial support and resource connections [2]. Group 2: Economic Impact and Job Creation - In Xiaoshan District, Zhejiang, the "Xiaoshan Radish Dry" ICH workshop connects over 40,000 farmers through orders and agreements, projecting a production value of 300 million yuan in 2024 [3]. - In Hebei's Quyang County, traditional crafts like Ding porcelain and stone carving have become pillar industries, employing over 100,000 people and generating an annual output value of approximately 15 billion yuan [3]. Group 3: Talent Development and Training - The sixth batch of national intangible cultural heritage representatives includes 942 individuals, with a total of nearly 4,000 representatives nationwide, strengthening the transmission of ICH [5]. - A training system has been established to support ICH inheritors, with over 200 institutions involved, benefiting more than 200,000 inheritors [5]. - Local initiatives are fostering a new generation of leaders in ICH workshops, attracting young talents back to rural areas to revitalize local crafts [5]. Group 4: Cultural and Economic Integration - The integration of ICH with modern consumption and tourism experiences is enhancing cultural appeal and market value, with over 20 billion yuan in sales during the first quarter of 2025 from ICH-related activities [8]. - Events like the "Cultural and Natural Heritage Day" showcase ICH products and performances, attracting significant tourist engagement and promoting local economies [8]. - The development of ICH-themed rural tourism routes is transforming previously underdeveloped areas into vibrant cultural hubs, with significant visitor numbers reported [10].

Core Insights - Miao embroidery is recognized as a "living epic of the Miao people" and is one of China's first national intangible cultural heritages, preserving the history, culture, art, and emotions of the Miao ethnic group through intricate patterns and symbols [1] - The embroidery process is complex, involving various techniques such as seed embroidery, broken line embroidery, horsehair embroidery, and appliqué, with artisans meticulously creating vibrant designs on clothing [3] - The increasing demand for Miao embroidery has led artisans to recruit and train more embroiderers in Miao villages, blending traditional patterns with modern aesthetics, resulting in products that appeal to both domestic and international markets [8] Industry Developments - Miao embroidery artisans are collaborating with international fashion brands, integrating traditional colors and patterns into contemporary designs, including clothing and accessories [6] - The number of domestic and international orders for Miao embroidery is rising, with products being exported to over ten countries [8] - Artisans are actively participating in fashion events such as Paris and Milan Fashion Weeks to showcase Miao embroidery techniques and promote its rich cultural heritage [6]

传统家居行业曾困于"线上低价冲击线下""消费者比价犹豫"的怪圈，而林氏木业用"五同体系"(同产品、 同价格、同活动、同权益、同服务)彻底击穿渠道壁垒。消费者无需纠结"线上线下（300959）谁更划 算"，只需关注"我需要什么"，这种极致的透明化，将大件家居的决策周期从数月压缩至一周。 但林氏木业的野心不止于此。2024年，其率先入局抖音本地生活服务，以团购券形式打通"线上种草-线 下体验-全域成交"链路。国民演员郭涛化身"明星店长"的直播专场，为门店引流，更让消费者从"买单 品"升级为"逛场景"。 2024年，当家居行业在周期波动中艰难跋涉时，林氏木业却以销售额和门店的逆势上扬，交出了一 份"反常识"答卷。这背后，并非偶然的营销胜利，而是一场关于"如何用商业模式重构人、货、场"的深 度实验。 林氏木业的核心客群定位，是25岁到35岁人群。林氏木业深谙，功能满足早已不是Z世代群体的需求， 身份认同才是他们更想获得的情绪价值。为此，林氏木业推出爆款单品"包包椅"，成为年轻人露营、音 乐节的"社交神器"；另一产品"灵动岛沙发"通过模块化设计，适配独居、聚会、三代同堂等多元场景， 甚至被网友戏称为"家庭情感路由器"。 ...

每逢节假日，除了传统景点游览和美食打卡，逛奥莱抢购折扣商品也逐渐成为固定行程。今年端午节期间，各地奥莱纷纷结合节日主题策划活动，迎来了不 错的消费潮。 从行业趋势看，奥莱模式正在重塑零售业格局。赢商智库《2025 年奥莱商业发展报告》显示，国内奥莱项目体量持续扩大，资本化程度显著提升。此外， 在理性消费背景下，曾被视为小众平台的唯品会，近年来发展得很稳健。 比如宁波某奥莱推出10米高的机甲麒麟装置吸引大量顾客驻足，福建里桥古街则将非遗文创市集与阿迪达斯、耐克、彪马等品牌低至3折的促销结合，通过 场景化消费体验带动客流增长。据统计，该古街端午活动首日客流量即突破20万人次，创近3年端午假期客流新高。 平台今年Q1数据显示，其GMV达到524 亿元，SVIP活跃用户4130万，同比增长18%，贡献了线上销售的51%。全年来看，唯品会去年卖出 2093 亿，75%都 是衣服鞋子包包这类穿戴商品，成功开辟了差异化细分市场。 说到底，年轻人作为消费主力，正通过选择定义新的商业逻辑：既要品质保障，也要价格合理；既要消费体验，也要社交价值。这种务实与理性的消费观， 不仅成就了端午奥莱的火爆，更预示着未来零售业的发展方向。 ...

"端午假期来逛的游客和市民很多，我们的小熊猫挂件和珐琅葫芦吊饰已经卖断货了。"6月2日下午，位于武商MALL的武汉首家市内 免税店人来人往，店员介绍，每天下午1时和晚上7时都是高峰时期。 武汉王府井武商免税品公司相关负责人介绍，截至2日晚8时，市内免税店共销售超1500件产品。其中，英山缠花编织的配饰、红安大 布缝制的包包、阳新布贴制作的娃娃等200多款荆楚传统工艺品备受欢迎，是国内外游客首选纪念品。 武汉市内免税店不仅售卖国际品牌的服饰、护肤、彩妆、3C数码产品，也设立有税品区，出售国潮文创和国内名品。 市民逛武汉市内免税店 作为开在市内的免税店，该免税店将为市民和游客带来更多便利。"相较于机场免税店，我们能提供更舒适的购物环境。60天内将离境 的游客可以在这里放心选购，只需登机前到机场提货。"该店相关负责人介绍，假期里，还有不少有出国计划的市民提前来查询免税商品价 格，制定购物计划。 此外，该免税店还引进国潮品牌"深山集市"首店，售卖来自贵州的银饰与土布织品。"这些都是原创饰品，在海外电商平台热销。"店 员介绍，"现在有了实体门店，更方便我们向外国游客讲好中国故事。" 武汉市内免税店还将定期上新中国地质大 ...