Core Viewpoint - The current adjustment in the liquor industry is characterized by "overall contraction and intensified differentiation," putting significant pressure on overall industry development. This cycle serves as a test of each company's internal strength and stability [1][3]. Group 1: Company Performance - Shanxi Fenjiu reported a revenue of 23.964 billion yuan, a year-on-year increase of 5.35%, and a net profit of 8.505 billion yuan, a year-on-year increase of 1.13% for the first half of 2025 [1][3][4]. - Despite the overall slowdown in the industry, Fenjiu remains one of the few listed liquor companies that maintain positive growth, showcasing its resilience amid industry challenges [1][3][4]. Group 2: Industry Context - The liquor industry is undergoing a transformation driven by policy adjustments, consumption shifts, and intense competition, leading to significant pressure on overall industry growth [3][4]. - Most liquor companies that have disclosed their semi-annual reports show a year-on-year decline in revenue, with some experiencing double-digit decreases [3][4]. Group 3: Strategic Positioning - Fenjiu's growth strategy has shifted from "accelerated growth" to "steady growth," focusing on high-quality and resilient development rather than merely speed [4][5]. - The company has implemented a product strategy that emphasizes high-end offerings, particularly the Qinghua Fenjiu series, which has seen over 15% growth in the high-end market [6][9]. Group 4: Product and Channel Strategy - Fenjiu's product sales reached 23.391 billion yuan, accounting for 98% of total revenue, with a growth rate of 5.75% [6][7]. - The company has successfully transitioned from a regional brand to a national brand, with revenue from provincial markets reaching 8.732 billion yuan and from outside the province reaching 15.143 billion yuan, both showing positive growth [7][9]. Group 5: Research and Development - Fenjiu has increased its R&D investment to 75.1792 million yuan, indicating a commitment to enhancing product quality and optimizing its product structure during the industry adjustment period [6][9]. - The company is focusing on technological innovation to improve brewing processes and product quality, which is seen as a long-term strategy to enhance competitiveness [9][10]. Group 6: Future Outlook - The company is expected to leverage its strong brand foundation, clear high-end strategy, and expanding national network to navigate through the current industry cycle and achieve long-term value growth [10][11]. - Fenjiu's approach of prioritizing stability and quality over rapid expansion is viewed as a necessary preparation for future growth, with expectations of exceeding performance in 2025 [10][11].

Core Viewpoint - Shanxi Fenjiu is focusing on quality-driven development by allocating resources differently across various product price segments and enhancing marketing strategies to achieve multiple objectives such as price competition and channel order [1][2]. Financial Performance - In the first half of 2025, Shanxi Fenjiu reported a revenue increase of 5.35% to 23.96 billion yuan, with net profit rising by 1.13% to 8.505 billion yuan [2][3]. - The revenue for Q2 showed a slight increase of 0.45% to 7.441 billion yuan, while the revenue for Fenjiu specifically grew by 5.8% to 23.39 billion yuan in the same period [2][3]. Product Performance - The sales revenue for Fenjiu in the first half of 2025 was 23.39 billion yuan, compared to 22.12 billion yuan in the same period of 2024, indicating a growth [3]. - The Qinghua series, particularly Qinghua 20 and 30, has achieved over 15% growth in the high-end market segment, contributing significantly to profits [4]. Marketing and Distribution Strategy - The company has implemented a resource allocation strategy of 1:3:3:3 for its key products, focusing on enhancing the competitiveness of its high-end offerings [4]. - Shanxi Fenjiu is optimizing its distributor structure and adjusting regional marketing expenses dynamically, with a notable increase in the number of distributors [6][8]. Regional Performance - Revenue from the domestic market increased by 4% to 8.73 billion yuan, while revenue from outside Shanxi rose by 6.1% to 15.14 billion yuan, with the latter accounting for 63% of total revenue [6][8]. - The company aims to enhance its market presence outside Shanxi, targeting a 65% market share in the future [6]. Digital Management and Cost Control - Shanxi Fenjiu is focusing on improving online payment management and enhancing the efficiency of its marketing expenses through a three-tier authorization system [9]. - The company reported stable tax and sales expense rates, with a sales expense rate of 11.5% in Q2 [9].

Investment Rating - The report maintains an "Accumulate" rating for Shanxi Fenjiu with a target price of 212.80 CNY, compared to the last closing price of 197.61 CNY [1][7]. Core Insights - The company reported a revenue of 23.964 billion CNY for H1 2025, reflecting a year-on-year increase of 5.35%. The net profit attributable to shareholders was 8.505 billion CNY, up 1.13% year-on-year [4][5]. - In Q2 2025, the company achieved a revenue of 7.441 billion CNY, a slight increase of 0.45% year-on-year, but the net profit attributable to shareholders decreased by 13.50% to 1.857 billion CNY [4][5]. Revenue and Profit Analysis - For H1 2025, revenue from Fenjiu and other liquor categories was 23.391 billion CNY and 0.484 billion CNY, respectively, showing increases of 5.75% and a decrease of 10.55% year-on-year. In Q2 2025, revenue from Fenjiu was 7.179 billion CNY, up 0.56%, while other liquor categories saw a decline of 3.54% to 0.216 billion CNY [5]. - The company’s gross margin for H1 2025 was 76.65%, down 0.04 percentage points year-on-year, while Q2 2025 saw a gross margin of 71.88%, down 3.21 percentage points year-on-year [6]. Regional Performance - In H1 2025, revenue from within Shanxi province was 8.73 billion CNY, up 4.0% year-on-year, while revenue from outside the province was 15.14 billion CNY, up 6.1% year-on-year. In Q2 2025, the provincial revenue decreased by 5.3% to 2.65 billion CNY, while external revenue increased by 4.0% to 4.75 billion CNY [5]. Financial Forecast - The report projects revenue growth rates of 2%, 6%, and 6% for 2025, 2026, and 2027, respectively. The net profit growth rates are forecasted at -2%, 8%, and 8% for the same years. The expected earnings per share (EPS) are 9.83 CNY, 10.64 CNY, and 11.49 CNY for 2025, 2026, and 2027, respectively [7][8].

Investment Rating - The report maintains a "Strong Buy" rating for Shanxi Fenjiu, with a target price of 285 CNY [2][6]. Core Views - The company reported a revenue of 23.96 billion CNY for the first half of 2025, a year-on-year increase of 5.4%, while the net profit attributable to shareholders was 8.51 billion CNY, up 1.1% year-on-year. However, Q2 revenue was 7.44 billion CNY, a slight increase of 0.4%, and net profit decreased by 13.5% to 1.86 billion CNY [2][6]. - The company is actively optimizing its channel structure, with a reduction of 467 distributors in Q2 compared to Q1, indicating a strategic approach to manage inventory and sales channels [6][7]. - Despite external demand challenges, the company is expected to maintain stable operating quality, with a projected slight increase in revenue for the year, although profits may decline [6][7]. Financial Summary - Total revenue forecast for 2024 is 36.01 billion CNY, with a growth rate of 12.8%. For 2025, the forecast is 36.38 billion CNY, with a growth rate of 1.0% [2][10]. - The net profit attributable to shareholders is projected to be 12.24 billion CNY in 2024, decreasing to 11.73 billion CNY in 2025, reflecting a decline of 4.2% [2][10]. - The earnings per share (EPS) is expected to be 10.04 CNY in 2024, decreasing to 9.62 CNY in 2025 [2][10]. Market Performance - The current stock price is 197.61 CNY, with a market capitalization of approximately 241.08 billion CNY [3][6]. - The company has a debt-to-asset ratio of 35.80%, indicating a relatively stable financial position [3][6]. Operational Insights - The company’s gross margin for Q2 was 71.9%, down 3.2 percentage points year-on-year, primarily due to a shift in product mix [6][7]. - The company’s cash flow from operating activities showed a net outflow of 1.05 billion CNY in Q2, compared to an inflow of 889 million CNY in the same period last year [6][7].

Investment Rating - The investment rating for the company is "Outperform the Market" [7] Core Views - The company achieved a total revenue of 23.96 billion yuan in H1 2025, representing a year-on-year increase of 5.4%, while the net profit attributable to the parent company was 8.51 billion yuan, up 1.1% year-on-year [2] - In Q2 2025, total revenue was 7.45 billion yuan, a slight increase of 0.4% year-on-year, but net profit decreased by 13.5% to 1.86 billion yuan [2] - The company is adjusting its product structure flexibly according to market demand, with strong performance expected from its two key product lines [2] Revenue and Profit Analysis - H1 2025 revenue from Fenjiu products was 23.39 billion yuan, up 5.8% year-on-year, with the Qinghua series performing better than the overall product line [2] - In Q2 2025, revenue from Fenjiu products was 7.18 billion yuan, a 0.6% increase year-on-year, but faced challenges due to market conditions [2][3] - Other liquor revenue in H1 2025 was 480 million yuan, down 10.5% year-on-year, with Q2 revenue at 220 million yuan, down 3.5% [2] Market Performance - In Q2 2025, revenue from the domestic market decreased by 5.3% to 2.65 billion yuan, while revenue from outside Shanxi increased by 4.0% to 4.75 billion yuan [3] - The company is optimizing its dealer structure, with a net decrease of 54 dealers in Shanxi and a net decrease of 250 dealers for Fenjiu outside Shanxi [3] Financial Metrics - The net profit margin in Q2 2025 decreased by 4.0 percentage points to 25%, with a year-on-year decline in gross margin of 3.21 percentage points [4] - The company’s cash flow reflects pressure on demand, with operating cash flow net amounting to -1.05 billion yuan, a 218% year-on-year decrease [4] - The company has adjusted its revenue and net profit forecasts for 2025-2027, expecting revenues of 37.03 billion, 39.01 billion, and 43.01 billion yuan, with year-on-year growth rates of 2.8%, 5.3%, and 10.3% respectively [5][6]

由于餐饮等消费场景受限，我们下调2025/26 年盈利预测10.5%/11.8%至117/123 亿元，由于市场整体估 值中枢上移，维持目标价228 元不变，对应2025/26 年24/23 倍P/E，现价对应2025/26 年21/20 倍P/E，有 15.4%上行空间，维持跑赢行业评级。 风险 山西汾酒公布2025 年中报：1H25 实现营业总收入239.64 亿元，同比+5.35%；实现归母净利润85.05 亿 元，同比+1.13%。2Q25 实现营收74.41 亿元，同比+0.45%；实现归母净利润18.57 亿元，同 比-13.50%。 产品结构下移拖累盈利，回款相对稳健。2Q25 产品结构下移致毛利率同比-3.2ppt 至71.9%，销售费用 率和管理费用率分别同比-0.02ppt/+0.08ppt；税金及附加率同比+2.56ppt 至22.25%，主因季度间缴纳节 奏影响；归母净利率同比-4ppt 至25%。2Q25 销售收现69.4 亿元/同比-6.1%，期末合同负债59.8 亿元/同 比+4.4%，公司的玻汾、青花20 两大单品具备较强韧性，渠道回款相对平稳。 我们预计公司自Q3 起或将释放 ...

Core Insights - The company reported a revenue of 36.011 billion yuan for 2024, representing a year-on-year increase of 12.79%, and a net profit attributable to shareholders of 12.243 billion yuan, up 17.29% year-on-year [1] - For Q1 2025, the company achieved a revenue of 16.523 billion yuan, reflecting a year-on-year growth of 7.72%, and a net profit of 6.648 billion yuan, which is a 6.15% increase year-on-year [1] Revenue Breakdown - In 2024, the revenue from mid-to-high-end liquor and other liquor categories was 26.532 billion yuan and 9.342 billion yuan, respectively, with year-on-year growth of 14.35% and 9.40% [1] - Revenue from the domestic market reached 13.500 billion yuan, while the revenue from the external market was 22.374 billion yuan, showing year-on-year increases of 11.72% and 13.81% respectively [1] - The number of distributors increased significantly, with 835 in the domestic market and 3,718 in the external market, net additions of 15 and 598 respectively compared to the end of 2023 [1] Profitability and Cost Structure - The company's gross margin for 2024 was 76.20%, an increase of 0.90 percentage points year-on-year, attributed to product mix improvements [2] - The expense ratios for sales, management, R&D, and finance were 10.35%, 4.02%, 0.41%, and -0.03% respectively, with slight increases year-on-year [2] - The net profit margin for 2024 was 34.00%, up 1.31 percentage points year-on-year, indicating improved profitability [2] Growth Potential and Market Strategy - The company demonstrated strong operational resilience with double-digit growth in revenue and net profit in 2024, and positive growth in Q1 2025, reflecting strong brand equity and growth momentum [3] - The product strategy focuses on enhancing the "Qinghua" series, strengthening mid-tier products, and maintaining the market position of "Guangping" liquor [3] - The company is expanding its market presence, particularly in southern regions, by targeting county-level markets and focusing on core distributors to increase terminal numbers [3] Investment Outlook - Based on the operational performance in 2024 and Q1 2025, profit forecasts for 2025, 2026, and 2027 are adjusted to 13.63 billion yuan, 15.11 billion yuan, and 16.67 billion yuan respectively, with year-on-year growth rates of 11.4%, 10.8%, and 10.4% [3] - The current stock price corresponds to price-to-earnings ratios of 17, 16, and 14 for the years 2025, 2026, and 2027 [3]

Investment Rating - The investment rating for the company is "Buy" [15] Core Views - The company is expected to achieve total operating revenue of 36.01 billion yuan in 2024, representing a year-on-year growth of 12.79%. The net profit attributable to shareholders is projected to be 12.24 billion yuan, with a growth rate of 17.29% [3][9] - The company is focusing on enhancing channel management capabilities and accelerating market response through organizational restructuring, which is expected to improve performance in 2024 and beyond [9] Financial Performance Summary - For 2024, the company anticipates a gross margin of 76.2% and a net profit margin of 34%, with respective year-on-year increases of 0.9 and 1.31 percentage points [3] - The company achieved a total revenue of 4.65 billion yuan in Q4 2024, which is a decrease of 10.24% year-on-year, with a net profit of 893 million yuan, down 11.32% [4] - The company expects to see revenue growth in both high-end and other liquor categories, with projected revenues of 26.53 billion yuan and 9.34 billion yuan respectively for 2024 [5] Earnings Forecast - The company forecasts revenues of 39.68 billion yuan, 43.78 billion yuan, and 50.48 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 10.17%, 10.34%, and 15.32% [11] - The projected net profit for the same years is 13.51 billion yuan, 14.94 billion yuan, and 17.45 billion yuan, with growth rates of 10.32%, 10.63%, and 16.76% [11][12]

产品结构上移带动毛利率提升，一季度销售费用投放增加净利率有所下滑。2024/2025Q1 公司毛利率为 76.20%/78.80% ， 同比+0.9/+1.3pct，主因产品结构提升。2024 年税金及附加/销售/管理/研发费用率分 别为16.48%/10.35%/4.02%/0.41% ， 同比-1.8/+0.3/+0.3/+0.1pct,2025Q1 税金及附加/销售/管理/研发费用 率分别为13.7%/9.2%/1.8%/0.2%，同比+0.4/+1.8/-0.2/+0.1pct，一季度销售费用率提升主因市场竞争加 剧。2024/2025Q1 公司净利率为34.03%/40.28%，同比+1.3/-0.6pct。2025Q1 末合同负债达58.2 亿元，同 比+2.3 亿元，环比-28.5 亿元。 投资建议：预计2025-2027 年收入增速分别为10%/12%/12%，归母净利润增速分别为10%/13%/13%， EPS 分别为 11.04/12.45/14.12 元，对应当前股价PE 分别为18x/16x/14x，按照2025 年20X 给予目标价 220.8元，给予"增持"评级。 风险提示:食品安 ...

Investment Rating - The report assigns a rating of "Accumulate" to Shanxi Fenjiu, with a target price of 220.8 CNY, compared to the last closing price of 204.10 CNY [1][7]. Core Views - The company's performance meets expectations, with steady growth anticipated in 2025. The total revenue for 2024 reached 36.011 billion CNY, reflecting a year-on-year increase of 12.79%, while the net profit attributable to shareholders was 12.243 billion CNY, up 17.29% year-on-year. For Q1 2025, revenue was 16.523 billion CNY, a 7.72% increase year-on-year, and net profit was 6.648 billion CNY, growing by 6.15% year-on-year [4][5][8]. Summary by Sections Financial Performance - In 2024, the company achieved total revenue of 36.011 billion CNY and a net profit of 12.243 billion CNY. For Q1 2025, revenue was 16.523 billion CNY and net profit was 6.648 billion CNY [4][8]. - The revenue growth rates for 2025, 2026, and 2027 are projected at 10%, 12%, and 12%, respectively, with net profit growth rates of 10%, 13%, and 13% [7][8]. Product Structure and Market Performance - The product structure continues to upgrade, with mid-to-high-end liquor and other products generating revenues of 26.53 billion CNY and 9.34 billion CNY in 2024, respectively, showing year-on-year growth of 14.35% and 9.40% [5]. - The company has a balanced development in both domestic and international markets, with domestic revenue of 13.5 billion CNY and international revenue of 22.37 billion CNY in 2024, reflecting year-on-year growth of 11.72% and 13.81% [5]. Profitability Metrics - The gross profit margin for 2024 was 76.20%, an increase of 0.9 percentage points year-on-year, attributed to the improved product mix. The net profit margin for Q1 2025 was 40.28%, a decrease of 0.6 percentage points year-on-year [6][8]. - The company’s operating profit for 2024 was 16.539 billion CNY, with a projected operating profit of 18.198 billion CNY for 2025 [10][11]. Valuation Metrics - The earnings per share (EPS) for 2024 is estimated at 10.04 CNY, with projections of 11.04 CNY for 2025 and 12.45 CNY for 2026. The corresponding price-to-earnings (PE) ratios are 18.36x for 2024 and 18.49x for 2025 [8][11].