中国商报（记者 于佳鑫 文/图）落地北京城市副中心文化旅游区、总面积接近50万平方米的商旅文融合项目"湾里"，终于在历经数年建设筹备后，于12月26 日正式开业。 "感觉北京市有一半人都来湾里凑热闹了""全逛下来花了半天多"……从网友的热议到惊人的客流数据，湾里的"开业即火爆"为2025年年末的北京消费市场再 添一抹亮色。穿梭于"非标奥莱"商场与特色度假小镇之间，摩肩接踵、喧嚣沸腾的场景随处可见。这座融合商旅文多元业态的新地标，也借此迅速成为北京 市民年末消费、休闲的热门选择。 正式开业三日客流达60万人次 12月底的北京，最低气温已跌破零下，但开业首日的湾里却是一派热火朝天——明亮的灯光之下，人流熙熙攘攘、声浪鼎沸，驱散了冬日的寒意。 2025年，北京相继有不少颇具特色的商业体开业。其中，拥有近50万平方米超大体量、融合商旅文多元业态的湾里，成为最受瞩目的项目之一。据了解，12 月26日正式开业当日，湾里项目客流达到16万人次；正式开业前三天，项目客流达60万人次；自12月19日试营业至12月28日，项目客流总计达140万人次， 累计销售额达1.1亿元，成为北京近期名副其实的"顶流"商业体。 消费者在湾里的 ...

开业即火爆，湾里交出首份成绩单。北京城市副中心文化旅游区核心项目——商业综合体"湾里"近日正 式开业，其中王府井WellTown开业首日客流超16万人次，次日客流超25万人次。北京商报记者在现场 看到，开业后，停车场内不仅有本地车辆，也有不少河北与天津开车到访的家庭客群。从区位来看，湾 里紧邻环球影城，从诺岚酒店的高层区域便可眺望到环球影城内的哈利·波特区域，两大IP项目形成"日 娱夜购"的联动。元旦临近，这座集文、商、旅、体、展、交六大产业于一体的综合体，为北京年末消 费市场注入强劲活力。 首店 湾里的入市，让北京乃至全国的目光再一次聚焦通州。据了解，北京城市副中心文化旅游区核心项目 ——商业综合体"湾里"总建筑面积约50万平方米，包括"湾里·王府井WellTown""湾里·汀云小镇""湾里·诺 岚酒店"三大板块，深度打通商业消费与住宿体验。 "商业+文旅+酒店"的一体化布局，打破传统商业的边界限制。在湾里·王府井Well-Town中，三大主题艺 术装置引人注目，场内分布着服饰、餐饮、娱乐等品牌，在18.7万平方米的空间内覆盖游、购、娱业 态。湾里·汀云小镇则定位多元场景人文度假社区，10万平方米的空间布局 ...

开业即火爆，湾里交出了不错的成绩单。近日，位于通州环球度假区的湾里综合体正式开业，其中，王府井WellTown开业首日客流超16万人次，次日客流 超25万人次。北京商报记者在现场看到，开业之后，停车场内不仅有本地车辆，也有不少河北与天津开车到访的家庭客群。从区位来看，湾里紧邻环球影 城，从诺岚酒店的高层区域便可眺望到环球影城内的哈利·波特区域，两大IP项目形成了"日娱夜购"的联动。临近元旦与春节的到来，这座集文、商、旅、 体、展、交六大产业于一体的综合体，为北京年末消费市场注入强劲活力。 A - 2F R 17 Val . . . 100 首店集聚 湾里的入市，让北京乃至全国的目光再一次聚焦通州。北京商报记者走访现场看到，这座综合体包含了"湾里·王府井WellTown""湾里·汀云小镇""湾里·诺岚 酒店"三大板块，实现了商业消费与住宿体验的深度打通。 "商业+文旅+酒店"的一体化布局，打破了传统商业的边界限制。在湾里·王府井WellTown中，三大主题艺术装置引人注目，场内分布着服饰、餐饮、娱乐等 品牌，在18.7万平方米的空间内覆盖游、购、娱业态。湾里·汀云小镇则定位多元场景人文度假社区，10万平方米的空 ...

12月26日，位于北京城市副中心文化旅游区的湾里项目正式开业。该项目由湾里·王府井WellTown、湾里·汀云小镇及湾里·诺岚酒店三大板块构成，覆盖亲子 家庭、年轻客群等多类消费群体。其中，诺岚酒店元旦假期预订已超四成，预计节前可达六成以上，显现出强劲的消费吸引力。项目通过"轨道+文旅"模式 与北京环球度假区形成联动，未来将协同周边多个在建文旅项目，助推北京城市副中心文化旅游区加快建设成为世界级旅游度假区，进一步激活区域文旅消 费市场。 tp t e CAN an, 0 8 t Holly .. t 11 the list T 8 多家商户也纷纷推出优惠促销活动。开业当天，首旅集团旗下的全聚德湾里店、东来顺湾里店等纷纷为消费者准备了丰富的优惠体验活动。湾里·王府井 WellTown线下服务在延续奥莱品牌专属折扣的基础上，同步再推出零售品牌电子礼券、满额抽奖等多重优惠；小程序渠道则上线"爆品""拼团""秒杀"等多样 化互动玩法，进一步丰富市民游客的消费体验。 诺岚酒店元旦预订已超四成 在配套设施方面，北京湾里诺岚酒店也迎来了不少亲子度假游客。北京湾里诺岚酒店副总经理刘呼佳告诉北京商报记者，目前，酒店接待宾客客源 ...

12月26日，位于北京城市副中心的文旅商融合发展综合体"湾里"正式开业。 （北京通州发布） 据悉，湾里项目总建筑面积约50万平米，由湾里·王府井 WellTown、湾里·汀云小镇、湾里·诺岚酒店三 大板块构成。 其中，湾里·王府井WellTown是全国首家跨界融合多元体验的大型文商旅商业体，于12月19日启动试营 业，综合空间面积18.7万平米。 ...

在北京城市副中心，与环球影城主题公园一路之隔的"湾里"，将于今天正式启幕。记者了解到，相比试 营业，这座国际商业娱乐综合体将在交通、优惠、业态三方面带给顾客更多优质体验。 转自：北京日报客户端 试营业期间，湾里·王府井Well-Town是整个项目人气最高的区域。"这个购物中心是不是奥莱？"试营业 以来，一些顾客问。 环汇置业公司相关负责人表示，湾里·王 府 井 WellTown是"非 标 奥莱"——以奥莱品牌矩阵为核心引 擎，聚焦奥莱高性价比的业态优势，坚守"大品牌、小价格"的消费理念，引入了蔻驰等多个品牌的奥莱 店；与此同时，这里又有大约四成空间属于餐饮娱乐品牌，聚合烟火餐饮、娱乐体验等多元业态，还有 很多特色主理人品牌，以策展式零售模式打造前沿消费目的地。 位于城市 副中心，与北京环球影城一路之隔的"湾里"，12月26日正式启幕。北京日报记者 白继开摄 西侧增临时停车场 "湾里"分为湾里·王府井Well-Town、湾里·汀云小镇、湾里·诺岚酒店三大板块。12月19日开始试营业 后，三大板块前3天累计客流量突破40万人次，销售突破3000万元。 面对如此大的客流，如何让交通更加有序？"湾里"运营方北京环汇置 ...

Group 1 - The "Wanli" international commercial and entertainment complex is set to officially open on December 26, with special metro trains already operating on Beijing's Line 1 and Line 7 since December 1 [1][21][33] - The project embodies the "station-city integration" concept, aiming to connect the experience with rail transit effectively [3][11][31] - The complex features three main business segments: Wangfujing WellTown, NuoLan Hotel, and TingYun Town, designed to create a one-stop urban micro-vacation destination [15][35] Group 2 - Wangfujing WellTown includes four core areas: cultural arts, sports entertainment, global cuisine, and family experiences, with over 500 brands and 338 retail spaces, 51% of which are first stores [17][37] - TingYun Town is designed as an open street block, featuring attractions like the National Geographic Exploration Center and themed parks, aimed at enhancing the night economy [19][39] - The opening of special trains is expected to leverage the high passenger flow of rail transit to promote the Wanli project and encourage more visitors [13][33]

Core Insights - The "Wai Li" project, located adjacent to the Universal Beijing Resort, is set to officially launch by the end of this year, featuring over 100 first stores [1][2] - The project aims to leverage the spillover effects from the Universal Beijing Resort, which has attracted over 10 million visitors since its opening in September 2021 [1] Group 1 - The "Wai Li" project includes three main business formats: Wangfujing Well Town, Nuo Lan Hotel, and Ting Yun Town, creating a new paradigm for cultural and commercial tourism experiences [2] - The project has successfully attracted several first stores in Beijing, including brands like ARMANI, COACH, and BALLY, as well as unique attractions such as the Manchester United Dream Theater [2] - The Wangfujing Well Town aims to combine art, commerce, and nature within its 187,000 square meters of space, breaking the traditional outlet model [2] Group 2 - The Nuo Lan Hotel features a vertical ecological space inspired by an aerial garden, including a ten-story infinity pool with views of the Universal Studios light show [2] - Ting Yun Town will host various experiential offerings, including a Little Prince theme park and a livehouse, enhancing the overall consumer experience [2] - The company plans to organize over 100 events next year, focusing on sports, music, pets, and culture during key holidays to further enrich consumer engagement [2]

Core Insights - The Bayli International Commercial and Entertainment Complex project is set to officially open on December 26, attracting significant public interest [1] - The Bayli Nuo Lan Hotel has already started online bookings, while the Bayli Wangfujing WellTown and Bayli Tingyun Town will also open on the same date [1] Summary by Category Project Overview - The Wangfujing Well-Town, the largest outlet project in Beijing, is approaching its opening countdown [1] - The project is not limited to a traditional outlet model but aims to create a multi-matrix, composite commercial complex [1] Brand and Retail Strategy - The complex will feature over 500 brands, with 51% being first stores [1] - It includes a mix of classic outlet brands, curated brands, innovative retail, diverse dining and entertainment options, and experiential scenes that blend art and commerce [1] Economic Impact - The project is expected to inject new vitality into regional consumption upgrades [1]

Core Insights - The Bay Area project, developed by Wangfujing Group, is set to unveil by the end of the year, featuring a multi-functional cultural and commercial complex [1][3] - The total investment for the Bay Area project exceeds 10 billion yuan, with a development scale of approximately 500,000 square meters [1] - The project includes three main components: the NuoLan Hotel, Wangfujing WellTown, and Tingyun Town, with the hotel opening this autumn and the other two components debuting by year-end [1] Summary by Sections - **Investment and Development** The Bay Area project has a total investment exceeding 10 billion yuan and a development scale of around 500,000 square meters, focusing on three main components: NuoLan Hotel, Wangfujing WellTown, and Tingyun Town [1] - **Wangfujing WellTown Features** Wangfujing WellTown aims to redefine customer experiences by integrating outlet shopping with dining, entertainment, and cultural activities, featuring nearly 500 brands, with 50% being flagship or concept stores [3] - **Design and Accessibility** The project includes a seamless connection to the subway, with a six-story commercial space designed to enhance outdoor dining experiences and views of Universal Studios, alongside an art center for cultural events [5] - **Tingyun Town Design** Tingyun Town features an open street design, resembling a "micro-resort" surrounded by fountains and greenery, with plans to introduce live music venues, bars, and dining options to stimulate the night economy [5]