Core Viewpoint - The 2025 World Intelligent Industry Expo opened in Chongqing, showcasing the achievements of the Seres Group in the new energy vehicle sector and its advanced technologies [1][3]. Group 1: Exhibition Highlights - Seres Group's exhibition is one of the largest at the expo, featuring over 10,000 square meters of display space with seven major exhibition areas, including complete vehicle business and intelligent manufacturing [1][3]. - The exhibition includes various new energy vehicle products, such as the AITO Wenjie series, with the new Wenjie M7 model attracting significant attention and set to officially launch on September 23 [3][5]. - The Blue Electric E5 PLUS series was also showcased, emphasizing affordability with a range of 165 kilometers and a spacious seating arrangement [5]. Group 2: Technological Innovations - Seres displayed several industry-leading technologies, including the innovative Magic Cube technology platform, which is the world's first full-stack multi-power compatible platform [5][7]. - The intelligent safety system covers over 190 safety scenarios and includes more than 340 safety functions across four dimensions, ensuring comprehensive lifecycle safety for users [7][9]. - The "Automotive Industry Brain" directs the Seres super factory, which features over 3,000 robots and 100% automation in key processes, ensuring high-quality delivery through a digital quality system [9]. Group 3: Collaborative Ecosystem - Nineteen industry chain enterprises participated in the exhibition, showcasing collaborative innovations in various fields such as intelligent range extension and smart cockpit technologies [9][11]. - Seres is advancing product integration and establishing a world-class high-end new energy vehicle industry chain, collaborating with major suppliers like CATL and Yanfeng in a "factory within a factory" model [11]. - The expo served as a platform for Seres to demonstrate its digital, green, and high-end transformation achievements, providing new insights for elevating "Chinese manufacturing" brands [11].

Core Insights - The 2025 World Intelligent Industry Expo opened in Chongqing, showcasing the first corporate exhibition by Seres Group, covering over 10,000 square meters with seven major exhibition areas focused on vehicle intelligence, technology intelligence, and manufacturing intelligence [1][3] Group 1: Product Showcase - Seres Group's exhibition is one of the largest at the expo, featuring various new energy vehicle products including the AITO brand and advanced technologies such as the Magic Cube technology platform and Super Range Extender [3] - The AITO brand showcased its entire product line, with the new AITO M7 attracting significant attention and set to officially launch on September 23, 2025. The AITO M9 has delivered over 220,000 units, while the AITO M8 has surpassed 70,000 units in deliveries [4] Group 2: Technological Innovations - Seres displayed several industry-leading technologies, including the Magic Cube technology platform, which is the world's first full-stack multi-power compatible platform, supporting super range, pure electric, and super hybrid power forms [7] - The Seres Intelligent Safety system defines safety through scenarios, covering over 190 safety scenarios and providing more than 340 safety functions across four dimensions [9] Group 3: Manufacturing Capabilities - The company showcased its advanced manufacturing technologies under the "Automotive Industry Brain" ecosystem, featuring a smart factory with over 3,000 robots and 100% automation in key processes [10][12] - The integration of AI and 5G technologies aims to enhance collaboration across government, society, industry, and enterprises, driving innovation and efficiency in the automotive supply chain [10] Group 4: Supply Chain Collaboration - Nineteen industry chain partners participated in the exhibition, demonstrating collaborative innovations in various fields such as intelligent range extension and smart cockpit technologies [13] - Seres is actively promoting product integration and local supply chain collaboration, having reduced its primary suppliers from 300 to 100, with 20 being world-class suppliers [15]

Group 1 - The core event was the 2025 (19th) China Brand Festival held in Shenzhen, where the Vice President of Seres Group, Kang Bo, shared insights on brand innovation in the electric vehicle sector [1] - Seres has fully transitioned to the electric vehicle sector since 2016 and launched the high-end smart electric vehicle brand "AITO" in collaboration with Huawei in 2021, with over 700,000 units delivered across four models: M5, M7, M9, and M8 [3] - Kang Bo emphasized the importance of differentiated positioning in marketing, advocating for the principle of "either being the first or the only," which led to the brand declaration of "Smart Reshapes Luxury" for AITO [5] Group 2 - As a technology-driven company, Seres focuses on "IP branding of technology" as its strategic core, introducing innovations such as the Seres Cube Technology Platform, Super Range Extender, and Smart Safety to enhance user perception of the brand's technological capabilities [7] - Seres is actively building a strong brand moat through continuous efforts in brand marketing, technological innovation, and superior after-sales service quality, with a long-term commitment to brand development [8]

Core Insights - The 2025 China Brand Festival was held in Shenzhen, where the Vice President of Seres Group, Kang Bo, shared insights on brand innovation in the electric vehicle sector [1] Group 1: Company Transformation and Achievements - Seres has fully transformed into the electric vehicle sector since 2016 and launched the high-end smart electric vehicle brand "AITO" in collaboration with Huawei in 2021, with four models (M5, M7, M9, M8) launched and over 700,000 units delivered, setting a record for delivery speed among Chinese luxury electric brands [3] - The AITO M9 model alone has surpassed 200,000 deliveries, making it the best-selling luxury car in the 500,000-unit market segment. In 2024, Seres is projected to sell over 420,000 electric vehicles, achieving revenue of 145.2 billion yuan, becoming the fourth profitable electric vehicle company globally [3] Group 2: Brand Positioning and Marketing Strategy - Kang Bo emphasized that a core aspect of marketing is achieving differentiated positioning, adhering to the principle of "either first or unique." The AITO brand has established a declaration of "Smart Reshaping Luxury" and a new luxury concept combining "traditional luxury + technological luxury" [5] - A user survey indicated that smart technology has become a key brand identifier for AITO, with the top three reasons for purchasing being smart features, brand reputation, and safety, which are increasingly influential in consumer decision-making [5] Group 3: Brand Value Enhancement Initiatives - Seres has gained significant media attention for its outstanding industry performance, establishing itself as a representative of "new productive forces." To further enhance brand value, Seres has engaged in innovative marketing activities with CCTV and collaborated with top IPs in sports, arts, and film to create a multi-dimensional brand communication matrix [6] - As a technology-driven company, Seres focuses on "technological brand IP" as a strategic core, launching innovations like the Seres Cube Technology Platform and Seres Super Range Extender to strengthen user perception of its technological capabilities [8] Group 4: Global Market Strategy - In its overseas market strategy, Seres adopts a "high-profile" approach, exemplified by the "AITO Mountain River - Smart Driving Europe Tour," covering 15,000 kilometers across 12 countries and gaining global attention at the Paris Auto Show. Kang Bo stated that Chinese brands must establish a high-end image through localized products, comprehensive service systems, and global partnerships [8] - The company emphasizes that brand building requires a long-term commitment, combining hard power with soft skills, and recognizes that the journey from a Chinese brand to a world-class new luxury brand is a path of innovation [8]

Core Insights - The article highlights the achievements of Chongqing's manufacturing industry, particularly emphasizing the significance of the Seres Super Factory as a benchmark in the sector [1] - Seres has gained recognition for its brand philosophy of "Intelligence Reshaping Luxury," which has been praised by national media for promoting the high-end development of Chinese automotive brands [1][5] - The company has been frequently featured in major state media outlets, indicating its leading position in the new energy vehicle sector [5] Manufacturing Innovations - The Seres Super Factory is equipped with over 3,000 robots, achieving 100% automation in stamping, welding, and painting workshops, with the assembly workshop's automation rate significantly exceeding industry standards [3] - The factory employs an industry-first quality automation management system that ensures real-time quality control throughout the entire vehicle production process, from raw materials to final assembly [3] Technological Advancements - Seres focuses on technological innovation as its core driving force, particularly in the field of new energy vehicles [5] - The company has developed the world's first full-stack multi-power compatible technology platform, the Seres Magic Cube, along with a new generation of super range extenders and intelligent safety systems [5] - In 2024, Seres is expected to continue its upward trajectory in technology and market performance, receiving over 70 media reports throughout the year, surpassing other domestic competitors [5]

4月23日，赛力斯智能安全于上海车展重磅发布，以场景定义安全，构建了包括"生命保护""车身防护""健康呵护""隐私守护"四大安全领 域的智能安全体系。全方位保护人、车、物的安全，为用户提供全生命周期的安全保障。 | | | 赛力斯智能安全 | | | --- | --- | --- | --- | | | | 行业首创以场景定义安全 | | | 生命保护 | 车身防护 | 健康呵护 | 隐私守护 | | 被动安全 | 环境感知 | 清新呼吸 | 严控采 | | 720°安全保护构架 | 思劣天气感知 | 有害气体0检出 | 默认不采集 | | 硬核玄武车身结构 | 特殊路面感知 | 杀菌率≥99.99% | 非授权不采集 | | 一体压铸铝/接合金后车体 | 交通信号感知 | 顾粒物净化率≥99.9% | 显著告知 | | 超级电容车门解锁技术 主被动一体化防护技术 | 障碍识别 | 母婴亲肤 | 加密传输 | | | 低燥酱溶识别 | 婴儿可接触级圈料 | 金融级加密方案 | | 动力安全 | 负向沟振识别 | 抑菌率≥99.9% | 端到端加密传输 | | 5重电态防护设计 | 墨空随哪物识别 | 防霉0 ...