Group 1 - The core viewpoint of the article is that Sairus Group has been recognized for its innovation capabilities by ranking 73rd in the 2025 China Top 100 Innovative Enterprises list, released by the China Enterprise Confederation and the China Entrepreneur Association [1][3] - The evaluation criteria for the Top 100 Innovative Enterprises include R&D investment, patent output, and operational efficiency, highlighting the importance of innovation in measuring corporate performance [1] - Sairus Group has significantly increased its R&D investment, reaching 5.198 billion yuan in the first half of 2025, which represents a year-on-year growth of 154.9% [3] Group 2 - Sairus Group has developed several technological achievements, including the Sairus Cube Technology Platform, Sairus Super Range Extender, Sairus Super Factory, and Sairus Intelligent Safety System, demonstrating continuous innovation in various fields such as vehicle platforms, range extension technology, intelligent manufacturing, and safety [6]

Group 1 - The core event was the 2025 (19th) China Brand Festival held in Shenzhen, where the Vice President of Seres Group, Kang Bo, shared insights on brand innovation in the electric vehicle sector [1] - Seres has fully transitioned to the electric vehicle sector since 2016 and launched the high-end smart electric vehicle brand "AITO" in collaboration with Huawei in 2021, with over 700,000 units delivered across four models: M5, M7, M9, and M8 [3] - Kang Bo emphasized the importance of differentiated positioning in marketing, advocating for the principle of "either being the first or the only," which led to the brand declaration of "Smart Reshapes Luxury" for AITO [5] Group 2 - As a technology-driven company, Seres focuses on "IP branding of technology" as its strategic core, introducing innovations such as the Seres Cube Technology Platform, Super Range Extender, and Smart Safety to enhance user perception of the brand's technological capabilities [7] - Seres is actively building a strong brand moat through continuous efforts in brand marketing, technological innovation, and superior after-sales service quality, with a long-term commitment to brand development [8]

Core Insights - The 2025 China Brand Festival was held in Shenzhen, where the Vice President of Seres Group, Kang Bo, shared insights on brand innovation in the electric vehicle sector [1] Group 1: Company Transformation and Achievements - Seres has fully transformed into the electric vehicle sector since 2016 and launched the high-end smart electric vehicle brand "AITO" in collaboration with Huawei in 2021, with four models (M5, M7, M9, M8) launched and over 700,000 units delivered, setting a record for delivery speed among Chinese luxury electric brands [3] - The AITO M9 model alone has surpassed 200,000 deliveries, making it the best-selling luxury car in the 500,000-unit market segment. In 2024, Seres is projected to sell over 420,000 electric vehicles, achieving revenue of 145.2 billion yuan, becoming the fourth profitable electric vehicle company globally [3] Group 2: Brand Positioning and Marketing Strategy - Kang Bo emphasized that a core aspect of marketing is achieving differentiated positioning, adhering to the principle of "either first or unique." The AITO brand has established a declaration of "Smart Reshaping Luxury" and a new luxury concept combining "traditional luxury + technological luxury" [5] - A user survey indicated that smart technology has become a key brand identifier for AITO, with the top three reasons for purchasing being smart features, brand reputation, and safety, which are increasingly influential in consumer decision-making [5] Group 3: Brand Value Enhancement Initiatives - Seres has gained significant media attention for its outstanding industry performance, establishing itself as a representative of "new productive forces." To further enhance brand value, Seres has engaged in innovative marketing activities with CCTV and collaborated with top IPs in sports, arts, and film to create a multi-dimensional brand communication matrix [6] - As a technology-driven company, Seres focuses on "technological brand IP" as a strategic core, launching innovations like the Seres Cube Technology Platform and Seres Super Range Extender to strengthen user perception of its technological capabilities [8] Group 4: Global Market Strategy - In its overseas market strategy, Seres adopts a "high-profile" approach, exemplified by the "AITO Mountain River - Smart Driving Europe Tour," covering 15,000 kilometers across 12 countries and gaining global attention at the Paris Auto Show. Kang Bo stated that Chinese brands must establish a high-end image through localized products, comprehensive service systems, and global partnerships [8] - The company emphasizes that brand building requires a long-term commitment, combining hard power with soft skills, and recognizes that the journey from a Chinese brand to a world-class new luxury brand is a path of innovation [8]