文 | 徐蔡钰 编辑 | 李勤 2026年，小米汽车的产品攻势，迅猛且精准。 36氪从产业处获悉，小米汽车明年初步计划将推出4款新车，分别为SU7改款、SU7行政版、一款增程 五座SUV及一款增程七座SUV。 一位知情人士透露，SU7改款与增程七座SUV初步计划在上半年推出，SU7行政版与增程五座SUV则计 划在下半年至年底推出。 今年10月，雷军与小米一众高管曾赴新疆开展汽车测试，期间不断有小米新车伪装谍照曝出。从网友发 布的照片可以看到，这是一辆近似全尺寸的SUV车型，并且尾部带有发动机排气管。 综合这些线索，小米这款路测新车，极有可能就是明年即将推出的增程七座SUV车型。 据36氪了解，这款增程七座SUV内部代号为"昆仑"，定位与理想L9、零跑D19相似，是一款面向家庭市 场打造的中大型SUV，将采用超70度电量的"大电池"的动力方案，具备400-500公里的纯电续航里程。 在理想L系列、问界M系列等增程SUV大获成功后，汽车制造商们对此类增程SUV热情高涨。 中国市场2025年共有超15款增程新车上市，其中包含智己LS6、岚图泰山等车型。宝马被曝重启增程动 力研发，小鹏汽车明年更是将推出7款包含增程动 ...

大家早上中午晚上好，我是深蓝的销售顾问，今天带大家了解 一下 深蓝 品牌的 旗舰 车型 —— 深蓝S09。 最近市场如何 ？ 最近客流比之前有所下降。工作日每个人能接待一组客户，不过周末还是挺忙的。来看S09的客户其实不少，10组客户里面能占到2组，看 其他 车的客户看 到S09也会问两句。不过大部分也就是看看，真买的不多。 门店一个月销量 大概在40台 ，S09在没有特殊政策支持的时候只能占到2 、 3 台。虽然销量不大，但是提成不低，卖一台S09相当于3台S05或者L06这种 畅销车了。 给大家做个预算清单 ： | | | 如果大家最近有 打算 买S09后驱标准续航的话，可以多问问不同城市的不同经销商，如果能找到带点库存的车，价格会很美丽 。 看这款车的人有什么明显特征？ 买S09的用户群体跟深蓝整体的品牌调性还是有点出入的 。 深蓝 整体 给人的印象就是年轻运动，车主也是以90后和00 后 为主。但S09这种家庭六座车的 车主们基本都是70-80后，无一例外都是置换。职业 五花八门 ，有公务员，有企业中层领导，也有个体工商户。 别人都是怎么买这车的？ 最畅销的配置当属后驱Ultra+标准续航版和超长续航 ...

Group 1: Core Insights - The 2025 World Intelligent Industry Expo was held in Chongqing, showcasing advancements in AI applications across various industries including new energy vehicles, telecommunications, and AI models [1] - The Chinese government has implemented the "AI+" initiative to encourage the integration of AI into business strategies and processes, aiming to enhance the overall intelligence of traditional industries [1] Group 2: New Energy Vehicles - Changan Automobile focuses on a strategy of "first electricity, then intelligence," aiming to create a digital platform and develop three core digital brands: Avita, Deep Blue, and Changan Qiyuan [2] - Changan's "Tianshu Intelligent" platform expands safety concepts from passive to proactive, utilizing over 60 core technologies to achieve more than 90 functional scenarios, with 8 being industry firsts [2] Group 3: AI in Automotive Industry - AI is transforming the automotive industry by enhancing product design, manufacturing quality, supply chain optimization, and customer service [3] - Seres Group is building an AI-driven "Seres Industrial Brain" to integrate resources across government, society, and industry, aiming for a comprehensive smart ecosystem [3] Group 4: Telecommunications - China Unicom is actively integrating AI into various sectors, enhancing manufacturing efficiency by 20% and reducing production costs by over 20% through smart factory initiatives [4] - The company is also developing a large-scale computing cluster to support digital transformation across cities and rural areas [4] Group 5: AI Models and Infrastructure - iFLYTEK's core competitive advantage lies in its "self-controllable" full-stack capability, achieving performance comparable to larger models with only 7 billion parameters [5] - The company has developed leading educational AI models and has significantly improved diagnostic efficiency in healthcare through its medical AI models [6] Group 6: AI Computing Ecosystem - The AI computing open architecture was launched by Inspur, collaborating with over 20 industry players to reduce barriers for small and medium enterprises in AI development [6][7] - The initiative aims to address challenges in cross-vendor technology alignment and industry collaboration, fostering an open and inclusive AI computing ecosystem in China [7]

Core Viewpoint - Li Auto, which has led the new car sales for three consecutive years, is currently facing a sales dilemma despite achieving significant growth in previous years [1][3]. Group 1: Sales Performance - In 2022, Li Auto launched the extended-range L series, resulting in a total sales of 133,000 units, a growth of 47.2% [1]. - In 2023, Li Auto continued its rapid growth with total sales of 376,000 units, a year-on-year increase of 182.2%, becoming the sales champion among new forces [1]. - In 2024, despite intensified competition in the extended-range market, Li Auto achieved over 30% growth, with total sales reaching 500,500 units [1]. - However, in the first eight months of 2025, cumulative sales were 263,000 units, a decline of 8% year-on-year, and the company failed to make the top five in the latest sales rankings [1][3]. Group 2: Market Competition - The market competition has become increasingly fierce, with the L6 model's sales initially boosted by a facelift in April 2023, but by August, sales dropped back to 28,000 units [2][3]. - Li Auto's stock price and market capitalization have also been affected, with a 48% decrease from its peak market value in 2024 [3]. - The high-end market is facing strong competitors, particularly with the launch of Huawei's AITO M9, which achieved annual sales of 158,000 units, surpassing Li Auto's L9 [5][11]. Group 3: Product Strategy - The L9, priced above 400,000 yuan, was once a major profit contributor, but its sales have declined significantly, with average monthly sales dropping to around 4,000 units by 2025 [4][5]. - Li Auto's strategy of reducing the price of the L9 Pro version by 30,000 yuan to stimulate sales has had mixed results, as competition from the AITO M9 intensified [8][11]. - The L series has maintained a competitive edge through continuous product innovation and a focus on family-oriented features, which has resonated well with consumers [20][21]. Group 4: Consumer Insights - Li Auto has successfully targeted family users, creating a strong brand image as a "mobile home" and achieving high customer satisfaction, particularly among families with children [22][23]. - The introduction of features like the "Li Xiang Classmate" voice assistant has enhanced the user experience, especially for children, contributing to the brand's positive reputation [25][26]. - However, the emphasis on family use may limit the appeal to a broader audience, as high-end consumers also seek business and luxury attributes in their vehicles [32][33]. Group 5: Future Challenges - Li Auto faces challenges from both low-end competitors offering similar products at lower prices and high-end brands enhancing their offerings with diverse features [34]. - The company needs to innovate and refresh its product line to maintain its competitive position in the market, particularly in the 250,000 to 300,000 yuan family vehicle segment [34].

Core Viewpoint - The article discusses the challenges faced by Li Auto in the competitive landscape of the electric vehicle market, particularly against rivals like AITO and NIO, highlighting the shifts in consumer preferences and market dynamics that have impacted Li Auto's sales and brand positioning [4][10][12]. Group 1: Sales Performance - In 2022, Li Auto launched the extended-range L series, achieving annual sales of 133,000 units, a significant growth of 47.2% [5]. - In 2023, Li Auto continued its growth trajectory with annual sales of 376,000 units, marking a year-on-year increase of 182.2% and becoming the top-selling brand among new forces [6]. - By 2024, despite intensified competition in the extended-range market, Li Auto maintained over 30% growth, with total sales reaching 500,500 units, retaining its title as the new force sales champion [7]. Group 2: Market Challenges - In 2025, Li Auto's ambitious target of 700,000 units faced setbacks, with cumulative sales from January to August at 263,000 units, reflecting an 8% year-on-year decline [9][10]. - The introduction of the L6 facelift in April provided a temporary boost, but by August, sales fell back to 28,000 units, indicating ongoing market challenges [11]. Group 3: Competitive Landscape - The high-end market is increasingly competitive, with AITO's M9 model achieving annual sales of 158,000 units in 2024, while Li Auto's L9 saw a decline in market share [14][25]. - The L9's monthly sales dropped to around 4,000 units by 2025, as it faced competition from AITO's M9, which emphasized design and technology over comfort [15][24][31]. Group 4: Consumer Preferences - Li Auto's L9 initially attracted a diverse customer base, but recent trends show a shift towards family-oriented buyers, with business-oriented customers increasingly drawn to AITO's offerings [16][20]. - The introduction of a lower-priced Pro version of the L9 helped boost sales temporarily, but the overall market dynamics shifted with the launch of AITO's M9 [22][23]. Group 5: Product Strategy - Li Auto's L series has been successful due to its focus on family user needs and continuous product innovation, maintaining a competitive edge in comfort and technology [45][46]. - The company has emphasized creating a unique user experience, particularly for families, which has contributed to high customer satisfaction and brand loyalty [51][52]. Group 6: Future Outlook - Li Auto is positioned in a challenging environment, facing pressure from both high-end competitors and emerging low-cost alternatives in the mid-range market [61][62]. - To maintain its market position, Li Auto needs to innovate and adapt its product offerings to meet evolving consumer demands and preferences [63].

Core Insights - Li Auto, which has led the new car sales for three consecutive years, is currently facing a sales dilemma despite achieving significant growth in previous years [1][3] - The company experienced a remarkable 182.2% year-on-year sales increase in 2023, reaching 376,000 units, and maintained profitability for the first time [1][3] - However, in 2024, Li Auto's sales growth slowed down, with a cumulative sales of 263,000 units from January to August, reflecting an 8% year-on-year decline [1][3] Sales Performance - In 2022, Li Auto launched the extended-range L series, resulting in a total sales of 133,000 units, marking a 47.2% increase [1] - The company achieved a cumulative sales of 500,500 units in 2024, maintaining its position as the top-selling new energy vehicle brand [1] - The sales trajectory over three years shows a total growth of 450% [1] Market Competition - The competition in the extended-range vehicle market has intensified, particularly with the introduction of the Huawei AITO M9, which has captured significant market share [4][10] - Li Auto's flagship model, the L9, has seen a decline in monthly sales, dropping to around 4,000 units by 2025 [4][8] - The introduction of the M8 model by AITO further challenges Li Auto's market position, as it targets family users with competitive pricing and features [10][11] Product Strategy - Li Auto's product strategy has focused on defining its vehicles as family-oriented, emphasizing comfort and space [20][21] - The company has maintained a low sales expense ratio of 8%, allowing it to penetrate the high-end vehicle market effectively [1] - Continuous product innovation and a strong focus on family user experience have been key to Li Auto's competitive advantage [20][25] Brand Positioning - Li Auto aims to position itself similarly to Apple in terms of brand perception and product quality [1] - The brand has successfully created a strong reputation among family users, particularly children, through features like the "Li Xiang Classmate" voice assistant [22][24] - However, the brand's emphasis on family use may limit its appeal in the broader high-end market, where consumers also seek business and luxury attributes [29][30] Future Outlook - Li Auto's future growth may depend on its ability to innovate and adapt to the rapidly changing market landscape, particularly in the face of increasing competition from both traditional and new energy vehicle brands [30] - The company is currently navigating a challenging environment where competitors are quickly replicating its successful product concepts at lower price points [30]

Core Viewpoint - JAC Motors reported a significant decline in both revenue and net profit for the first half of 2025, with a revenue of 19.36 billion yuan, down 9.10% year-on-year, and a net loss of 777.3 million yuan, a drop of 356.89% compared to the previous year. The launch of the high-end model, the Zun Jie S800, has generated substantial orders but has not yet reversed the company's overall performance decline [1][3][5]. Revenue and Profit Decline - JAC Motors experienced a dual decline in revenue and net profit in the first half of 2025, attributed to intensified international competition affecting export business, the Zun Jie super factory still ramping up production, and increased investments in R&D and management [3][4]. - The company sold 190,600 vehicles and chassis, a year-on-year decrease of 7.54%, with specific declines in passenger vehicle sales by 16.12% and a slight increase in pickup sales by 15.00% [3]. Investment in Zun Jie Brand - JAC Motors has made significant investments in the Zun Jie brand, with R&D expenses reaching 2.216 billion yuan, a 34.47% increase year-on-year, and management expenses of 1.12 billion yuan, up 43.99% [4][6]. - The company has committed over 10 billion yuan to the Zun Jie project, focusing on building a super factory, establishing a design center, and implementing key process reforms to transition from a traditional commercial vehicle manufacturer to a technology-driven enterprise [6][9]. Market Position and Challenges - The Zun Jie S800 targets the luxury market with a price range of 708,000 to 1,018,000 yuan, but the high-end segment has limited market capacity, raising questions about JAC's ability to achieve significant sales and profit from a single model [2][10]. - The competitive landscape has changed, with multiple brands under Huawei's partnership, making it more challenging for Zun Jie to replicate the success of the AITO brand, which has already established a strong market presence [8][9]. Future Outlook - JAC Motors faces the challenge of leveraging the success of the Zun Jie brand to benefit its core business in commercial vehicles and mainstream passenger cars, which is crucial for the company's overall recovery [10][11].

Core Viewpoint - GAC Group sees Huawei as a potential savior after continuous sales decline, with a recent investment in Huawang Automotive to enhance collaboration in the high-end electric vehicle market [1][4][10]. Investment and Ownership - GAC Aion has invested 600 million yuan in Huawang Automotive, acquiring a 71.43% stake, while GAC Group indirectly holds 28.57% [1]. Strategic Collaboration - The partnership aims to leverage both companies' strengths in smart technology and product development to create innovative products targeting the 300,000 yuan high-end market [1][10]. Market Performance - GAC Aion's sales have dropped 16% year-on-year, with total sales of 129,800 units in the first seven months of the year [4][20]. - GAC's other brands, such as Hohbo and Chuanqi, have also struggled, with limited market success for their high-end models [5][20]. Product Development - The first model from Huawang Automotive is expected to be either an SUV or a sedan, as these segments have higher market demand compared to MPVs [7][20]. - GAC's current product lineup includes several models in the 300,000 yuan range, but their market performance has been underwhelming [5][20]. Competitive Landscape - The domestic electric vehicle market is highly competitive, with consumers increasingly familiar with existing high-end models from brands like Tesla and Li Auto [7][20]. - GAC's reliance on Huawei's technology may not guarantee success, as many competitors are also integrating advanced technologies into their vehicles [11][17]. Financial Performance - GAC Group reported a total revenue of 19.65 billion yuan in Q1, a 7.95% decline year-on-year, with a net loss of approximately 732 million yuan [20]. Challenges Ahead - GAC must overcome significant hurdles to establish a foothold in the high-end electric vehicle market, including changing consumer perceptions and improving product appeal [20][21].

Core Viewpoint - The article discusses the segmentation and competition within the Chinese automotive market, particularly focusing on the price ranges of 10-20 million, 20-30 million, and 30-40 million yuan, highlighting the unique dynamics and consumer preferences in each segment [5][6][24]. Group 1: Market Size and Sales Data - In 2024, the cumulative sales of new energy passenger vehicles in China reached 1,286.6 thousand units, with the 10-20 million segment selling 559.9 thousand units, the 20-30 million segment selling 212.3 thousand units, and the 30-40 million segment selling 221.1 thousand units [5][7]. - The market sizes for these segments in 2024 are estimated at 839.85 billion yuan for 10-20 million, 530.75 billion yuan for 20-30 million, and 773.85 billion yuan for 30-40 million, indicating that the 30-40 million segment has a larger market size than the 20-30 million segment [6][7]. - The sales figures for 2022-2024 show a consistent trend where the 30-40 million segment has outperformed the 20-30 million segment in terms of sales volume [5][6]. Group 2: Consumer Preferences and Market Dynamics - The article notes that the demand differentiation between fuel and electric vehicles, as well as between sedans and SUVs, is less applicable in the 20-30 million price range, leading to a more complex consumer decision-making process [3][5]. - The competition in the 10-20 million segment is characterized by a focus on cost-effectiveness, with brands like BYD dominating due to their early market entry and strong cost management [9][22]. - The 20-30 million segment is described as having unclear demand segmentation, with consumers seeking higher value and satisfaction without fully transitioning to the premium 30 million and above segment [29][30]. Group 3: Competitive Landscape - Companies that can effectively target both the 10-20 million and 30-40 million markets are likely to achieve the highest profitability, although few companies currently span this price gap [9][24]. - The article highlights that brands like BYD, Geely, Tesla, and Li Auto are well-positioned to capture market share across these segments due to their diverse product offerings [9][24]. - The 30-40 million segment is noted for having a clearer competitive landscape, with established brands like Tesla and Aito having distinct user bases that are difficult to overlap [24][25].