Core Viewpoint - Wuliangye has achieved the highest level of EFQM Global Award (Seven Stars) certification, marking a significant recognition of its sustainable performance and quality management on the global stage [11][13][19]. Group 1: Award Recognition - Wuliangye received the EFQM Global Award (Seven Stars) at the EFQM Sustainable Performance Conference, achieving the highest score for a Chinese company participating in the evaluation [11][13]. - The company also won the "United Nations Sustainable Development Goals Practice and Corporate Performance Excellence Award" as a single award [11][19]. - Only 14 out of over 200 companies received awards in 2025, with Wuliangye being the only one to achieve the highest certification within a year of implementing the EFQM model [13][14]. Group 2: Sustainable Practices - The EFQM evaluation highlighted five exemplary practices, including the establishment of a corporate culture based on the "Harmony and Beauty" concept, which is deeply integrated into the organization [13][14]. - Wuliangye is recognized for leading ecological system development and aligning its strategies with the United Nations Sustainable Development Goals [14]. - The company emphasizes balancing tradition and innovation, ensuring harmony with the environment, employees, and suppliers while maintaining traditional brewing techniques [14][19]. Group 3: Cultural Exchange and Globalization - The "Harmony Global Tour" in Spain featured events like the "Wuliangye Barcelona Wonderful Night," showcasing the fusion of Chinese liquor culture with Mediterranean charm [12][15]. - The launch of the 29-degree Wuliangye product in Europe was well-received, highlighting its market potential and alignment with European consumer preferences [16][19]. - The "Harmony and Terroir: Brewing Sustainable Excellence" forum facilitated discussions on the concept of "terroir," aligning with Wuliangye's philosophy of harmony and sustainable development [16][17]. Group 4: Future Directions - Wuliangye aims to continue its global expansion and cultural outreach, having already reached 17 countries since the launch of the "Harmony Global Tour" in 2023 [17][19]. - The company is committed to integrating its traditional practices with modern management to provide a "Chinese solution" for global high-quality development [19]. - Wuliangye's achievements are seen as a new starting point for sharing Chinese liquor culture and the "Harmony" concept with the world [19].