Core Insights - Dongfeng Motor is actively developing its new energy vehicle strategy, showcasing a comprehensive strategic layout that adapts to the transition towards new energy [1] - The company aims to achieve a target of 1 million new energy vehicles, supported by a strong product matrix and technological advancements [1][2] Group 1: Sales and Market Performance - In the first five months of this year, Dongfeng Motor delivered a total of 905,000 vehicles, with 536,000 from its own brands, and achieved the highest market share in the domestic heavy truck sector [1] - Exports reached 94,000 units, marking a year-on-year increase of 4.9%, with exports of its own brands and new energy vehicles growing by 30% and 331% respectively [1] Group 2: Product Development and Technological Advancements - Dongfeng has launched several new products, including the luxury smart off-road SUV M817 and the Lantu FREE+, which features Huawei's ADS 4 and HarmonySpace 5 [2] - The company has established a comprehensive power brand system covering energy-saving, hybrid, and pure electric vehicles, along with three major passenger car platforms [2] Group 3: Innovation in Hydrogen Energy - Dongfeng holds the highest number of invention patents in the hydrogen energy sector and has developed the first full-power fuel cell passenger vehicle in China [3] Group 4: Industry Chain and Ecosystem Layout - The company is focused on controlling core resources in the new energy vehicle industry chain, achieving significant sales in pure electric drive assemblies and breaking foreign monopolies in IGBT technology [4] - Dongfeng is also building a smart charging ecosystem and has launched advanced charging stations, promoting battery operation and recycling initiatives [5] Group 5: Brand Development and Recognition - Dongfeng Motor has improved its ranking in the central enterprise brand construction report, now positioned 7th overall and maintaining the top spot in the automotive industry for four consecutive years [5]

Core Viewpoint - Dongfeng Motor Corporation is advancing its transformation in the new energy vehicle sector, showcasing its capabilities in smart manufacturing and a comprehensive brand matrix across various vehicle categories [3][5]. Group 1: Smart Manufacturing and Production - The Dongfeng Lantu smart factory utilizes 5G and big data technologies to achieve mixed-flow production of various vehicle types, with a new car rolling off the line every 118 seconds [1][3]. - The factory is recognized as a national-level smart manufacturing demonstration site, highlighting the integration of advanced technologies in automotive production [1]. Group 2: Sales and Market Performance - In the first five months of this year, Dongfeng delivered 905,000 vehicles, with 536,000 from its own brands, and achieved a 4.9% year-on-year increase in exports, totaling 94,000 vehicles [5]. - The company reported significant growth in exports of its own brands and new energy vehicles, with increases of 30% and 331% respectively [5]. Group 3: Product Development and Innovation - Dongfeng is accelerating the launch of new products, including the M817 SUV with Huawei's advanced driving system and the Lantu FREE+ with cutting-edge technology [5][9]. - The company has established a comprehensive powertrain brand structure, including energy-efficient, hybrid, and pure electric systems, and has made significant advancements in hydrogen energy technology [7][8]. Group 4: Strategic Partnerships and Technological Advancements - Dongfeng has signed a strategic cooperation agreement with Huawei to enhance automotive intelligence and digital transformation, focusing on smart cockpits and intelligent vehicle control [9]. - The company is developing a comprehensive ecosystem for new energy vehicles, including battery recycling and smart charging infrastructure [8].

Group 1 - The core theme of the 2025 New Energy Vehicle (NEV) rural promotion activity is "green, low-carbon, intelligent, and safe," aimed at empowering new rural areas and enhancing transportation options [1] - Eight models from Dongfeng Motor Group, including the Dongfeng Yipai eπ007, eπ008, and others, have been selected for the initiative, showcasing a diverse range of electric and hybrid vehicles that meet rural consumers' needs for economic, multifunctional, and reliable transportation [1] - The initiative includes a comprehensive set of supporting policies such as tax reductions, trade-in support, and local purchase coupons, alongside exclusive discounts and after-sales packages from car manufacturers to lower the purchasing threshold for consumers [1] Group 2 - From January to April this year, China's rural retail sales of consumer goods reached 21,412 billion yuan, with a year-on-year growth of 4.8%, indicating that rural areas are becoming a new consumption market [2] - Over the past five years, more than 400 NEV models have been included in the "rural vehicle" directory across over ten provinces, with cumulative sales nearing 15 million units, highlighting the growing acceptance of NEVs in rural markets [2] - Dongfeng Motor's selection of multiple models for the rural initiative demonstrates its comprehensive layout and strong supply capabilities in the NEV sector, reaffirming its commitment to serving urban and rural consumers [2]

作为定位相近的主流新能源品牌，深蓝汽车与奕派汽车在入局 时间、产品丰富度、技术路线、资源禀赋、渠道布局、对外合 作等方面均存在较为明显的差异，这也注定了两家车企不同的 命运。 作者：王帅国 封图：经济观察网 经过多年竞争，汽车央企新能源品牌之间已经出现明显的分水岭。特别是在主流市场中，长安汽车 旗下的深蓝品牌在数年间已经成长为"央企新能源品牌销冠"，而东风汽车旗下的奕派品牌才刚刚起 步，存在感较低。 从简单的数据层面来看，深蓝汽车目前已推出6款车型，累计交付40多万辆；反观奕派汽车，目前 在售车型仅有2款，且累计交付不足8万。 同为央企新能源，深蓝汽车与奕派汽车之间为何会出现如此悬殊的差距？作为定位相近的主流新能 源品牌，深蓝汽车与奕派汽车在入局时间、产品丰富度、技术路线、资源禀赋、渠道布局、对外合 作等方面均存在较为明显的差异，这也注定了两家车企不同的命运。 先发与后入 从品牌推出时间、产品多寡等角度来看，深蓝汽车入局更早，产品更为丰富。奕派汽车方面，由于 东风汽车实施高端品牌先行策略，奕派汽车入局较晚，在央企新能源品牌中成立时间最短，产品数 量与深蓝汽车相比也少很多。 深蓝汽车成立于2018年（前身为长安 ...

Core Insights - The automotive industry is undergoing a transformation driven by AI and smart technology, marking a shift from traditional fuel vehicles to intelligent electric vehicles [2][12] - Young consumers, particularly the Z generation, are becoming the primary drivers of the electric vehicle market in China, emphasizing practicality and innovative technology over luxury [3][5] - The 2025 eπ007 model from Dongfeng Yipai is designed specifically for young consumers, featuring a minimalist aesthetic and advanced smart configurations that enhance user experience [5][8] Group 1: Industry Trends - The first half of the automotive revolution focused on electrification, while the second half will emphasize smart technology, with 90% of Chinese consumers willing to pay extra for advanced driving services [2][3] - The shift in consumer preferences is evident, as young buyers prioritize practical features and personalized experiences in their vehicle choices [3][12] - The automotive industry's value chain is being redefined, with traditional components being replaced by innovations in smart cockpits and autonomous driving [12][14] Group 2: Product Innovation - The 2025 eπ007 is positioned as a "first car" for young people, featuring a striking design and advanced technology that aligns with their lifestyle [5][8] - The vehicle includes a new eπOS 2.0 system that simplifies user interaction by mimicking smartphone interfaces, enhancing the overall user experience [5][7] - Dongfeng Yipai's approach to product development emphasizes practical technology that addresses real user needs rather than merely showcasing advanced features [14][16] Group 3: Strategic Partnerships and Development - Dongfeng Yipai is leveraging partnerships with leading tech companies like Huawei and ByteDance to enhance its smart mobility offerings [16] - The company is committed to a dual innovation strategy of self-research and collaborative development, positioning itself as a leader in the smart automotive sector [15][16] - Dongfeng Yipai's focus on understanding and resonating with young consumers is evident in its marketing strategies and product launches [10][12]

在正式上市一年多后，央企新能源品牌东风奕派旗下首款新能源车型eπ007即将迎来焕新升级。 日前，在陕西省西安市举办的"精彩生活有奕派——东风奕派2025款eπ007全国媒体先享试驾会"上，东 风奕派旗下2025款eπ007正式亮相。《中国经营报》记者采访了解到，2025款eπ007在倾心美感、智能灵 感、驾驶快感、安全质感方面迎来全面进阶，预计将于5月下旬上市并开启交付。 在保持原有增程与纯电双动力布局的基础上，2025款eπ007对电池、中控屏、车机系统、智能座舱等进 行了全面优化升级，有望进一步提升在中大型新能源轿车市场的竞争力。 据了解，东风奕派作为汽车央企东风集团旗下的全新子品牌，聚焦主流新能源市场，在东风自主新能源 品牌序列中定位"主流科技电动品牌"，以技术解决实用需求，让科技回归人性温度。 目前，东风奕派已推出"智雅型动座驾"eπ007和"家庭智能大型SUV"eπ008两款车型，用短短半年时间达 成了月销过万辆的成绩。其中，东风奕派eπ007基于东风量子架构打造，纯电版于2024年3月14日正式上 市，增程版车型于同年8月9日上市并开启交付。 此次焕新推出的2025款eπ007，将以产品力全面进阶 ...

撰 文 / 牛跟尚 设 计 / 师 超 "把产品成功作为第一位"——董事长、党委书记邱现东在2月17日举行的中国一汽2025年产品工作 部署大会上强调。 据2024年乘用车批发数据，红旗H5为148793辆，轿车榜排名22；红旗E-QM5为81506辆，轿车榜排 名44；奔腾小马为57863辆（7个月），轿车排名50位；红旗HS5为94900辆，SUV榜排名34。 据统计，2024年，中国车市有销量1辆的轿车218款、SUV371款。 汽车商业评论认为，如果进不到前 50名——轿车60000辆、SUV70000辆，则很难生存。 如果按自主车型月均销5000辆算自主爆款，月均销1万辆算主流爆款的话，红旗有一款主流爆款、 两款自主爆款，奔腾有一款自主爆款。 邱现东强烈意识到，产品工作是事关全集团发展、全体干部职工切实利益的大事要事。 在2月17日全体领导班子和总监、高级经理特别是"各产品线CEO及技术平台CEO"参加这场以产品 工作的大会上，这位从东风汽车集团股份有限公司副总裁升任中国一汽副总经理、总经理、董事长 的企业一把手强调："各产品线CEO、各领域一把手等要加强重点工作任务的日常管理"，以产品为 主线，以 ...