Core Viewpoint - The article discusses the transformation of the agricultural industry in Guangdong through storytelling, emphasizing the importance of cultural narratives in enhancing brand value and driving the modernization of agriculture [2][6][7]. Group 1: Agricultural Transformation - The Guangdong Provincial Rural Revitalization Cultural Service Industrial Park focuses on storytelling rather than traditional farming practices, aiming to create cultural and brand value from agricultural products [3][5]. - Agricultural products are being redefined, with examples like Xu Wen pineapple and Si Hui orchids being marketed not just as commodities but as emotional and cultural symbols [4][5]. - The park serves as a model for a new path in modern agricultural development, supporting the "Hundred Thousand Ten Thousand Project" and high-quality agricultural growth through cultural empowerment [6][7]. Group 2: Necessity of Storytelling - The shift in China's agriculture from quantity to quality necessitates effective storytelling to enhance product value and consumer engagement [12][14]. - The core challenge is to elevate agricultural products from mere commodities to emotionally resonant brands, allowing consumers to pay for value rather than just weight [22][23]. - A compelling story can create brand premium and drive the standardization and modernization of production processes [25][27]. Group 3: Methodology of Storytelling - The industrial park has developed a replicable storytelling methodology that integrates into the entire process of industrial upgrading [31]. - The first step involves deep exploration of local resources and rebranding them in a contemporary context to appeal to modern consumers [33][34]. - Highlighting unique advantages through technology and innovation is essential for supporting the narrative of agricultural products [46][48]. Group 4: Strategic Elevation - Successful storytelling can transcend geographical boundaries, allowing agricultural products to become cultural exchange vehicles [69][70]. - The creation of cultural IPs, such as the "Lychee Flower Dan," has enabled Guangdong's agricultural products to enter high-end international markets [73][74]. - Emotional narratives tied to cultural themes can significantly enhance the market value of products, as seen with the "Reunion Pomelo" concept [77][78]. Group 5: Core Engine of Development - The ultimate goal of agricultural development is to enrich farmers, transforming them from mere producers to brand ambassadors and value creators [83][91]. - New models have emerged, allowing farmers to participate actively in storytelling, which strengthens their connection to the market and enhances their income [93][94]. - The practice of integrating storytelling into agricultural branding has shown to activate rural revitalization and create sustainable economic benefits [95][106].

也是中国式现代 化进程中一道具 社论丨向"新"而 行 向"协"而进 ——广东"百千 万工程"绘就城 乡区域协调发展 新图景_南方+_ 南方plus 城乡区域发展不 平衡，是广东实 现高质量发展必 须跨越的关隘， 三年前，广东以 头号力度启 动"百县千镇万 村高质量发展工 程"，正是对这 有普遍性的课 题。当岭南大地 以占全国1.9%的 陆地面积承载了 全国8.9%的人 口、创造了全国 10.8%的经济总 量时，其内部， 占地面积近七成 的粤东粤西粤北 地区经济总量却 不到全省两成。 这道"阿喀琉斯 之踵"般的难 题，考验着发展 一核心命题的正 面作答。它是广 东破解自身发展 瓶颈的"关键一 招"，也是探索 中国式现代化路 径、为全国区域 协调发展先行探 路的"广东实 践" 。 从"千万工程"的 浙江经验中汲取 养分，结合岭南 实际进行创造性 转化，广东以县 镇村为主战场， 开启了一场范围 之广、力度之 深、影响之远均 属空前的深刻变 革。如今，"三 年初见成效"的 成绩单，无疑为 破解发展不平衡 不充分问题提供 了鲜活的广东方 案。 的智慧与战略的 定力。 逻辑：系统谋划 与内生驱动的战 略抉择 实施"百千万 ...

Core Viewpoint - The event in Yangxi County, showcasing the local oyster industry, highlights the transformation and integration of agriculture, culture, and tourism, emphasizing the growth and market potential of the Chengcun oyster brand [1][5][104]. Industry Development - Yangxi County has established a complete oyster industry chain from breeding to processing and marketing, positioning itself as a national leader in oyster production with the highest annual output in Guangdong [21][25]. - The Chengcun oyster has seen an average annual production growth of 20% since 2022, with processed products like oyster oil and canned oysters transitioning from seasonal to year-round sales [69][70]. Product Innovation - The event featured award-winning oysters, including the "Oyster King," which weighs over four pounds, showcasing the high quality and market appeal of Chengcun oysters [9][10]. - Companies are focusing on value-added products, such as oyster peptides and health drinks, and implementing traceability systems to enhance product quality and consumer trust [54][56]. Tourism Integration - The local government is promoting tourism through culinary experiences, linking the oyster culture with travel itineraries that highlight the region's natural and cultural resources [88][91]. - The integration of agriculture and tourism has led to significant economic benefits for local communities, with projections indicating a 20-fold increase in tourism revenue by 2025 [100][101]. Brand Development - Chengcun oysters have been recognized as a geographical indication product and are part of a national agricultural brand cultivation plan, enhancing their market presence and consumer recognition [70][106]. - The establishment of the "Yangxi Quality" brand for local products marks a shift towards unified branding and quality assurance in the region's agricultural sector [64][66].

Core Viewpoint - The "Mountain and Sea Civilization Market" event in Guangzhou aims to promote cultural and consumer integration, showcasing local agricultural and cultural products from Huizhou, particularly focusing on the unique flavors and heritage of the region [2][4]. Group 1: Event Overview - The "Civilization Market" series of activities will take place from December 19 to 28 in the Beijing Road business district of Guangzhou, innovatively expanding the "culture + consumption" space [2]. - The Huizhou exhibition booth features the theme "Mountain and Sea Flavors, Encountering Intangible Cultural Heritage," highlighting local high-quality agricultural products [3]. Group 2: Product Highlights - Huizhou is known as the "Hometown of Lychee," with over 170,000 acres of lychee orchards producing more than 50 varieties, renowned for their vibrant color, fragrance, and sweetness [8]. - The booth showcases traditional intangible cultural heritage products, including nearly 40 items from the century-old brand "Ge Shan Long Ji," such as Jinghai Douji, mung bean cakes, and belly button cakes [10]. - The intangible cultural heritage souvenir "Historical Record Candy" has received multiple honors, including "Top Ten Tourism Souvenirs of Jieyang City" and "Top Ten Network Hot-Selling Agricultural Products of Jieyang City" [11][12]. Group 3: Culinary Innovations - Local enterprises are integrating traditional brewing techniques with unique ingredients like oil mandarin, lychee, and olive to create new vinegar drinks and condiments, revitalizing traditional ingredients for consumers [16][17]. Group 4: Tourism Promotion - The exhibition also promotes a two-day boutique tour route in Huizhou, connecting key cultural heritage sites and scenic spots, including Haijiao Ganquan and Aojiao Fort, while offering local delicacies like fish balls and braised lamb [19][20][21].

Core Insights - The Guangzhou Collaborative Office organized a research visit to South China Agricultural University to explore the promotion of drought-resistant rice, aiming to drive agricultural green transformation through technological innovation and contribute to rural revitalization and food security [2][3][4]. Group 1: Technological Innovation - The research team presented a report on "Drought-Resistant Rice Theory and Practice," highlighting four major challenges in rice production: reduced arable land, water resource scarcity, non-point source pollution, and carbon emissions [9][10]. - The development and application of drought-resistant rice are seen as key measures to address these challenges, with a focus on integrating high-yield characteristics of modern rice with drought resistance [11][12]. - Drought-resistant rice varieties can save over 50% water compared to traditional rice while maintaining stable yields of 500-600 kg per mu, demonstrating resilience to drought conditions [15][16]. Group 2: Local Adaptation and Practices - The team shared successful experiences in promoting drought-resistant rice in Guangdong, including the use of biodegradable film for planting in challenging conditions, which has led to replicable solutions [23][24]. - In Meizhou, drought-resistant rice achieved yields exceeding 450 kg per mu, significantly above the provincial average, showcasing its adaptability to marginal lands [25][27]. - The team is collaborating with Fujian to explore "dry transplanting" technology for high-yield cultivation in sandy soils, with the rice variety also being promoted in saline-alkali areas and drought regions globally [28][29][30]. Group 3: Collaborative Efforts and Future Goals - Discussions during the meeting led to a preliminary agreement on promoting drought-resistant rice, focusing on practical issues such as planting techniques and market strategies [34][36]. - The South China Agricultural University will provide technical support and assist in developing standardized planting guidelines, ensuring effective implementation of technological advancements [40][41]. - The team aims to achieve a national increase of 50 billion kg of grain and expand the planting area by 10 million mu, while promoting 5 million mu internationally, positioning Guangdong's practices as a model for nationwide application [42][43][44].

Core Viewpoint - The "Civilization Market Table" featuring twelve exquisite Cantonese dishes showcases the blend of traditional and innovative culinary techniques, highlighting the rich heritage and contemporary evolution of Lingnan cuisine [3][4][42]. Group 1: Culinary Innovation - The chef emphasizes the importance of preserving traditional flavors while incorporating innovative techniques in the dishes [7]. - Signature dishes include traditional roasted goose made with specific local breeds, showcasing the commitment to authentic cooking methods [8][9]. - The dish "Crispy Skin Rice Pork" features a unique preparation method that combines steaming and roasting, resulting in a delightful texture [11][12]. Group 2: Cultural Significance - The event serves as a platform to promote Lingnan culinary culture, connecting generations through shared dining experiences [40][41]. - The "Civilization Market Table" not only satisfies culinary tastes but also acts as a medium for cultural transmission and local consumption promotion [44][45]. - The bustling atmosphere at the Guangzhou Restaurant reflects a resurgence in interest for traditional dining experiences, drawing crowds eager to explore the cultural narratives behind the dishes [36][37]. Group 3: Dish Highlights - The "Golden Shrimp" dish exemplifies the pursuit of freshness in Cantonese cuisine, prepared with quick stir-frying techniques to lock in flavors [16][17]. - "Three Treasures Stewed Sea Conch" combines traditional ingredients with innovative presentation, appealing to modern health-conscious diners [19][20]. - The "Ginger Chicken" dish enhances traditional preparation with crispy fried ginger, elevating the overall flavor profile [21][22].

Core Insights - The article highlights the revitalization of traditional culture through the promotion of Puning's intangible cultural heritage, particularly the Yingge dance, at a civil market event in Guangzhou [2][3][5]. Group 1: Event Overview - The first civil market event based on civil practice was held in Guangzhou's Beijing Road business district from December 19 to 28, showcasing Puning's cultural resources [2]. - The event featured intangible cultural heritage products, specialty agricultural products, and folk IPs, focusing on the theme of "revitalizing intangible cultural heritage" [3][4]. Group 2: Cultural Significance - Yingge dance, a symbol of Chaoshan culture, has a history of over 300 years and represents cultural values of auspiciousness and peace [5][6]. - The performance by the Nanshan Yingge team and the Fumei Youth Yingge team at the 2025 Spring Festival Gala is expected to showcase the vigor and spirit of Chinese youth [6][7]. Group 3: Product Innovation - Puning introduced a series of Yingge dance blind box cultural products that blend traditional dance elements with modern aesthetics, appealing to younger consumers and becoming popular among visitors [8][9]. - The exhibition also featured innovative expressions of intangible cultural heritage cuisine, such as the Xishe candy shop's diverse product offerings that incorporate local cultural symbols into packaging [11][13]. Group 4: Agricultural Highlights - The event showcased specialty agricultural products from Nankai Water Town, including "Dalong Huai Mountain," which achieved a yield of 3,000 pounds per acre and a net output value of approximately 2 million yuan in 2023 [18][20]. - Other featured products included tender bamboo shoots and various dried goods, which gained popularity due to their ecological quality [19][20].

Core Viewpoint - The Southern Marine Laboratory is accelerating the construction of a marine integration infrastructure system, aiming to enhance understanding and utilization of the ocean, which is often considered one of the last unknown frontiers on Earth [2][43]. Group 1: Technological Innovations - The Southern Marine Laboratory has developed the world's first marine-specific digital twin engine, DTO Engine, which serves as an innovative platform for ocean observation [7][10]. - This system integrates a comprehensive data collection network, utilizing satellites, drone swarms, buoys, and underwater sensors to create a unified observation network [11][12]. - The DTO Engine incorporates advanced AI models and visualization algorithms, enabling a deeper understanding of ocean phenomena, such as typhoon formation and intensity changes [15][17]. Group 2: Autonomous Innovation - The laboratory, in collaboration with Sun Yat-sen University, has created a new generation of high-resolution Earth system models, achieving remarkable precision in coastal flooding simulations and typhoon forecasts [22][28]. - This system is fully autonomous, designed to support significant national tasks and ensure the safety of critical infrastructure, such as the Daya Bay Nuclear Power Station [31][32]. Group 3: Smart Empowerment - A young research team at the Southern Marine Laboratory is working on integrating physical laws with artificial intelligence to develop the next generation of intelligent marine warning systems [33][36]. - This initiative aims to create a self-learning "marine brain" that provides tailored high-precision environmental forecasting services for industries like offshore wind power and marine ranching [38][39]. Group 4: Strategic Vision - The Southern Marine Laboratory's innovations contribute significantly to the "new infrastructure" blueprint in Zhuhai, enhancing urban safety and promoting the blue economy [42][43]. - The laboratory's goal is to provide a comprehensive solution covering perception, prediction, and decision-making, deeply integrating into the development of Zhuhai's blue economy [46][48].

便民服务促消 费！北京路同庆 坊"文明集市"点 亮老街新活力_ 南方+_南方plus 珠江畔华灯初 上，越秀区人民 街同庆坊在冬日 夜晚愈显热闹。 12月19日至28 日，作为北京路 商圈文明集市促 消费系列活动的 重要组成部分， 同庆坊同步启动 系列活动，通过 集便民服务、文 化体验与消费惠 民于一体的多元 化活动，吸引众 多市民游客参 与，为老街区注 入新活力。 这个历史文化底 蕴悠久的地方， 自古便是商贸繁 华之地。如今， 在"百千万工 程"的推动下， 同庆坊街区正焕 发出新的生 机。"这些年， 汉国大厦吸引了 不少企业入驻， 很多游客过来同 庆坊玩。"今年 75岁的赵女士是 住在附近的老街 坊，近年来，她 见证了汉国大厦 空间提质，并作 为北京南路的新 地标出现，心中 十分自豪。 现场的文明集市 摊位上，多样的 活动和服务聚集 了不少市民游 客。爱心义卖、 健康咨询、消防 科普、美食品 鉴、健身互 动……集市将多 种民生服务送到 居民身边，为即 爱心义卖摊位也 收获不少居民青 睐。据爱心义卖 展位负责人李浩 钧介绍，展位主 要进行一些生活 物件、手工制品 进行义卖，筹款 均用于社区的公 益项目，短短两 ...

Core Viewpoint - The article discusses the agricultural industry upgrade in Heyuan during the 14th Five-Year Plan, emphasizing the integration of technology, finance, and market innovation to modernize traditional agriculture and promote rural revitalization [2][4]. Group 1: Agricultural Modernization and Industry Clusters - Heyuan focuses on building modern agricultural "1+3" industry clusters as a core strategy, promoting the scale and standardization of agricultural development [8][9]. - The city aims to enhance the sales channels for local specialties through the establishment of online and offline platforms, achieving full coverage of provincial modern agricultural industrial parks [10][11]. Group 2: Technological and Financial Support - Technological innovation is highlighted as a key driver for industry upgrade, with local initiatives connecting to the Greater Bay Area's innovation system and establishing significant agricultural technology platforms [14][15][16]. - Financial support includes over 60 specialized credit products, with total loans exceeding 12 billion yuan, addressing financing challenges for agricultural operators [19][20][22]. Group 3: Market Integration and Innovative Models - Heyuan leverages strategic opportunities from the "Rongwan" and "Rongshen" initiatives to deepen market integration with the Greater Bay Area, establishing 27 production bases for high-quality agricultural products [25][26][27]. - Innovative land use and operational models are explored, including comprehensive land remediation projects to create large contiguous farmland [28][29][30]. Group 4: Ecological Transformation and Industry Extension - The city transforms ecological advantages into industrial strengths by integrating high-quality water resources with the beverage and food industry, attracting major companies and forming a complete industrial chain [41][42][43][45]. - The water economy industrial park is recognized as a provincial food and beverage characteristic industrial park, with expected output value surpassing 10 billion yuan and tax revenue reaching 900 million yuan, a 2.7-fold increase from 2020 [47][48][49][50]. Group 5: Future Outlook - Looking ahead, Heyuan plans to continue enhancing agricultural technology and model innovation, strengthening collaboration with the Greater Bay Area, and transforming ecological advantages into developmental strengths [55][56][57].