日前，2025中国 果品品牌价值评 估结果发布，伽 师新梅以38.06 亿元跻身中国果 品区域公用品牌 第40位，品牌发 展力居全国第 二。相较2024 年，品牌价值提 高8.61亿元，排 名跃升12位，标 志着伽师新梅实 现品牌跃迁，也 印证了"疆品南 下"注入的强劲 势能。 伽师县是国内最 早培育新梅的地 区之一，也是我 国最大的新梅产 销基地。近年 来，广东援疆持 续推进"疆品南 伽师新梅品牌价 值突破38亿 元，"疆品南 下"注入势能_南 方+_南方plus 下 粤品北上"工 程，助力伽师新 梅连续四年亮相 广州塔、千灯湖 等湾区地标，组 织大湾区采购商 实地走访伽师新 梅产业，通过系 列举措提升品牌 声量，将伽师新 梅打造成"疆品 南下"标志性爆 款单品。 眼下，伽师新梅 已进入销售旺 季。来自新疆顺 丰速运有限公司 喀什分公司的一 组数据显示，8 月上旬累计发运 伽师新梅超13万 件、260吨，其 中在顺丰新梅疆 外快递业务中， 广东省占25%， 位居疆外其他省 区市榜首，充分 体现出广东市场 对伽师新梅的认 可。 品牌造势提升价 值，市场拓路畅 通销售。为擦亮 伽师新梅名片， 依托"疆品南下 粤 ...

海上新广东 · 新 气象图集_南方 +_南方plus 广东4100多公里 的海岸线上有着 怎样的新气象？ 东莞港巨轮穿 梭、集装箱起落 不息； 汕头南澳岛上早 已游人如织， 欢笑声与海浪声 交织成片； 无人机和观光飞 行器划出优美的 弧线， 为旅客带来低空 俯瞰海洋的新视 近海养殖的鱼排与远处的海岛遥相呼应。（黄坚文 摄） 开渔时节，湛江海域千帆竞发。（蓝东旭 摄） 茂名博贺渔港的祭海大典人潮涌动。（吴秒衡 摄） 角； 岸边的开渔节庆 典正迎来高潮， 锣鼓喧天，千帆 竞发， 人潮随着渔民的 号子涌动； 从港口到海岸， 从天空到海洋， 广东海洋不再只 是风景， 更成为融合旅 游、科技与文化 的广阔舞台。 东莞港码头，往来货船络绎不绝。（黄坚文 摄） 广东的海岛如散 落于碧波之上的 珍珠，依循"一 岛一品"的独特 理念，各自绽放 出迥然不同的韵 味。游客可在阳 江海陵岛的十里 银滩踏浪而行， 聆听"南海一 号"沉睡千年的 丝路回响；在湛 江特呈岛蜿蜒的 红树林间，感受 生态野趣与自然 静谧；还可登上 珠海蔚蓝海域中 的"格盛一号"养 殖平台，体验现 代科技与休闲海 钓融合的新奇。 数据显示，2024 年，广东沿海 ...

Core Viewpoint - The article highlights the efforts of couples from Shenzhen who are participating in educational support initiatives in underdeveloped regions of Guangxi and Guizhou, showcasing the impact of East-West collaboration in promoting rural revitalization and educational equity [2][4][6]. Group 1 - The "collaborative families" represent a warm reflection of the East-West cooperation aimed at revitalization, with many couples from Guangdong actively engaging in support efforts [2][3]. - The article emphasizes the personal stories of these families, particularly focusing on the journey of a couple, Jia Hongzhao and Wang Yanmei, who are embarking on a two-year teaching mission in Donglan County, Guangxi [8][9]. - The collaboration between Shenzhen and Donglan County includes various areas such as industrial cooperation, labor collaboration, talent support, and consumer assistance, creating a positive framework for mutual development [12][13]. Group 2 - The couple's decision to participate in the teaching initiative was influenced by their relatively lighter family burden, as their child is already in college, allowing them to commit to this mission [17][19]. - Despite their age and the challenges of adapting to a new environment, they are motivated by the desire to inspire local students and contribute meaningfully to their education [21][25][26]. - The couple has prepared extensively for their long-term stay, bringing necessary items and ensuring they are ready to face the challenges of teaching in a less developed area [36][37]. Group 3 - They are currently teaching first-year high school mathematics and plan to focus on bridging the gap between junior and senior high school education to help students adapt better [42][44]. - The couple aims to not only improve academic performance but also to broaden students' horizons and instill confidence, emphasizing the importance of psychological support for local students [51][52]. - Their journey symbolizes the dedication of many families involved in the East-West educational support initiatives, contributing to the dreams of students in remote areas [54][55].

Core Viewpoint - The article highlights the transformative developments in Guangdong's marine economy, emphasizing the integration of tourism, technology, and ecological sustainability to create new opportunities in marine tourism and fisheries [8][12][14]. Group 1: Marine Tourism Growth - Guangdong's coastal tourism is experiencing a surge, with 7.3 billion visitors expected in 2024, representing a 12.8% increase year-on-year [44]. - The total tourism revenue for coastal cities in Guangdong is projected to reach 0.95 trillion yuan in 2024, reflecting a 15.8% growth compared to the previous year [44]. - The development of island tourism is characterized by unique offerings, with 1963 islands being promoted as "marine blind boxes" for tourists [38][112]. Group 2: Technological Advancements - The establishment of the first drone operation base for passenger transport on islands marks a significant step in low-altitude economic development, enhancing the efficiency of marine tourism [51][56]. - The introduction of drones for logistics and public services is revolutionizing the delivery of goods and services to islands, significantly reducing delivery times [61][64]. - Drones are also being utilized in marine aquaculture, improving feeding precision and operational efficiency [67]. Group 3: Fisheries and Cultural Integration - The integration of fishing and tourism is becoming a new direction for high-quality development in Guangdong's marine industry, with initiatives like the "Ge Sheng No. 1" platform enhancing fishing experiences [72][74]. - The opening of fishing seasons is being transformed into cultural festivals, attracting thousands of tourists and promoting local fishing culture [98][100]. - Various cultural activities and events during fishing festivals are enriching the tourist experience and showcasing the region's maritime heritage [102][106].

Core Viewpoint - The third "Village BA" basketball tournament in Yun'an District has successfully engaged the local community, promoting rural revitalization and cultural development through sports, with over 20 million viewers and significant participation from local enterprises and residents [1][7][60]. Group 1: Event Overview - The tournament lasted for 43 days and included 260 matches, featuring 91 teams and 1,415 players across 7 towns and 114 villages [6][7]. - The final match saw Dongquan Village team defeat Xian Village team with a score of 75:66, crowning them champions [3][4]. Group 2: Community Engagement - The event has fostered a sense of ownership among villagers, with over 3,600 local athletes participating and various community-driven initiatives, such as the construction of basketball courts and local volunteer efforts [12][13][20]. - The tournament has also led to a decline in criminal incidents and an increase in community cohesion, with successful governance outcomes [26][28]. Group 3: Economic Impact - The tournament has attracted significant corporate sponsorship, with local enterprises providing most of the prizes, enhancing brand visibility while benefiting the community [34][36]. - The integration of sports with local tourism and agriculture has resulted in a 90.37% increase in tourist visits and a 112.96% rise in tourism revenue year-on-year [46]. Group 4: Cultural and Social Development - The "Village BA" initiative has become a platform for promoting local culture and values, with activities such as basketball training for youth and legal education integrated into the event [22][25]. - The event has also stimulated local entrepreneurship, with many young people returning to their hometowns to start businesses during the tournament [51][39].

Core Viewpoint - The article highlights the promotion of Qingyuan Silmiao Rice in Guangzhou, emphasizing its unique flavor and quality, and the upcoming community event aimed at increasing awareness and sales of this premium rice variety [9][19][57]. Group 1: Product Overview - Qingyuan Silmiao Rice is described as a premium rice variety known for its long, slender grains and fragrant aroma, which has gained popularity among food enthusiasts [4][12][19]. - The rice is part of a broader initiative in Qingyuan to enhance modern agricultural practices, focusing on brand development and quality improvement [17][18][24]. Group 2: Event Details - A promotional event for Qingyuan Silmiao Rice will take place on August 31 at Huannan New City, featuring free tastings, interactive games, and exclusive gifts [10][33][34]. - The event aims to engage the local community, with activities designed to attract families and food lovers, enhancing the visibility of Qingyuan Silmiao Rice [30][55]. Group 3: Marketing Strategy - The event will include a showcase of various rice products, allowing attendees to taste and compare different varieties, with an option to purchase directly through an online platform [38][39]. - Interactive elements such as games and quizzes will be incorporated to create a fun atmosphere while promoting the rice brand [40][45]. Group 4: Community Engagement - The event is positioned as a "taste journey" that invites local residents to explore the quality of Qingyuan Silmiao Rice, fostering a sense of community and shared culinary experience [11][56]. - Participants will have opportunities to join community groups for ongoing engagement and education about rice cultivation and cooking techniques [51][52].

粤语×游戏，华 农学子让语言学 习变"好玩"_南 方+_南方plus 八月鹏城暑气 浓，热浪翻涌裹 童声。2025年8 月7日至15日， 华南农业大学人 文与法学学 院"粤言·新语创 写工坊突击 队"走进深圳市 罗湖区东晓街道 独树社区，为孩 子们开启粤语学 习课堂。七天时 光，队员们以创 意为舟，童趣作 桨，载着孩子们 驶向广府文化深 处，在欢声笑语 和游戏互动中， 触摸粤语的鲜活 脉动。 困境：渐行渐远 的乡音 "现在的细路仔 （小朋友），好 多都唔识讲（不 会说）粤语啦， 平时沟通都系用 普通话。"社区 工作人员的话道 出了许多广府家 庭的隐忧。随着 城市化进程加速 和普通话普及， 粤语方言在青少 年日常生活中的 使用频率显著下 降，面临传承断 层的风险。如何 让年轻一代不仅 听得懂，更愿意 说、喜欢说粤 语，感受其承载 的深厚广府文化 底蕴，成为亟待 解决的课题。 破局：创意游戏 点燃学习热情 "玩是儿童最好 的老师"。深谙 此理的团队摒弃 了传统语言教学 的刻板模式，创 造性地将粤语学 习巧妙融入趣味 如何让方言学习 超越语言本身， 深入文化内核？ 盎然的游戏与鲜 活的生活场景。 课程的第一天， 教 ...

Core Viewpoint - The article highlights the initiative "Xinjiang Products Going South, Guangdong Products Going North," showcasing the integration of products from Shufu County, Xinjiang, into the Guangdong market through themed buses in Guangzhou, promoting local agricultural products and cultural exchange [4][19][23]. Group 1 - The themed buses, adorned with vibrant colors representing local fruits, have started operating in Guangzhou, bringing the essence of Shufu County to the city [3][4][11]. - Shufu County, located at the eastern foot of the Pamir Plateau, benefits from the nourishing waters of the Tianshan Mountains, creating a fertile oasis known for its high-quality fruits [8][10][9]. - The initiative aims to deepen the connection between Shufu's premium products and the Greater Bay Area, enhancing visibility and accessibility for local consumers [23][30]. Group 2 - The buses travel through key landmarks in Guangzhou, such as the Chen Clan Ancestral Hall and the Canton Tower, promoting Shufu's agricultural products to the public [20][19]. - The "Shufu Premium Products Enter the Bay Area" campaign previously gained attention by illuminating the Canton Tower, showcasing the sweetness of Shufu's offerings [21][30]. - The integration of Shufu products into the Greater Bay Area is facilitated by a cold chain logistics system, ensuring fresh produce reaches consumers within 48 hours of harvest [30][31].

Core Viewpoint - The incident involving a product advertisement by a company, which incorrectly depicted peanuts growing on trees, has sparked discussions about the responsibility of using AI-generated content and the importance of agricultural knowledge in marketing [2][6][10]. Group 1: Company Response - The company acknowledged the mistake, stating that the erroneous image was generated by AI and that they have since updated the product page and initiated a comprehensive review of all promotional materials [3][4]. - The company's apology was perceived as insincere, as it seemed to deflect responsibility onto AI rather than addressing internal management issues [7][9]. Group 2: Industry Implications - The incident highlights a significant gap in the understanding of agricultural processes within the food industry, especially for a company that has been deeply involved in the food sector [10][12]. - The marketing approach taken by the company reflects a consumerist attitude that prioritizes aesthetics over factual accuracy, which could lead to a loss of consumer trust [18][20]. Group 3: Societal Context - The misunderstanding surrounding the growth of peanuts underscores the need for agricultural education and awareness among consumers, as many may not have firsthand experience with farming [15][17]. - The portrayal of agricultural products in marketing often lacks authenticity, leading to a disconnect between consumers and the realities of food production [23][25].

Core Viewpoint - The introduction of the first "Media+" poultry plan in Guangdong, specifically for the Zhaoqing Xinghua Chicken industry, aims to enhance the quality and branding of the industry while promoting comprehensive upgrades across the entire supply chain [2][3][4]. Group 1: Industry Development Goals - The "Media+" plan outlines five core objectives to be achieved by 2027, including the establishment of a comprehensive standard system, significant brand value enhancement, improvement of the overall quality of business entities, promotion of Xinghua Chicken consumption in the Greater Bay Area, and the integration of agricultural, cultural, and tourism sectors [5][6][7]. - The Xinghua Chicken is recognized as a national geographical indication product and is one of Guangdong's three famous chicken varieties, representing a significant agricultural pillar for rural revitalization in Zhaoqing [15][16]. Group 2: Economic Impact and Scale - The comprehensive output value of the Xinghua Chicken industry in Zhaoqing exceeds 20 billion yuan, with a breeding volume of over 17 million birds and an annual production of 40 million chicks, benefiting more than 3,700 farming households [24][25]. - The county has established multiple modern breeding bases, forming an initial industrial chain from breeding to processing and sales, which lays a solid foundation for the "Media+" initiative [27][28]. Group 3: Policy Support and Implementation - The rapid introduction of the action plan is supported by local policy innovations and strong execution capabilities, with the government planning to invest 210 million yuan over three years to support high-quality agricultural development [34][35][36]. - Zhaoqing and Fengkai have implemented various policies to encourage participation in the Xinghua Chicken industry, including a subsidy scheme that can provide over 1.84 million yuan to individual households [46][49]. Group 4: Branding and Marketing Strategies - The Xinghua Chicken brand is being actively promoted through innovative marketing strategies, including campaigns targeting the Greater Bay Area and creative promotional activities during the college entrance examination period [58][60]. - The introduction of the "Golden Award Xinghua Chicken" in Hong Kong, featuring a unique recipe, has successfully established a new foothold for the brand in the Bay Area and beyond [74][77]. Group 5: Cultural and Historical Significance - The historical and cultural significance of the Xinghua Chicken, linked to the first scholar of Lingnan, enhances its marketability and brand identity, contributing to its recognition as a "cultural card" [55][79]. - The "Media+" plan marks a transition from product-driven and resource-driven development to a higher dimension of brand and cultural-driven growth, providing a valuable reference for agricultural brand innovation in Guangdong and nationwide [82][83].