Nan Fang Nong Cun Bao
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“广州之夜”觅得新商机!本来生活赋能疆品出疆
Nan Fang Nong Cun Bao· 2025-11-11 11:01
Core Insights - The event "Guangzhou Night" serves as a platform for promoting Xinjiang products and expanding sales channels for the company [4][11][12] - The company has established a strong connection with Xinjiang, focusing on enhancing the brand recognition and sales of Xinjiang products through strategic collaborations [16][17][26] Group 1: Company Strategy - The company aims to transition from resource output to brand output, actively promoting Xinjiang products to broader markets [3][4] - Since its establishment in 2012, the company has focused on improving food safety and advocating for healthy lifestyles, covering over 300 cities and more than 30 million mid-to-high-end users [8][9][10] Group 2: Partnerships and Collaborations - The company has engaged in multiple collaborations with Xinjiang agricultural entities, including a 60 million procurement agreement with the Aksu Poverty Alleviation Office and a strategic partnership with Xinjiang New China Construction Company [20][24] - Recent initiatives include a focus on brand building, multi-channel sales, smart agriculture, and supply chain optimization to enhance operational capabilities in Xinjiang [25][26] Group 3: Product Promotion - The event showcased a variety of Xinjiang products, such as Kashi melons, new plums, pistachios, and red dates, which attracted significant interest [12][14] - The company emphasizes that promoting Xinjiang products is not merely about logistics but about ensuring that high-quality goods are recognized and appreciated by consumers [26][28]
河源108万亩山茶林丰收!全产业链开发书写“绿富双赢”新篇章
Nan Fang Nong Cun Bao· 2025-11-11 11:01
Core Viewpoint - The article highlights the successful development of the oil tea industry in Heyuan, Guangdong, showcasing its potential for economic growth and brand establishment in the Greater Bay Area market. Industry Overview - Heyuan has 1.08 million acres of oil tea plantations, making it the largest in Guangdong, accounting for over one-third of the province's total area [5][6] - The comprehensive output value of the oil tea industry in Heyuan is projected to exceed 3.5 billion yuan by 2024, positioning it as a key pillar for rural revitalization [6][7] Brand Development - The upcoming promotional event for Heyuan mountain tea oil in Shenzhen aims to enhance brand visibility and market integration [8][10][12] - The local government supports brand building and encourages technological innovation through policies and financial incentives [61][62] Technological Advancements - Recent investments of 730 million yuan have been made to improve oil tea cultivation and processing technologies, significantly increasing oil yield per acre by nearly three times [29][32] - The integration of traditional methods with modern technology is being pursued to enhance product quality and market appeal [20][40][44] Product Diversification - The oil tea industry has expanded from producing edible oil to a diverse range of products, including cosmetics and health supplements, with 16 large-scale processing companies operating in the region [51][52] - Innovative products such as organic tea oil lipsticks and herbal shampoos are being developed to cater to modern consumer preferences [53][54] Market Expansion - The establishment of a comprehensive marketing system aims to enhance sales channels and brand influence, facilitating deeper connections with distributors and e-commerce platforms in the Greater Bay Area [87][91][92] - The integration of the oil tea industry with tourism and cultural sectors is being explored, with several demonstration projects attracting significant visitor numbers [70][72] Policy Support - The local government has implemented various action plans to promote high-quality development in the oil tea sector, including the creation of new plantations and the improvement of existing ones [75][76][78] - Financial support mechanisms, such as the "oil tea loan" initiative, have been introduced to stimulate industry growth and mitigate risks [83][84]
稻田品香杏花鸡,封开产文旅又一新起笔
Nan Fang Nong Cun Bao· 2025-11-11 11:01
Core Viewpoint - The event "Enjoying Rice Field Scenery and Tasting Xinghua Chicken Aroma" aims to promote the integration of agriculture, culture, and tourism in Xinghua Town, enhancing the local特色产业 and fostering cross-regional cooperation between Guangdong and Guangxi [2][3][4]. Group 1: Event Overview - The event officially commenced on November 8, showcasing the achievements of the "Hundred Thousand Million Project" and promoting the特色产业升级 of Xinghua Chicken [2][3][4]. - The activities include a variety of cultural and agricultural experiences, such as traditional performances and hands-on farming activities, attracting numerous visitors [10][12][15]. Group 2: Agricultural and Cultural Significance - Xinghua Town is recognized for its rich agricultural resources and cultural heritage, with the Xinghua Chicken being a key agricultural product, boasting a comprehensive output value exceeding 20 billion [9][20]. - The event features competitions focused on Xinghua Chicken breeding techniques and culinary skills, aimed at enhancing professional talent and promoting the brand [21][22][24]. Group 3: Tourism and Community Engagement - The event includes a local product exhibition, allowing visitors to purchase authentic regional goods, and features a cultural feast centered around Xinghua Chicken [25][26][31]. - Various cultural activities, including a photography contest and live performances, enrich the tourism experience and receive positive feedback from attendees [39][40]. Group 4: Future Development - The county plans to use this event as a model to promote the "Industry + Culture and Tourism" development model, aiming to enhance the supply of cultural tourism products and establish itself as a key destination in the Guangdong-Hong Kong-Macao Greater Bay Area [41][42].
奉节脐橙“甜蜜征服”湾区市场,广州分会场签约总量达1.4万吨
Nan Fang Nong Cun Bao· 2025-11-11 10:48
Core Insights - The 2025 Fengjie navel orange global ordering conference commenced in Guangzhou, emphasizing the theme "Fengjie Navel Orange · Naturally Born," and successfully facilitated interactions among participants, resulting in 17 buyers reaching cooperation intentions with a total signing volume of 14,000 tons [1] - Fengjie County's officials highlighted the importance of cooperation and mutual benefit for industry development, noting Guangzhou's role as an international trade hub that provides a broad platform for Fengjie navel oranges [1] - The county has implemented a development strategy focused on quality, technology, and branding, transitioning the navel orange industry from quantity growth to quality enhancement and from scale expansion to value upgrading [2] Industry Developments - Fengjie navel oranges have become a regional public brand for Chongqing, with main production areas including Fengjie, Yunyang, Wushan, and Kaizhou [2] - The marketing strategy employs a dual approach of online and offline channels to expand market reach and sales channels, achieving notable results [2] - The conference is seen as a stepping stone for Fengjie to explore new export markets, leveraging Guangzhou's geographical advantages to promote the navel orange brand internationally [4]
“媒体+”赋能福利升级!2025大湾区农交会限免领票通道正式开放
Nan Fang Nong Cun Bao· 2025-11-11 07:31
Core Viewpoint - The 2025 Greater Bay Area Agricultural Trade Fair aims to enhance agricultural product trading and promote rural revitalization through a comprehensive platform that connects producers and buyers, featuring over 600 exhibitors and 1,000 key purchasers [4][5][6][66]. Group 1: Event Details - The event will take place from December 12 to 14, 2025, at the Guangzhou Import and Export Fair Complex, B Zone [12][123]. - The fair will feature over 10,000 professional visitors and more than 30 concurrent activities [8][9][10][66]. - Pre-registration for attendees is currently open, allowing early bird ticket collection for those who register by December 11, 18:00 [17][19]. Group 2: Exhibition Features - The fair will consist of four major exhibition areas focusing on agricultural products, rural revitalization, green organic landmarks, and consumer assistance [42][44][50]. - It aims to create a one-stop industry docking platform that integrates production and market [52][53]. Group 3: Buyer Engagement - The organizing committee has partnered with various authoritative institutions to invite six core purchasing channels, including wholesale retail, catering, and e-commerce [59][60][66]. - Over 1,000 key purchasers have been successfully secured, with expectations of attracting more than 10,000 professional attendees [66][67]. Group 4: Trade Facilitation Activities - The event will include targeted trade matching activities, such as the establishment of the Greater Bay Area Purchasing International Club and closed-door meetings for major buyers [78][83][90]. - A series of high-profile forums and brand launch events will be held to discuss the high-quality development of the agricultural sector [94][96][108]. Group 5: Global Resource Linkage - The fair aims to leverage the Bay Area's market and geographical advantages to enhance cross-border service systems and strengthen international supply-demand matching [110][112][116]. - It seeks to position itself as a core hub for the two-way flow of global agricultural products, facilitating domestic agricultural products' entry into international markets [118][119].
兴农评丨莫让“伪特医食品”害了老年人健康
Nan Fang Nong Cun Bao· 2025-11-11 04:04
兴农评丨莫 让"伪特医食 品"害了老年人 健康_南方+_南 方plus 版权声明:未经 许可禁止以任何 形式转载 编辑 王猛 0:00 ...
清远“万亩方”整出“新爆款”| 众说百千万⑲
Nan Fang Nong Cun Bao· 2025-11-11 02:33
Core Viewpoint - The "Ten Thousand Mu Square" project in Qingyuan is transforming fragmented farmland into a cohesive agricultural and cultural tourism complex, enhancing productivity and revitalizing local communities [10][40]. Group 1: Agricultural Transformation - The "Ten Thousand Mu Square" project initiated in September 2023 aims to consolidate fragmented farmland, reducing the number of plots from 219 to 97, resulting in an average yield increase of 100 pounds per acre [20][21]. - The project plans to add approximately 2,180 acres of farmland, which represents a 21.37% increase, and includes the development of high-standard farmland covering 2,328 acres [21][22]. - Infrastructure improvements include the construction of 4.2 kilometers of machine paths and approximately 9.8 kilometers of irrigation and drainage systems to facilitate large-scale mechanized farming [25][26]. Group 2: Economic Impact on Local Communities - The project has led to the rental of over 8,000 acres of land across 34 village groups, with rental prices ranging from 800 to 1,200 yuan per acre per year, averaging 1,000 yuan per acre per year [33][34]. - Villagers are now receiving dividends from land rentals, which is more profitable than individual farming, allowing them to engage in other employment opportunities [30][31]. - The integration of agricultural and cultural tourism has revitalized previously "hollow villages," attracting tourists and creating new job opportunities for local residents [38][40]. Group 3: Cultural and Tourism Development - The project is developing a comprehensive rural revitalization model that includes agritourism, educational research, and themed vacations, with a total planned investment of approximately 600 to 800 million yuan [50][51]. - The "He Yi" cooperative is transforming idle farmhouses into guesthouses and cafes, with plans to open new accommodations by early next year [42][49]. - The cooperative has already seen a peak daily visitor count exceeding 6,000, generating daily revenues of over 150,000 yuan [55].
南农晨读 | 万亩方间 沃野流金
Nan Fang Nong Cun Bao· 2025-11-11 02:33
Group 1 - The core viewpoint of the article highlights the rapid growth of the prepared food market in China, which has reached a scale of 516.5 billion yuan in 2023 and is expected to exceed 1 trillion yuan by 2026, indicating a significant transformation in dining habits driven by modern industrial civilization [6][5][4] - The article discusses the dual nature of food additives in prepared dishes, which are seen as both a concern for consumers and a crucial component in the evolution of the food industry [7][5] - The prepared food sector is undergoing a transformation that reflects broader changes in consumer preferences and the food supply chain, with food additives playing a complex role in balancing taste and health [6][7] Group 2 - The article emphasizes the importance of modernizing agriculture into a large-scale industry, with various regions in Guangdong province focusing on rural revitalization and the integration of agriculture with tourism and local specialties [10][12][15] - Specific initiatives are mentioned, such as the promotion of local products and the development of a modern industrial system through government and enterprise cooperation [13][14] - The article also highlights the significance of brand value in the agricultural sector, with a focus on identifying and promoting strong agricultural brands amid competitive market pressures [43][44]
稻浪田间观新种,清远农投助力打造清远百亿丝苗米产业
Nan Fang Nong Cun Bao· 2025-11-10 15:03
Core Viewpoint - The article highlights the efforts of Qingyuan Agricultural Investment Group in promoting the high-quality development of the Qingyuan silk rice industry, aiming to establish it as a key agricultural sector worth billions in the region [2][5][10]. Group 1: Industry Development - Qingyuan silk rice is positioned as one of the five key agricultural industries in the region, with a projected planting area exceeding 1.56 million acres and a comprehensive output value surpassing 6.4 billion yuan in 2024 [11][15]. - The region's favorable ecological conditions, including fertile sandy loam and suitable temperature variations, contribute to the production of high-quality silk rice characterized by long grains, bright color, and rich aroma [8][9]. Group 2: Company Initiatives - Qingyuan Agricultural Investment Group plays a crucial role in the agricultural industry chain, focusing on modern agricultural practices and technology integration, such as the use of drones and mechanized planting [12][20]. - The company is responsible for the promotion of the new rice variety "Li Liang You Xiang You Zhan," which has shown promising growth and high yield potential, with expected production reaching 800 to 900 pounds per acre [24][28]. Group 3: Future Plans - The company plans to implement a unified model for seed supply, technical guidance, and order recovery to support farmers, with a goal to expand the new rice variety's planting area to 20,000 to 50,000 acres by 2026 and over 200,000 acres by 2028 [35][36][41]. - Qingyuan Agricultural Investment Group aims to enhance the entire industry chain from breeding research to processing and brand promotion, aligning with government goals for food security and the establishment of a billion-yuan silk rice industry [39][40].
亩产262.69公斤!政产学研协同助力封开大豆产业高质量发展
Nan Fang Nong Cun Bao· 2025-11-10 15:03
Core Viewpoint - The article highlights the successful collaboration between government, industry, academia, and research institutions in promoting high-quality development of soybean production in Fengkai County, with a reported average yield of 262.69 kg per mu for the new soybean variety, Huaxia 22 [1][18][19]. Group 1: Soybean Production and Research - The South Soybean Innovation Research Institute and the Lingnan Modern Agricultural Science and Technology Laboratory conducted a yield measurement at the Fengyue soybean production base in Fengkai County [2][3]. - The demonstration field of over 300 mu planted with the Huaxia 22 soybean variety showed promising growth and high yield potential [15][19]. - The average yield of the new variety was significantly higher than the local variety, which yielded only about 75 kg per mu last year [18][19]. Group 2: Agricultural Practices and Innovations - The Huaxia 22 soybean variety, developed by a team from South China Agricultural University, has a growth cycle of 102 days and is characterized by its high yield and resistance to pod shattering [29][32]. - The article mentions the use of mechanical precision sowing and harvesting equipment to enhance soybean production in the future [25]. - The local government plans to establish a food processing factory to directly supply processed products, enhancing the value chain of soybean production [26]. Group 3: Yield Measurement and Results - On November 8, experts conducted a yield measurement on a 1.12 mu area, resulting in an average yield of 262.69 kg per mu after removing impurities and moisture [17][18]. - The Huaxia 22 variety has shown consistent high yields in various trials, with an average yield of 199.21 kg per mu in regional tests [30][36]. - The article emphasizes the potential of Huaxia 22 as a specialized variety for processing into products like tofu and other soybean-based foods due to its higher protein content compared to northern varieties [36].