受全球高温频发、宠物健康意识提升等因素驱动，冰垫、冷感衣、宠物冰激凌等产品在多个高温国家销量激增，成为"反季热销"的典型代表。 Statista数据显示，2024年全球宠物清凉用品市场规模已达7.4亿美元，预计到2027年将突破12亿美元。这个原本小众的赛道，正被重新定义为跨境市场的 新刚需和中国制造的新爆点。 数据疯涨，这是趋势而非巧合 2025年进入盛夏之前，宠物清凉用品的搜索和购买热度便已悄然升温。 在速卖通等各个平台的"宠物服装"频道中，"夏季""防晒""清凉""透气"等词语成为产品标题的高频关键词，几乎出现在每一款爆品的商品名称中。从服饰 到软垫、玩具，均在"清凉"维度不断细化分支，平台前端热词的演化，也在印证着这一类目的高关注度。 细分类目中，宠物冰垫已成为搜索热词，北美市场年搜索量增长15%～20%，关键词"self-cooling mat"同比增长35%，大型犬专用款点击率持续上升；宠物 降温铝板在露营与户外场景中热度上扬，轻量化产品搜索量年增50%；宠物风扇、UPF50+凉感服饰与折叠泳池等关键词在亚马逊高频出现，反映"防暑 +互动"成为核心趋势，喷泉游戏垫等新兴品类也因"趣味+降温"双重属 ...

Core Viewpoint - The competition for the 6GHz frequency band has intensified, with the FCC's recent decision to auction off parts of this band marking a significant shift in the global telecommunications landscape [1][11][12]. Group 1: Importance of 6GHz Frequency Band - The 6GHz frequency band is a critical resource due to its combination of wide coverage and high capacity, making it a strategic asset for both mobile communication and WiFi technologies [1][5][6]. - The 6GHz band is seen as essential for the development of future mobile communication systems, particularly 6G, over the next 5 to 10 years [7][13]. Group 2: Global Positioning and Strategies - China has already taken a clear stance by allocating the upper part of the 6GHz band (6425—7125MHz) for IMT systems in 2023, positioning itself as a leader in the global telecommunications race [1][15]. - The U.S. initially opposed this allocation, having designated the entire 6GHz band for WiFi use in 2020, but has now reversed its position to allow for IMT system usage through an auction process [1][11][12]. Group 3: Industry Dynamics - The mobile communication camp, including major operators and equipment manufacturers, has united to advocate for the use of the 6GHz band for mobile systems, highlighting its importance for future developments [7][13]. - Conversely, the WiFi camp is pushing for access to the 6GHz band to alleviate congestion issues faced by existing 2.4GHz and 5GHz bands, which are becoming increasingly inadequate for modern applications [7][8]. Group 4: Regional Developments - India has also announced its allocation plan for the 6GHz band, designating the upper part for 6G systems and the lower part for WiFi, reflecting a trend towards a balanced approach in frequency allocation [10][14]. - The FCC's recent decision aligns with a growing consensus among global telecommunications operators, including those in Europe, advocating for the upper part of the 6GHz band to be reserved for mobile networks to maintain competitive advantage [13][14].

出品 | 妙投APP 作者 | 刘国辉 图片来源| AI制图 泉果基金最近宣布，旗下泉果泰岩3个月定开债基金清盘。该基金去年6月成立，为机构定制基金，刚成 立时规模16.30亿元，此后持有人不断减持，到今年一季度时，只剩下1.9亿元。此次清盘后，管理该基 金的基金经理戴骏已经没有在管产品。 更为棘手的是，明星基金经理赵诣管理的泉果旭源三年持有期混合，2022年刚成立时规模约99亿元，到 今年10月18日首批投资者将过了三年锁定期，截至目前亏损20%左右。如果接下来几个月里不能有很好 的上涨趋势，可能会面临部分投资者的赎回压力。这个产品目前规模为130亿元，占到公司整体规模的 八成。 无论是董事长任莉、总经理王国斌，还是基金经理赵诣，现在可能都感受到一丝压力。 成立于2022年的泉果基金，因为拥有明星阵容而备受关注，如今的势能相比当初成立时的高调，已经不 可同日而语。为什么会如此？ 从发行火爆到门庭冷落 2016年，王国斌从东方红资管董事长的位置上离任，投身一级市场，6年之后，他又重回二级市场，与 老搭档、东方红资管原总经理任莉联合创立了个人系公募泉果基金，二人各持有35%的股权。当年在东 方红资管，王国斌负责 ...

声势浩大的外卖大战终于要被叫停了。 就在上周，市场监管总局约谈外卖平台三位巨头，提醒他们理性竞争。 言下之意就是，别卷了，再卷下去大家都没好果子吃。 这声"叫停"来得很及时。 因为就在约谈前两天，美团核心本地商业CEO王莆中非常坦率地向媒体表达了他对"外卖大战"的看法："（现在）这样卷没意义，对行业也是伤害。" 王莆中说得很直白，现在外卖大战中大多数订单是"泡沫"。 那种"1块钱买12瓶水"的低价订单，除了能够让订单量数据变得好看，其实没有任何作用，既不能带来交易额增长，也没办法创造出利润，只会扭曲整个 市场。 明知道没用，为什么还要做呢？ 首先，用户的热情会刺激这件事发生。 新平台接连涌入，试图复制过往"烧钱换市场"的模式，通过"百亿补贴"掀起行业价格战。 短短不到三个月的时间内，市场前赴后继地涌入近800亿补贴资金时（京东两次宣布投入百亿、饿了么宣布投入百亿、淘宝闪购宣布投入五百亿），补贴 已经不仅仅是补贴，而成为一种全民节日的存在。 "你不想做，用户也会让你做的。"毕竟气氛已经烘托到位了。 一 另外，其它平台都在做，你不做，就会被认为是怕了，是输了。 就像王莆中说的那样，美团不想内卷，也一直在反内卷，并 ...

成都太升南路，一边是密密麻麻的手机维修和配件销售小店，店主们悠闲地坐在玻璃柜台内，另一边则是苹果、华为、OPPO等大牌手机的专卖店，细看 之下，不少门店却空无一人。这条短短数百米的街道，鼎盛时期曾一度占据了成都通讯市场七八成的份额，与深圳华强北齐名，如今往日的热闹场景一去 不复返。 而山东的一个小县城，一位手机店老板也经常回忆起过去的辉煌，"大概2017年以前，这一条街上的手机店可以说活得相当滋润，自己跑通讯市场进货， 虽然很累，可货一到店，每天几乎都有人来买"。 但现在，一个星期可能都卖不了几台。老板苦笑，"我开手机店已经十多年了，这两年生意实在太差了，想不干了，可自己年龄大了，也不知道能不能找 着好工作，只能干熬着"。 在线下，最先走下坡路的是手机卖场。很长一段时间里，手机卖场遍布城乡，撑起了我国手机销售的"天下"，尤其是在小县城，智能手机时代来临时，很 多消费者的第一部手机可能就是在手机卖场购买的。彼时，一个个玻璃柜台前，经常看见一波又一波的顾客围在导购面前，询问价格。 这种热况也诞生了迪信通这样的全国手机连锁巨头。2015年，迪信通全国门店超过3000家，全年进店达1亿人次，然而到了2019年，其门店 ...

AI工具聚合网站"DANG！"收录了大量已经停止运营的AI项目，并为之专门建立了一个死亡名单——AI 墓地（AI Graveyard）。据统计，从2024年6月至2025年2月，AI墓地收录的项目从738个增加至1100多 个，短短半年多时间内的增长率就超过了50%！这份名单涵盖AI领域的多方面产品，包含大量AI语音、 AI图片、AI对话、AI写作、AI搜索引擎等通用功能类的应用，以及部分AI数据分析、辅助编程、AI设 计建模、AI影视剪辑、AI营销管理等专业功能类产品。 值得一提的是，AI墓地收录的不只是一些中小型公司的失败项目，一些巨头公司、明星创业团队的项 目也在这份名单里，例如OpenAI推出的AI语音识别产品Whisper.ai，Stable Diffusion的知名套壳网站 FreewayML，以及由谷歌前高管创立的、曾被视为是"谷歌竞争者"的AI搜索引擎Neeva，等等。 如此多的AI项目折戟沉沙，令人唏嘘不已！那么现存的AI企业应该如何避免成为AI墓地的一员呢？ AI行业之所以会出现大量失败的明星项目，一个核心原因在于，当时许多匆匆涉足这一领域的公司过 于关注大模型技术指标的追求，而其产品形态 ...

商品市场对反内卷的计价已然轰轰烈烈。很多人尝试对标2015～2016年的供给侧改革行情，但值得注意 的是，此时与彼时已有很大的不同：在见到供改的明确方案和目标前，市场已经迅速进入了加速的阶 段。历史记忆之下，市场似乎明显压缩了上一轮"质疑"和"犹豫"的环节。 这表明，在各路测算之余，我们还需要对上一轮供改的"情绪节奏"进行复盘，我们看到，在巨大的上升 行情中，质疑、笃定、验证、恐慌、凝聚、狂热…在每一个阶段表现得淋漓尽致，供改从口号到现实并 不是一路坦途。其中既有政策执行过程中必然的纠结反复，也有市场和行业的反身性演绎。 本文以复盘为先，希望直接阅读结论和启示的读者可以照例直接拉到文末。 一般认为供改的起点是2015年11月，但从黑色系行情来看，直到12月18日细化提出"三去一降一补"后， 黑色系行情才算正式启动。需要注意到，尽管地产需求是供改行情的大背景，但并非直接触发，产业高 度过剩的阶段，需求端并非主导逻辑。在后视镜看来相当重要的棚改货币化政策，早在2015年3月即已 提出，经历了5月PSL的加速落地和6月地产新政的加速，已经全面铺开了大半年。 截至年末，尽管土拍和新开工面积增速都还处于水下，但地产销售 ...

Core Insights - The gaming industry is experiencing increasing concentration, with top companies dominating the most lucrative segments, attracting most user engagement with evergreen products [1] - Many companies are exploring opportunities on the Steam platform, particularly focusing on buyout games due to their stable return expectations and lower risk of loss compared to more competitive segments [2][3] Group 1: Changes in Steam's Bestsellers - The recommendation algorithm for Steam's new product festival has changed, allowing for targeted recommendations, which has led to the emergence of several retro-style small-scale hit products [5] - Domestic major companies' investments in overseas studios are starting to show results, with these studios releasing products that incorporate popular gameplay trends [6] - There is a noticeable trend of fewer original IPs among this year's bestsellers, with many being sequels to classic series or remakes, developed by teams experienced in specific gameplay styles [7] Group 2: Performance of Small-Scale Games - In the first half of 2025, 40% of the top 30 selling games on Steam were independent or AA games, indicating a decline in the dominance of traditional AAA companies [9] - Successful small-scale hit products often focus on single classic gameplay mechanics, relying on low-cost control, shareable design, and deep optimization of the experience [12] - Notable small-scale hits include "Heroes of Hammerwatch II," "The Headliners," and "Age of Darkness: Final Stand," showcasing simple yet engaging gameplay [14][15][16] Group 3: Trends in Medium and Large Games - Approximately 70% of successful medium to large games in the first half of 2025 are sequels or remakes of classic IPs, while only about 10% are new IPs created through innovative gameplay [21] - Domestic companies are increasingly focusing on buyout games, which provide stable returns and allow for the testing of new gameplay ideas [23][24] - Major companies like Tencent and NetEase are investing in promising single-player game teams to mitigate risks while developing new IPs [25] Group 4: Upcoming Trends and Predictions - The second half of 2025 is expected to see a continuation of the trend towards classic IP sequels, with players showing a strong interest in nostalgic gameplay experiences [37] - Anticipated titles include new entries in established franchises and remakes, which are likely to perform well in the market [39][40] - The market is looking for products that not only leverage established IPs but also meet modern player demands for engaging and shareable gameplay experiences [42]

Core Viewpoint - The article discusses the rise of "ugly shoes" as a fashion trend among young people, highlighting a shift from traditional stylish footwear to more comfortable and unconventional designs that prioritize comfort over aesthetics [1][3][4]. Group 1: Fashion Trends - 2024 is declared the year of ugly shoes, with a trend towards wearing increasingly unconventional and unattractive footwear as a statement of individuality [3][4]. - Popular styles include clogs, Ugg boots, and chef shoes, which are now embraced by a wide demographic, from celebrities to everyday workers [3][4]. - The trend reflects a broader cultural shift away from consumerism and traditional fashion norms, with young people opting for comfort and practicality [4][45]. Group 2: Specific Shoe Styles - New versions of ugly shoes are emerging, with designs that intentionally emphasize unattractiveness, such as ballet flats inspired by old-fashioned shoes and five-toe shoes [6][22]. - The popularity of mesh shoes and jelly sandals has surged, with prices reaching up to $950 for designer versions, indicating a willingness to pay for unique and comfortable designs [10][12][24]. - Brands like KEEN have gained traction among young consumers, with their outdoor shoes being worn in urban settings, showcasing a blend of functionality and style [50][58]. Group 3: Cultural Implications - The shift towards ugly shoes signifies a rebellion against traditional beauty standards and societal expectations, particularly regarding women's fashion [71][75]. - High heels are increasingly viewed as outdated and impractical, with many young women opting for comfortable alternatives that reflect a more relaxed and authentic lifestyle [81][89]. - The article suggests that this trend is not just about footwear but represents a broader cultural movement towards comfort, individuality, and a rejection of past fashion norms [89][90].

本文来自微信公众号：返朴 （ID：fanpu2019），作者：叶译楚，题图来自：视觉中国 近几年，每年夏天几乎都是"最热夏天"，地表气温接连刷新最高纪录。监测表明，2024年全球表面平均温度较工业化前水平（1850年～1900年平均值）高出 1.49℃，较常年值偏高0.61℃，比上一个高温纪录年（即2023年）高出0.07℃[1]。今年毫无意外，各个气象模型均预测温度会再次超过往年。一个比以往都 要更早更猛更持久的"史上最热夏天"，开启着沸腾模式，正呼啸而来。 伴随着温度的节节攀升，气候变化相关的极端天气（如热浪、极端高温、洪水等）、空气质量（如地面臭氧或过敏原增加）、粮食与水资源的质量与供应、 病媒生物等问题日益显著。研究发现，气温每升高1°C，全球粮食产量每年就会下降 5.5 ×1014kcal（相当于人均日粮食供应减少120千卡或4.4%的日常热量 摄入）[2]。 与此同时，气候变化的健康损害更是不容小觑。据世界卫生组织（WHO）估计，到2030年，气候变化及其相关危害预计将导致每年约25万人死亡，相关的 健康损害成本每年将达到20亿～40亿美元[3]。 毋庸置疑，气候变化已成为人类面临的最大健康威胁之 ...