未可知人工智能研究院
Search documents
GEO| AI可以直接买东西了!电商流量规则大改写
未可知人工智能研究院· 2025-10-20 03:02
Core Insights - The article emphasizes that the introduction of ChatGPT's "instant checkout" feature signifies a transformative shift in the e-commerce landscape, urging brands to adapt quickly to avoid missing out on significant market opportunities [1][3][5]. Group 1: Impact of AI on E-commerce - The shift towards conversational commerce is imminent, with predictions that 50% of AI shopping traffic will lean towards "conversational transactions" within the next six months [3][5]. - Brands that fail to optimize for Generative Engine Optimization (GEO) risk being excluded from the AI shopping ecosystem, similar to how brands missed out on early opportunities with platforms like Taobao [3][7]. Group 2: Consumer Behavior and AI Recommendations - A staggering 72% search loss rate is anticipated for brands not appearing in AI recommendation pages, as consumers are increasingly impatient and likely to switch to competitors if they cannot find desired products quickly [7][9]. - A test revealed that in a search for "handmade ceramic tableware for housewarming gifts," only 1 out of the top 10 recommendations was from a traditional well-known brand, highlighting the importance of precise GEO optimization [9][10]. Group 3: Competitive Landscape - The introduction of instant checkout will allow 1 million Shopify merchants to participate, intensifying competition for brands that are not prepared [14][16]. - Small brands that effectively utilize GEO strategies are outperforming larger brands, as evidenced by Etsy sellers who have seen significant order increases by optimizing their product descriptions for AI [16][17]. Group 4: Case Studies - A case study of a mid-tier home goods brand that neglected GEO optimization showed a rapid decline in AI-driven orders, dropping from 200+ monthly orders to zero within 30 days due to poor ranking and lack of engagement with AI [18][19]. - Conversely, a beauty brand that implemented a comprehensive GEO strategy saw a 400% increase in AI orders within 30 days, demonstrating the effectiveness of proactive optimization [21][22]. Group 5: Strategies for Success - To thrive in the AI shopping era, brands must establish a comprehensive GEO system that encompasses content, ranking, and conversion strategies [25][26]. - The "three-engine model" proposed includes intent recognition, dynamic ranking, and conversion enhancement, which are essential for adapting to the fast-paced changes in AI-driven commerce [27][29]. Group 6: Urgency for Action - The article stresses that the next six months represent a critical window for brands to implement GEO strategies before the AI shopping landscape becomes saturated with competitors [31][32]. - Data indicates that consumers are increasingly decisive in their purchasing decisions after using AI recommendations, underscoring the need for brands to secure favorable rankings in AI search results [34][35].
科普| 未可知 x 杭州萧山区科协: AI 绘画第一课,you can be an artist!
未可知人工智能研究院· 2025-10-19 03:01
Core Viewpoint - The article highlights the integration of cutting-edge technology and public art education through an AI painting workshop led by expert Wu Xiaonan, showcasing the efforts of the Unseen AI Research Institute in promoting AI technology accessibility [1][2][4]. Group 1: Event Overview - The AI painting workshop took place at the Zhejiang Modern Ceramic Art Museum, featuring Wu Xiaonan as a special guest, who has a strong academic background and practical experience in AI and finance [2]. - The workshop aimed to demystify AI technology and make it accessible to the public, allowing participants to create art without prior drawing skills [4][8]. Group 2: Educational Approach - Wu Xiaonan emphasized the simplicity and creativity of AI painting, enabling participants to generate impressive artworks through basic keyword descriptions [4]. - The event encouraged attendees to experience firsthand how their creativity could be transformed into dynamic visual art using AI technology, fostering a sense of wonder and engagement [6]. Group 3: Future Initiatives - The Unseen AI Research Institute plans to continue its mission of making AI understandable and usable, collaborating with cultural institutions to offer diverse and engaging educational activities [10]. - The institute aims to serve as a platform for public interaction and creativity, reinforcing the idea that AI is a tool for enhancing personal expression rather than replacing traditional art forms [6][10].
科普| 未可知 x 杭州余杭区科协: AI 提示词技巧与视觉创作新趋势
未可知人工智能研究院· 2025-10-18 03:02
Core Insights - The article discusses two AI popularization lectures conducted by Liu Xueying, a senior expert at the Unknown AI Research Institute, in Yuhang District, Hangzhou, which attracted many technology workers and enthusiasts [1]. Group 1: AI Writing Techniques - The first lecture titled "AI Prompt Techniques and Intelligent Writing" focused on the core concepts of generative AI, contrasting it with decision-based AI, and emphasized the transformative role of AI in content creation [3]. - Liu demonstrated a four-step method for writing directive prompts (role, background, task, requirements) and shared concise application techniques for inferential prompts, enhancing work efficiency in various scenarios such as team-building planning and public science promotion [3]. - The interactive session allowed participants to actively experience the prompt optimization process, indicating high engagement [3]. Group 2: AI Visual Content Creation - The second lecture, "AI Information Integration and Visual Content Creation," concentrated on practical applications, detailing the workflow for generating AI-based PowerPoint presentations, including theme clarification, framework organization, content extraction, and layout beautification [6]. - Liu introduced tools like Kimi and AiPPT for quickly generating professional presentations and explained the structure of prompt words for image generation, showcasing techniques for editing, expanding images, and local redrawing [6]. - The dynamic demonstrations of video creation, including animations like a cat, highlighted the efficiency of AI in multimedia content creation [6]. Group 3: Commitment to AI Education - Both lectures combined theory and practice, receiving enthusiastic feedback from participants, reflecting the Unknown AI Research Institute's commitment to AI popularization and education [9]. - The institute aims to promote AI technology through high-quality courses and plans to continue scientific popularization activities to empower the public in embracing the intelligent era and fostering an innovative educational ecosystem [9].
GEO| AI的尽头是带货!淘宝京东失去流量霸权,独立站迎黄金十年
未可知人工智能研究院· 2025-10-17 03:02
Core Insights - The e-commerce industry is undergoing a significant transformation as 39% of consumers begin to rely on AI for shopping recommendations, indicating a shift in consumer behavior and decision-making processes [1][4] - By 2025, traffic from AI-driven shopping recommendations on U.S. retail websites is expected to surge by 1200%, with a staggering 1950% increase on Cyber Monday [2] - The integration of AI into payment systems is set to disrupt traditional e-commerce platforms, allowing consumers to make purchases directly through AI conversations, thereby threatening the dominance of platforms like Taobao and JD [19][14] Consumer Behavior Changes - Consumers are increasingly using AI as their primary source for shopping advice, moving away from traditional search engines and influencer recommendations [9][10] - AI's ability to provide tailored, objective recommendations is leading to a decline in the effectiveness of influencer marketing, with 92% of AI shopping users believing that AI understands their needs better than influencers [10][9] Impact on E-commerce Platforms - The traditional flow of traffic from centralized platforms like Taobao and JD is being challenged as AI becomes the new entry point for consumers [33][30] - The cost of setting up independent e-commerce sites is significantly lower than joining major platforms, with examples showing a return on investment (ROI) of 1:4 for independent sellers [18][39] Emergence of Independent E-commerce - The rise of AI is creating a "golden age" for independent e-commerce entrepreneurs, as they can now compete on a more level playing field with larger brands [15][20] - The concept of Generative Engine Optimization (GEO) is becoming crucial for brands to ensure visibility in AI-driven recommendations, shifting the focus from traditional SEO to optimizing for AI algorithms [22][24] Future of E-commerce - The centralization of e-commerce platforms is expected to decline as AI democratizes access to consumer traffic, allowing independent sites to thrive [29][35] - The future success of brands may hinge on a combination of well-managed independent sites and effective GEO strategies to capture AI-driven traffic [41][42]
观察| 我们买了最贵的AI,却输给了“人性”
未可知人工智能研究院· 2025-10-16 03:02
Core Viewpoint - The article emphasizes that the successful implementation of AI in companies faces significant resistance from various stakeholders, primarily due to fear of job loss and disruption of established power dynamics. The key to overcoming these challenges lies in addressing human factors rather than just focusing on technology [1][22]. Group 1: Resistance from Stakeholders - The first layer of resistance comes from "vested interests" who perceive AI as a threat to their jobs and power, often sabotaging AI initiatives to protect their positions [5][10]. - Employees often resist AI due to "survival anxiety," fearing job loss and the unknown implications of AI on their roles, which can lead to passive resistance or even active sabotage [12][13]. - Decision-makers often exhibit a "passing the buck" mentality, delegating AI initiatives to lower-level managers without personal involvement, which can lead to project failures [14][19]. Group 2: Strategies to Overcome Resistance - To break the resistance of vested interests, companies should implement "benefit restructuring," ensuring that those affected by AI transitions see tangible benefits from the changes [23][25]. - Providing "survival guarantees" to frontline employees is crucial, including commitments against layoffs, training programs for new roles, and income protection during the transition [26][27]. - Leadership must take charge of AI transformation by establishing an "AI transformation command center," with top executives directly overseeing the initiative to ensure accountability and resource allocation [28][30]. Group 3: Historical Context and Future Outlook - The article draws parallels between historical technological shifts, such as the advent of the automobile, and the current AI revolution, highlighting that adaptation is essential for survival in changing landscapes [32][34]. - Companies that recognize the inevitability of AI and actively work to mitigate resistance will thrive, while those that ignore these dynamics risk being left behind [33][34].
GEO| 刚做的 GEO 优化又掉了?AI 排名想稳住得这么干!
未可知人工智能研究院· 2025-10-15 03:02
Core Viewpoint - The article emphasizes that in the AI era, maintaining a stable ranking in AI-generated answers requires continuous dynamic optimization rather than a one-time effort. Brands that can consistently appear on the AI first screen have mastered the concept of "dynamic optimization" [1][3][38]. Group 1: Understanding GEO Ranking Dynamics - Many companies have a critical misunderstanding of GEO ranking, believing that spending money on optimization will yield permanent results. In reality, rankings can fluctuate dramatically due to competitors' actions and algorithm updates [3][4]. - The core reasons for ranking drops include competitors feeding AI with superior content, rapid algorithm changes, and evolving user query semantics [4][7][11]. Group 2: Consequences of Ranking Drops - A significant portion of potential customers (30%) only looks at the first screen of AI-generated answers, meaning that falling out of the top three can lead to substantial loss of leads [13][15]. - Brands that frequently disappear from AI rankings suffer irreversible damage to their trust ratings, making future optimization efforts significantly more costly [16][18]. - Missing the current "AI cognitive positioning period" can result in long-term disadvantages, as early adopters of dynamic optimization are establishing cognitive barriers in AI [20][23]. Group 3: Strategies for Dynamic Optimization - The article outlines a closed-loop system for dynamic optimization consisting of monitoring, optimizing, and iterating, which can enhance ranking stability by 40% compared to industry averages [25][36]. - A 24/7 AI radar monitoring system can predict algorithm changes and competitor dynamics, allowing brands to adapt proactively [26][28]. - Implementing a three-dimensional content iteration mechanism ensures that AI continuously recognizes and trusts the brand's information [29][31]. - Building an industry knowledge graph allows brands to become default references in AI responses, significantly improving visibility and ranking stability [32][34]. Group 4: Urgency for Action - The article stresses that companies still relying on one-time optimization are at risk of falling behind, as 63% of medium to large enterprises are already initiating GEO services with a focus on continuous optimization [36][38].
机器人| 人形机器人讲解接待怕踩坑?全托管方案来了
未可知人工智能研究院· 2025-10-14 03:02
最近,人形机器人频频出现在各大展会、商场、科技馆——它们迈着灵活的步伐穿梭人群,主动上前打招呼,还能条理清晰地讲解产品亮点、场馆特 色,成为当之无愧的"流量新星"。 不少企业负责人看到这一幕,都动了心思:" 我们也想上人形机器人讲解接待,既能提升科技感,又能减轻人力压力! " 但想法落地时,问题却接踵而至:直接买人形机器人就行?买回来发现它"不听话",不会走指定路线;好不容易调试好动线,讲解内容又生硬死板,完 全达不到接待效果;更别提后期维护、功能升级,处处是"拦路虎"。 别担心! 未可知人工智能研究院 深耕AI+机器人应用领域,针对人形机器人讲解接待场景,推出"从0到1全托管整包方案"——不用你懂技术,不用你费 心调试,我们帮你把人形机器人打造成"专业接待员"! 为什么不建议"直接买人形机器人"? 很多企业踩过的坑,我们先帮你捋清楚: • "买得起,用不转" :市售人形机器人多为通用硬件,没有针对"讲解接待"的场景化适配。比如展馆里有台阶、人群密集区,人形机器人可能会卡顿、 迷路;想让它区分"VIP客户"和"普通访客",更是难上加难。 • "动线乱,体验差" :讲解接待不是"随便走",需要结合场地逻辑设计路 ...
观察| 为什么经济越差,人工智能行业越好?
未可知人工智能研究院· 2025-10-13 03:01
未来已来,只是分布不均。 —— 威廉 · 吉布森( William Gibson ) 就在其他行业的毕业生为月薪过万挤破头时,小鹏汽车给2025年应届生开出了 最高 160万元 的年薪。 这还不是个别现象。何小鹏在华南理工大学校招现场直言,对于特别优秀的同学,尤其是AI方向的顶尖人才,工资将" 上不封顶 "。 放眼全球,这场人才争夺战早已进入白热化阶段。 01 天价薪酬 AI人才战争的全线爆发 2025年,AI人才争夺战已进入白热化。小鹏汽车不仅为应届生开出160万年薪,还宣布2026届校招将招聘 超过 3000名 毕业生,AI方向岗位年薪可达 百万。 小鹏汽车CEO何小鹏直接表示:"如果你是AI方面的大咖,上不封顶"。 这波人才争夺潮并非小鹏个例。早在去年,雷军就亲自出手,以 千万元年薪 挖来了DeepSeek开源大模型DeepSeek-V2的关键开发者之一——95后"天 才AI少女"罗福莉。 这位来自四川的女孩,在进入北京师范大学之前几乎未曾接触过计算机,却实现了逆袭之路,后来以优异表现保研北大计算语言学研究所。 她在人工智能领域顶级国际会议ACL上一次性发表8篇论文,在阿里达摩院主导开发了多语言预训练模 ...
企业培训| 未可知 x 上汽集团: 除了自动驾驶,AI还能对汽车做什么?
未可知人工智能研究院· 2025-10-11 03:02
Core Viewpoint - AI has become an essential component for the survival of automotive enterprises, transitioning from an optional technology to a core competitive advantage for the next decade [6][7]. Design Phase - AI enhances the efficiency of "creative realization" by tenfold, significantly reducing the automotive design cycle from weeks to hours through systems like AiCube [12][13]. - Custom design processes have been revolutionized by NVIDIA RTX AI workstations, compressing development timelines from six months to six weeks while improving efficiency and quality [15][16]. - Future automotive design will increasingly rely on "human-machine collaboration" as AI capabilities are integrated into modeling tools [18]. Manufacturing Phase - AI is transforming automotive manufacturing from mass production to flexible intelligent manufacturing, enhancing resilience [19]. - The Li-Mos system at Li Auto's manufacturing base has improved production efficiency by 20% and reduced operational costs by 25% through real-time AI monitoring [21]. - AI-driven flexible production lines have decreased model switching time from four hours to 27 minutes, allowing for the simultaneous production of multiple vehicle models [23]. Product Value Reconstruction - The automotive industry is evolving from "wheeled sofas" to "mobile intelligent terminals," with AI as the driving force behind this transformation [24]. - Tesla's Full Self-Driving (FSD) system exemplifies AI's role in enabling complex decision-making capabilities in autonomous driving [25][27]. - Huawei's investment in AI has led to advancements in human-vehicle interaction, shifting competition from hardware specifications to AI-driven user experiences [29]. Sales and After-Sales Service - AI is transforming marketing from one-way communication to interactive engagement, as demonstrated by Dongfeng's AI co-creation launch event that attracted 280,000 participants [38][40]. - The digital upgrade of the vehicle pickup process by Autox3 enhances transparency and efficiency, creating a win-win situation for vehicle owners, service centers, and parts suppliers [42]. Implementation Insights - Four key actions for AI transformation in automotive enterprises include building a closed-loop technology system, restructuring traditional business processes around AI, establishing high-quality data governance, and cultivating cross-disciplinary talent [43]. - The integration of AI into the automotive industry is a long-term ecological reconstruction rather than a one-time technological upgrade [45].
观察| 当算力成为次贷,“雷曼时刻”还会远吗?
未可知人工智能研究院· 2025-10-10 03:03
Core Argument - The article argues that NVIDIA, under the leadership of Jensen Huang, is manipulating the AI industry through financial engineering, creating a façade of prosperity while engaging in practices reminiscent of the 2008 financial crisis [2][10][20]. Financial Manipulation - NVIDIA's investment strategy involves providing substantial funding to AI companies like OpenAI, which is tied to the purchase of NVIDIA's chips, effectively creating a closed-loop system that inflates demand and stock prices without genuine market need [10][11][14]. - The company has guaranteed loans for data centers like CoreWeave, compelling them to purchase NVIDIA chips, which mirrors the tactics used in the subprime mortgage crisis [4][6][14]. Market Control - As of 2024, NVIDIA holds a staggering 78% market share in the AI chip sector, with significant orders from major companies like Microsoft and Meta for its new Blackwell B200 chip [7][25]. - Huang's investment in OpenAI includes a clause mandating that 95% of its computing power must come from NVIDIA chips, effectively sidelining competitors [10][11]. Illusions of Demand - The article highlights that the perceived demand for AI chips is artificially created, with companies like OpenAI inflating their valuations based on NVIDIA's investments rather than actual profitability [10][14]. - This has led to a speculative environment where companies are hoarding chips, fearing shortages, which further drives up prices and creates a bubble [11][16]. Risks and Consequences - The article warns of potential risks, including an inventory surplus of 300,000 H100 chips and the looming debt crisis for data centers that may struggle to repay loans if AI demand falters [16][17]. - Regulatory scrutiny is increasing, with investigations into NVIDIA's market dominance, which could disrupt its operations and financial strategies [18][31]. Conclusion - The narrative concludes that NVIDIA's current practices may lead to a significant market correction, similar to the fallout from the 2008 financial crisis, leaving ordinary investors and companies to bear the consequences of this engineered bubble [20][21].