Core Viewpoint - The publishing industry is undergoing significant changes due to the rise of short video platforms like Douyin, shifting from a supply-driven model to a demand-driven one, where user needs dictate supply [1][21][34]. Group 1: Changes in the Publishing Industry - The media environment has transitioned from a tree structure to a network structure, increasing the weight of demand and shifting the publishing industry from "supply determines demand" to "demand influences supply" [1][21]. - Short video platforms have transformed book sales from "people searching for books" to "books finding people," leading to more efficient supply-demand matching [1][21][34]. - The emergence of generative AI will serve as a creative aid, but the ultimate value still lies in human judgment and creativity [1][21]. Group 2: The Role of Literature - Literature may continue to decline under the influence of media technology, as it occupies a brief period in human cultural history, with modern novels flourishing for only about 160 years [2][44]. - The era of super bestsellers, like Han Han's 20 million copies sold, has passed, but the content market has become more diverse and equitable, allowing more voices from ordinary writers to be heard [2][44]. Group 3: Historical Context of Chinese Literature - Three significant "baby booms" in modern Chinese culture are identified, each corresponding to key historical events that shaped the literary landscape [4]. - The first generation was born around 1898, participating in the May Fourth Movement; the second around 1955, coinciding with the Reform and Opening Up in 1978; and the third around 1978, emerging during the internet era [4]. Group 4: The Impact of Short Video Platforms - Short video platforms have become major channels for book sales, with a notable increase in the popularity of social science books during the period from 2020 to 2023 [14][16]. - The publishing industry has seen a shift where books are now used as a primary entry point for new platforms seeking to expand their user base [16][34]. Group 5: Supply Chain Innovations - The publishing company has adopted a zero-inventory model, allowing for rapid response to demand through a highly efficient supply chain that can produce books within hours [32][37]. - This shift has enabled the company to reduce warehouse space while increasing the speed and efficiency of matching supply with demand [32][37]. Group 6: The Future of Literature and AI - The decline of literature is anticipated as other media forms, such as short videos and AI-generated content, become more prevalent [44][60]. - AI is seen as a tool to enhance productivity in the publishing process, but the intrinsic value of content will still rely on human creativity and judgment [61][62]. Group 7: The Role of the Publisher - The publisher's role is evolving into that of a cultural merchant, utilizing technology to discover demand while maintaining a cultural judgment to match supply [65][66]. - The focus remains on discovering value and producing quality content, adapting to the changing landscape of media and consumer preferences [66].

Core Viewpoint - Growth creates complexity, which can silently undermine growth. The article emphasizes the importance of maintaining the entrepreneurial spirit within large organizations like Alibaba to navigate challenges and sustain innovation [1][10]. Group 1: Entrepreneurial Spirit - The entrepreneurial spirit is characterized by a mission to meet unmet customer needs and a commitment to innovation, which is essential for large companies to avoid stagnation [11]. - Alibaba aims to revive its entrepreneurial spirit by recalling its origins and emphasizing a "from zero to one" mindset, encouraging employees to think like a startup [12]. - The company recognizes the need to combat organizational inertia and path dependency to maintain its innovative edge in the AI era [12]. Group 2: Infrastructure Development - Alibaba's vision has consistently focused on building future business infrastructure, aiming to facilitate customer interactions and operations through its platforms [6][8]. - The company has historically succeeded in various sectors, including e-commerce, mobile payments, and cloud computing, by proactively exploring new avenues rather than merely defending existing positions [9]. - The shift towards an AI-driven strategy is seen as a continuation of Alibaba's mission to create a robust infrastructure that supports diverse business needs [14]. Group 3: AI Strategy and Challenges - Alibaba's primary goal in its AI strategy is to achieve AGI (Artificial General Intelligence), which could significantly impact global GDP and employment structures [14]. - The company faces challenges in building an AI infrastructure, ensuring synergy across its various business units, and enhancing operational efficiency to avoid the pitfalls of large organizations [9][14]. - The transition to an AI-driven business model requires a complete overhaul of existing systems rather than mere optimization, highlighting the need for substantial transformation [14][15].

出境旅游时，打开大众点评"搜一搜"，已经成为无数中国游客的本能动作。无论是在新加坡、东京还是曼谷， 国人早已习惯在就餐前参考"必吃榜""黑珍珠"选餐厅、定路线。目前美团、大众点评的服务已覆盖海外170多个 国家，近1000个城市的商家，正是吃遍天下美食这一使用习惯，让大众点评成为国人旅行中必备的"生活指南 针"。 但与此同时，中国企业"走出去"的步伐也在经受新的考验与调整。自4月初特朗普在白宫宣布新一轮加征关税政 策以来，外贸企业陷入前所未有的不确定之中。环境稳定才是一切中长期决策的前提，对于许多中国出口商而 言，这不仅是前所未见的挑战，更是信心的考验：有人坚持"换个地方继续做生意"，有人则开始重新评估市场 布局的方向。虽然相对地位正在下降，美国依然是中国最大的单一出口市场，但"三天一变的政策让任何积极的 应对变得可笑而无用"。越来越多的企业开始把目光转向东南亚、中东和欧洲等新兴区域，以规避"变动过快"带 来的风险。 在这样一个全球贸易裂变、焦虑蔓延的时刻，美团旗下的"黑珍珠餐厅指南"首次将发布会搬到了海外——亚洲 精致餐饮的"十字路口"新加坡。作为连接中国与东南亚的重要枢纽，新加坡在吸引中国游客方面也具备天 ...

Core Viewpoints - Baidu is reassessing its Tieba platform to enhance user-generated content (UGC) and compete with platforms like Xiaohongshu and Douyin, as its search market share declines [1][5] - The future strategy for Tieba includes reducing advertisements to attract back old users and promote self-creation [5] - The transition from PC to mobile has posed significant challenges for traditional forums like Tieba, which struggle with content organization and user engagement in the mobile era [8][9] Group 1: Challenges and Evolution of Tieba - Tieba, once the largest Chinese forum in the PC era, faces difficulties in the mobile environment due to mismatched product forms and inefficient content organization [9][12] - The rise of creator economy has shifted quality content producers towards platforms with monetization opportunities, impacting Tieba's content quality [9][17] - The community's value proposition is being challenged by platforms like Xiaohongshu, which offer a more open UGC ecosystem, allowing ordinary users to gain attention and monetization opportunities [9][10] Group 2: Community Dynamics and Future Trends - The future of interest communities is expected to focus on higher information efficiency, stronger interactive feedback, and vertical tool utilization [54] - Successful communities often emerge from organic growth and cultural development rather than aggressive marketing strategies [52][54] - The integration of commerce and community is becoming essential, with platforms like潮玩族 demonstrating how interest-based communities can effectively merge content and consumption [40][41] Group 3: Community Commercialization and Creator Ecosystem - Community commercialization remains a complex issue, with successful models often relying on unique cultural attributes rather than just content [36][40] - The creator ecosystem must provide pathways for recognition and monetization to retain quality contributors, as seen in platforms like Xiaohongshu and Bilibili [43][45] - The balance between content value and community engagement is crucial for sustaining user interest and participation [44][46]

新周刊 . 中国最新锐的生活方式周刊。 编者荐语： 今年深入使用AI后，感慨到"人猿相揖别，只几个石头磨过"。 新周刊做了期《守住工位》的封面专题，找了同为内容/创意创作者的我，聊了对AI如何影响、定义自己的工作的疑问。 我最大的感受是：如果你不去熟练使用工具，那就会被更熟练使用工具的人剥削。 以下文章来源于新周刊 ，作者王立 如果自我意识不过是人类的神经活动，那机器迟早也会拥有。如果连意识都不是独特的， 面对机器更强大的学习能力和处理能力，人类该如何自视、如何自处？ 作者 | 王立 编辑 | DR 参加工作时，我的第一个选题是关于AlphaGo的。2016年3月，谷歌旗下人工智能公司DeepMind研发的围棋机器人AlphaGo，在人机大战中战胜了围 棋世界冠军李世石。 科幻小说《深渊上的火》作者弗诺·文奇曾提及"技术奇点"这个概念：在未来的某个时间点，比人类更聪明的智能体将被创造出来并引发"智能爆 炸"，使科技进步以指数级速度加速，技术发展将进入一个人类完全不可预测和不可逆转的阶段。 有人将"奇点"的来临形容为"在站台上等待列车"：你知道火车迟早会到达，但具体什么时候到却无法确定。火车到站、离开的时间只是 ...

小红书首届"独立开发大赛"结了从16岁少年到60后的开发者，共有1355个项目报名，他们开发的产品涵盖硬件、游戏到各类效率工具，展现了一批与传统 开发者非常不同的创作者群像。 在这个背景下，我邀请了三位独立开发者和两位大赛相关嘉宾一起探讨独立开发的现象与未来。独立开发者有AI美食记录产品胃之书的开发者赵纯想、 AI笔记应用「心光」开发者王禹效和中途加入的玉伯，他在开发一款AI创作工具youmind。大赛相关嘉宾有小红书社区爱好负责人散兵，他是小红书大赛 的发起人之一，另外骆轶航是硅星人的创始人，也是这届大赛的媒体评委。 最近小红书举办了首届独立开发者大赛，作为评委之一，我感受到独立开发者这个群体在AI时代正变得越来越活跃。应用开发正成为AI时代的内容创作 新形态，或者说开发者就是AI时代的创作者，而小红书平台上活跃着超过5万名独立开发者。 我们主要探讨了独立开发者的定义、动机、生存状态，以及小红书从美妆、时尚等生活方式平台演变为覆盖各种兴趣爱好的生活社区，其用户真实反馈和 解决问题的社区氛围吸引了大量独立开发者。在AI赋能下，独立开发者通过解决具体生活问题创造价值，形成一种新的组织和工作形态——自由人的自 由 ...

周三晚上跟投资人杨恒、跨境电商从业者姚凯飞和科技自媒体程苓峰一起讨论了京东与美团的竞争背后的增长逻辑、用户心智争夺和业务边界扩张的本 质，包括30分钟送万物的趋势，分析各大平台在即时零售领域的布局和策略，刘强东承诺给骑手缴纳五险一金（应该大力表扬）占据道德高地后引发的舆 论战以及将商业竞争转化为社会议题的风险。 程苓峰说，"这不是商业竞争，商业竞争是有限竞争，我们拼效率、拼成本。他这个做的是无限竞争，在商业规则之外，去调动情绪，打情绪战，打运动 战，调动'打土豪分田地'的情绪。" 直播间来了很多美团和京东的同学，到最后印象很深的一个细节是，有位美团的同学说现在感觉很憋屈。在当前短视频主导的舆论环境下，美团秉持理 性、务实的"理科生"风格面临挑战。尽管长期看商业本质仍是效率和成本，情绪会被经济理性消解。但刘强东往美团的对立面一站就能变成网民眼中的英 雄，也是暴露了可能美团更注重效率、数据和商业逻辑，而忽视了对骑手利益的关切与用户情感的连接，在应对上显得被动。 以下为本场讨论概要： 一，京东进军外卖市场的核心动机是应对增长乏力的困境。京东作为传统电商平台面临DAU增长停滞、用户心智被美团闪购等即时零售业务蚕食的挑 ...

跟一位导演朋友聊到三国题材剧集开发，我突然想到还没有以吴国为主视角的文艺作品，要不我来尝试做下云编剧。 然后我就跟腾讯元宝和ChatGPT进行了多轮对话，不断下达指令和修改建议。结果从来没写过非虚构，更未曾涉足文艺作品创作的我，竟然还真用AI写成 了个剧本，把我自己都给震惊到了。 比如第一集就该从孙策遇刺身亡，孙权临危受命开始，后面不断展现人物结构。最终采用"四幕结构 + 地理演进 + 编年体事件"模式，整合政治成长、战 争谋略、女性群像与地缘战略发展。 写孙权一生的挫败和他的改变。写逍遥津的失败、孙刘联盟的破裂、辽东外交的崩塌和晚年不设太子频繁变更的二宫之争。 | 时间 | 地点 | 挫折事件 | 原文佐证 | 战略应对 | 历史/剧情后果 | | --- | --- | --- | --- | --- | --- | | 215 | 合肥 (逍 | 张辽八百突 | 《三国志·张辽传》:"权惶遽奔 | 不再亲征,倚将 | 战术由主攻转守 | | 生 | 遥淳) | 袭,孙权溃逃 | 走,辽追蹑之,几及。" | 制敌,设濡须坞 | 城,转向权谋型 | | | | | | | 统帅 | | 219 | 荆州 | ...

公众号在过去两年产品迭代加快，比如 在朋友圈分享样式变化 微信引入推荐算法后，内容分发机制从纯订阅转向"订阅+推荐"混合模式，使小号也有可能获得爆发式流量。虽然短视频平台分流了部分用户，但公众号 稳定维持着约1亿高质量用户群体，这些用户多为受过高等教育、愿意思考的人群。 公众号的独特价值在于其社交属性。微信生态的社交分享功能，使内容能快速在朋友圈、群聊中传播，形成话题讨论。这是其他平台难以替代的优势，尤 其对品牌公关传播极为有利。 最成功的公众号大都延续了传统媒体的内容品类。十年前高樟资本的范卫锋就试图以公众号为载体 复制纸媒的专业性和品牌效应，适应新媒体环境，比 如以国家地理和财经周刊作为对标投资了星球研究所和饭统戴老板。再从十点读书对应《读者》杂志，到军事、财经、科技等垂直领域，都能找到传统媒 体时代的对应物。同时，个人IP也在公众号平台上获得了成功，如六神磊磊、半佛仙人等。 但今天公众号上的文字内容走向了两个极端：一是极度深度的长文，二是极度快速的新闻资讯。这两个方向都有发展空间，但作者需要根据自身内容赛道 选择适合的媒介形式，同时不要盲目追求视频化。 商业变现主要来自软文广告、电商和付费内容。其中广告 ...

36氪周一发了一条视频，《从年赚百万到清仓求生，一件衣服背后的工厂寒冬》。内容说的是服装行业死于内卷，今年基本没有生意，赚钱几乎不可能， 从微观视角看中国的工厂、供应链的阶段和问题。视频里面的工厂、商铺老板一直在提的都是可以牺牲利润，能卖就卖，但一定要有确定性回款的诉求， 因为能在现状下生存下去就很不错了。 非常契合我们前段时间做的一期直播，如何把资本主义倒过来，用产品机制解决销售确定性的问题。 2014年阿里巴巴和京东上市时，市场普遍认为电商格局已定，但后来的发展证明零售市场实际上是一个"万米长跑"而非"千米赛跑 "。传统电商未能满足 多元化的消费需求，特别是低价和下沉市场的巨大潜力。 当拼多多、抖音、微信等电商新势力以满足不同需求为切入点，直接导致了中国零售市场多元化格局的演变。本期主题是讨论电商新势力，尤其是拼多多 崛起。 几位参与讨论的嘉宾分别是：对拼多多有非常深刻研究的姚凯飞、曾经在阿里工作多年的戴某DEMO和科技自媒体阑夕。 讨论要点包括： 关键要点包括： 当电商生态从"打着望远镜也找不到对手 "走向"各自为战 "，差异化竞争成为常态。电商领域的竞争本质是供需匹配，消费者根据不同需求在不同平台间 ...