Workflow
36氪
icon
Search documents
边开店边倒闭,年轻人扎堆的homebar能火多久?
36氪· 2025-05-18 10:25
文 | 张宁洢 来源| Tech星球(微信ID:tech618) 封面来源 | IC photo 最近,在各大社交平台上,名为homebar(家庭酒吧)的新型社交场所正在快速走红,成为都市年轻人下班后的热门打卡地。 与传统酒吧或夜店不同的是,homebar打造了一个像家一样温馨的社交空间。在这里,年轻人既能享受自在的社交氛围,又不必担心嘈杂拥挤的环境,完 美满足了当代年轻人"既想社交又要安全感"的矛盾心理。 相比于清吧一杯酒就得百元左右的花销,homebar只需支付100-200元的门票即可畅饮一整晚,大家在乎更多的是社交氛围而不是喝酒本身。这种模式无疑 击中了年轻人的社交痛点,也更符合年轻人的消费水平,因此俘获了一大批忠实顾客。 以下文章来源于Tech星球 ,作者张宁洢 Tech星球 . Tech星球,聚焦互联网前沿科技和新商业。 年轻人的社交新选择。 看到先行者们赚得盆满钵满,越来越多人开始跃跃欲试入局创业。低成本、易操作,租一间房子,准备一些酒水就能开张,听起来简直是为年轻人量身定 制的创业项目。 然而,现实往往没有想象中那么美好。随便翻翻社交平台,就能看到大量"homebar急转"的帖子。这边新店开张 ...
27岁,我停经了
36氪· 2025-05-18 10:25
以下文章来源于后浪研究所 ,作者杨小彤、巴芮 后浪研究所 . 36氪旗下年轻态公众号。这位青年里边请,你被研究了。 这不是40岁才会得的病吗? 文 | 杨小彤 编辑 | 巴芮 封面制图 | 曲枚 来源| 后浪研究所(ID:youth36kr) "我还年轻,吃点药就好了" "卵巢功能下降。" 2018年,26岁的袁媛看着诊断报告上的这六个字,没有任何概念。 在这之前,袁媛的月经已经不正常一段时间了。从2017年开始,要么一个月来两次,要么两个月来一次。 那时袁媛也去当地的妇幼保健院检查过,医生 和她说只是月经混乱,吃点黄体酮就行。可吃了几周还是无济于事。 直到2018年5月,26岁的她在熟人的建议下来到了这家卫生院,先后检查了性激素6项和AMH值(即抗缪勒管激素,是衡量卵巢储备功能的指标),指标 都非常差, 甚至AMH只有0.01——成年女性正常范围应该在2 ~ 6.8 ng/mL之间,数值越低,代表卵巢功能越差。 医生并没有解释这是一个什么样的疾病,只告诉她可能生不了孩子,并企图安慰她,说自己的同学曾失去孩子,"现在两个人过的也挺好的"。并告诉她说 现在还有卵泡,应该有怀孕的机会。"可能医生觉得我比较年轻,不 ...
情绪稳定,理想情猫|萌宠寻人启事138期
36氪· 2025-05-17 14:36
这里是 「萌宠寻人启事 」第138期。 据不完全统计,中国每年新增上千万只流浪动物。由于缺少稳定环境、充足的食物与水源,它们的寿命一般不超过3年。 为了帮助它们更快找到新家,36氪发起公益活动 「萌宠寻人启事 」,每周定期推出待领养流浪动物的信息。 如需传播支援,欢迎流浪动物救助机构/救助站/送养者邮件联络我们:wangxue@36kr.com。 领养代替购买。领它回家。 基本信息: 未绝育 / 注射 一针疫苗 / 已 驱虫 性格特征 : 亲人,活泼可爱,性格好。 救助故事: 下班回家的地下车库里,我听见一阵细弱的叫声。声音从不远处的墙后传出,一只橘猫尽量藏着身体探出半个脑袋,但是藏不住它毛发下支 棱出的消瘦肋骨。我背包里常年备着的猫罐头这时派上了用场。它试探性地往前蹭了半步靠近罐头,后腿却还保持着随时逃跑的弯曲度。终于它大快朵颐 的吃起来,吃着吃着,沾着肉汁的胡须突然扫到我手背上,湿漉漉的触感让我心头一跳。随后我我毫不犹豫地扯开外套拉链,那时的在我怀里时轻得像片 落叶,如今也长成了意气风发的少年! 领养条件: 北京本地领养;有稳定居所和收入;签订领养协议;留身份证照片;视频家访、领养后回访;科学喂养、按时免 ...
这一高薪人群,收入腰斩
36氪· 2025-05-17 14:36
以下文章来源于盐财经 ,作者张旦珺 盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 好在,变化是唯一不变的。 文 | 张旦珺 编辑 | 江江 来源| 盐财经(ID: nfc-yancaijing) 封面来源 | Pixabay 艾伦在去年离开了金融行业,原因是"收入太低"。 他曾在上海某老牌券商做分析师,作为上海本地"985"的硕士毕业生,艾伦在2018年开始工作。 虽然艾伦一入行就遇到了大熊市,但按照当时普遍的职业发展路径,券商分析师在工作两三年后年薪能达到40万,而五年后,成熟的分析师可冲刺百万年 薪。 如今,五年节点已经到了,艾伦的月收入变成了四位数。扣掉社保和公积金,一个月到手只有6000多元。上海的生活成本不低,艾伦感到难以为继。 分析师的薪资与创收高度挂钩,艾伦告诉盐财经:"2021年下半年,排名前50的券商佣金加起来,半年可以创收100个亿,(但)现在基本上是以前的 1/3。" 投行部门情况同样不容乐观。在深圳某券商投行部门工作的林华对盐财经表示:"基本上年终奖都没有了。" 金融行业的降薪现象大约已持续三年之久。以高薪闻名的两大券商中,中信证券的人均年薪从2021年的94.7万下降 ...
人手10个毛绒绒,“电子布洛芬”掏空年轻人的钱包|2025毛绒玩具报告
36氪· 2025-05-17 14:36
以下文章来源于后浪研究所 ,作者嘉婧、茵茵、曲枚 后浪研究所 . 性别: 男性 19.5% 女性 80.5% 36氪旗下年轻态公众号。这位青年里边请,你被研究了。 「惹到我,你算是踩到棉花啦!」 软萌可爱的毛绒玩具,谁看到能不心软? 曾被列为12岁以下儿童专属的毛茸茸们 . 现在占据了成年人生活的各个角落 -- 情懒佛系的卡皮巴拉,一脸无辜的兔兔, 好撸的哄睡小熊,蠢萌的青蛙挂件....... 毛绒玩具成了年轻人缓解焦虑的「秘密武器」。 在毛绒玩具101中, 谁被年轻人票选为C位出道? 它们有什么魔力, 轻松就把年轻人「蛊」到了? 「后浪研究所」发起了「毛绒玩具小调查」 共收集了522份问卷。 调查对象 - - 年龄层: 00后 27.3% 85后 10.2% ヘアピ アF ೧೧/ nne 1 10/ 95后 55.6% 90后 23.2% 这篇年轻人的「毛绒玩具购买行为图鉴」 , 或许能让你刷新认知。 毛绒绒收集癖, 在年轻人间集体爆发 这是一个「悦己消费」至上的时代, 高达92%的人,毛绒玩具都是买给自己的。 「毛绒绒」也是年轻人最稳妥的社交货币, 半数人偶尔也会给朋友挑一个, 把这份快乐传递出去。 年轻 ...
退休中产,对健身房下手了
36氪· 2025-05-17 11:05
Core Viewpoint - The article highlights the increasing trend of elderly individuals engaging in strength training at gyms, showcasing their impressive physical capabilities and the shift in societal perceptions regarding fitness among older adults [10][11][12]. Group 1: Elderly Fitness Trends - More elderly individuals are entering gyms, transitioning from outdoor parks to indoor fitness environments, and becoming formidable competitors against younger gym-goers [8][10]. - The article describes various elderly individuals, such as a 73-year-old man lifting 60 kg and an 80-year-old woman performing pull-ups, emphasizing their remarkable strength and fitness levels [7][18]. - The elderly are adopting a relaxed and enjoyable approach to fitness, focusing on personal enjoyment rather than strict routines, which contrasts with the more regimented training of younger individuals [22][40]. Group 2: Social Dynamics and Family Involvement - Younger generations are encouraging their parents to join gyms, often participating together to foster a shared interest in fitness and improve their parents' health [45][46]. - The article notes that many elderly individuals are discovering hidden fitness talents, surprising their children with their strength and capabilities [53][54]. - The social aspect of gym attendance for the elderly is highlighted, as they engage in conversations and form connections, creating a community atmosphere within the gym [37][38]. Group 3: Health Benefits and Lifestyle Changes - The article discusses the health benefits of strength training for the elderly, including increased muscle mass and improved overall health, which can help prevent injuries and enhance quality of life [119][124]. - It emphasizes the importance of a balanced diet alongside exercise, with elderly individuals adopting healthier eating habits to support their fitness goals [104][118]. - The narrative illustrates how elderly individuals are redefining their lifestyles, prioritizing fitness and health, and finding joy in their physical activities [134][135].
这款投资人「看不懂」的智能硬件,年销售额已超10亿元
36氪· 2025-05-17 11:05
Core Viewpoint - LiberLive has emerged as a successful brand in the smart hardware sector, achieving rapid growth and becoming a billion-dollar brand despite initial skepticism from investors [3][9][21]. Group 1: Product Overview - LiberLive's product, the "stringless guitar," features a unique design with silicone pads that light up according to the music, allowing users to play without traditional strings [3][5]. - The product was launched in April 2023 and quickly became a bestseller in the musical instrument category on platforms like Tmall and JD, ranking first in global sales of stringless guitars from June 2023 to June 2024 [8][9]. Group 2: Market Performance - The brand achieved over 1 billion yuan in revenue in 2024, a significant milestone for many projects that have received substantial institutional funding [9][21]. - The stringless guitar gained immense popularity on social media platforms, with videos receiving tens of thousands of likes, contributing to its rapid sales growth [6][8]. Group 3: Investment Challenges - Despite its eventual success, LiberLive faced challenges in securing investment during critical development phases in 2019 and 2023, with many investors expressing a lack of understanding of the product [9][21]. - The company has only completed two rounds of financing, primarily from incubators and industry partners, with no major investment firms involved until recently [9][21]. Group 4: Founder Background - The founder, Tang Wenxuan, has a background in automation and engineering, previously working at DJI before starting the company in 2016 [11][20]. - The development of the stringless guitar took four years, during which the founder self-funded the project due to a lack of external investment [11][20]. Group 5: Consumer Insights - The product appeals to a younger demographic (ages 18-30), who are more open to the concept of a stringless guitar compared to traditional guitar users [18][24]. - The emotional value associated with playing the instrument in social settings has been a key factor in its acceptance and popularity among consumers [18][24]. Group 6: Industry Implications - LiberLive's success highlights the importance of addressing genuine consumer needs over following trends or investor preferences, suggesting a shift in focus for future hardware entrepreneurs [24][23]. - The case of LiberLive parallels that of Pop Mart, which also experienced initial investor skepticism but later achieved significant market success [21][24].
未来10年,文科会越来越重要|专访《优秀的绵羊》作者德雷谢维奇
36氪· 2025-05-17 09:13
Core Viewpoint - The article discusses the increasing pressure and anxiety faced by young people in a competitive job market, particularly in elite educational systems that prioritize certain fields over others, leading to a sense of existential crisis among graduates [2][4][6]. Group 1: Educational System and Its Impact - The elite education system is criticized for producing "excellent sheep" who are compliant but lack critical thinking and a sense of purpose, resulting in anxiety and a lack of curiosity among top graduates [4][6]. - The phenomenon of degree inflation is highlighted, where the number of bachelor's degrees awarded in the U.S. increased by 84% from 1991 to 2022, while the population grew by only 31%, leading to a devaluation of degrees [8][11]. - The decline in the quality of undergraduate education, particularly in humanities, is noted, with humanities graduates now making up less than 3% of the total, down from 11% 50 years ago [16][18]. Group 2: Career Choices and Market Saturation - Many students are flocking to stable fields like finance, consulting, and technology, which leads to market saturation and increased competition for limited positions [6][11]. - The article emphasizes the need for students to pursue unique paths and develop distinct skills rather than following the crowd into popular fields, which may not guarantee job security or satisfaction [11][22]. - The importance of soft skills, creativity, and emotional intelligence is underscored as essential for future job markets, especially in the face of AI advancements [20][22]. Group 3: Personal Development and Meaning - The article argues that the true measure of life’s value should not be tied to salary or prestige but rather to personal fulfillment and meaningful engagement with the world [12][13]. - Young people are encouraged to explore their passions and interests early on, rather than conforming to societal expectations of success [12][36]. - The need for a shift in mindset regarding education and career paths is emphasized, advocating for a more holistic approach to personal and professional development [28][30].
雷军内部反思高速事故:小米汽车不再是行业新人
36氪· 2025-05-17 09:13
公众对小米的期待和要求早已远超想象。 文 | 徐蔡钰 编辑 | 李勤 来源| 36氪汽车(ID:EV36kr) 封面来源 | IC photo 在交通事故风波后,雷军再次亮相。 5月16日,在小米价值观大赛上,雷军发表了一场演讲,首次在公司内部对高速事故事件进行系统性回应。 雷军坦言,在过去的一段时间里,小米受到了狂风暴雨般的质疑、批评和指责,"我和同事们一样,一下子都懵了"。 虽然曾有熟悉汽车行业的朋友劝他,造车难免会遇上交通事故。但所有人都没想到,此次事故对小米造成了巨大的打击。 首次造车的小米其实非常重视安全,在权威机构的评测中,SU7也拿到了最佳评分。但经历此次事故后,雷军表示,"我们一直觉 得我们是汽车行业的新人"、"但社会和公众,要求我们去承担一家真正的大公司行业领导者的责任"。 小米终于意识到,公众对小米的期待和要求早已远超想象,小米在任何一个行业都失去了新手保护期,消费者将会以更高的标准 要求小米。 雷军说,在过去的一个多月里,小米公司管理层和汽车部门召开了无数次会议,商讨如何系统地解决安全问题,以及如何拿出更 有说服力的经营和治理表现,来回应公众对小米更高的要求。 未来,小米汽车的目标将转换 ...
中美关税休战第一周,外贸人从惊魂未定到订单爆火
36氪· 2025-05-16 14:55
以下文章来源于硬氪 ,作者欧雪 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 变化似乎发生在一夜之间。 文 | 欧雪 编辑 | 袁斯来 来源| 硬氪(ID:south_36kr) 封面来源 | Pexels 有生意已经变得有些萧条的货代,忽然收到近百封邮件。客户都在催促他们"赶紧安排出货。"有些地区的货仓预定已经到了五月底。"空运的价格是在上 涨,还能订到。船公司可能会滞后点。"一位跨境物流服务商告诉硬氪。 所有人都在抢时间。 5月12日,中美经贸高层经过密集磋商,终于就关税问题达成阶段性共识。 从美方举措来看,美国宣布此前对规定中国商品加征的24%关税进入90天暂停期、保留10%关税。同时,4月8日和4月9日相关行政令涉及的加征关税也被 取消。还有,此前美国还因"芬太尼问题"对中国商品加征20%关税,所以在达成共识后,美国对中国商品加征的关税为30%。 "这90天是B2B企业难得的缓冲期。"新东方工贸CEO朱秋城告诉硬氪。货主们都在抓紧利用90天的关税政策窗口期发货付运,消化此前因高关税政策积压 的库存。 贸易追踪商Vizion数据显示,5月5日到5月14日,从中国到美国的集装箱运输平均预订量飙 ...