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迪士尼怎么成了情侣分手第一现场
36氪· 2025-05-18 23:52
Core Viewpoint - The article discusses the paradox of visiting Disneyland, which is marketed as "the happiest place on earth," yet often leads to emotional stress and conflicts among couples due to high expectations, financial pressures, and the overwhelming environment [3][4][22]. Group 1: Emotional and Financial Dynamics - Couples often experience conflicts over spending, as many experiences in Disneyland come with a price tag, leading to arguments about necessary expenses and unexpected costs [6][10]. - The average spending per visitor at Shanghai Disneyland ranges from 1,000 to 2,000 yuan, indicating a significant financial commitment that can strain relationships [9]. - Disney's financial reports show that ticket sales account for only about one-third of the "Parks and Experiences" revenue, with merchandise and food contributing nearly a quarter, highlighting the importance of additional spending [13][22]. Group 2: Psychological and Social Factors - Research indicates that interactions with other visitors can enhance positive emotions, while interactions with partners may not have the same effect, potentially leading to dissatisfaction [6]. - The high-pressure environment of Disneyland can amplify emotional responses, making couples more susceptible to conflicts over minor issues [27]. - Studies suggest that differences in spending habits and leisure preferences between partners are common sources of tension, particularly in high-stress situations like theme park visits [10][28]. Group 3: Visitor Experience and Expectations - The experience of visiting Disneyland can be physically and emotionally exhausting, with long wait times for attractions often exceeding one hour, especially during peak seasons [21]. - The expectation to maximize the visit by completing numerous attractions can lead to a "KPI mode," where couples feel pressured to achieve specific goals, detracting from the enjoyment of the experience [16][22]. - The article notes that many visitors, particularly men, may have less interest in theme parks, leading to a disparity in enthusiasm and engagement during the visit [25].
长安泰国工厂投产,未来3年12款车型落地东南亚|最前线
36氪· 2025-05-18 23:52
Core Viewpoint - Changan Automobile has officially launched its first overseas new energy vehicle factory in Rayong, Thailand, marking a significant step in its global expansion strategy, with plans to increase production capacity to 200,000 units per year in the future [1][2]. Group 1: Factory and Production Capacity - The Rayong factory has an initial production capacity of 100,000 units per year, with a total investment of approximately 10 billion Thai Baht (around 2.16 billion RMB), and plans to expand to 200,000 units per year [1]. - The factory will produce vehicles for Changan, Deep Blue, and Avita brands, with 12 new energy models set to be launched in the Southeast Asian market over the next three years [1]. Group 2: Global Market Strategy - Changan aims to transition from merely exporting products to establishing a comprehensive industrial presence abroad, targeting a global market that includes Southeast Asia, Central and South America, the Middle East, and Europe [2]. - The company has previously established a sales network in the Middle East and Africa, achieving cumulative sales of over 400,000 units in that region [2]. Group 3: Local Operations and Market Adaptation - The Rayong factory is positioned as a key outpost for Southeast Asia and Australia, producing both right-hand and left-hand drive vehicles to cater to local market needs [4]. - Changan has already launched seven new models in the Thai market, with significant demand evidenced by 6,589 orders received at the 2025 Bangkok Auto Show [4]. Group 4: Future Goals - Changan's target is to achieve global sales of over 5 million vehicles by 2030, with an overseas sales goal of 1.5 million vehicles, and plans to increase its overseas workforce from thousands to tens of thousands [5].
小米「失速」,雷军也累了
36氪· 2025-05-18 23:52
Core Viewpoint - The article discusses the challenges faced by Xiaomi in the automotive sector, particularly following the rapid rise in popularity of its electric vehicle, the SU7, and the subsequent issues related to safety, customer satisfaction, and public perception [5][10][37]. Group 1: Xiaomi's Automotive Success and Challenges - Xiaomi's founder, Lei Jun, saw a significant increase in wealth, ranking eighth in China with a fortune of 220 billion yuan, largely due to the success of Xiaomi's automotive venture [5]. - Despite initial success, Xiaomi's automotive sales have recently declined for three consecutive weeks, indicating potential challenges in sustaining momentum [8]. - The company is facing scrutiny following a serious accident involving the SU7, leading to increased public concern over the safety of its autonomous driving features [10][13]. Group 2: Customer Relations and Controversies - The "horsepower limit" incident, where the SU7 Ultra's performance was restricted unless certain conditions were met, led to customer dissatisfaction and accusations of misleading marketing [14][20]. - Xiaomi's response to the horsepower limit issue included an apology and a commitment to address customer feedback, but the situation highlighted a lack of clear communication with users [20][28]. - The "carbon cover" controversy arose when customers expected the production model to match the prototype's specifications, leading to protests and demands for refunds from dissatisfied customers [23][33]. Group 3: Brand Image and Market Position - The article emphasizes the strong association between Xiaomi and its founder, Lei Jun, suggesting that public perception of the company is heavily influenced by his personal brand [39][40]. - The challenges faced by Xiaomi in the automotive sector reflect broader issues in the industry, where high expectations set by marketing can lead to significant backlash if not met [44]. - The article suggests that Xiaomi may need to adopt a more cautious approach in its automotive strategy to avoid further reputational damage and customer dissatisfaction [45].
美团Keeta进入巴西市场;比亚迪将在匈牙利设立欧洲总部丨36氪出海·要闻回顾
36氪· 2025-05-18 10:56
Core Viewpoint - The article highlights the expansion of Chinese companies into international markets, particularly in regions like Brazil, Hungary, and the Middle East, showcasing significant investments and strategic partnerships aimed at enhancing global presence and operational capabilities [3][8][10]. Group 1: Company Expansions and Investments - Meituan has signed a $1 billion investment agreement to introduce its food delivery service Keeta into the Brazilian market, aiming to build a nationwide delivery network over the next five years [8]. - BYD has announced the establishment of its European headquarters in Hungary, with a total investment of approximately 100 billion HUF (around €248 million), which is expected to create 2,000 jobs [9]. - Mijia Ice City has signed a memorandum to invest at least 4 billion RMB in Brazil over the next 3-5 years, planning to open its first store in the country this year [8]. - Great Wall Motors plans to establish a research and development center and manufacturing base in Brazil, with an initial production capacity of 50,000 vehicles per year [8]. - Baidu's autonomous driving service, "萝卜快跑," is expanding into Switzerland, Turkey, and Japan, with plans for large-scale testing and deployment [10]. Group 2: Financial Performance and Market Trends - Tencent reported a 23% year-on-year increase in international gaming revenue for Q1 2025, reaching 16.6 billion RMB, driven by popular titles like PUBG MOBILE [14]. - The global in-app purchase revenue for short video applications reached nearly $700 million in Q1 2025, marking a significant increase compared to the previous year [18]. - Alibaba's logistics arm, Cainiao, achieved annual revenue exceeding 100 billion RMB, driven by international logistics growth [15]. Group 3: Strategic Partnerships and Collaborations - Hainan Haiyao signed a strategic cooperation framework agreement with Malaysia's Aikang International Group to enhance collaboration in the health sector [17]. - TikTok is under scrutiny by the EU for potential violations of the Digital Services Act regarding advertising transparency [14]. - The Australian Trade Minister expressed a desire to expand trade relations with China, emphasizing the importance of the Chinese market [19].
压力山大的年轻人,在一碗辣条拌面上获得情绪解放
36氪· 2025-05-18 10:56
Core Viewpoint - The collaboration between domestic brands Bai Xiang and Wei Long to launch spicy noodle snacks has captured the attention of young consumers, reflecting a shift in consumption patterns towards emotional and symbolic values rather than just functional benefits [1][3][18]. Group 1: Consumer Trends - The transition from a production-oriented society to a consumption-oriented one has led to a focus on the symbolic value of products, with nearly 30% of young consumers willing to spend for emotional healing [2][3]. - The rise of "spicy" as a cultural consumption symbol among young people is evident, with 61.4% of consumers aged 18-30 being the main force in hot pot consumption [6][11]. - The emotional experience of consuming spicy food is linked to the release of neurotransmitters that provide a sense of pleasure, making it a form of emotional therapy for stressed young individuals [11][12]. Group 2: Product Insights - The spicy noodle snack combines elements of spicy noodles, sauces, and snacks, offering a unique taste experience that appeals to young consumers' desire for both flavor and emotional release [17][18]. - The product's versatility allows it to fit into various eating occasions, from meals to snacks, making it a convenient choice for young consumers [17][18]. - Bai Xiang and Wei Long's collaboration is not just a product mix but a deep understanding of young consumers' emotional and social needs [18][30]. Group 3: Brand Strategy - Bai Xiang has successfully maintained its relevance by continuously adapting to the preferences of young consumers, as seen in its innovative product launches and marketing strategies [22][30]. - The brand has engaged in interactive marketing, such as social media campaigns and collaborations with popular culture, to resonate with the younger demographic [24][27]. - Bai Xiang's sub-brand, Da La Jiao, focuses on spicy products and has been pivotal in attracting young consumers through innovative offerings and effective communication strategies [24][30].
四个河南男人,掏空中产钱包
36氪· 2025-05-18 10:56
Core Viewpoint - The article discusses the success of three consumer brands from Henan: Mixue Ice City, Pop Mart, and Pang Donglai, highlighting their unique business models and the founders' backgrounds, which resonate with current consumer sentiments in China [3][5][12]. Group 1: Company Overview - Mixue Ice City went public in Hong Kong in March 2023, with its stock price soaring from the IPO price of 202.5 HKD to 456 HKD within two months, making its founders billionaires [8][10]. - Pop Mart, founded by Wang Ning, initially struggled after its 2020 IPO but has recently rebounded, with its stock price reaching nearly 200 HKD, driven by popular IPs like Labubu [9][12]. - Pang Donglai has gained popularity by creating a supermarket chain that emphasizes employee welfare and community engagement, becoming a spiritual symbol for many consumers [12][15]. Group 2: Founders' Backgrounds - The founders of these brands, all from Henan, share humble beginnings and a deep understanding of consumer needs, which has contributed to their success [4][20]. - Zhang Hongchao and Zhang Hongfu of Mixue Ice City grew up in poverty, which influenced their pricing strategy to cater to budget-conscious consumers [11][27]. - Wang Ning of Pop Mart and Yu Donglai of Pang Donglai also have backgrounds that reflect resilience and adaptability, with experiences that shaped their business philosophies [20][22]. Group 3: Market Positioning and Strategy - Mixue Ice City focuses on affordability, appealing to consumers during economic downturns, which has led to its rapid growth and expansion into Southeast Asia, with over 550 stores in Vietnam and Indonesia by early 2022 [29][32]. - Pop Mart targets high-end markets in major cities globally, with a strategy that encourages bold expansion into key international locations like New York and Paris [33][34]. - Pang Donglai maintains a strong local presence in Henan while expanding its private label products, projecting a significant increase in sales from 20 billion to 60 billion in 2024 [36][37].
边开店边倒闭,年轻人扎堆的homebar能火多久?
36氪· 2025-05-18 10:25
文 | 张宁洢 来源| Tech星球(微信ID:tech618) 封面来源 | IC photo 最近,在各大社交平台上,名为homebar(家庭酒吧)的新型社交场所正在快速走红,成为都市年轻人下班后的热门打卡地。 与传统酒吧或夜店不同的是,homebar打造了一个像家一样温馨的社交空间。在这里,年轻人既能享受自在的社交氛围,又不必担心嘈杂拥挤的环境,完 美满足了当代年轻人"既想社交又要安全感"的矛盾心理。 相比于清吧一杯酒就得百元左右的花销,homebar只需支付100-200元的门票即可畅饮一整晚,大家在乎更多的是社交氛围而不是喝酒本身。这种模式无疑 击中了年轻人的社交痛点,也更符合年轻人的消费水平,因此俘获了一大批忠实顾客。 以下文章来源于Tech星球 ,作者张宁洢 Tech星球 . Tech星球,聚焦互联网前沿科技和新商业。 年轻人的社交新选择。 看到先行者们赚得盆满钵满,越来越多人开始跃跃欲试入局创业。低成本、易操作,租一间房子,准备一些酒水就能开张,听起来简直是为年轻人量身定 制的创业项目。 然而,现实往往没有想象中那么美好。随便翻翻社交平台,就能看到大量"homebar急转"的帖子。这边新店开张 ...
27岁,我停经了
36氪· 2025-05-18 10:25
以下文章来源于后浪研究所 ,作者杨小彤、巴芮 后浪研究所 . 36氪旗下年轻态公众号。这位青年里边请,你被研究了。 这不是40岁才会得的病吗? 文 | 杨小彤 编辑 | 巴芮 封面制图 | 曲枚 来源| 后浪研究所(ID:youth36kr) "我还年轻,吃点药就好了" "卵巢功能下降。" 2018年,26岁的袁媛看着诊断报告上的这六个字,没有任何概念。 在这之前,袁媛的月经已经不正常一段时间了。从2017年开始,要么一个月来两次,要么两个月来一次。 那时袁媛也去当地的妇幼保健院检查过,医生 和她说只是月经混乱,吃点黄体酮就行。可吃了几周还是无济于事。 直到2018年5月,26岁的她在熟人的建议下来到了这家卫生院,先后检查了性激素6项和AMH值(即抗缪勒管激素,是衡量卵巢储备功能的指标),指标 都非常差, 甚至AMH只有0.01——成年女性正常范围应该在2 ~ 6.8 ng/mL之间,数值越低,代表卵巢功能越差。 医生并没有解释这是一个什么样的疾病,只告诉她可能生不了孩子,并企图安慰她,说自己的同学曾失去孩子,"现在两个人过的也挺好的"。并告诉她说 现在还有卵泡,应该有怀孕的机会。"可能医生觉得我比较年轻,不 ...
情绪稳定,理想情猫|萌宠寻人启事138期
36氪· 2025-05-17 14:36
这里是 「萌宠寻人启事 」第138期。 据不完全统计,中国每年新增上千万只流浪动物。由于缺少稳定环境、充足的食物与水源,它们的寿命一般不超过3年。 为了帮助它们更快找到新家,36氪发起公益活动 「萌宠寻人启事 」,每周定期推出待领养流浪动物的信息。 如需传播支援,欢迎流浪动物救助机构/救助站/送养者邮件联络我们:wangxue@36kr.com。 领养代替购买。领它回家。 基本信息: 未绝育 / 注射 一针疫苗 / 已 驱虫 性格特征 : 亲人,活泼可爱,性格好。 救助故事: 下班回家的地下车库里,我听见一阵细弱的叫声。声音从不远处的墙后传出,一只橘猫尽量藏着身体探出半个脑袋,但是藏不住它毛发下支 棱出的消瘦肋骨。我背包里常年备着的猫罐头这时派上了用场。它试探性地往前蹭了半步靠近罐头,后腿却还保持着随时逃跑的弯曲度。终于它大快朵颐 的吃起来,吃着吃着,沾着肉汁的胡须突然扫到我手背上,湿漉漉的触感让我心头一跳。随后我我毫不犹豫地扯开外套拉链,那时的在我怀里时轻得像片 落叶,如今也长成了意气风发的少年! 领养条件: 北京本地领养;有稳定居所和收入;签订领养协议;留身份证照片;视频家访、领养后回访;科学喂养、按时免 ...
这一高薪人群,收入腰斩
36氪· 2025-05-17 14:36
以下文章来源于盐财经 ,作者张旦珺 盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 好在,变化是唯一不变的。 文 | 张旦珺 编辑 | 江江 来源| 盐财经(ID: nfc-yancaijing) 封面来源 | Pixabay 艾伦在去年离开了金融行业,原因是"收入太低"。 他曾在上海某老牌券商做分析师,作为上海本地"985"的硕士毕业生,艾伦在2018年开始工作。 虽然艾伦一入行就遇到了大熊市,但按照当时普遍的职业发展路径,券商分析师在工作两三年后年薪能达到40万,而五年后,成熟的分析师可冲刺百万年 薪。 如今,五年节点已经到了,艾伦的月收入变成了四位数。扣掉社保和公积金,一个月到手只有6000多元。上海的生活成本不低,艾伦感到难以为继。 分析师的薪资与创收高度挂钩,艾伦告诉盐财经:"2021年下半年,排名前50的券商佣金加起来,半年可以创收100个亿,(但)现在基本上是以前的 1/3。" 投行部门情况同样不容乐观。在深圳某券商投行部门工作的林华对盐财经表示:"基本上年终奖都没有了。" 金融行业的降薪现象大约已持续三年之久。以高薪闻名的两大券商中,中信证券的人均年薪从2021年的94.7万下降 ...