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从「人才军团」到「柔性生态」,新时代全球化的博彦解法
36氪· 2025-07-25 09:38
Core Viewpoint - Beyondsoft Technology, while not a star company in China's tech industry, has grown from a small firm to a global IT service provider with over 30,000 employees since its establishment in 1995, paralleling the rise of the Chinese internet [1] Development History - The history of Beyondsoft reflects the evolution of China's IT service industry from learning and imitation to exporting experience [2] - The company's globalization journey began in 2002 when co-founder Zhang Rongjun was sent to the U.S. with a mere $20,000 to explore the market [2][3] Company Name and Philosophy - The name "博彦" symbolizes a gathering of talent, while "Beyondsoft" reflects the ambition to excel in software [4] - The early decision to focus on IT services over multimedia software was crucial for avoiding cash flow risks and establishing a core business model [5] Early Challenges and Successes - Beyondsoft faced significant challenges, including project management and client expectations, which were overcome through dedication and teamwork [6][7] - The first major client, Fisher-Price, was acquired through participation in a trade show, showcasing the company's commitment and technical expertise [8][9] Talent Acquisition and Development - The company recognized the critical need for talent and invested heavily in recruitment, attracting 45 graduates through a large-scale campus recruitment campaign in 2001 [10][11] - Beyondsoft developed a systematic talent cultivation model that was later expanded internationally, creating a diverse workforce capable of engaging with global clients [12] Globalization and Cultural Management - The company adopted a hybrid operational model to manage cross-cultural differences, leveraging the strengths of both Chinese and American employees [13] - Beyondsoft's experience in international markets has equipped it with unique capabilities to support other Chinese companies in their globalization efforts [12][13] Future Directions - Beyondsoft is transitioning from being a learner of global rules to a participant in defining new ones, emphasizing the need for a flexible organizational structure [15][16] - The company is investing in innovation hubs globally to foster collaboration among high-caliber talent, focusing on maximizing the value of skilled personnel [16] Conclusion - Beyondsoft's journey illustrates the importance of ambition and adaptability in navigating the complexities of globalization, providing a reference for other Chinese enterprises [18]
宇树投资人快上岸了
36氪· 2025-07-25 09:38
清科创业旗下创业与投资资讯平台 一场上市竞赛。 文 | 杨文静 杨继云 来源| 投资界(ID:pedaily2012) 封面来源 | 企业官方 终于来了。 投资界获悉,7月18日证监会网站披露《关于杭州宇树科技股份有限公司首次公开发行股票并上市辅导备案报告》,由中信证券担任辅导机构。 至此,这家2025年现象级公司正式开启IPO之旅。 以下文章来源于投资界 ,作者杨文静 杨继云 投资界 . 宇树的身后,是来自宁波的90后王兴兴。他所创立的宇树科技正是国内当下火爆的人形机器人公司,身后至今集结了一支长长的投资人队伍——他们,即将 分享到中国第一波具身智能上市红利。 无独有偶,最近智元机器人收购一家科创板公司,被外界视为"借壳上市"。悄然间,具身智能正在迎来上市潮。 年营收10亿 王兴兴要去IPO敲钟了 命运的齿轮开始转动。 时至今日,无人不识王兴兴。 但因为考研英语成绩不理想,王兴兴与浙江大学失之交臂,而是进入上海大学——正是在2013年至2015年研究生阶段,他再次独自一人,从底层电机驱动 板、整机机械结构到整机运动控制算法,开发出一款低成本高性能纯电驱动的四足机器人XDog。 出生于浙江宁波,王兴兴从小动手 ...
全球前二AI+PPT创业公司完成B3轮融资,要做「AI办公全家桶」丨涌现NewThings
36氪· 2025-07-25 09:38
Core Viewpoint - The article discusses the emergence of AI applications, particularly focusing on the success of AiPPT.com, which has achieved over 100 million in revenue within 20 months by addressing the pain point of creating presentations efficiently [4][5]. Company Overview - AiPPT.com was launched in August 2023 and is operated by PixelBloom, which recently completed a B3 financing round led by Yizhuang Guotou [5][6]. - The funding will be used for global business development and product expansion, transitioning from office tools to AI assistants [6]. Product Features - AiPPT.com offers four methods for generating presentations: AI intelligent generation, document import generation, PPT beautification, and link-based PPT generation [8]. - The AI can create a presentation outline based on a single sentence input and generate a complete PPT in about one minute [9]. User Engagement - By May 2025, AiPPT is expected to reach a combined monthly visit volume of 23.47 million from domestic and international users [10]. - The platform ranks first in the domestic smart PPT sector and second globally, also appearing in the top ten of the overall AI product rankings [11]. Business Model - AiPPT.com operates under three business models: direct-to-consumer (B2C), partner-to-consumer (B2P), and business/government procurement (B2B/B2G) [13]. - The platform has integrated with over 100 partners, including major internet companies and AI firms [13]. Future Developments - AiPPT plans to launch specialized agents to enhance PPT output quality in specific fields, utilizing expert knowledge and data tools [15]. - The company aims to create an "AI-native office" that enhances Microsoft Office functionalities, positioning AI as an assistant rather than just a tool [18][19]. Market Potential - The global office software market is projected to reach 700 billion RMB in the next five years, indicating significant growth potential for AI-driven solutions [27]. - Currently, North America accounts for nearly half of the global revenue from the top 50 AI applications, while China only represents 6% [23]. Localization Strategy - AiPPT.com supports over 15 major languages and tailors PPT templates to local user preferences, such as creating "kawaii" templates for Japanese users [26].
8点1氪:辛巴自创卫生巾被指检出致癌物;内蒙古将提级调查6名学生溺亡;因亲人离世申请退票的消费者拿到大麦网全额退款,耗时9个月
36氪· 2025-07-24 23:52
Group 1 - The core viewpoint of the article revolves around the recent controversy regarding the "M·password" sanitary napkins, which were reported to contain high levels of carcinogenic substances, specifically thiourea [3][4] - "M·password" issued a statement asserting that all products comply with national laws and standards, and they have undergone testing by authoritative institutions [4][5] - The company proactively requested additional inspections from local market supervision authorities, confirming that their products passed the tests and are safe for consumer use [4][5] Group 2 - The article highlights the significant increase in the AI eyewear market, with transaction volumes surging tenfold year-on-year in the first half of the year [9] - It notes that the average price of smart glasses has decreased from over 2000 yuan to around 1500 yuan, making them more accessible to consumers [9] - The article also discusses the ongoing issues in the quality competition landscape, where companies are compromising on product quality for short-term gains, leading to a decline in overall market standards [9]
人均500块的宫廷饭,年轻人抢着当「皇帝」
36氪· 2025-07-24 23:52
Core Viewpoint - The article discusses the rise of immersive dining experiences in China, particularly those themed around ancient Chinese court banquets, which have become popular among young people seeking novelty and cultural engagement [5][29]. Group 1: Market Trends - The immersive dining market in China has seen significant growth, with the number of projects increasing by 303.4% from 2019 to 2023, and the market size growing by 266.8% to reach 1.082 billion yuan by the end of 2023 [24]. - Various restaurants are now offering unique thematic dishes, such as "calligraphy beef," which combines culinary art with high prices, exemplifying the trend of blending culture with dining [24][27]. Group 2: Customer Experience - Customers are willing to spend hundreds of yuan for the experience of dressing in traditional costumes and enjoying performances while dining, with costs for makeup and seating varying significantly [11][12]. - The dining experience often includes small portion sizes and a lack of memorable flavors, leading some customers to feel that the food quality does not match the high expectations set by the immersive environment [17][19]. Group 3: Service and Atmosphere - The service style in these immersive dining experiences can be polarizing; while some customers appreciate the elaborate service and atmosphere, others find it overwhelming or distracting from the dining experience [20][22]. - The article highlights that the ideal immersive dining experience should balance the visual and cultural elements with high-quality food, ensuring that the culinary aspect remains central to the experience [31].
斯坦福博士后创办,柔性电子皮肤公司获数千万融资,已拿下多家上市公司、头部车企订单|早起看早期
36氪· 2025-07-24 23:52
Core Viewpoint - Tujian Technology has completed several million yuan in angel financing, led by Zhaowei Electric, to enhance R&D, product iteration, capacity expansion, and supply chain optimization [4][12]. Company Overview - Tujian Technology, established in January 2020, focuses on the development and manufacturing of multimodal flexible tactile sensors and electronic skin systems, aiming for applications in embodied intelligent robots, smart sensing cockpits, flexible wearable devices, and flexible health monitoring [4][5]. - The company is headquartered in Beijing, with subsidiaries in Shenzhen and Guangzhou, and a technology exploration center in Silicon Valley, USA [4]. Technology Development - The flexible electronic skin technology has transitioned from basic research to rapid commercialization, overcoming issues like material consistency and production processes [5]. - The technology now supports multimodal sensing, capturing complex information such as pressure, temperature, material, and sliding [5]. Product Features - The electronic skin integrates a high-density sensor array capable of measuring pressure, temperature, shear stress, surface texture, and proximity, with a standard product integrating 400 sensors per square centimeter, and laboratory technology reaching 100,000 sensors [6][9]. - It features a spatial resolution of 0.5mm, force resolution of 0.01N/cm², and a measurement range of 0.1kPa to 1MPa, with a maximum proximity sensing distance of 20cm and a sampling frequency of 1-1000Hz [6]. Material Innovation - Tujian Technology has developed an intrinsic stretchable flexible material system that maintains electrical performance under high stretch conditions, with over 100% stretchability and a recovery rate of 100% [9][10]. - This material addresses the fundamental conflict between stretchability and electrical performance, providing a new material basis for high-performance stretchable electronic skin [10]. Market Strategy - Tujian Technology has established partnerships with several listed companies and leading automotive manufacturers, focusing on upgrading multi-scenario adaptability and accelerating product mass production [12]. - The company aims to expand its market presence in intelligent robotics, smart healthcare, and automotive electronics, promoting the application of flexible electronic skin technology in various end-user scenarios [12].
关于良品铺子「卖身」国资的五个问题|氪金·大事件
36氪· 2025-07-24 23:52
Core Viewpoint - The company "Liangpinpuzi," known as the "first stock of high-end snacks," is seeking to sell its controlling stake after a series of unsuccessful self-rescue measures, including leadership changes, price reductions, and business transformations [4][14]. Group 1: Share Transfer and Ownership Changes - On July 17, Liangpinpuzi announced that its controlling shareholder, Ningbo Hanyi, plans to transfer 72.24 million shares (18.01% of total shares) to Changjiang Guomao at a price of 12.42 yuan per share, totaling 1.046 billion yuan [4][5]. - The second-largest shareholder, Dayong Limited, also intends to transfer 8.99% of its shares to Changjiang Guomao at a price of 12.34 yuan per share, amounting to 445 million yuan [5]. - If the transfer is successful, the Wuhan State-owned Assets Supervision and Administration Commission will become the largest shareholder with a 29.99% stake [5]. - However, the share transfer faces legal challenges, as Guangzhou Light Industry has filed a lawsuit against Ningbo Hanyi, seeking to freeze 19.89% of Liangpinpuzi's shares [6][7]. Group 2: Financial Performance and Challenges - Liangpinpuzi's revenue growth has significantly slowed, with revenues of 7.894 billion yuan, 9.324 billion yuan, and 9.44 billion yuan from 2020 to 2022 [15]. - The company has experienced a decline in capital investment, with major shareholders like Hillhouse Capital planning to reduce their stakes [15]. - Despite efforts to improve performance, including a major price reduction strategy, Liangpinpuzi's revenue is expected to decline by 11% in 2024, leading to a net loss of between 75 million yuan and 105 million yuan in the first half of 2025 [16][19]. Group 3: Strategic Shifts and Market Position - The company has undergone management changes, with the founder stepping down and a shift in business focus from snack foods to a broader range of food products [17]. - The competitive landscape for snack foods has changed, with a rise in low-cost bulk snack brands that are capturing market share from traditional high-end brands like Liangpinpuzi [36][38]. - Industry experts suggest that the company needs to enhance brand recognition and focus on high-quality products to remain competitive, as price competition alone may not suffice [40][41].
为什么你一听我笑就知道我穷
36氪· 2025-07-24 13:45
Core Viewpoint - The article explores the perception of laughter among wealthy individuals, questioning whether their laughter is inherently different or more sophisticated than that of others, ultimately concluding that laughter is a universal human expression not defined by wealth [4][15][33]. Group 1: Characteristics of Laughter - Laughter is a complex physiological process involving various muscle groups, including the diaphragm and vocal cords, which produce distinct sounds based on individual anatomy [8][10][16]. - Acoustic features of laughter show regular intervals and smooth variations in strength, with each sound segment lasting approximately 75 milliseconds and intervals averaging 210 milliseconds [12][20]. - The perception of laughter is influenced by its rhythm and pitch, with more varied and dynamic laughter being generally preferred over monotonous sounds [20][21]. Group 2: Social Implications of Laughter - Laughter serves as a social signal that can indicate social status and facilitate cooperation among individuals [27][28]. - Research indicates that laughter frequency increases in social settings, with individuals laughing together significantly more than when alone [30]. - The type of laughter can reflect power dynamics in social interactions, with dominant individuals exhibiting louder and more varied laughter compared to submissive individuals [31][32]. Group 3: Misconceptions about Wealth and Laughter - There is no scientific evidence to support the notion that wealthy individuals have a more appealing or sophisticated laughter; physiological factors do not differ significantly based on social status [17][19]. - The belief that wealthy individuals laugh differently may stem from social perceptions rather than biological differences [26][33]. - The article emphasizes that laughter can be cultivated and is not an exclusive trait of any social class, challenging the idea that laughter can serve as a class identifier [33].
从千店品牌到文化出海,星聚会KTV到底做对了什么
36氪· 2025-07-24 13:45
Core Viewpoint - The article discusses how the KTV industry, traditionally seen as outdated, is being transformed by the company Star Gathering into a vibrant "third space" that fosters social connections and emotional experiences, moving beyond just singing to a broader entertainment and social engagement model [2][4][10]. Group 1: Company Strategy - Star Gathering aims to redefine KTV by creating a "third space" that meets the fundamental social need for real connections in the digital age, offering a venue for various activities beyond singing [4][10]. - The company has established a systematic strategy based on "super scenes," "super IP," and "super retail" to enhance user experience and create emotional value [12][19]. - Star Gathering has ambitious expansion plans, targeting 2,000 domestic stores and 300 overseas within three years, with a current presence in over 130 cities and nearly 1,000 stores [2][4]. Group 2: Market Positioning - The company positions itself as a leader in music social spaces, with over 30 million members and a recent international expansion into Japan [2][4]. - Star Gathering's approach emphasizes the importance of "gathering" as the core value of KTV, rather than merely providing singing services, thus appealing to a broader audience [10][12]. - The transformation of KTV into a "super scene" involves significant redesigns of private rooms and the introduction of advanced technology to enhance user interaction and experience [12][19]. Group 3: Emotional Value and Consumer Engagement - The concept of "emotional value" is central to Star Gathering's business model, focusing on creating memorable experiences that resonate with consumers' emotional needs [18][19]. - The introduction of "Star Baby," a plush toy that serves as a cultural and emotional guide, is part of the strategy to build a strong brand identity and enhance customer engagement [15][17]. - The retail strategy is driven by emotional connections rather than traditional sales tactics, encouraging impulse purchases in a social setting [18][19]. Group 4: Cultural Impact and Future Vision - Star Gathering's collaboration with the Oriental Wind Music Awards aims to integrate quality music IP with entertainment spaces, fostering a complete ecosystem for original content creation and cultural dissemination [24][26]. - The company envisions itself as a cultural ambassador for Eastern music, aiming to expand its influence globally and create a platform for cultural exchange [27]. - The combination of strong organizational capabilities and continuous content development is seen as essential for the brand's long-term success and cultural impact [23][27].
「本升专」的年轻人,比你想象中清醒
36氪· 2025-07-24 13:45
Core Viewpoint - The trend of undergraduate students returning to vocational schools for specialized training is gaining traction in China, driven by employment pressures and the desire for stable job opportunities [3][4][8]. Group 1: Educational Trends - The phenomenon of "本科生回炉" (undergraduates returning to vocational education) is highlighted by institutions like Zhengzhou Railway Vocational and Technical College, which has begun enrolling undergraduate students into specialized programs [4][5]. - The increasing number of vocational programs tailored for undergraduates reflects a shift in educational focus, with institutions like Guangdong Lingnan Vocational Technical College and Shandong Qingdao Technician College offering courses specifically for this demographic [5][7]. - A report from Zhilian Recruitment indicates that undergraduates face challenges in the job market, where higher educational qualifications do not guarantee better job prospects compared to vocational training [7][8]. Group 2: Employment Opportunities - The concept of "订单班" (order classes) is emerging, where vocational schools collaborate with companies to tailor training programs that ensure job placements for graduates [16][19]. - Graduates from these programs often find themselves in positions that do not align with their expectations, as seen in the experiences of students like Liu Ming and Changhe, who faced challenges in securing stable employment despite the promises of their programs [19][29]. - The average monthly salary for blue-collar workers is on the rise, with projections indicating a significant increase from 2,684 yuan in 2012 to 6,150 yuan in 2024, narrowing the income gap with white-collar workers [29]. Group 3: Personal Experiences - Students like Liu Ming and Changhe transitioned from white-collar jobs to blue-collar positions, prioritizing job stability over previous career aspirations, reflecting a broader trend among graduates [20][30]. - The experiences of students in vocational programs reveal a disconnect between the advertised benefits of these programs and the actual outcomes, leading to disillusionment among graduates [19][28]. - The pursuit of specialized skills in fields like instrument repair, as illustrated by the case of a student named Wan Ci, highlights the importance of aligning personal interests with market demands for stable employment [36][42].