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吃海底捞发现门店挂着狮子和海蛇族徽,「传销式家族制」才是这个火锅帝国最大的商业机密?
36氪· 2025-09-30 13:08
Core Viewpoint - The success of Haidilao is attributed not to its customer service gimmicks but to its unique apprenticeship and family system, which fosters management and talent development within the organization [30][32]. Group 1: Family System and Management - Haidilao has established a family system where each family consists of 5 to 18 stores, led by a "master store manager" [5][10]. - The family naming convention is based on animals, including mythical creatures, which adds a unique cultural aspect to the brand [9][10]. - The family system serves dual purposes: management and inheritance, allowing experienced managers to cultivate new talent and establish their own families [13][14]. Group 2: Apprenticeship System - The apprenticeship system is a modernized approach to management and team development, ensuring consistent service quality across all stores [16][38]. - Store managers have significant decision-making power regarding store expansion and management, which incentivizes them to develop their apprentices [14][36]. - The financial incentives for store managers include a profit-sharing model that rewards them for the success of their apprentices' stores, creating a "multi-level" incentive structure [33][35]. Group 3: Financial Performance and Challenges - In 2019, Haidilao's store managers reportedly earned a fixed monthly salary of 35,000 yuan, with potential earnings reaching up to 600,000 yuan annually due to the profit-sharing model [35][39]. - The rapid expansion strategy led to challenges during the COVID-19 pandemic, resulting in significant store closures and operational difficulties [41][42]. - The company has shifted its management approach, moving from a family-based system to a regional manager system, but later reverted to the family model due to its effectiveness in maintaining operational connections [42][43].
美团会员6个月,本地生活的价值底座是什么?
36氪· 2025-09-30 13:08
Core Viewpoint - Meituan continues to enhance its membership benefits, focusing on user experience and emotional connection, while maintaining a free membership model to attract a broader user base [3][4][6][14]. Membership Benefits Upgrade - As of September 30, Meituan's membership benefits have been upgraded, introducing new features centered around "priority queuing" and "worry-free services" [4][10]. - New benefits include "1-on-1 urgent delivery," "airport fast track," and "priority car dispatch," aimed at reducing waiting times for members [4][11]. - The "Membership Center" has been revamped for easier access to benefits and activities, enhancing user experience [4][14]. Membership System Characteristics - Meituan's membership system, launched on March 31, aims to cover various local lifestyle scenarios without charging fees, differentiating it from other platforms that focus on high-net-worth users [6][7][14]. - The system is designed to create a sense of belonging and recognition among users, moving beyond just cost-saving features [15][16]. User Engagement and Recognition - The emotional connection with the membership system has strengthened, as evidenced by user engagement metrics, with over 10 million users achieving membership level upgrades by Q2 2025 [15][16]. - The introduction of exclusive experiences, such as concert viewing benefits, has further enhanced user loyalty and social sharing [15][16]. Business Implications - The membership system serves as a foundational infrastructure for Meituan and its merchants, allowing for refined user segmentation and targeted marketing strategies [18][20]. - By leveraging a large user base of 770 million, Meituan aims to help merchants optimize their marketing resources and reduce price competition [19][20]. Future Outlook - Meituan's membership system is envisioned as a "super interface" that connects various lifestyle services, enhancing user engagement and driving cross-business sales [24][26]. - The long-term goal is to create a widely accepted membership card that offers discounts and benefits across multiple sectors, positioning Meituan as a leader in the local lifestyle market [26].
600次求职失败,00后回家接手200亿「辣条帝国」
36氪· 2025-09-30 09:40
以下文章来源于融中财经 ,作者李冰之 融中财经 . 中国领先的股权投资与产业投资媒体平台。聚焦报道中国新经济发展和创新投资全产业链。通过全媒体资讯平台、品牌活动、研究服务、专家咨询、投资 顾问等业务,为政府、企业、投资机构提供一站式专业服务。 以目前上市的卫龙 297 亿市值为参照,"隐形富豪"张玉东家族的总资产保守算下来超 200 亿元,而麻辣王子品牌的估值在其中占比约七成。 其实,父亲张玉东从没想过刻意隐瞒家庭情况,只是当年为了升级工厂设备、扩大生产,他连家里的房子都卖了。这份 " 破釜沉舟 " 的创业经历,让张子 龙一直误以为家里条件拮据,总想着毕业后要好好奋斗、帮家里分担压力。 一夜之间,从求职不顺的普通学生变成 " 辣条少东家 " ,这位 00 后彻底火遍全网,被网友戏称为现实版的 " 爽文男主 " 。 现实版《抓娃娃》: "老爸赚钱老爸花,儿子苦哈哈。" 文 | 李冰之 编辑 | 吾人 来源| 融中财经(ID:thecapital) 封面来源 | 视觉中国 西虹市的破落大院里,富豪马成钢正对着儿子马继业 " 哭穷 " 。 明明坐拥亿万家产,马成钢和春兰却穿旧衣、吃咸菜,连新衣都谎称是 " 地摊清仓 ...
给顾客吃大象粪的「云南菜」,为什么那么火?
36氪· 2025-09-30 09:40
Core Viewpoint - The article discusses the rise of "Yunnan-Guizhou-Sichuan Bistro" restaurants in China, highlighting their unique culinary offerings and the underlying commercial strategies that drive their popularity, while also critiquing the authenticity and cultural representation of these establishments [4][75]. Group 1: Unique Culinary Offerings - A restaurant in Shanghai has introduced a dessert made from elephant dung, showcasing a trend of quirky and adventurous dining experiences [4][6][10]. - "Yunnan-Guizhou-Sichuan Bistro" focuses on visually appealing dishes that cater to social media sharing, with an average cost of 200-300 RMB per person, emphasizing flavors like sour, spicy, and fresh [15][18][41]. - The bistros often create immersive dining environments that mimic natural settings, enhancing the overall dining experience [16][44]. Group 2: Commercial Strategies - The bistros leverage an "information gap" strategy, targeting high-net-worth individuals in first-tier cities by transforming traditional street food into upscale dining experiences [24][26][27]. - Capital investment plays a crucial role in the rapid expansion of these bistros, with firms like Sequoia Capital backing several leading chains [81][83]. - The pricing strategy is notably high, with dishes priced significantly above their original cost in Yunnan, indicating a "price assassin" approach to attract a specific demographic [96][98]. Group 3: Cultural Critique - The article critiques the commercialization of Yunnan-Guizhou-Sichuan cuisine, arguing that the authentic flavors and cultural significance are often lost in the process of scaling and standardization [71][68]. - Many dishes, while visually appealing, lack the depth and authenticity of traditional recipes, leading to a perception of cultural dilution [68][72]. - The marketing strategies employed by these bistros often prioritize spectacle over substance, resulting in a dining experience that may not resonate with true culinary traditions [115][116].
巴菲特会「卖飞」比亚迪么?
36氪· 2025-09-30 09:40
Core Viewpoint - Buffett's decision to sell BYD shares serves as a valuation warning but does not signify the end of BYD's long-term growth potential [3][37]. Group 1: Buffett's Selling Behavior - Buffett's exit from BYD after 17 years raises questions about his ability to "escape the peak" in investment [4]. - An analysis of 24 stocks sold by Berkshire Hathaway since 2006 shows that 13 of them experienced varying degrees of decline within a year after Buffett's exit [6]. - The most significant declines were seen in PetroChina, ConocoPhillips, and Wells Fargo, with drops of -70%, -30%, and -25% respectively [6][7]. Group 2: Long-term Performance of Sold Stocks - Over a longer period of five years, the number of stocks that continued to decline after Buffett's exit reduced to around six [8]. - For instance, Fannie Mae's stock fell over 100% before its bankruptcy, while UPS saw a decline of over 40% [8][9]. Group 3: BYD's Market Position and Challenges - BYD was a pioneer in the domestic electric vehicle market, benefiting from a significant first-mover advantage during the early stages of the industry [39]. - However, by 2022, the electric vehicle market shifted from growth to intense competition, leading to challenges for BYD, including sales pressure and profit margin compression due to price wars [44]. - The company's valuation had significantly deviated from historical averages, prompting Buffett's decision to sell [45]. Group 4: Future Outlook for BYD - Despite the short-term volatility following Buffett's exit, BYD's stock recorded a 28% gain since Buffett's initial sale in August 2022 [48]. - The company maintains a strong market position with a mature vehicle platform and self-research capabilities in core components, suggesting a favorable long-term outlook [51]. - Buffett's exit is viewed as a tactical adjustment rather than a complete rejection of BYD's future potential, indicating that the risks associated with the stock may have been largely mitigated [53].
鸿蒙让好音乐始终在身边,华为音乐深度解析高品质音频密码
36氪· 2025-09-30 09:40
Core Viewpoint - The integration of technology with music enhances the emotional connection and experience for users, making high-quality music more accessible and immersive [2][10][35]. Group 1: Event Highlights - The 2025 China Digital Music Industry Conference showcased Huawei Music's immersive exhibition area, featuring a giant wing installation from the concert of artist Yu Chengong [3]. - Huawei Music collaborated with Taihe Music to create themed music exhibitions, highlighting the integration of HarmonyOS technology in music experiences [5][8]. Group 2: Technological Innovations - Huawei Music is leveraging AI technology to optimize audio quality, achieving a sampling rate of up to 192kHz/24bit, which enhances the listening experience [14]. - The introduction of spatial audio technology allows for a more immersive sound experience, transforming traditional two-dimensional sound into a three-dimensional auditory environment [14][18]. Group 3: Cultural Preservation - Huawei Music's "Intangible Cultural Heritage Sound Search Plan" aims to preserve and revitalize traditional music through digital means, making it more appealing to younger audiences [17][18]. - The initiative includes the digital preservation of various traditional music forms, enhancing their accessibility and relevance in modern culture [18]. Group 4: Content Quality and User Experience - The demand for high-quality music content is driving a competitive landscape among music platforms, with Huawei Music focusing on premium content curation and user experience [8][14]. - The launch of the "immersive music hall" concept within Huawei Music aims to replicate the experience of a real concert hall, enhancing user engagement through visual and auditory design [23]. Group 5: Future Developments - Huawei Music plans to deepen its content operations by categorizing music into 20 premium sections based on language, scene, genre, and theme, catering to diverse user preferences [26]. - The integration of smart features in Huawei Music, such as "AI Air Transfer" and "Song Recognition," enhances the social aspect of music listening, making it more interactive [30][32].
小米涨价,远超iPhone
36氪· 2025-09-30 00:38
以下文章来源于36氪财经 ,作者宋婉心 张帆 36氪财经 . 36氪旗下官方账号。洞见市场,比99%的投资者更聪明。 小米吃掉苹果丢失的份额? 文 | 宋婉心 编辑 | 张帆 来源| 36氪财经(ID:krfinance) 封面来源 | IC Photo 2021年底,小米首次宣布在产品上对标苹果、学习苹果。如今五年探索之后,小米17系列产品线全面对齐苹果。 值得注意的是,小米17定价4499起,标准版保持了上一代小米15的定价水平,高端配置则分别较上一代涨价200元至500元。 小米手机的十余代产品以来,从一开始的性价比定位到高端定位,其手机定价步步高升,甚至超过了苹果的同期涨幅。与此同时,尤其近五年来,苹果 则"加量不加价"。 价格涨幅大于苹果 梳理从小米1的定价涨幅,可以发现,从小米6首次提价开始,此后其每年定价涨幅几乎均超过10%——小米6提价15%、小米8提价17.4%、小米9提价 11.1%。 2020年,小米发布小米10手机,这一代开始,小米开始冲击高端市场,价格直接从2999元起跃升至3999元起,涨幅达1000元,同比涨幅更是超过30%,是 幅度最大的一次调整。 此后,3999起的定价维持了 ...
拼车拼好饭之后,国内酒店开始流行「拼楼」
36氪· 2025-09-30 00:38
Core Viewpoint - The hotel industry is experiencing a shift towards "vertical hotel complexes," where multiple hotels operate within the same building, leading to cost efficiency and increased occupancy rates during peak seasons [4][5][11]. Group 1: Industry Trends - The trend of "piling hotels" in a single building is becoming popular in the domestic hotel market, driven by the need for cost-effective operations amid increasing competition [5][10]. - In some cases, buildings can host 10 to 20 hotels, with shared facilities like lobbies, which reflects the industry's transition from an incremental market to a stock market [11][17]. - Despite the high density of hotels in one location, they often do not engage in fierce competition; instead, they achieve high occupancy rates during peak seasons [8][18]. Group 2: Economic Implications - The "vertical hotel complex" model allows hotels to share customer traffic, reducing individual marketing costs and enhancing overall visibility [38][40]. - Smaller hotels are gaining popularity due to lower investment costs and reduced operational pressures, making them attractive in the current market [42][43]. - The scarcity of suitable properties for small hotels has increased their value, as regulations have limited new approvals for small hotel-style apartments since 2018 [44]. Group 3: Consumer Experience - This model offers consumers a variety of choices and potentially better price-performance ratios, although it may dilute brand identity and affect the experience of high-end clientele [46][47]. - The shared nature of these complexes can lead to mixed experiences, with some consumers appreciating the variety while others may find the quality inconsistent [46][47]. Group 4: Challenges and Risks - The concentration of hotels in one building raises safety concerns, such as increased fire hazards and security issues due to high foot traffic [32][31]. - The "coexistence" of hotels can lead to shared risks; if one hotel faces challenges, it may impact the entire complex [45]. - The economic viability of such models can be precarious, as seen in cases where hotels have struggled with occupancy and profitability [55][56].
8点1氪:王健林“限高”系下属项目公司经济纠纷导致;微信支持聊天发live图了;特斯拉员工被机器臂重伤索赔5100万
36氪· 2025-09-30 00:38
万达集团回应称因项目公司经济纠纷导致王健林限高,目前信息已撤下。 王健林"限高"系下属项目公司经济纠纷导致 大连万达集团股份有限公司及其法定代表人王健林等,近日被限制高消费。对此,万达知情人士表示,"此次是由于万达下属项 目公司经济纠纷导致,事实上之前双方一直在通过多种方式协商解决,我们也正在了解具体情况,本次或因在执行层面信息不 对称导致。" 9月29日查询,中国执行信息公开网已经没有万达集团董事长王健林"限高"信息。 (财联社) 微 信官宣新功能:聊天支持发实况图,误删对话记录5秒 内可撤销 景德镇"鸡排哥"视频平台广告报价1分钟10元 乐山市商业银行回应骗贷33亿案 特朗普称对美国境外制作电影征100%关税 苹果明年上半年或推出iPhone 17e 中方将增设青年科技人才签证即"K字签证" 9月29日,"微信派"公众号现已正式官宣(iOS版)微信聊天支持发送实况图(Live Photo),同时误删聊天记录5秒内可撤销, iOS用户更新至8.0.61及以上版本即可体验。官方表示,用户打开聊天框-照片,即可选中并发送包含动态画面和声音的实况照 片,选中的照片左下角带有"实况"标记。此外,微信表示,左滑删除单 ...
哈啰出行前COO创业外贸垂类AI Agent,获金沙江创投数千万元投资 | 早起看早期
36氪· 2025-09-30 00:38
人工智能正从辅助工具升级为"AI员工"。 以下文章来源于硬氪 ,作者张子怡 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 文 | 张子怡 编辑 | 袁斯来 来源| 硬氪(ID:south_36kr) 封面来源 | unsplash 硬氪获悉,百型智能宣布完成数千万人民币Pre-A轮融资,本轮由金沙江创投领投,源数创投等参与投资。本轮融资资金将用于强 化产研投入与市场拓展。 百型智能是国内首家做外贸垂类AI Agent的公司,为中国出海企业提供AI外贸员工服务,其AI外贸员工是国内首个打通外贸营销 工作流,实现全程自动化、且可实现低成本定制交付人类满意工作结果的AI Agent产品,可以解决中国出海企业"获客难、成本 高、人力紧"的问题。其核心产品为"AI外贸员Zoe"、"AI外贸员David"、"AI外贸员Lisa"。 2024年下半年起,OpenAI、Anthropic等巨头推动Agent技术落地,AI Agent从概念讨论发展到应用落地。Agent在垂直场景(如 编程、客服、法律等)商业化发展快速推进,头部企业如Cursor(编程)、Sierra(客服)ARR突破1亿美元,估值达百亿级。 外贸 ...