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瑞幸×多邻国联名营销犯「重婚罪」?网友:这渣鸟已经八婚了
36氪· 2025-07-10 23:59
Core Viewpoint - The article discusses the recent collaboration between Luckin Coffee and Duolingo, portraying it as a dramatic "marriage" that has captured public attention and generated significant marketing buzz [3][10][38]. Group 1: Collaboration Details - The partnership is characterized as a "marriage" between two brands, with Luckin Coffee being the "chief lucky officer" and Duolingo as the "chief learning officer" [16][11]. - The collaboration was announced on July 3, with a countdown to a wedding-themed event, which included extensive social media promotion and a short film titled "We Are Getting Married" [12][14]. - The event attracted participation from well-known brands like Yili, Amu Xi, and Haier, making it a high-profile occasion in the beverage industry [6][60]. Group 2: Marketing Strategy - The marketing strategy employed by Luckin Coffee involved creating a narrative around the collaboration, likening it to a soap opera with various "characters" and "drama" [38][68]. - The campaign successfully engaged consumers, leading to a rapid sell-out of collaborative merchandise, such as the "Pee Pee Cup," which exceeded sales expectations [70][69]. - The interactive and relatable approach of the campaign helped break the traditional "high-cold" marketing mold, fostering a closer connection with consumers [76]. Group 3: Public Reaction - The public's reaction included humorous commentary on social media, with users engaging in the narrative and expressing their opinions on the brands' "relationship" [8][29]. - The collaboration has been described as a classic case in the industry, showcasing how storytelling and consumer interaction can enhance brand visibility and engagement [76]. - The article notes that the ongoing "emotional drama" surrounding the partnership has kept consumers invested and eager for updates [68][77].
曾经一码难求的Manus,裁员了
36氪· 2025-07-10 14:58
以下文章来源于三言Pro ,作者DorAemon 三言Pro . 聚焦新未来新科技,严肃又活泼 砍掉2/3中国区员工。 文 | DorAemon 来源| 三言 Pro(ID:sycaijing ) 封面来源 | 企业官方 此事可能首先与当前国际技术投资以及合作环境的变化密切相关。据报道,Manus近期完成了由硅谷顶级风投Benchmark领投的7500万美元融资,最新估值 达到5亿美元。然而,Benchmark在注资后随即收到相关监管部门的问询,询问该笔投资是否涉及针对特定国家关键技术投资的新限制。鉴于外部环境原 因,促使Manus将业务重心转向海外市场。 近日,各社交平台上有大量爆料称,之前爆火的AI Agent Manus进行裁员。据钛媒体报道,Manus在中国区的员工总数约为120人,其中40多名核心技术人 员已转岗至新加坡总部,其余员工面临裁员优化,裁员补偿标准为N+3或2N。 今年6月中旬,Manus的相关广告就已经出现在新加坡公交站台以及地铁站中。并且Manus已在新加坡展开招聘,岗位包括AI工程师、数据科学家、软件开 发经理等,薪资每月8000美元-16000美元,约合人民币11万元/月,年薪超 ...
突破落地瓶颈,AMD Mini AI工作站峰会揭晓端侧AI实现新路径
36氪· 2025-07-10 14:58
Core Viewpoint - The article emphasizes the transformative impact of AI large models and AI agents on work and life, highlighting the need for efficient, secure, and cost-effective deployment of AI solutions in various industries [1][28]. Group 1: Event Overview - AMD, in collaboration with 36Kr, hosted the "AMD Mini AI Workstation Industry Solution Summit" on July 10 in Shenzhen, focusing on "large model edge deployment" [1]. - The summit showcased over 30 Mini AI workstations powered by the AMD Ryzen AI MAX+ 395 processor and featured more than 200 partners from the ecosystem [1][27]. Group 2: AMD's Strategic Positioning - AMD's executives articulated the company's commitment to the edge AI era, viewing it as a strategic opportunity for industry collaboration [2]. - The AMD Ryzen AI MAX+ 395 processor is designed with a tri-architecture of CPU, GPU, and NPU, featuring 16 cores and 32 threads, and a memory architecture that supports up to 96GB, enabling the deployment of large AI models [4][25]. Group 3: Industry Applications and Innovations - Various partners presented solutions leveraging AMD Mini AI workstations across different sectors, enhancing departmental efficiency and data security [6][10]. - The "Linglong Star Core" AI host by Shanghai Shijie Technology aims to provide a seamless AI experience for individual users, addressing high costs and data security concerns [8]. - ChatExcel's local deployment solution allows secure data analysis for sensitive departments, showcasing the potential of AMD-powered workstations in enhancing productivity [10]. Group 4: Ecosystem Development - AMD announced the "AMD Mini AI Workstation Empowering Industry Plan" to support partners in innovating and implementing solutions based on AMD hardware [17]. - The latest version of AMD's open-source AI software stack, ROCm 7, aims to provide developers with an efficient and open AI development environment [23]. Group 5: Future Outlook - The summit highlighted the rapid expansion of edge AI applications and the collaborative efforts required for industry transformation [17][28]. - AMD's strategy focuses on building a comprehensive edge AI ecosystem, integrating hardware, software, and application innovations to drive market value [27].
又一个「甲亢哥」,来华捞金
36氪· 2025-07-10 14:58
以下文章来源于李东阳朋友圈 ,作者李东阳 李东阳朋友圈 . 李东阳,500万粉丝营销博主、《首席营销官》主理人。聊营销、说品牌,欢迎志同道合的朋友围观。永远思考,永远保持怀疑。+V:ldy8963 一起探讨商 业,挖掘营销底层逻辑。 国之交在于民相亲。 文 | 李东阳 来源| 李东阳朋友圈(ID:LDYMarketing) 封面来源 | IC Photo 国际顶流网红镜头下的真实中国,以及中国民众的互动,是如今最坚实的流量密码。 还记得两个月前,美国网红"甲亢哥"的中国行震惊大洋两岸,其本人不但收获了泼天流量,还给外观民众了解真实中国打开了一扇窗。 毕竟以往一些美国等西方媒体对中国的报道长期带有"偏见滤镜",导致很多人对中国还停留在贫穷落后、环境脏乱差、保守封闭的印象中。 时移势易,现在第一波"吃螃蟹"的外国博主,已经赚的盆满钵满,在TikTok、油管上搜索"china travel",几乎每个视频都是爆款。 几乎是一夜之间,国内各大景区长满了金发碧眼的老外。 这得益于之前的入境新政策144小时过境免签,还有外国人扎堆入驻小红书的热潮的助推,而"甲亢哥"来华某种程度上是以上热度的顺延。 数据效果是最好说明," ...
两个中国狠人,拯救7万亿特斯拉
36氪· 2025-07-10 14:58
Core Viewpoint - The article discusses the significant contributions of two Chinese executives, Ren Yuxiang and Zhu Xiaotong, in helping Tesla navigate challenges in the Chinese market and achieve substantial growth through the establishment of the Shanghai Gigafactory [6][20][48]. Group 1: Ren Yuxiang's Role - In 2018, Tesla faced severe production capacity issues and low product quality, leading to a crisis in the U.S. market [6][7]. - Ren Yuxiang was instrumental in facilitating Tesla's entry into the Chinese market by advocating for a wholly-owned factory, which was a departure from the traditional joint venture model [19][20]. - He successfully negotiated favorable terms for Tesla's Shanghai factory, including land acquisition at a significant discount, low-interest loans, and expedited approval processes [19][20]. - The Shanghai Gigafactory, established under Ren's leadership, became a critical asset, contributing to half of Tesla's global production and reducing costs by 65% [20][21]. Group 2: Zhu Xiaotong's Contributions - Zhu Xiaotong joined Tesla in 2014 and played a key role in the construction and operation of the Shanghai factory after Ren Yuxiang's initial negotiations [29][30]. - He is recognized for his efficiency and hands-on approach, often working long hours to ensure production targets were met, including achieving a record monthly delivery of 100,000 vehicles during the Shanghai lockdown in 2022 [34][36]. - Zhu's leadership has led to significant improvements in production speed and capacity, making him a vital figure in Tesla's operational success [32][36]. Group 3: Current Challenges and Future Outlook - As of 2025, Tesla faces declining sales in both the Chinese and European markets, with a projected drop in vehicle deliveries [27][42]. - Zhu Xiaotong has been tasked with addressing these challenges, particularly in expanding Tesla's market presence in China and improving performance in Europe [40][41]. - The article suggests that while Ren Yuxiang laid the groundwork for Tesla's success in China, Zhu Xiaotong's ability to navigate current market challenges will be crucial for the company's future [48].
魅族获奔驰订单,Flyme Auto将上车奔驰E|36氪独家
36氪· 2025-07-10 14:58
Core Viewpoint - Mercedes-Benz is actively working to enhance its smart technology capabilities by partnering with Geely's subsidiaries, Yika Tong and Meizu, to integrate the Flyme Auto system into its vehicles, starting with the long-wheelbase E-Class model set to launch in 2027 [3][4][10]. Group 1: Partnership and Product Development - Mercedes-Benz has collaborated with Yika Tong and Meizu to incorporate the Flyme Auto system into its vehicles, indicating a strategic move to address its shortcomings in smart technology [3][10]. - The first model to feature Flyme Auto will be the long-wheelbase E-Class, with expectations for its release in 2027 [4]. - Yika Tong, a subsidiary of Geely, focuses on creating a comprehensive automotive platform and has expanded its offerings to include smart driving and core components [6][7]. Group 2: Market Performance and Strategy - Mercedes-Benz's sales in China have been declining, with a nearly 7% drop in cumulative new car deliveries in 2024 and a 14% decline in the first half of the year [12]. - The partnership with Yika Tong and Meizu aims to halt this downward trend by enhancing the smart features of its vehicles [10][12]. - Flyme Auto has previously improved the user experience for Geely vehicles, suggesting potential benefits for Mercedes-Benz in terms of customer satisfaction and sales [13][14]. Group 3: Technological Advancements - Flyme Auto, launched in March 2023, features advanced capabilities such as a 7nm chip, seamless connectivity, and a user-friendly interface that integrates mobile and automotive functions [13][14]. - The upcoming Flyme Auto 2.0 version will further optimize AI and design aspects, enhancing the overall user experience [15]. - Mercedes-Benz's current vehicle lineup includes the third-generation MBUX system, which has been upgraded with new features to improve user interaction and navigation [18][19]. Group 4: Future Outlook - Mercedes-Benz plans to launch the new electric CLA in 2025, which will feature the new MB.OS operating system, aimed at improving update frequency and integrating advanced AI capabilities [21][22]. - The collaboration with local suppliers like Yika Tong and Meizu reflects Mercedes-Benz's strategy to adapt to the rapidly evolving smart technology landscape in China [26]. - The success of these partnerships will depend on the timely implementation of new technologies and meeting the high expectations of consumers accustomed to advanced smart features from domestic brands [27][28].
让AI「真落地」,组织才会成为真正的智能体
36氪· 2025-07-10 09:00
Core Viewpoint - The article emphasizes that effective AI, referred to as "true working agents," is essential for enhancing organizational efficiency and reducing friction within large enterprises [1][27]. Group 1: AI Product Launch and Upgrades - At the annual product launch on July 9, Feishu introduced multiple AI products, including knowledge Q&A, AI meetings, Feishu Aily, and Feishu Miaoduo, marking a significant update compared to previous years [2]. - Feishu aims to provide powerful and user-friendly tools for business personnel, enabling them to become proficient in their roles, which is seen as a way to reduce organizational entropy [4]. - Feishu has accumulated a diverse client base across various industries, including retail, high-tech, and advanced manufacturing [5]. Group 2: Market Penetration and User Adoption - In the new energy vehicle sector, 60% of the top 30 brands are using Feishu, while 5 out of 6 listed brands in the tea beverage industry are also users [6]. - The competition in the AI and embodied intelligence space has intensified, with companies vying for market share in collaborative office solutions [7][8]. Group 3: Multi-dimensional Table Product - The multi-dimensional table product remains a flagship offering for Feishu, with over 10 million monthly active users, a significant figure in the domestic B2B market [13]. - The capacity of the multi-dimensional table has increased to 10 million active rows, a tenfold increase from the previous year, with loading times significantly reduced [14]. - This product can now handle the operational needs of small e-commerce platforms, managing extensive data such as orders and logistics [14][16]. Group 4: AI Application and Agent Development - Feishu has introduced an "AI application maturity model" to help enterprise clients assess their AI applications, categorizing them into four levels of maturity [33][40]. - The newly launched Feishu Aily allows users to create custom agents by integrating enterprise knowledge and business systems, distinguishing itself by supporting private data [37][39]. - Feishu's aPaaS platform has undergone updates to facilitate the development of business systems with AI assistance, reflecting a new paradigm in software and development practices [41].
和AI聊完,我和爸妈「冷战」一年| 深氪lite
36氪· 2025-07-10 09:00
Core Viewpoint - The article explores the increasing reliance on AI for emotional support and psychological counseling, highlighting its advantages and limitations in comparison to traditional human therapists [3][6][26]. Group 1: AI as a Psychological Support Tool - AI is being used as a high-cost-effective emotional outlet, providing immediate responses and understanding to users' concerns, which traditional therapy may lack due to resource constraints [5][7][18]. - Users like Abby prefer AI for its efficiency and ability to engage in continuous dialogue, which contrasts with the delayed responses of human therapists [9][10][12]. - The emotional value of AI interactions is significant, with over 70% of users expressing a desire to form emotional connections with AI, indicating a shift in how people seek support [18][21]. Group 2: Limitations of AI in Psychological Counseling - AI's understanding is based on pattern recognition rather than genuine empathy, which can lead to a lack of nuanced responses in complex emotional situations [20][26]. - The article emphasizes that while AI can provide emotional comfort, it is not a substitute for professional mental health treatment, especially for severe psychological issues [26][27]. - Users may become overly reliant on AI for validation, which can lead to concerns about the authenticity of their emotional experiences and the need for real human interaction [28][30]. Group 3: User Experiences and Perspectives - Users report feeling respected and understood by AI, which can enhance their self-reflection and emotional clarity, as seen in Abby's experiences [13][16][22]. - The article discusses the phenomenon where users may prefer AI's responses due to the absence of judgment and the ability to share their innermost thoughts without fear of stigma [21][24]. - There is a growing recognition that while AI can be a helpful tool, it should not replace traditional methods of self-discovery and interpersonal relationships [29][30].
撬动全球资源,赋能大湾区创新,NovaX国际创投嘉年华2025闭幕
36氪· 2025-07-10 09:00
无数创新幼苗在此获得茁壮成长的"源头活水"。 当前,全球正经历新一轮科技革命与产业变革,科技创新格局加速重构。而粤港澳大湾区凭借独特的区位优势与制度创新活力,已成为中国乃至全球创新发 展的重要引擎。香港,作为国家最开放的城市和多年来重要的窗口,在国家"走出去"的战略下作用越来越不可替代,其"内联外通"的独特枢纽地位成为其核 心竞争力。 前沿研究在香港精准对接,融入粤港澳大湾区产业化洪流。粤港澳大湾区产业链条之完整、创新要素之密集、市场潜力之巨大,也与香港国际金融中心地位 形成了天然互补。资本动力源源不断注入,科创活力不断释放,无数创新幼苗在此获得茁壮成长的"源头活水"。 这并非简单的资源叠加,而是"前店后厂"模式的生动升级:香港的高端科研力量、国际金融资本、专业服务体系,与珠三角的转化能力、制造实力、广阔市 场,在独特框架下被高效衔接起来。香港以其独特优势,持续为内地引入国际顶尖人才、前沿技术、高端资本,让全球创新资源得以更顺畅地融入国家发展 血脉。 刚于近日在香港亚洲国际博览馆落下帷幕,由创新香港主办,36氪、香港汇智联合主办的NovaX国际创投嘉年华 2025,正是香港推动成为国际创新科技中 心,推动科技 ...
外卖激战大街小巷,有骑手两天挣800
36氪· 2025-07-10 09:00
以下文章来源于时代财经APP ,作者庞宇 时代财经APP . 聚焦于企业财经新闻,互联网新闻信息服务许可证编号:44120230006 商家打单机"快冒烟"。 文 | 庞宇 编辑 | 罗丽娟 来源| 时代财经APP(ID: tf-app) 封面来源 | 视觉中国 刚过去的7月第一个周末,外卖补贴大战掀起高潮,相关话题冲上多个平台热搜。阿里巴巴旗下淘宝闪购、美团两大平台"天降"优惠券,彻底点燃消费者的 热情,史无前例的"爆单"盛况让商家和骑手始料未及。 "太突然了""一下就爆单了""骑手都忙疯了""后面实在忙不过来只能暂时关闭线上外卖渠道。"——回忆起这场补贴风暴,杭州本地某连锁超市的店长向时代 财经表示。 不停地吐出订单的打单机、忙得不可开交的店员和骑手、以及刷屏各大社交平台的"薅羊毛"晒图,共同创造了中国互联网史上难得一见的即时零售对决图 景。 而这一盛况仍将持续上演。时代财经从接近阿里人士处了解到,上周六是阿里巴巴制定的百日闪购增长计划的第一个冲单日。自7月起,淘宝闪购推出"超级 星期6"活动,消费者每个周六都可在这里买到优惠力度更大的商品,领取涵盖5个时段的加码券包,包括早餐、午餐、晚餐、下午茶及夜宵时 ...