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宁波家族低调卖文具,年入400亿
创业家· 2025-06-19 09:57
以下文章来源于21世纪商业评论 ,作者谢之迎 21世纪商业评论 . 《21世纪商业评论》敏感于一切商业新知、商业产品、商业模式和商业英雄,敏感于新公司的新玩意、 老公司的新改造、旧话题的新表达、老商业的新颠覆,为您提供最新鲜实用的商业养分。 大搞联名,追风谷子。 来源:21世纪商业评论 记者:谢之迎 编辑:鄢子为 宁波文具大佬娄甫君,开始卖"谷子"了。 6月上旬,其掌舵的得力,在上海和北京大悦城,落地二次元主题快闪店"甜心派对"。 《21CBR》记者在现场看到,大批少女漫画IP"守护甜心"的粉丝排队打卡。"花了几百元,买 了毛绒痛包挂件、留言夹、便签等'谷子'。 "有消费者表示。 学生们可以在得力 搜罗 到一堆周边,涵盖黄油小熊、蜡笔小新、时光代理人、葬送的芙莉莲 等知名IP。 拿"黄油小熊"来说,得力和其联名的SKU数量,超过100个,包括文具、玩具、手账和毛绒产 品,还有"谷子"界大热的痛包、徽章盲盒、摇摇乐、捏捏等产品。 618期间,两款黄油小熊文具礼盒热卖。 "谷子"谐音goods,指IP衍生周边,已是千亿级市场。联名各种动漫IP、推盲盒文具,这位低 调的浙江富豪找到流量密码。 64岁的娄甫君, 出了 ...
“日本消费研究第一人”三浦展、萨莉亚前社长、明治食品“爆款教父”,8月齐聚上海
创业家· 2025-06-19 09:57
Core Viewpoint - The article emphasizes the importance of learning from Japan's consumer market strategies during economic downturns, highlighting the potential for resilience and growth in the face of challenges [11][12][13]. Group 1: Event Overview - The event will take place from August 7 to August 9 in Shanghai, featuring renowned experts from Japan and China to discuss consumer market strategies [8][9]. - The course aims to provide insights into efficiency revolution, demand reconstruction, and capital strategies, drawing lessons from Japan's economic experiences [12][14]. Group 2: Japanese Market Insights - Japanese companies have shown resilience during economic downturns, with notable examples such as: - Salvia's store count increasing by 23% and profit rising by 105.8% [12]. - Meiji Foods achieving 28 years of continuous growth through a "product matrix" strategy [12]. - Uniqlo and Muji expanding their market share during economic recessions [12]. - The article suggests that understanding current market and user characteristics is crucial for strategic management [6][12]. Group 3: Learning Objectives - The course will cover: - Efficiency revolution techniques from Salvia, focusing on cost reduction without compromising quality [14][16]. - Demand reconstruction insights from consumer behavior expert Miura, addressing the "lonely society" and new growth opportunities [14][18]. - Capital strategies for navigating financing and mergers in the current market landscape [14][20]. Group 4: Target Audience - The event is aimed at founders and CEOs of consumer enterprises seeking to overcome growth ceilings and optimize cost structures [21][22].
内卷没用,无视对手才能10倍好
创业家· 2025-06-18 10:12
Group 1 - The core viewpoint emphasizes avoiding efficiency competition and focusing on unique growth strategies rather than trying to outdo competitors in quantity or price [1] - Companies should aim for significant growth (10x or 100x) by ignoring competitors and concentrating on their own development [1] - A suggested method to make competitors irrelevant is to adopt a mindset of "ignoring competitors," reinforcing the belief that their actions do not matter [1] Group 2 - The article promotes a specialized course on consumer reconstruction, featuring top experts from Japan and China, aimed at providing insights into the consumer market [2] - The course will take place in Shanghai from August 7 to August 9, with an early bird price of 9,800 yuan per person, reduced from the original price of 12,800 yuan [4]
日本银发经济赛道上,有哪些特别成功的品牌案例?
创业家· 2025-06-18 10:12
香帅,著名金融学者 曾任北京大学金融系副教授、博士生导师 近日,在经济学家香帅与" 日本消费社会研究第一人 "三浦展的访谈中提到: 在日本银发经济赛道上,有没有特别成功的案例、品牌、商品或服务? 对此, 三浦展老师是这样回答的: 日本已经进入超老龄化社会,所有企业都需要面对银发经济或老年人。 即使是销售儿童服装的企业,也会在产品研发时,重点调研老年人需求。 因为给孩子买衣服的,往往是祖辈。 日本食品行业,正在集中精力解决老年人需求。 其中, 养乐多Y1000 ,就是这样的成功案例。 三浦展, " 日本消费社会研究第一人 " 著有《孤独经济》、《第五消费时代》等 日本市场很少出现爆款商品,但这款产品因为有助眠效用而热销。 这反映出, 希望拥有好的睡眠,是老年人的共性需求。 以酒类企业为例, 三得利 在银发经济背景下,除了酒类产品以外,还重点研发健康食品与营养品。 我虽然不怎么喝酒,却会选择两款健康食品。 味之素 ,也推出了大量面向老年人的商品。 最后,香帅老师总结: 其实,没有所谓的"银发赛道"。 而是,所有商家都在自己原有的商品基础上,做了一些微创新,去适应一个正在老龄化的社会。 所以,在人口结构变化时,所有 ...
创业想不清这件事,注定融不到资
创业家· 2025-06-17 09:59
Group 1 - The core viewpoint emphasizes that financing should not be used to change the business model or undertake radical changes without a clear understanding of the core operations and expansion strategies [1] - The founder of the company, 麻爪爪, highlights that after engaging with capital, there have not been significant changes in the business model or operational strategies, but there have been advancements in talent reserve and information technology upgrades [1] Group 2 - The article promotes a course focused on consumer reconstruction, featuring top practitioners from the Chinese and Japanese consumer sectors, aimed at providing insights into localizing Japanese business methodologies [2] - The event details include a price of 12,800 yuan per person, with an early bird price of 9,800 yuan available until July 15, and it will take place in Shanghai from August 7 to August 9 [4]
创业者要尽快打造“第二分身”
创业家· 2025-06-17 09:59
Core Viewpoint - Entrepreneurs should embrace AI and explore international markets to create their "second self" in the current transformative era [1][6][9]. Group 1: Embracing Change - The current global landscape has changed, necessitating a shift in focus from solely domestic markets to international opportunities [2][6]. - Entrepreneurs are encouraged to not only concentrate on their existing business but also to look towards future possibilities in AI and overseas expansion [8][10]. Group 2: AI Practical Training - The company has launched an AI practical training program aimed at small and medium enterprises, providing resources and methodologies for integrating AI into core business processes [11]. - The "Tianqi Policy Big Model" developed by the company has become a key service provider in the national network for policy-related services [12][13]. - Collaborations with major AI companies in China enhance the company's capability to support SMEs in adopting AI solutions [14]. Group 3: Upcoming Events - An AI practical training camp is scheduled from July 18 to July 20, focusing on helping businesses overcome growth challenges through AI applications [15].
宗馥莉还是太年轻了
创业家· 2025-06-17 09:59
以下文章来源于老斯基财经 ,作者魔鬼斯基 老斯基财经 . 财经圈的脱口秀大会 在停工企业中,娃哈哈集团一位"杜"姓前高管几乎都持有股权。 娃哈哈万变不离其"宗"。 杜姓前高管全名叫"杜建英",这个名字省外网友可能不太熟悉,浙江网友还是比较熟悉的。 杜建英毕业于浙江大学,是娃哈哈元老级人物。 宗老爷子曾经说过一句话: 一千个人的眼中会有一千个哈姆雷特,那么一千个人的眼中也会有一千个娃哈哈,但对我来 说,娃哈哈只有一个。 之前,旁观者真以为娃哈哈只有一个。现在 大家 看着一堆顶着"娃哈哈"帽子的公司,不知道 它们究竟跟谁姓。 可能在一千个人的眼里,有一千个不同姓氏的娃哈哈。 不过可以肯定的是,在宗小姐眼里 , 娃哈哈应该姓"宗"。 来源: 老斯基财经 作者:魔鬼斯基 最近有一个消息说,宗老爷子 去世 以后, "娃哈哈系"停工的企业超过15家。 今年,宗小姐还申请了"娃小宗""宗小哈"等商标,把宗姓与娃哈哈绑 得更紧了 。 一些媒体 认为 ,抛头露面的娃哈哈集团已接近于一个"空壳",而在它之外有一个 " 娃哈哈帝 国 " 。 庞大而隐秘。 宗小姐显然不是 "娃哈哈 帝国 " 的创立者,但她或许是让 "娃哈哈 帝国 ...
未来5年,哪一个消费赛道更具有发展潜力?
创业家· 2025-06-16 09:58
Group 1 - The core viewpoint of the article emphasizes that the future of the consumer industry will focus on relationships and experiences rather than just material consumption [3][4][10] - The aging population, particularly the baby boomer generation, will significantly influence market trends, necessitating products that cater to their needs while respecting individual preferences [5][11] - There is a shift towards shared economy models, which may counteract declining sales trends by fostering new consumption patterns among younger generations, particularly Generation Z [7][8] Group 2 - A clear trend towards diversification in products and services is identified as essential for preventing market saturation and creating unique offerings for international markets [12][13] - As living standards improve, consumers will increasingly prioritize spiritual and aesthetic pursuits, leading to a demand for simplicity and distinctive Chinese characteristics in products [14] - The article predicts that China will transition through various consumption eras at a faster pace than Japan, indicating a dynamic evolution in consumer behavior [15]
融资时,一定要现金为王
创业家· 2025-06-16 09:58
每日金句 融资时一定要现金为王,估值不是最重要的。融资少的时候才能多思考商业的 本质,因为这个时候你更专注。情怀是件奢侈品,不要太有情怀,除非你已经 非常有钱。 卢伟冰 | 小米集团副总裁、原金立集团总裁 黑马营 17 期 6 课,2019.5 这里认真推荐你: 国内首场,汇聚中日消费领域顶尖实战派导师 ,用 3天时间沉浸式拆解中日消费巨头方法论。 我们邀请到了 三浦展本人、 萨莉亚前社长、明治食品"爆款教父" ,现场面授 日本30年周期 经验到中国本土化路径 , 教你效率革命、需求重构、资本破局。 费用: 原价 12800元/人,早鸟价9800元 /人 (仅限7月15日前) 活动详情如下 ↓↓↓ 地点: 上海 时间: 8月7日-8月9日 报名 黑马 「消费重构精选课」 ...
30岁,全球最年轻女富豪诞生
创业家· 2025-06-16 09:58
Core Viewpoint - The article discusses the rapid wealth creation driven by AI, highlighting a significant investment by Meta in Scale AI, which has led to the emergence of Lucy Guo as the youngest self-made female billionaire in the world [3][4][6]. Group 1: Meta's Investment in Scale AI - Meta invested approximately $15 billion in Scale AI, acquiring a 49% stake, with the company's valuation reaching $29 billion, doubling from the previous year [4][9]. - The investment is characterized as a strategic move to acquire talent rather than a conventional merger, with Scale's CEO Alexandr Wang set to lead a new AI lab at Meta [9][10]. - This transaction marks Meta's second-largest deal in history, following the $19 billion acquisition of WhatsApp [10]. Group 2: Lucy Guo's Rise to Wealth - Lucy Guo, co-founder of Scale AI, became the youngest self-made female billionaire at age 30, with a net worth of $1.25 billion due to her 5% stake in the company [12][13]. - Guo's entrepreneurial journey began early, leading to her co-founding Scale AI in 2016, which focuses on data annotation services for AI [5][23]. - After leaving Scale in 2018, Guo ventured into venture capital and founded Backend Capital, successfully investing in early-stage startups [24]. Group 3: AI Wealth Creation Trend - The article notes that the current wave of wealth creation in AI is unprecedented, with two of the top three youngest self-made female billionaires in the Forbes list deriving their wealth from AI [30]. - Companies like Anthropic and xAI have rapidly increased their valuations, with Anthropic reaching $61.5 billion and xAI valued at $113 billion [30][32]. - The AI sector has produced four unicorns valued over $60 billion in a short span, indicating a significant shift in the investment landscape [35].