Core Viewpoint - The article emphasizes the evolution of Jincheng Refrigeration from a mere manufacturer to a creator and now to an intelligent manufacturer, highlighting its adaptability to the changing needs of the baking industry and its role in enhancing brand image and operational efficiency [1][11][41]. Group 1: Company Evolution - Jincheng Refrigeration was founded in Taiwan in 1975, initially focusing on installation and repair of refrigeration units before shifting its focus to the mainland market [3]. - The company recognized the need to innovate beyond manufacturing and increased its R&D investment to create unique and aesthetically pleasing products [5]. - Jincheng has transitioned into the intelligent manufacturing phase by incorporating IoT and big data technologies for remote monitoring and smart control of equipment [10]. Group 2: Market Adaptation - The company has shown sensitivity to the changing demands of the baking market, understanding that refrigeration units are now integral to brand expression and operational efficiency [11][12]. - Modern refrigeration units must not only maintain temperature but also control humidity, align with brand aesthetics, and optimize customer flow [14]. - Jincheng customizes equipment for major brands like Starbucks and Häagen-Dazs, considering various operational needs and design elements to maximize value [16][19]. Group 3: Customer-Centric Solutions - Jincheng aims to cater to both large central kitchens and small shops, offering solutions that balance high-end features with cost-effectiveness [21][26]. - The company provides a modular approach to equipment, allowing clients to customize their setups according to specific needs and budgets [27]. - Jincheng ensures robust after-sales support, including 24/7 service and training for equipment maintenance and operation [31]. Group 4: Brand Integration - The importance of refrigeration units as part of brand identity is increasingly recognized, with brands seeking customized solutions that reflect their visual identity [34][36]. - Jincheng has developed comprehensive customization capabilities, producing components that align with brand aesthetics, ensuring that equipment integrates seamlessly into the store environment [36][39]. - The company positions itself as a partner in creating ideal store environments, emphasizing the emotional connection and understanding of customer needs [37][41].

本食谱选自《面包大全 》 材料： | 高筋面粉500克 | 砂糖75克 | 盐6克 | | --- | --- | --- | | 干酵母5克 | 奶粉10克 | 菠菜180克 | | 蜂蜜35克 | 鸡蛋60克 | 黄油50克 | 核桃仁100克 蛋液适量 菠菜核桃面包 制作过程: 1. 将所有材料(除黄油外)一起搅拌，至面 团表面光滑，再加入黄油搅拌至面团能拉 出面膜，再加入核桃仁搅拌均匀，以室温 30℃，发酵60分钟。 2. 发酵完成后，分割成100克/个。 3. 将面团滚圆，松弛30分钟。 4. 再将面团擀开，卷成圆柱形。 5. 接口向下，放入模具。 6. 以温度30℃、湿度75%，发酵50分钟， 发酵好后，在表面刷上蛋液。 7. 放入烤箱，以上火200℃、下火200℃， 烘烤15 分钟即成。 月度好文： 烘焙职人专访： 行业前辈： 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 比赛冠军： 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英杰 | 吕浩然 | 王记 | 周振山 | 田孝清 | 于鹏 | 李骏 飞 | 刘欣茹 | ...

Core Viewpoint - Fonterra has announced a significant transaction, selling its global consumer goods business, including the "Anchor" brand, to French dairy giant Lactalis for approximately NZD 3.845 billion (around RMB 16 billion), indicating a strategic shift away from the To C market towards a focus on To B operations [4][5][6]. Group 1: Transaction Details - The sale includes Fonterra's global consumer goods business (excluding Greater China) and various well-known dairy brands such as Anchor, Mainland, and Anlene [6][7]. - Fonterra's board had previously indicated intentions to divest its consumer goods segment, with the chairman stating that selling to Lactalis was the most valuable option after evaluating trade sales and IPOs [8][10]. - Following the sale, Fonterra will continue to supply raw milk and dairy ingredients to the divested brands under a long-term supply agreement, ensuring that New Zealand dairy farmers' milk remains in products like Anchor butter [11][12]. Group 2: Business Performance - Fonterra's consumer goods segment has struggled, particularly in Greater China, where it reported a revenue of NZD 394 million (approximately RMB 1.68 billion) and a tax loss of NZD 15 million for the 2024 fiscal year [13][14]. - In contrast, the professional food service business generated NZD 2.377 billion (approximately RMB 10.133 billion) in revenue, with a tax profit of NZD 299 million, highlighting the profitability of the To B segment [14]. Group 3: Strategic Shift - Fonterra has been streamlining its operations, having previously exited non-core businesses, such as selling its farms in China for approximately RMB 2.5 billion in 2020 [16]. - The new CEO has emphasized a focus on becoming a leading B2B dairy supplier, aiming to leverage New Zealand's milk to create innovative products for over 100 countries [16]. - The market reacted positively to the announcement, with Fonterra's stock price rising 15%, indicating investor support for the strategic shift [16]. Group 4: Greater China Market Considerations - Notably, the sale excludes the Greater China market, where Fonterra retains its consumer brands, indicating the region's strategic importance [18][21]. - The integration of the Anchor consumer goods team with the professional food service team in China aims to avoid brand confusion and leverage shared resources [18][19]. - The Greater China food service business has shown strong performance, contributing over 58% of Fonterra's global food service revenue, underscoring the potential of the consumer segment in this market [21]. Group 5: Challenges Ahead - The merger of consumer and food service teams presents challenges in coordinating production and marketing strategies, as the two segments have different operational models [23][24]. - The competitive landscape in China's high-margin dairy market is intensifying, with local brands increasingly entering the B2B space, posing additional challenges for Fonterra [25].

Core Viewpoint - The article discusses various aspects of the baking industry, highlighting trends, challenges, and innovations within the sector. Group 1: Industry Trends - The opening of a new bakery by Haidilao, which aims to attract customers with its cost-effective offerings, is noted as a potential strategy to gain market share in a competitive environment [18]. - The article mentions a significant influx of foreign tourists in China, with a particular interest in local bread varieties, indicating a growing international appeal for Chinese baked goods [18]. - A focus on the closure of 100,000 bakeries amid a challenging market, with insights from 100 bakery owners on what successful shops are doing right to remain profitable [18]. Group 2: Innovations and Techniques - The article discusses the competitive landscape regarding ingredient transparency, particularly after the discontinuation of sodium dehydroacetate, suggesting a shift in how ingredient lists are perceived by consumers [18]. - It highlights the importance of mastering cold fermentation techniques to significantly enhance efficiency and revenue in baking operations [18]. - The use of yogurt in bread-making is explored, revealing secrets behind maintaining softness in bread even after several days, which is a preferred method among bakers [18].

Core Viewpoint - JD.com is making a significant move into the discount supermarket sector with the opening of its first store in Zhuozhou, Hebei, on August 16, marking a strategic expansion into offline large-scale discount retail [5][6]. Group 1: Store Features and Offerings - The Zhuozhou store spans 5000 m² and offers over 5000 high-quality daily necessities, significantly larger than typical discount supermarkets [7][9]. - The store features a wide range of categories including daily goods, fresh food, fast-moving consumer goods, and beverages, with product variety and store size being 3-4 times larger than industry norms [9]. - Freshness and safety are emphasized in the meat and seafood sections, with strict quality control measures in place to ensure customer confidence [23]. - A self-service area is provided for customer convenience, offering items like disposable gloves and microwave services, enhancing the overall shopping experience [28]. Group 2: Strategic Positioning and Consumer Trends - JD.com positions its discount supermarket with a focus on "good products at low prices," responding to a shift in consumer behavior towards value and quality over brand prestige [29][32]. - The store promotes a rational consumption philosophy, encouraging consumers to prioritize essential needs and avoid impulsive purchases [32]. - Competitive pricing is highlighted with examples such as 9.9 yuan for 30 fresh eggs and 19.99 yuan for 10 kg of rice, aligning with consumer demands for both affordability and quality [34]. Group 3: Expansion Plans and Market Context - Following the Zhuozhou opening, JD.com plans to accelerate its expansion with four new stores set to open in Suqian, Jiangsu, on August 30, and a second store in Hebei in September [28]. - The discount retail sector is projected to reach a market size of 2.28 trillion yuan by 2025, indicating a growing trend towards value-oriented shopping [50]. - Competitors in the discount retail space are rapidly increasing, with traditional supermarkets and new retail players like Dingdong Maicai and Hema also entering the market [50][54]. Group 4: Industry Dynamics and Future Outlook - The discount retail sector is experiencing explosive growth, with various players, including both domestic and international brands, actively expanding their presence [50][54]. - The rise of discount retail aligns with a broader consumer trend towards quality and value, as consumers seek to balance cost with product quality [56]. - Industry experts suggest that the trend towards discounting reflects a societal shift, with businesses encouraged to focus on core competencies to thrive in this evolving landscape [56].

Core Viewpoint - The Chinese baking market is experiencing a shift from independent bakeries to new retail channels such as supermarkets and convenience stores, indicating a change in consumer demand despite stable market demand [1]. Group 1: Market Dynamics - In 2024, the number of baking stores in China saw a net growth of nearly zero, with 92,000 new stores and 91,000 closures, highlighting a stagnation in traditional bakery growth [1]. - New retail channels are showcasing strong sales, with examples including Sam's Club's Swiss roll sales exceeding 1 billion yuan, Hema's strawberry box cake generating 200 million yuan in seasonal sales, and Pang Donglai's mooncake sales estimated at 200 million yuan [1]. Group 2: International Comparisons - The trends observed in the Chinese baking market are not unique but are part of a broader global phenomenon influenced by the development of industrial food technology and rapid market expansion [4]. - Mature baking markets in Japan, South Korea, Europe, and North America have established stable supermarket baking models that meet consumer needs while continuously creating popular products [5]. Group 3: Asian Market Insights - Japan and South Korea serve as benchmarks in the Asian baking market, characterized by high-frequency purchases and a preference for soft bread, with a supply chain model centered around short shelf-life products [6]. - The emphasis on freshness is a common principle in Japanese and Korean supermarkets, supported by a mature "factory collaboration + regional distribution" system [7]. Group 4: Consumer Preferences - In Japan, 82.8% of consumers prefer to buy bread from supermarkets, while in South Korea, this figure is 76%, indicating a strong consumer preference for supermarket-bought baked goods [11]. - Health considerations have become essential, with products like "no added sugar toast" and "low GI whole grain bread" dominating sales in Japan and South Korea [12]. Group 5: North American Market Characteristics - The U.S. baking market is characterized by family-oriented consumption, with supermarkets catering to bulk purchases and family needs, leading to a unique model of large packaging and high cost-effectiveness [23]. - Supermarkets in the U.S. account for approximately 70% of total bread sales, with a focus on stable quality and low prices, although they lack the innovative marketing strategies seen in Japanese convenience stores [30]. Group 6: European Market Trends - The European baking market is projected to reach $157.36 billion by 2025, with supermarkets contributing approximately 60%-70% of sales, reflecting a high dependency on supermarket channels [31]. - Different countries in Europe have tailored their baking strategies based on local consumer preferences, with Germany focusing on cost control through self-owned factories and local ingredients [33]. Group 7: Strategic Recommendations for China - Chinese supermarkets and chain brands can learn from international practices by adopting strategies such as fine segmentation, local sourcing, and fresh product delivery to enhance consumer trust and satisfaction [42][43]. - Emphasizing family-oriented products and transparent labeling can help build consumer confidence and cater to local market demands [44][46].

Core Viewpoint - The article provides a detailed recipe for making cheese nut croissants, highlighting the ingredients, preparation steps, and baking process [2][3][5][6][7][11][12][13][19][20]. Ingredients Summary - Danish dough: 600 grams - Filling: - Cheese: 100 grams - Powdered sugar: 40 grams - Topping: - Egg wash: appropriate amount - Crushed peanuts: 50 grams [3]. Preparation Steps Summary - Roll out the Danish dough to a thickness of 0.4 cm and spread the cheese filling evenly [5]. - Roll the dough from both ends towards the center [6]. - Shape the rolled dough into two long strips [7]. - Cut the strips into 5 cm long pieces [11]. - Place the pieces in paper trays and let them ferment at 28°C and 75% humidity for 50 minutes [12]. - After fermentation, brush the surface with egg wash [13]. - Sprinkle crushed peanuts on top [19]. - Bake in the oven at 210°C for the upper heat and 200°C for the lower heat for 18 minutes [20].

Core Viewpoint - In the current baking industry, a product's ability to stand out relies heavily on timing, location, and execution, while the longevity of a store depends on its ability to consistently deliver quality products [1][4]. Group 1: Importance of Consistency - Consumer perception of product quality is sensitive to even minor changes, making quality control a critical competitive advantage for high-repurchase stores [4]. - Achieving stability in product quality requires meticulous control over raw materials, standardized employee training, and precise management of baking processes and equipment [4][12]. Group 2: Equipment Selection - Many store owners realize post-opening that equipment stability is essential for product consistency, emphasizing the need for durable ovens [7][12]. - Key considerations when selecting an oven include product type, production intensity, electrical configuration, and spatial requirements [18][21]. - Aesthetics and professional appearance of the oven can influence customer perception and trust [21]. Group 3: Safety and After-Sales Service - Food safety is paramount in the baking industry, necessitating that ovens meet safety standards to prevent contamination [25]. - After-sales service is crucial; slow repairs or lack of spare parts can lead to operational downtime and loss of customers [27]. Group 4: Innovative Oven Features - The 韩焙®冠军联盟MAX oven is designed to meet both competitive and daily operational needs, featuring precise temperature control and robust performance [31]. - The oven's user-friendly interface allows for quick operation, making it accessible for both novice and experienced bakers [33]. - Safety features and comprehensive after-sales support are integral to ensuring long-term operational stability [35]. Group 5: Overall Industry Insight - The essence of high repurchase rates lies in a bakery's ability to consistently deliver the same quality product, which is heavily reliant on reliable equipment [37].

Core Viewpoint - The coffee market in China is experiencing a structural slowdown, yet it maintains a growth rate of 15%. Companies need to enhance penetration rates to make coffee consumption more mainstream and daily [6][21]. Group 1: Market Performance - Starbucks China reported Q3 revenue of $790 million, a year-on-year increase of 8%, driven by health drink trends, new product offerings, and expansion into lower-tier cities [6]. - Competitors like Luckin, Kudi, and Lucky Coffee are also rapidly expanding, with each brand planning to open over a thousand new stores in 2024, achieving growth rates exceeding 30% [6]. Group 2: New Product Development - Nova has differentiated itself by focusing on health and low-sugar products, entering the sugar-free, low-calorie coffee segment, which aligns with current consumer health trends [7][8]. - The brand's fruit coffee line has become a significant revenue contributor, with health-oriented products accounting for over 50% of sales [8]. Group 3: Targeting Young Consumers - Nova targets young consumers aged 18-25, who are open to trying new products and value health and wellness [8][10]. - The brand's marketing strategies resonate with young people's preferences, leveraging collaborations with popular IPs to enhance brand visibility and engagement [11][13][15]. Group 4: Channel Expansion - Nova adopts a "rural encircling urban" strategy, focusing on lower-tier cities where coffee penetration is low and potential is high, aligning with the trend of young people returning to their hometowns [19][20]. - The brand has implemented a partnership model with convenience stores, resulting in significant sales increases and enhanced customer traffic [20]. Group 5: Future Growth Strategies - The future growth of the coffee sector hinges on three key areas: new products, targeting young demographics, and channel expansion into lower-tier markets [21]. - Brands must balance market cultivation patience with expansion efficiency, ensuring that health concepts align with the actual needs and preferences of consumers in these markets [21][22].

Core Viewpoint - The article discusses the upcoming German Industrial Baking Localization & Nutrition Fortification Summit, highlighting the challenges and opportunities in the Chinese baking industry as it moves towards industrialization, standardization, and internationalization [3][5]. Group 1: Event Overview - The summit will take place on September 12, 2025, in Kunshan, Jiangsu, organized by Stenningredients, aiming to deepen cooperation between the Chinese and German baking industries [2][3]. - It will feature international experts, industry champions, and leading company representatives, focusing on the localization of German industrial baking practices and innovative applications of nutritional fortification [5][10]. Group 2: Key Challenges and Topics - The summit will address core challenges faced by the Chinese baking industry, such as the need for clean labels, production efficiency, and the shift in market demand from taste to health and nutrition [5][6]. - Key topics include dual-track innovation, the adaptation of German baking technology to Chinese market needs, and the integration of international standards with local practices [6][10]. Group 3: Summit Structure - The event will cover four main areas: market and trend insights, technology and process learning, nutrition and formula innovation, and immersive visits for practical exchanges [22][27]. - Participants will gain insights into the latest German industrial baking concepts, engage directly with experts, and take away actionable solutions for formula optimization and production management [27][29]. Group 4: Organizers and Brands - The summit is organized by Stenningredients, a global leader in functional food ingredients, and will showcase its three major brands: SternEnzym, DeutscheBack, and SternVitamin, each specializing in enzyme solutions, industrial baking, and nutritional fortification respectively [29][31].