Workflow
东京烘焙职业人
icon
Search documents
喜茶“菌子新品”火出圈,用做菜的思路做奶茶?
东京烘焙职业人· 2025-09-23 08:33
Core Viewpoint - The beverage industry is experiencing a creative product explosion, with innovative drinks gaining significant consumer attention and sales momentum, indicating a shift in product development strategies [5][15][39]. Group 1: New Product Trends - Recent collaborations, such as the "Mushroom Ice Cream" by Heytea and a celebrity chef, have led to immediate sell-outs, showcasing the appeal of unique flavor combinations [4][7]. - Creative drinks like "Drunken Milk Tea" and "Bean Juice Milk Tea" are becoming popular, suggesting a trend towards more adventurous flavor profiles [12][15]. - The introduction of visually striking toppings and ingredients, such as whole fruits or unique textures, is becoming a key factor in attracting consumers [19][24]. Group 2: Flavor Innovation - The integration of local flavors into beverages, such as the "Bean Juice Milk Tea" inspired by traditional recipes, is creating buzz and driving consumer interest [25][28]. - The use of basic ingredients like rice and grains is emerging as a new trend, with products like rice-based drinks gaining popularity and high sales [30][32]. - Alcohol-infused beverages are also making a comeback, with significant sales reported for products like "Drunken Milk Tea" [34]. Group 3: Market Dynamics - The beverage industry is shifting focus from mere marketing tactics to enhancing product quality, taste, and health benefits, indicating a move towards "productism" [38][40]. - Continuous creative output is essential for brands to maintain relevance and consumer interest in a competitive market [41][42]. - The current trend emphasizes that innovative drinks are no longer optional but a necessity for brands to thrive [41].
【书籍专题 · 面包大全】杏仁可颂
东京烘焙职业人· 2025-09-23 08:33
Core Viewpoint - The article discusses various aspects of the baking industry, highlighting trends, challenges, and innovations within the sector. Group 1: Industry Trends - The opening of Hai Di Lao's bakery indicates a shift towards affordable yet quality products, aiming to attract a broader customer base [17] - The article mentions a surge in foreign tourists in China, with a specific interest in local bread varieties, suggesting a growing international appeal for Chinese baked goods [17] - The closure of 100,000 bakeries raises questions about sustainability and profitability in the current market, prompting a look into successful strategies employed by remaining businesses [17] Group 2: Innovations and Techniques - The article emphasizes the importance of mastering cold fermentation techniques to enhance efficiency and revenue in baking operations [17] - Insights into the use of yogurt in bread-making reveal secrets to maintaining softness over extended periods, appealing to both bakers and consumers [17] - The discussion on the competitive landscape of ingredient labeling post the discontinuation of sodium dehydroacetate highlights the evolving standards and consumer awareness in the baking industry [17]
【独家专访】两个闺蜜,三家人气门店:闺蜜家把社区的烟火气做成了本地记忆
东京烘焙职业人· 2025-09-23 08:33
Core Viewpoint - The article highlights the journey of "Bestie," a bakery in Suzhou Wujiang, which evolved from a private venture into a beloved local brand, emphasizing the importance of seasonal products and customer relationships in its success [3][40]. Group 1: Business Development - "Bestie" started as a home-based business where the founders, both full-time mothers, initially sold baked goods to friends, leading to unexpected demand [4][7]. - The bakery has grown to three locations and over seventy employees, marking a steady transition from a hobby to a professional enterprise [7][8]. - The founders emphasize the importance of learning management and operational skills as they transitioned from casual baking to running a business [7]. Group 2: Product Strategy - Seasonal products are a key to "Bestie's" success, with items like mung bean soup in summer and fresh meat mooncakes during the Mid-Autumn Festival driving significant sales [8][12]. - The bakery sells around 500 cups of mung bean soup daily in summer, and the fresh meat mooncakes often require pre-orders due to high demand [12][14]. - The menu combines seasonal specialties with evergreen items like birthday cakes and pastries, ensuring a diverse offering for customers [32]. Group 3: Customer Engagement - "Bestie" fosters a community atmosphere, treating customers as friends and creating a space where people of all ages feel welcome [33][36]. - The bakery maintains strong customer loyalty, with many patrons following the brand since its private baking days, creating a sense of nostalgia and connection [38][40]. - Customer feedback is actively sought for product development, enhancing engagement and ensuring that new offerings resonate with the community [36][40].
【书籍专题 · 面包大全】花生丹麦面包
东京烘焙职业人· 2025-09-22 08:33
Core Viewpoint - The article discusses various trends and insights in the baking industry, highlighting the challenges and innovations faced by bakeries in a competitive market. Group 1: Industry Trends - The opening of Hai Di Lao's bakery indicates a shift towards affordable options in the market, aiming to attract cost-conscious consumers [16]. - The article mentions a significant number of bakery closures, with 100 bakery owners interviewed to understand what successful shops are doing right amidst this trend [16]. - The competition regarding ingredient transparency is intensifying, especially after the discontinuation of sodium dehydroacetate [16]. Group 2: Innovations and Techniques - The article emphasizes the importance of mastering frozen baking techniques to significantly enhance efficiency and revenue [16]. - It discusses the overnight refrigeration method, which bakers find both beneficial and challenging, providing key points for implementation [16]. - A secret to maintaining the softness of bread, even after several days, involves the use of yogurt, which is favored by bakers [16].
一文看懂烘焙用糖!你以为糖只是增加甜味?万字长文深度解析糖的作用!
东京烘焙职业人· 2025-09-22 08:33
Core Viewpoint - The article emphasizes the critical role of sugar in baking, highlighting its multifaceted impact on texture, fermentation, moisture retention, and shelf life, while also addressing the challenges of reducing sugar in baked goods to meet health trends [2][3]. Summary by Sections Chapter 1: Application of Sugar in Baking - Sugar is the second most used ingredient in baked products after flour, influencing both physical and chemical properties of the products [8]. - Sugar enhances sweetness, aids fermentation by producing carbon dioxide and alcohol, and contributes to the browning and flavor of baked goods through caramelization and Maillard reactions [8][12]. Chapter 2: Scientific Classification and Basic Concepts of Sugar - The article categorizes sugars into various types, including monosaccharides, disaccharides, and polysaccharides, and discusses their unique properties and applications in baking [5][6]. Chapter 3: Natural and Synthetic Sugars - The distinction between natural and synthetic sugars is explored, with a focus on their respective roles in baking and food production [6]. Chapter 4: Polysaccharides - Polysaccharides are defined as complex carbohydrates made up of multiple monosaccharide units, with implications for their use in food products [5]. Chapter 5: Monosaccharides - Monosaccharides, such as glucose and fructose, are highlighted for their rapid absorption and energy provision in baking processes [84][88]. Sugar Types and Their Functions - **Granulated Sugar**: The most commonly used sugar in baking, essential for sweetness and fermentation [10][51]. - **Brown Sugar**: Contains molasses, providing a distinct flavor and moisture retention [54]. - **Powdered Sugar**: Used for icing and decoration, easily dissolves and adds sweetness [58]. - **Maltose**: A product of starch hydrolysis, important for fermentation and flavor enhancement [62][69]. - **Lactose**: Found in milk, contributes to sweetness and is used in various food products [73][79]. Sugar's Impact on Baking - Sugar affects dough properties, including water absorption and gluten formation, with higher sugar content requiring adjustments in water and mixing time [42][24]. - The Maillard reaction and caramelization during baking are influenced by sugar types and concentrations, affecting color and flavor [27][40]. Conclusion - The article concludes that understanding the diverse roles of sugar in baking is essential for developing products that meet consumer demands for taste and health [3][8].
腾讯、京东出局,为什么星巴克中国要卖给他们
东京烘焙职业人· 2025-09-22 08:33
Core Viewpoint - Starbucks is in the final negotiation stage for the sale of its China business, with private equity (PE) firms as the main candidates, indicating a strategic shift away from venture capital (VC) firms [6][10]. Group 1: Sale Process and Candidates - Starbucks has shortlisted several PE firms, including Hillhouse Capital, Carlyle Group, EQT, Sequoia China, and Primavera Capital, for the sale of its China business, with a decision expected by the end of October [6]. - Notably, major VC firms like Tencent and JD.com, which were rumored to be interested, did not make it to the final round, highlighting a preference for PE firms [6][7]. Group 2: Shareholding Structure - Starbucks plans to retain a 30% stake in its China operations, with the remaining 70% to be distributed among multiple buyers, ensuring no single buyer holds more than 30% [6][7]. - This structure allows Starbucks to maintain influence and flexibility in its operations while securing necessary funding and resources [6][7]. Group 3: Comparison with Competitors - The case of McDonald's, which successfully sold 80% of its China business in 2017, serves as a model for Starbucks, demonstrating how local partnerships can accelerate growth and enhance brand vitality [9][10]. - McDonald's saw significant expansion and improved profitability after introducing local capital, which could be a beneficial strategy for Starbucks as well [9][10]. Group 4: PE vs. VC Considerations - PE firms focus on financial returns and operational efficiency, making them a better fit for Starbucks, which aims to maintain its independent operational style [7][10]. - In contrast, VC firms often seek greater control for strategic alignment, which could conflict with Starbucks' goals [7][10]. Group 5: Market Dynamics - The high level of digitalization in the Chinese market, dominated by major internet platforms, poses risks for Starbucks if it were to partner with VC firms, potentially affecting its collaborations with other platforms [7][8]. - The performance of competitors like Tims China, which has struggled financially, further underscores the limited strategic benefits of VC involvement for Starbucks [8].
一周上新!鲍师傅糕点、法念FANEN、全家...海内外新品资讯抢先看 | 全球职人情报站
东京烘焙职业人· 2025-09-21 08:32
Group 1 - The article highlights the latest bakery product launches and innovations in the industry, showcasing a variety of new items from different brands [2][3][5][6][7][8][10][11][12][14][15][17][18][20][22][24][27][29][30][32][35][37][39][40][43][44][46][48][50][52][53][57][59][61][62][64][66][68][70][72][75][78][79][80][82][84][87][89][91][92][94][99][101][106][108][109][111][113][116][117][119][121][123][127][130][133][135][138][141][145][146][148][149][150][151][152][154][156][157][158][160][161][162][164][165][166][168][170][171][173] Group 2 - The article discusses the rise of supermarket bakeries and the competition among chain bakeries, indicating a shift in consumer preferences and market dynamics [170][171] - It features interviews with industry veterans and champions, providing insights into the baking sector and its future trends [171][173]
“浓奶茶”有了新爆款!3天卖断货,全网催上架
东京烘焙职业人· 2025-09-21 08:32
以下文章来源于咖门 ,作者张瑾 咖门 . 聚焦茶饮、咖啡行业,关注饮品新风潮 可可,正 以意想不到的热度 掀起消费潮 。 8月底,1点点 限时回归 可可芭蕾,不到3天多地门店纷纷断货,网友"求重新上架"的呼声刷屏。 此外,百分茶、酸奶罐罐、周四晚、真茶屋等品牌集中上新 可可饮品 , 甚至引发"全网催更" 。 以往"冬季限定"的 可可为什么提前火了? 一杯难求、全网催货 可可饮品提前回归 还没入冬,可可就先热了起来。 "打了10家门店电话,跑了20多公里才买到!"一位博主分享自己购买1点点可可芭蕾的经历。 今年七夕前夕, 1点点官宣 限时回归 可可芭蕾 ,消息一出立刻勾起老粉 的 消费热情。 真茶屋也上架了醇香可可系列 ,其中的可可香橙冰,采用"可可粉+鲜橙"的搭配,酸甜冰爽解腻,被网友视为"神仙CP"。 酸奶罐罐 回归 薄荷巧克力酸奶昔 ,还推出轻巧酸奶昔; 楼下酸奶把可可搬进冷萃碗 ,先后上架蜜桃生巧冷萃碗、泰式海盐凤梨黑巧脆皮冷萃碗。 这款产品的 核心原料仅有可可粉与奶基底,入口是浓郁的可可风味 。不少 网友 还 自行开发隐藏菜单:加冰淇淋、奶霜、布丁、薄荷糖浆、藏青盐…… 解 锁更多可可的 创意喝法。 ...
【书籍专题 · 面包大全】蓝莓丹麦
东京烘焙职业人· 2025-09-21 08:32
Core Viewpoint - The article discusses various aspects of the baking industry, including new openings, trends, and techniques that are shaping the market. Group 1: Industry Trends - The opening of Hai Di Lao's bakery highlights the competitive pricing strategy aimed at attracting customers with "affordable gourmet bread" [22] - A significant number of bakeries, approximately 100,000, are closing down, prompting an investigation into what successful shops are doing right to remain profitable [22] - The article mentions the popularity of certain types of bread among foreign tourists in China, indicating a shift in consumer preferences [22] Group 2: Techniques and Innovations - The article emphasizes the importance of mastering frozen baking techniques to significantly enhance efficiency and revenue [22] - It discusses the use of yogurt in bread-making, revealing secrets that keep bread soft for extended periods [22] - The article also covers the overnight refrigeration method, providing insights for bakers to achieve time freedom while maintaining product quality [22]
2025年烘焙行业深度资讯全解析 | 第十五期
东京烘焙职业人· 2025-09-20 08:33
Core Insights - The article emphasizes the importance of sharing timely updates in the baking industry, including supplier product information, service provider trends, educational training dynamics, industry events, and competition progress to facilitate industry development [1] Equipment - Jin Cheng Refrigeration offers a -60℃ ultra-low temperature workbench, providing a professional low-temperature storage solution with energy-efficient systems and food-grade materials [10] - Hanbake Technology's BRESSO® private workstation is designed for home bakers and small kitchens, integrating fermentation and baking functions into one machine [14] - San Neng's Baking Instant Divider won the MUSE Silver Award for its design, enhancing work efficiency by 40% [17] - Bühler's MDDY G3 mill addresses diverse wheat quality and processing needs, ensuring stable flour output and quality [19] - RONDO's mechanical dough sheeter features adjustable roller spacing and easy maintenance [21] - Hao Ding Machinery provides a mooncake production line that enhances cleaning and production efficiency [23] - Chen Pin Food Machinery's fully automatic ciabatta production line can handle 45,000 pieces of dough per hour [25] - Heng Lian Food Machinery's fermentation box offers precise temperature and humidity control for optimal dough rising [28] - Demifi's WH-300 desktop cream filling machine is versatile for various fillings [30] Raw Materials - Cargill's Starbake® Danish cream is noted for its natural flavor and mechanical processing capabilities [32] - Comax's high-fiber fermentation bran premix contains over 50% dietary fiber, enhancing flavor and nutritional value [34] - Zhongbei's black gold strawberry croissant tart features a low-temperature fermentation process for a crispy texture [37] - Nanshun's Qingke bread premix is easy to use and offers a rich flavor [40] - Ston’s cold dough improver is designed for long-term frozen dough stability [42] - OATLY Inside oat flour boasts high dietary fiber and protein content, suitable for various baking applications [46] - Nanjiao's fermented butter is made from premium dairy sources using European fermentation techniques [49] Service Provider Dynamics - The German Industrial Baking Localization Practice and Nutrition Enhancement Innovation Summit was successfully held in Kunshan, featuring discussions on the challenges of industrial transformation in the baking sector [101] - Youzan launched a partnership with Xiaohongshu to enhance customer engagement through promotional initiatives [103] Education and Training - Wang Sen Education is enrolling for a three-year talent management program, focusing on practical skills and industry integration [105] - Le Cordon Bleu is offering a five-day chocolate art journey, teaching essential chocolate-making techniques [110] - The "Wheat is Ripe" 100-day world baking system course is open for enrollment, covering foundational to advanced baking skills [112] - Shanghai Modern Food Vocational Skills Training Center is offering advanced training for Western pastry chefs [114] Industry Events - The 7th "Angel Yeast Cup" National Youth Baker Competition will be held in Wuhan, Hubei, in October 2025 [121] - The 3rd National Skills Competition is set to take place in Zhengzhou, Henan, from September 19 to 23, 2025 [123] - The inaugural "Aizhen Cup" China Baker Entrepreneur Competition aims to support bakers in showcasing regional culture through their creations [125] - The 3rd Asian Youth Baking Competition will occur from September 25 to 27, 2025, at the Guangzhou Fair [127]