东京烘焙职业人
Search documents
【全球探店】最有个性的面包师,开了一家被称为“世界上最好吃”的手作面包店
东京烘焙职业人· 2025-12-10 08:30
我们之前为大家介绍了Juno面包店,一家以豆蔻面包闻名的哥本哈根面包店。 被称为全球最好吃的"豆蔻面包",这家丹麦面包店吸引全球面包脑袋打卡! 今天这家面包店同样来自哥本哈根,而且它的创始人 理查德·哈特 (Richard Hart) 与Juno的主理人一样是前 Noma 员工。而哈特更为业内熟知的可 能是旧金山著名面包店 Tartine 的前首席面包师,在那里工作期间他把欧洲的酸面包带到了美国,并让它成为风靡产品。 理查德·哈特 当哈特决定离开Tartine搬到丹麦首都时,他得到了位于丹麦的世界第一餐厅 Noma 抛出的橄榄枝。在Noma工作几年后,哈特决定开一家自己的面 包店,这个决定得到了Noma的支持。2018 年,Noma 与哈特合作,在哥本哈根开设了一家新面包店——就是我们今天的主角 Hart Bageri 。 Hart Bageri 第一家店开业后,很快以碾压的姿态在哥本哈根爆火。普通的消费者被它坚持手工的精神与精致折服,专业人士称它是"世界级面包师 的典范"。主理人哈特为烘焙艺术带来了意想不到的个性和风格。他既是追随者,又是异见者,他师从欧洲的烘焙大师学习传统烘焙规则,也学习如 何打破传统规则 ...
一杯“有嚼头”的咖啡,正成为年轻人的新宠
东京烘焙职业人· 2025-12-10 08:30
以下文章来源于茶咖观察 ,作者蒙嘉怡 茶咖观察 . 导读: 咖啡 的另 一 种 可 能 : 好 喝 、好嚼、好日常。 蒙嘉怡 丨 作者 木鱼 丨 编辑 茶咖观察 丨 出品 过去几年,连锁咖啡从高端商场走向街头巷尾,依托标准化供应链高速扩张,成为中国消费 市场中少数仍在稳步增长的热门赛道。从瑞幸、库迪,再到刚破万店的幸运咖,市场热度持 续攀升。 当大家都在同一个战场上拼价格、拼速度时,边际效益持续递减,品牌忠诚度难以建立。此 时,如何做出一杯既平价又有品质、既好喝又有新意的咖啡来留住消费者,成为摆在所有参 与者面前的核心命题。 然而,表面的繁荣之下,竞争维度却日趋单一:产品同质化愈演愈烈,一旦某款产品走红, 便迅速被复制到其他品牌菜单;产品趋同之后,价格战接踵而至,现磨咖啡一路从 9 . 9 元降 至 2 . 9 元;价格拉不开差距后,品牌又开始比拼上新与联名的速度。据茶咖观察统计,仅今 年 1 0 月,门店数排名前十的咖啡品牌就上新了 4 1 款产品。 壹览商业旗下,茶饮、咖啡、饮料研究机构 CoCo 都可(以下简称 CoCo )——这个早在 2 0 1 3 年就已启动咖啡项目的茶饮品牌——正 展现出另一条发 ...
超57%门店开业两年内倒闭,谁在分食烘焙市场的蛋糕?
东京烘焙职业人· 2025-12-09 08:33
Core Viewpoint - The article highlights the contrasting performance of Paris Baguette in international markets versus its struggles in China, reflecting a broader downturn in the Chinese baking industry, characterized by a significant number of store closures and a shift towards home baking [2][4][6]. Group 1: Store Closures and Market Trends - As of November 2025, Paris Baguette had 335 stores in China, a decrease of 15 stores from the end of 2024, with a total of 205 closures over the past four years [4][6]. - The average lifespan of baking stores in China is only 32 months, with over 57% closing within two years of opening. In 2024, 75,000 new stores opened while 82,000 closed, resulting in a closure rate of 25% [6][9]. - Major brands like Bread Talk and Gontran Cherrier have exited the Chinese market, and several others have announced significant store closures due to rising costs and intense competition [6][7][9]. Group 2: Financial Performance of Baking Companies - 85 Degrees C reported a 14% revenue decline in the first nine months of 2025, with a loss of approximately 46 million RMB in the mainland market [9]. - Yuan Zuo, the first cross-strait baking listed company, saw a revenue drop of 18.62% year-on-year in Q3 2025, with net profit down 48.28% [9]. - The financial struggles of these companies are attributed to rising costs of key ingredients, which have increased by 30%-50%, and high rental costs in major cities [10]. Group 3: Rise of Home Baking - The home baking market is growing, with a projected global market size of approximately $16.9 billion by 2025, expanding at a compound annual growth rate of 5.1% [11]. - Sales of baking appliances have surged, with electric ovens seeing a 16% increase in sales, and stand mixers experiencing a 61% increase in transaction value [11][13]. - Companies like Lihigh Foods are capitalizing on this trend by offering frozen baking products aimed at home consumers, resulting in a 15.73% revenue increase in Q3 2025 [13]. Group 4: Market Structure and Future Outlook - The Chinese baking market is expected to reach 116 billion RMB in 2025, growing by 5.2%, but the market is highly fragmented, with 49.3% of brands having between 5-30 stores [15]. - Traditional baking stores are losing market share to tea drinks, supermarkets, and home baking, with projections indicating a decline in traditional store sales from 77% to 71% by 2030 [15]. - Analysts suggest that brands lacking core competitiveness and effective cost control will be most vulnerable in the current market environment [15].
打工人的早餐,被餐饮品牌们卷成了“兵家必争之地”
东京烘焙职业人· 2025-12-09 08:33
Core Viewpoint - The breakfast scene has become a new battleground for tea drinks, chain coffee, and light meal brands, with companies like Mixue Ice City exploring various breakfast options to leverage their extensive store network and supply chain advantages [1][4]. Group 1: Market Dynamics - The competition for "breakfast scene definition" has begun, revealing strategic blind spots in the baking industry [1][3]. - Cross-industry players are entering the breakfast market with different business logic, creating innovative scenarios [3]. - The breakfast market is characterized by high frequency, necessity, and low customer spending, with consumers typically willing to spend under 10 yuan for breakfast [16][19]. Group 2: Company Strategies - Mixue Ice City's breakfast strategy focuses on utilizing its large store scale and supply chain to create low marginal cost incremental business, offering pre-packaged breakfasts delivered from a central factory [4][19]. - Starbucks and M Stand are pursuing an "experience upgrade" strategy, extending their coffee offerings to include breakfast, thus increasing customer spending [6][8]. - M Stand's combination of beef pancakes and salty coffee demonstrates that breakfast can be a high-margin market rather than a low-margin one [8]. Group 3: Challenges for Bakeries - Many bakeries do not primarily focus on breakfast as a consumption scene, which is contrary to the perception that they are naturally suited for it [10][18]. - There is a clear mental separation among consumers between breakfast and bakery scenes, with breakfast associated with quick, cheap options and bakeries linked to leisurely consumption [12][13]. - The cost and pricing challenges in the breakfast market create a "trilemma" for bakeries, making it difficult to cover operational costs while maintaining brand integrity [15][16]. Group 4: Recommendations for Bakeries - Bakeries need to reconstruct their business logic to compete in the breakfast market, focusing on local, quick-to-prepare options that can be served efficiently during peak hours [20][22]. - Regional chains should develop a standardized breakfast matrix that combines universal items with local specialties to appeal to consumers [23][24]. - Boutique bakeries should create signature breakfast items that enhance brand recognition and customer loyalty, transforming breakfast into a brand entry point [28][30]. Group 5: Operational Insights - The success of breakfast offerings relies more on operational rhythm than on new product development, with precise timing and efficiency being crucial [30][31]. - Implementing a structured approach to breakfast service can help bakeries manage peak demand and reduce waste, while a dual pricing strategy can attract a broader customer base [31][34].
老品牌杀入网红局!85度C开“生甜甜圈”专品店,这波能爆吗?
东京烘焙职业人· 2025-12-08 08:36
近些时间,在上海、江苏太仓、福建泉州等地某家85度C的门头上,悄悄"长"出了一块黄色的招 牌,上面写着 "85度C生甜甜圈制造工坊" 。 这并非普通的店面升级。在经历大规模关店、业绩转亏的低谷后,这个曾被视为星巴克"劲敌"的初 代网红品牌,正押注一个全新的模型:从动辄上百平米的综合大店中,切出10平米左右的独立档 口,只卖一款产品—— 生甜甜圈。 "85℃ DONUt"的诞生,与其说是一次产品上新,不如说是一场关乎存亡的战略瘦身与精准反击。 在烘焙行业整体迈入残酷的存量竞争与价值重构周期之时,85度C试图用这10平米,切开市场的缝 隙,也切开自己沉重的历史包袱。 目前在泉州、上海和太仓开业的"85℃ DONUT"首店,清晰地展示了一种与85度C其他烘焙门店迥 异的商业模型。 (1)低成本、高效率的"寄生"与"共生" 与动辄投资上百万的大型烘焙店相比,生甜甜圈坊的模型堪称"极致轻量"。它并非完全独立的新 店,而是从现有85度C母店门头"切"出的一个独立档口,面积仅10平米左右。 店内只售卖生甜甜圈一个大单品,产品线被高度浓缩为14种SKU,涵盖爆馅、脆皮等类型。 这种"共生店型"不仅免去了额外的核心租金成本,共 ...
暴跌148%,“最会赚钱的乳企”卖牛求生?
东京烘焙职业人· 2025-12-08 08:36
Core Viewpoint - The article discusses the financial struggles of Tianrun Dairy, highlighting significant losses in 2025 due to various market pressures, including high costs and intense competition in the dairy industry [4][5][14]. Financial Performance - In the first three quarters of 2025, Tianrun Dairy reported a revenue of 2.074 billion yuan, a year-on-year decline of 3.81%, and a net profit loss of 12 million yuan, a staggering drop of 147.66% [5]. - The third quarter alone saw revenues of 678 million yuan, down 4.84% year-on-year, with a net profit of 11.24 million yuan, reflecting a 77.6% decline [5][6]. - The primary cause of the losses was attributed to increased culling of low-value cattle and provisions for bad debts related to student milk and nurturing project receivables [5]. Market Conditions - The overall dairy farming sector in China is experiencing losses, with cumulative income losses projected at 70 billion yuan from 2023 to 2025, and losses from fresh milk powder estimated at 20 billion yuan [9]. - In the first half of 2025, national dairy product output decreased by 0.3% compared to the previous year, exacerbating the competitive pricing environment [11]. Strategic Adjustments - Tianrun Dairy is actively responding to these challenges through strategic adjustments and refined management, aiming for "sales growth and reduced losses" [13]. - The company is focusing on optimizing its cattle structure by increasing the culling of cattle, which is expected to save on feed and labor costs while alleviating inventory pressure from excess production [13]. Regional Revenue Insights - Revenue from the domestic market accounted for 53.6% and from outside the region 43.5% in the first half of 2025, with the latter experiencing a significant decline of 12.9% [14]. - The external market, previously a growth driver, is now under pressure due to a price war affecting sales [15][17]. E-commerce and Innovation - To combat these challenges, Tianrun Dairy is enhancing its e-commerce capabilities and product innovation, including the establishment of a new e-commerce subsidiary focused on direct online sales [17][18]. - The company has launched new products and expanded its market presence through various channels, including traditional retail and online platforms [18][20]. Future Outlook - The dairy industry is currently facing challenges from both upstream production and downstream competition, raising questions about Tianrun Dairy's ability to navigate these difficulties effectively [20].
喝完咖啡啃杯子!这款“能吃的咖啡杯”风靡全国
东京烘焙职业人· 2025-12-07 08:32
以下文章来源于咖门 ,作者伍月 咖门 . 聚焦茶饮、咖啡行业,关注饮品新风潮 这个冬天,咖啡圈的 "显眼包" 非它莫属 :杯子, 竟 然能吃了! 喝完咖啡, 酥 脆 的曲奇杯成了零食 , 这 " 先喝再吃 "的双倍 快乐让网友疯狂玩梗: "建议严查 , 商家是不是懒得洗杯子? " 从重庆、南京到大连、沈阳,这款 " 能吃的咖啡杯 " 快速风靡全国 。 这到底是什么 新玩法? "能吃的咖啡杯"翻红 全国多地咖啡店跟风上架 "喝咖啡的尽头,是连杯子一起吃掉!" 今年冬天,一杯 黑芝麻饼干维也纳咖啡 , 成为多地咖啡馆的引流利器 。 从重庆 ACOC 、南京 芮卡,到南宁 seasons、武汉MOODZ COFFEE ,全国 多家 咖啡馆集体上新 同款创意产品: 用燕麦饼干制成的杯子,内壁涂有巧克力防漏层,注入浓缩咖啡与黑芝麻奶油,消费者可先饮用、再啃食杯身。 图片源自小红书博主:不姜就,已获授权 同封面、首图 社交平台上,相关话题持续升温: "闭眼冲!这才是冬天该有的双倍满足 " " 为这个边喝边啃的咖啡驱车 15公里 "等打卡笔记频出。 重庆 ACOC 咖啡店的 "黑芝麻维也纳咖啡"售价38元, 常需排队 40 ...
一周上新!昆明冠生园、FoamyFoamy、徐小蟹蛋糕...海内外新品资讯抢先看 | 全球职人情报站
东京烘焙职业人· 2025-12-07 08:32
东京烘焙职业人每周准时摘取烘焙行业最重要的、最有价值的新品信息、品牌资讯,行业热文和海外信息,一切你想知道的,都在这里。 在这里不需要恰饭,只需要更新鲜的资讯! 1、叮咚买菜【上海咪道系列】 2、 Olé精品超市 【草莓酸奶软欧包】 3、 十足便利店 【草莓奶油盒子迷你蛋糕】 4、 罗森便利店【固体杨枝甘露】 1、85度C【焦糖海盐风味/基隆庙口风味生甜甜圈】 2、 山山家【六黑紫米吐司】 3、 昆明冠生园 【三款盒子蛋糕】 4、仟吉KenGee【魔法棒系列】 5、 面包工坊 【 草莓法式厚吐司 】 6、米旗【圣诞限定上新】 7、CO法式烘焙【圣诞雪夜的草莓树】 8、合和圆缘【圣诞节专属面包】 9、 崎本的店 【潘娜托尼】 10、法念FANEN【草莓/蓝莓黑巧酸奶砖】 11、 红星前进面包牛奶公司【奶皮子蛋挞】 12、RAPL【现烤国王修颂】 13、OVENSTAR 欧文酵室【元气疗愈系列】 14、西村叔叔的店【 圣诞老人的拥抱】 15、贵州龙【十二月新品】 16、热氣饼店SUNNY SUNNY【麻薯可颂挞】 17、丁香西饼屋【开心果草莓树】 18、小香港【圣诞星愿树】 19、 都市甜心CitySweet 【 ...
创立仅1年,又一网红汉堡品牌多地关店?
东京烘焙职业人· 2025-12-06 08:32
以下文章来源于红餐网 ,作者红餐编辑部 红餐网 . 做餐饮,上红餐 !一个有温度的餐饮产业服务平台。 从 爆火到批量关店,又一家网红汉堡"凉了"? 本文由红餐网(ID:hongcan18)原创首发,作者:周沫;编辑:钱俊。 " 才开业了没几个月啊,广州首家太极堡怎么没营业了? " "谁能告诉我长沙太极堡究竟怎么了?" 近期,多 地 网友发帖称 ,太极堡在 当地 均 出现了 闭店 的情况 。 据了解,太极堡 成立于 2024年, 以 "东方汉堡"概念和新中式美学设计迅速出圈, 一度 被网友誉为 "汉堡界的霸王茶姬" 。 然而,这个成立只有一年的品牌, 如今却频频传出关店消息 , 太极堡究竟怎么了? | 太极堡 TAICHI BURGER(芙蓉天街店) | | --- | | 歇业关闭 暂无星级 1378条 | | 西式快餐 湖南农业大学 长沙 | | 有宝宝椅 有卡座 免费停车 有沙发位 | | "和室友经常来吃,一周最少一顿。" | △图片来源:大众点评截图 批量闭店,有门店只 "存活"3个多月 太极堡成立时间并不长, 2024年11月30日才在长沙万家丽广场开出全国首店。 诞生之初,太极堡就 采用 "高举高 ...
告别进口依赖!这些国产面粉正成为烘焙圈的“新底气”!
东京烘焙职业人· 2025-12-06 08:32
近两年,原料供应链的波动,给烘焙行业带来了前所未有的挑战。越来越多烘焙师将目光转向国内——更短链路带来的新鲜、更深洞察带来的精 准,让国产烘焙面粉从"备选"成长为值得信赖的行业支柱。 | *以下顺序不分先后 | 南顺面粉 | | --- | --- | | 福加德面粉 | 王后面粉 | | 益海嘉里 | 中粮面粉 | | 白燕面粉 | 顶焙良品 | | 维良食品 | 永兴面粉 | | 原上风物 | 磊杰制粉 | | 山东梨花 | 环丰面粉 | | 金禾面粉 | 五得利面粉 | | 莲花面粉 | 风筝面粉 | 南顺-樱皇精研日式面粉 •日本长路粉精研制粉工艺:掌握核心技术和日式制粉技艺的精髓,多道顶尖工艺层层萃取、精研细磨,使面粉分级更细、提纯更精,不仅保持天 然口感,更满足各种高端烘焙需求。 樱皇日式高筋粉 包装形式:阀口袋 产品规格:25kg 面粉特性: 粉质呈天然的白色,细腻且富有明亮的光泽及自然宜人的味道,面筋(蛋白质)具有超强的弹性和延展性,高吸水率和保水性好。 产品特性: 产品介绍: •100%选用进口、严格甄选美、加、澳强筋优质小麦:根据对美、加、澳小麦生长环境因素及产量、质检报告等信息考察,严格 ...