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突发!恒天然中国业务“大手术”:安佳消费品与餐饮合体,员工该走还是该留?
东京烘焙职业人· 2025-07-18 08:31
Core Viewpoint - Fonterra's decision to merge its consumer products team with the professional food service team in China reflects a strategic shift in response to the complexities of the Chinese dairy market and aims to enhance operational efficiency and brand coherence [3][5][11]. Group 1: Strategic Reasons for the Merger - The merger is driven by brand strategy considerations, as Fonterra plans to retain the Anchor brand in China amidst global divestment plans, avoiding brand confusion between consumer and food service segments [5][8]. - There is a significant overlap in retail and food service channels, with many products being sold under the same Anchor brand, making a split counterproductive [7][8]. - The merger aims to reduce costs and enhance synergies by consolidating resources, thereby optimizing the cost structure while maintaining the consumer brand business in China [9][10]. Group 2: Market Context and Performance - Fonterra has faced challenges in its global consumer products business, with plans to divest this segment due to its perceived lower value compared to core areas like ingredients and food service [15][17]. - Despite the consumer products segment in China generating approximately NZD 394 million in revenue for FY2024, it has been operating at a loss, which influenced the decision to keep it integrated with the more profitable food service business [17][19]. - The food service segment has shown strong growth, with revenues increasing at a double-digit compound annual growth rate, highlighting the potential for cross-pollination between B2B and B2C operations under the Anchor brand [20]. Group 3: Internal Challenges and Employee Impact - The merger may lead to internal challenges, including management restructuring and potential job redundancies, as the two previously separate teams must now integrate their operations and cultures [22][24]. - Employees have expressed concerns about job security and the potential for increased workload as management roles are consolidated, leading to anxiety within the workforce [23][25]. - The success of the merger will depend on effective communication and integration of different operational mindsets, as the consumer products team focuses on retail strategies while the food service team emphasizes B2B relationships [24][26]. Group 4: Future Outlook - The optimistic scenario post-merger is that resources will be better concentrated, leading to enhanced decision-making and a stronger market presence for the Anchor brand in China [28]. - Conversely, if internal collaboration fails and strategic direction remains unclear, both the food service and consumer products segments could suffer, prompting a reevaluation of Fonterra's strategy in China [29].
【书籍专题 · 经典下午茶-小食点 】芝士块
东京烘焙职业人· 2025-07-18 08:31
Group 1 - The opening of Haidilao's bakery aims to attract customers with a low-cost strategy, leveraging the "poor-friendly bread" concept to gain popularity [7] - A significant trend is observed with foreign tourists flocking to China, particularly favoring a specific type of bread [7] - An exclusive interview highlights a bakery in Suzhou that has successfully carved out a niche in the baking industry through innovative strategies [7] Group 2 - Amidst the closure of 100,000 bakeries, profitable shops have adopted effective practices, as revealed through interviews with 100 bakery owners [7] - The competition regarding ingredient labels is intensifying following the discontinuation of sodium dehydroacetate, indicating a shift in market dynamics [7] - A comprehensive analysis of the overnight refrigeration method for baking is provided, offering bakers insights to achieve greater time efficiency [7] Group 3 - Mastering frozen baking techniques can significantly enhance efficiency and revenue, with valuable insights shared in a detailed guide [7] - The secret behind maintaining the softness of yogurt bread even after three days is unveiled, showcasing the benefits of using yogurt in baking [7] - Expert advice from Lin Yuwei on keeping toast soft for four days is shared, providing practical tips for bakers [7] Group 4 - A feature on the phenomenon of the bakery AMAM Dacotan in Japan highlights the innovative approach of a talented chef who is redefining the baking landscape [7]
中国烘焙工厂系列⑫ · 腾星食品 | 用-50°C锁鲜技术重新定义冷冻烘焙
东京烘焙职业人· 2025-07-18 08:31
Core Viewpoint - The article emphasizes the importance of transparency in the Chinese baking market and highlights the emergence of a cold chain baking company, Tengxing Food, as a reliable partner for many baking brands, focusing on market trends and product competitiveness [1][4][6]. Group 1: Company Overview - Tengxing Food, established in 2021, specializes in cold chain baking and integrates R&D, production, and sales [8][10]. - The company is located in Zhangzhou, Fujian Province, covering an area of 140 acres with an investment of 600 million yuan to create an intelligent manufacturing complex [12]. - Tengxing Food has developed a diverse product range, including cheese desserts, Swiss rolls, mousse cakes, whole grain snacks, and savory baked goods, and has established long-term partnerships with major supermarkets and restaurant chains [10][12]. Group 2: Product Development and Innovation - The company focuses on product innovation, with a strong emphasis on health-conscious and convenient options, responding to market demands for reduced sugar and flavor innovation [4][6]. - Tengxing Food has a dedicated R&D center of 3,000 square meters, employing experienced baking engineers to develop high-quality products based on market insights [12][66]. - The company has received national high-tech enterprise recognition and plans to expand its global footprint by establishing overseas branches in Hong Kong and Singapore [14][18]. Group 3: Production and Quality Control - Tengxing Food adheres to GMP standards, operating a 100,000-level clean workshop and utilizing advanced production technologies to ensure high-quality output [59][62]. - The company has implemented a comprehensive quality control system, ensuring that every production stage meets the highest safety standards, supported by certifications such as FSSC22000 and BRC [62][64]. - The cold chain technology employed allows for rapid freezing and storage, maintaining product freshness and quality during transportation [64][76]. Group 4: Market Position and Partnerships - Tengxing Food has established collaborations with over 100 well-known domestic and international brands, including Nestlé, Walmart, and Sam's Club, enhancing its market presence [80]. - The company offers customized services and has a diverse product portfolio that caters to various consumer needs, including high-end restaurants and new-style tea shops [75][78]. - The operational model emphasizes low investment in equipment and high-profit margins, reducing inventory risks through long shelf life of frozen products [75][76].
最新招聘 | 广西DEMO黛慕招聘多个岗位
东京烘焙职业人· 2025-07-17 08:18
微信号码:kx18963668013,会有专员对接! 关于企业 DEMO黛慕 公司简介: 东京烘焙职业人为全国烘焙职人提供免费的招聘信息,希望能帮助到找工作的职人们,也欢迎有 招聘需求的店铺和企业与我们联系。 DEMO黛慕品牌位于广西首府南宁市,创立于2012年,是一家集产品研发、生产、冷链配送、实体门 店于一体的现代化烘焙企业。目前已拥有15家线下直营门店,享有3000多平独栋自有厂房,10万级净 化洁净生产车间,生产条件及工作环境优越。公司致力于推广和普及健康的烘焙理念和产品,甄选全 球优质食材,新鲜现作烘焙产品,创立至今始终坚持使用动物奶油,让美食创造更好生活。 都可以发送相关资料。 门店企业想发布招聘信息,烘焙职人找工作, 招聘岗位: 1、 面包研发师(月薪15K+) 5年以上相关岗位工作经验,熟悉市场主流面包全流程生产工艺和食材运用。有大型烘焙连锁企业相关 工作经验优先。 熟悉蛋糕生产全流程工艺管理,包括配方标准化、生产流程优化、品质控制及设备操作规范,具备解 决工艺技术问题的能力,确保高效稳定生产。 4、 高级裱花师(月薪8K+) 擅长定制类造型蛋糕的制作,如复古裱花、异形蛋糕、基础刮刀花、手绘、 ...
【书籍专题 · 烘焙门店热销面包与蛋糕】车达奶酪丹麦
东京烘焙职业人· 2025-07-17 08:18
Core Points - The article provides a detailed recipe for making Cheddar Cheese Danish, outlining the ingredients and step-by-step preparation process [1][2][3][4][5][6][7][8][9][10][11][12][13][14]. Ingredients Summary - **Dough Ingredients**: - High-gluten flour: 500 grams - Sugar: 75 grams - Milk powder: 30 grams - Dry yeast: 10 grams - Crushed ice: 150 grams - Ice water: 100 milliliters - Butter: 30 grams - Salt: 10 grams [1] - **Layering Ingredients**: - Danish dough margarine: 250 grams [2] - **Filling Ingredients**: - Cheddar cheese: 25 grams - Egg wash (mixed evenly) [2] Preparation Process Summary - **Mixing Ingredients**: Combine flour, sugar, milk powder, and dry yeast [3] - **Kneading Dough**: Add crushed ice and gradually incorporate ice water while kneading [4] - **Adding Other Ingredients**: Mix in salt and butter, then refrigerate for 15 minutes [5] - **Rolling Dough**: Dust the surface with flour and roll out the dough [6] - **Incorporating Margarine**: Place margarine in the center and wrap the dough around it [7] - **Folding and Refrigerating**: Roll out the dough, fold it, and refrigerate for 15 minutes, repeating this step twice [8][9][10] - **Shaping**: Roll the dough to 6 mm thick and cut into rectangles of 9 cm x 12 cm [11] - **Filling and Rolling**: Pipe in cheddar cheese, roll up, and seal with water [12] - **Final Proofing**: Place on a baking tray and let it rest for 75 minutes [13] - **Baking**: Brush with egg wash and bake at 180°C for 20 minutes [14]
【独家专访】重庆有座“萨里山”!异国灵感 vs 本土回响,用面包连接悉尼与山城!
东京烘焙职业人· 2025-07-17 08:18
Core Viewpoint - The article highlights the journey of the founders of "Surry Hills" bakery in Chongqing, emphasizing their commitment to creating unique bread using natural fermentation methods and local flavors, while also reflecting on their personal experiences and memories associated with the name and concept of the bakery [3][4][8]. Group 1: Founders' Background and Philosophy - The founders, Xiaobai and Stephanie, draw inspiration from their experiences in Surry Hills, Sydney, and aim to replicate the community feel and unique flavors in Chongqing [8][9]. - They focus on using natural sourdough as the foundation of their bakery, believing it offers a depth of flavor and character that mass-produced bread lacks [9][12]. Group 2: Product Development and Innovation - Surry Hills has developed over ten varieties of natural sourdough, creating a unique sourdough system that serves as the brand's core identity [12][14]. - The bakery incorporates local ingredients and flavors, such as the addition of Chongqing cured meat to ciabatta, which has become popular among foreign customers for its regional representation [20][21]. - They have also innovated traditional recipes by softening dough with potato puree and using specialty flours to cater to local tastes [24][25]. Group 3: Market Strategy and Customer Engagement - Surry Hills adopts a "small but beautiful" differentiation strategy, avoiding mass-market products and focusing on unique offerings that reflect their brand identity [43][44]. - The bakery engages with customers through quarterly tasting events, fostering a sense of community and loyalty among frequent buyers [47]. - They have launched a nationwide ordering system via a mini-program, balancing the need for online sales with the desire to maintain product quality [49][51]. Group 4: Future Goals and Vision - The founders aim to establish their signature products, such as the sourdough toast and dacquoise, as iconic flavors in Chongqing within three years [51]. - They emphasize the importance of product quality over marketing, aspiring to create a lasting legacy similar to century-old Japanese bakeries [51].
面包店集体“见泰奶”,不是疯了,是风来了
东京烘焙职业人· 2025-07-16 05:21
Group 1 - The core viewpoint of the article is that "Thai milk tea" flavor has rapidly become a trend in the baking industry, evolving from a niche to a mainstream flavor that consumers are familiar with and eager to try [1][4][11] - The rise of Thai milk tea in the baking sector is part of a broader trend of Southeast Asian flavors gaining popularity in China, with a gradual buildup leading to its current explosion in the market [9][12] - The visual appeal of products featuring Thai milk tea is crucial in attracting customers, as the industry shifts towards social media-driven content [14][15] Group 2 - The introduction of Thai milk tea flavor in baked goods represents a transformation of beverage emotions into tangible food experiences, enhancing consumer satisfaction [20][23] - Brands are innovating by localizing the Thai milk tea experience using Chinese tea varieties, creating a culturally relevant product that resonates with local consumers [26][28] - The versatility of Thai milk tea allows it to be paired with various baked goods, enhancing both flavor and visual appeal, which drives repeat purchases [28][29] Group 3 - Many brands are adopting a systematic approach to product launches, creating themed collections that evoke a tropical feel, with Thai milk tea as a central element [31][34] - This strategy not only diversifies the flavor offerings but also enhances customer engagement and participation in the brand narrative [35] - The article raises concerns about the sustainability of flavor trends in the baking industry, emphasizing the need for brands to develop their unique flavor logic rather than merely following trends [37][40]
【书籍专题 · 经典下午茶·小食点 】古典巧克力CLASSIC CHOCOLATE
东京烘焙职业人· 2025-07-16 05:21
Group 1 - The article discusses the preparation and baking process of a classic chocolate dessert, emphasizing the importance of using specific ingredients and techniques to achieve the desired texture and flavor [1][10][18]. - It outlines the necessary ingredients for both the base and the chocolate mixture, detailing the quantities required for each component [5][10]. - The baking process includes specific temperature settings and timing, highlighting the need for careful monitoring to ensure proper cooking and texture [13][18]. Group 2 - The article features interviews with industry veterans and competition winners, providing insights into the baking industry and the experiences of successful bakers [16]. - It mentions the opening of a new bakery, "海底捞面包," and discusses its pricing strategy and target audience [18]. - The article also addresses trends in the baking industry, such as the impact of ingredient changes and the importance of maintaining product quality over time [18].
2025年6月餐饮月报:全国餐饮景气指数稳中有跌,当季水果与山野食材引领新品创新
东京烘焙职业人· 2025-07-16 05:21
Group 1 - The overall restaurant industry prosperity index in June 2025 slightly decreased to 104.1, down 0.1% from May's 104.2 [5][3] - The decline in the index was influenced by various factors, including seasonal changes and consumer behavior adjustments [8][4] - The index for third-tier and below cities saw the largest decline at 5.4%, followed by second-tier cities at 4.6%, while first-tier cities experienced a slight increase of 1.2% [12] Group 2 - The "Red Restaurant Index Top 100" for June 2025 saw 36 brands rise in rankings, 33 fall, and 30 remain unchanged, with one new entry [18] - The top three brands in the index were Haidilao, KFC (China), and Luckin Coffee, followed closely by McDonald's (China) and others [20][18] Group 3 - In June 2025, the snack fast food category showed significant growth, with its prosperity index rising to 103.7, an increase of 5.4% [16] - Conversely, the beverage category's index fell to 116.5, down 2.2%, while the index for hot pot and barbecue categories were 93.5 and 81.9, respectively, both showing declines [16] Group 4 - The restaurant industry saw active financing events in June 2025, with a total of 10 financing occurrences, marking a significant increase from the previous month [59] - Notable IPO movements included the submission of a prospectus by Banu International Holdings for a main board listing and the listing of Haitian Flavoring and Food Company on the Hong Kong Stock Exchange [62][58] Group 5 - The restaurant industry is witnessing a trend of local brand expansion and international market penetration, with brands innovating through unique store formats and digital models [55] - Significant industry events included the opening of Haidilao's first fresh-cut beef theme store in Guangzhou and Luckin Coffee's first stores in the U.S. [61][62]
【书籍专题 · 经典下午茶·小食点 】CHIBOUST吉布斯特塔
东京烘焙职业人· 2025-07-15 05:12
Group 1 - The article provides a detailed recipe for making a mousse dessert, including the preparation of sweet pastry dough, apple sauce, and Gibbs cream [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21] - The sweet pastry dough requires 100 grams of butter, 100 grams of sugar, 1 whole egg, a small amount of vanilla extract, and 200 grams of low-gluten flour [1][2][3] - The apple sauce is made with 250 grams of cream, 2 whole eggs, 60 grams of sugar, a small amount of vanilla extract, 2 apples, a small amount of apple brandy, and a small amount of lemon juice [6][7][8][9][10] - The Gibbs cream consists of 250 grams of milk, 4 egg yolks, 40 grams of sugar, 30 grams of low-gluten flour, 20 grams of gelatin, 60 grams of egg whites, 120 grams of fine sugar, and 50 grams of water [11][12][13][14][15][16][17] - The assembly process includes caramelizing sugar on the mousse surface, preparing sugar strands, and decorating with green leaves [18][19][20][21] Group 2 - The article features various topics related to the baking industry, including the opening of a new bakery by Haidilao, the popularity of certain breads among foreign tourists in China, and insights from successful bakery owners [23] - It discusses the challenges faced by the baking industry, such as the closure of 100,000 bakeries and the strategies employed by profitable shops [23] - The article also highlights the importance of ingredient transparency and the competition surrounding ingredient labels in the baking sector [23]