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黄油原料疯狂涨价?国产黄油品牌崛起正当时!
东京烘焙职业人· 2025-11-22 08:33
"这两年,黄油的价格涨得比房价还离谱。" 在烘焙圈,这句玩笑已经成了真事。原本稳居烘焙师首选名单的进口黄油,如今一箱比一箱贵,有 的甚至一年内价格翻倍。原料涨价让无数面包店切切实实的"肉痛"。 很多人不禁要问:有没有国产黄油平替呢? 有,必须要有! 很长一段时间以来,国内高端烘焙市场外国黄油品牌的市场占有率断崖式领先。而提起国产黄油, 则第一反应就是"风味淡、工艺糙"。 其实近些年来,很多国产品牌已经在投入大量的研发精力,更改生产工艺等——如今的国产黄油已 经奶香更纯、可塑性更稳、价格更友好。烘焙师们的试用反馈也从"凑合用"变成了"真不错"。 是时候重新认识一波国产黄油了! (以下顺序不分先后) 焙芙®发酵黄油 侨百乐发酵黄油 东方灵感发酵风味黄油片 云上传祁原味片状黄油 西井天然动物黄油 苏力士发酵黄油 法玺乳酸发酵片状黄油 莱姆莉发酵黄油 酪香居发酵黄油 牛佰仕黄油 瑞斯兰多无盐黄油 拉斯佳淡味黄油 芝贝嘉淡味发酵黄油 银河雪无盐黄油 金味大黄油 奥思托尼片状发酵黄油 Butterland®发酵黄油(欧洲风味) 伽力森乳酸黄油 两点水原味黄油 嘉博士生牛乳大黄油 潍粮黄油 产品规格: 10KG/箱 产品配 ...
【书籍专题 · 如何开一家赚钱的餐厅】根据风味和地区确定餐厅的经营特色
东京烘焙职业人· 2025-11-22 08:33
Group 1 - The core idea emphasizes the importance of localizing restaurant offerings based on regional flavors and consumer preferences, as exemplified by KFC's success in China with unique menu items not found in the U.S. [2][11] - KFC's strategy includes continuous product innovation since the late 1990s, introducing a variety of localized dishes that resonate with Chinese consumers [2][11] - The article highlights that a restaurant's operational characteristics should be consciously developed to create a competitive advantage, rather than relying on superficial changes [4][6] Group 2 - Establishing a restaurant's unique characteristics requires thorough market research and should align with regional traits and the restaurant's actual capabilities [4][6] - The formation of a restaurant's unique identity is a long-term process that integrates cultural values, management philosophy, and operational strategies [6][10] - Successful differentiation in the restaurant industry is characterized by value superiority, uniqueness, and difficulty in imitation, which collectively contribute to a restaurant's core competitiveness [6][10] Group 3 - Personalized service is crucial for creating a memorable dining experience, fostering customer loyalty through tailored interactions [7][9] - Continuous innovation in menu offerings and service styles is essential to maintain customer interest and avoid monotony [9][10] - The article stresses that the essence of a restaurant's identity lies in its cultural themes and the integration of various elements such as design, menu, and service [11]
茶饮IP联名大降温,咖啡联名却“杀疯了”
东京烘焙职业人· 2025-11-22 08:33
Core Insights - The article discusses the contrasting trends in the collaboration strategies of the tea and coffee industries in China, highlighting a significant decline in tea collaborations while coffee collaborations are thriving and expanding rapidly [4][6]. Group 1: Market Trends - In 2025, the number of new tea drink collaborations dropped from 149 in the same period of 2024 to 72, representing a decline of over 50% [7]. - Conversely, coffee brands increased their collaboration activities, with major brands initiating 92 collaborations from 2024 to July 2025, and Luckin Coffee leading with 24 collaborations in 24 months [7][9]. Group 2: Reasons for Coffee Collaboration Growth - The coffee market in China is growing at an annual rate exceeding 30%, indicating significant untapped potential. Collaborations serve as an effective means for coffee brands to reach new customers and enhance brand visibility [9]. - Coffee brands are targeting younger consumers, particularly the Z generation (ages 18-35), who are willing to pay a premium for limited edition products, with 35% of them participating in events specifically for exclusive merchandise [9]. Group 3: Evolution of Collaboration Strategies - The approach to collaborations has shifted from merely leveraging traffic to creating value through deep co-creation. This includes a focus on IP strategies that prioritize emotional connections and cultural relevance [10][18]. - Local IPs are gaining prominence, with over two-thirds of summer collaborations utilizing domestic IPs, reflecting a cultural shift among younger consumers who prefer content that resonates with their identity [11]. Group 4: Long-term Collaboration Models - The collaboration model has transitioned to long-term co-creation, reducing costs and enhancing emotional connections with consumers. For instance, Luckin Coffee's ongoing partnership with the "Red Mansion" ballet demonstrates this shift [18][21]. - Traditional models where IPs only provided image licensing have been replaced by deeper involvement in product development and marketing strategies, as seen in collaborations between brands like Blue Bottle Coffee and Marimekko [22].
拜见!巧克力布朗尼大王!一款让所有甜品师都想抄作业的挞(文末有爆款食谱!)
东京烘焙职业人· 2025-11-21 08:33
Core Insights - The article emphasizes the importance of understanding market and consumer needs to create products that resonate emotionally, particularly during the autumn and winter seasons [4][35] - The "Black Chocolate Coffee Caramel Brownie Tart" is presented as a creative dessert that meets consumer demand for warmth and comfort during colder months [2][35] Product Development - The product is designed to provide a "healing energy" through its rich flavors and textures, combining dark chocolate, brownie, and caramel [5][12] - It features a four-layer structure that includes coffee caramel filling, brownie cake, chocolate hazelnut filling, and a coffee crisp top, offering a complex taste experience [12][35] Flavor and Ingredient Innovation - The combination of chocolate and hazelnut is highlighted as a classic pairing that appeals to consumers and enhances social sharing potential [7][9] - The use of high-quality ingredients, such as Koma's milk chocolate soft filling and Showa cake flour, is crucial for achieving desired flavor profiles and operational efficiency in baking [13][15] Market Trends - The article notes a trend in the baking industry towards solidifying beverage flavors into baked goods, which allows for a more direct connection to consumer taste memories [9][10] - The focus on emotional value in food products is becoming increasingly important, with a demand for desserts that provide comfort and satisfaction during the colder months [5][39] Future Directions - The article encourages further exploration of innovative flavor combinations and ingredient applications in dessert creation, suggesting that there are many untapped possibilities in the autumn and winter dessert market [39][41]
热巧克力+咖啡+辣椒=墨西哥风情!
东京烘焙职业人· 2025-11-21 08:33
Core Viewpoint - The article explores the unique combination of coffee and spicy flavors in Mexican culture, particularly focusing on the traditional coffee drink Café de Olla and its creative variations that incorporate chocolate and chili [5][18]. Group 1: Traditional Coffee - Café de Olla is a traditional Mexican coffee made in a clay pot, often enjoyed after spicy meals to cleanse the palate [5][11]. - The preparation involves deep-roasted coffee beans, Piloncillo sugar, and spices like cinnamon, cloves, and star anise, boiled together to release rich flavors [11][15]. Group 2: Creative Variations - A popular variation of Café de Olla includes adding chocolate and chili powder, creating a drink known as Mexican Spiced Coffee with Chocolate-Chile Rim, or more attractively named Mexican Hot Chocolate Coffee or Aztec Fire Coffee [7][10]. - The drink can be visually enhanced by coating the rim of the cup with chocolate and dipping it in chili powder, combining sweet and spicy flavors [10][16]. Group 3: Flavor Profile - The combination of chocolate, cinnamon, and chili creates a complex flavor profile that balances sweetness, warmth, and a mild spiciness, making it a unique tasting experience [16][18]. - The drink reflects the vibrant and diverse culinary culture of Mexico, showcasing the traditional pairing of chocolate and chili, which is also found in other Mexican dishes like mole sauce [18].
【书籍专题 · 如何开一家赚钱的餐厅】餐降低食品毛利成本
东京烘焙职业人· 2025-11-21 08:33
Core Viewpoint - The article emphasizes the importance of reducing food gross margin costs in restaurants to enhance profitability and operational efficiency through various strategies. Group 1: Cost Reduction Strategies - Establishing production standards and improving production mechanisms is essential for controlling costs and setting clear operational goals [2] - Clarifying responsibilities and creating a robust supervision and control mechanism across all production stages is necessary to ensure quality and cost management [4] - Enhancing employee skills and awareness regarding cost control is crucial, focusing on business skills, responsibility, and a culture of saving [7] Group 2: Menu and Resource Optimization - Optimizing menu structure to improve the comprehensive utilization of various raw materials while minimizing waste is vital for controlling cost increases [5] - Implementing an effective cost assessment and reward-punishment system based on performance metrics, such as return dish records, can help in evaluating employee contributions [5] Group 3: Modern Management Practices - Utilizing modern management techniques, such as computer systems for sales records and standard recipes, can streamline operations and enhance data management across various restaurant functions [8]
冬季顶流回归!盒马如何把草莓盒子蛋糕做成入冬“信号灯” | 超级爆品的诞生
东京烘焙职业人· 2025-11-20 08:33
Core Viewpoint - The popularity of Hema's strawberry box cake reflects changing consumer demands and highlights the supply chain capabilities within the baking industry, making it a significant product in the market [4][36]. Group 1: Product Characteristics - The strawberry box cake has become a seasonal phenomenon, achieving over 100 million in sales in a single season and showing continuous growth for four years [4]. - Hema's strawberry box cake is not just about taste and price; it represents a shift in consumer preferences towards healthier, less indulgent desserts [26][31]. Group 2: Supply Chain and Production - Hema has restructured the supply chain to ensure consistency in product quality, transforming strawberries into standardized parameters rather than relying on variable fruit quality [14][20]. - The production process is highly automated, with a focus on maintaining freshness and quality through a controlled supply chain that includes rapid transportation and strict quality checks [21][41]. Group 3: Consumer Trends - Modern consumers prioritize desserts that are enjoyable yet guilt-free, leading to a demand for products that are less sweet and made with high-quality ingredients [26][31]. - The concept of "ceremony" around desserts has evolved, with consumers seeking convenience and affordability rather than exclusivity and long wait times [28][29]. Group 4: Market Impact - Hema's strawberry box cake has set a new standard in the baking industry, prompting competitors to replicate its success while revealing the challenges of supply chain management [36][47]. - The product's success is attributed to a systematic approach to product development, focusing on measurable parameters rather than subjective creativity [43][44].
“固体杨枝甘露”卖爆了!茶百道日销25万杯,跟不跟?
东京烘焙职业人· 2025-11-20 08:33
Core Viewpoint - The article discusses the rising trend of solid mango pomelo sago in the beverage industry, highlighting its popularity and the competitive landscape among various brands [2]. Group 1: Product Popularity - Solid mango pomelo sago has become a sensation, with sales reaching approximately 250,000 cups on its first day of launch across various stores [16]. - The product was quickly adopted by multiple brands, with 7 Fen Tian selling nearly 300 portions in a single day and other brands like Xian Mang Duo and Cha Bai Dao also reporting high sales [10][12][13]. - The product's appeal is attributed to its rich ingredients and unique presentation, leading to a surge in consumer interest and social media engagement, with over 600 million views on Douyin [18]. Group 2: Market Response - Many brands are racing to launch their versions of solid mango pomelo sago, with some brands like YOMOO and Qing Zhi Shou Niang also joining the trend [20]. - The demand for mango has surged, causing supply shortages in some regions, with reports of price increases for mangoes due to high demand [25][26]. - Some brands are cautious about joining the trend, preferring to observe consumer reactions before committing to new product launches [28][29]. Group 3: Consumer Behavior - The popularity of solid mango pomelo sago reflects a broader consumer trend towards comfort foods during economic uncertainty, akin to the "ice cream economics" phenomenon [37][39]. - Consumers are seeking products that provide a sense of certainty and satisfaction, as evidenced by the success of solid mango pomelo sago compared to more fluid beverages like milk tea [41][43]. - The combination of visible ingredients and appealing presentation makes solid mango pomelo sago a desirable choice for consumers looking for small pleasures in their daily lives [42][43].
【书籍专题 · 酸面包的细节】新鲜蚕豆面包沙拉
东京烘焙职业人· 2025-11-20 08:33
Group 1: Recipe Insights - The article presents a simple and delicious fava bean bread salad recipe, highlighting the use of fried bread cubes instead of traditional soaked bread [2] - The recipe serves 4 to 6 people and includes ingredients such as red onion, red wine vinegar, fava beans, bread cubes, and mint leaves [2] - A lemon vinaigrette is prepared with lemon zest, juice, sugar, olive oil, and salt, which is then mixed into the salad for flavor [4] Group 2: Industry Trends - The article mentions the opening of a new bakery by Haidilao, suggesting a focus on cost-effective offerings to attract customers [6] - It discusses the popularity of certain types of bread among foreign tourists in China, indicating a growing interest in diverse bakery products [6] - The article features interviews with industry veterans and competition winners, showcasing insights from experienced bakers and their successful strategies [7][9]
【书籍专题 · 酸面包的细节】番茄意大利沙拉
东京烘焙职业人· 2025-11-19 08:33
Group 1 - The article presents a recipe for a tomato Italian salad, highlighting the combination of tomatoes, bread, artichokes, cucumbers, and Parmesan cheese as a suitable dish for late summer [2][3] - The hidden highlight of the salad is the tomato vinaigrette, which is enhanced by the unique aroma of tomato seeds [3] - The recipe serves 4 to 6 people and includes ingredients such as 900 grams of tender artichokes, 6 tablespoons of olive oil, and 110 grams of fresh Parmesan cheese [2][3] Group 2 - The preparation involves roasting artichoke bread cubes and creating a tomato vinaigrette using heirloom tomatoes, red onion, and red wine vinegar [5][6] - The cooking process includes preheating the oven to 200°C, preparing the artichokes, and combining various ingredients to create a flavorful salad [6] - The final dish is recommended to be allowed to sit for 5 minutes after mixing to enhance the flavors before serving [6]