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【书籍专题 · 经典下午茶·小食点 】CHIBOUST吉布斯特塔
东京烘焙职业人· 2025-07-15 05:12
Group 1 - The article provides a detailed recipe for making a mousse dessert, including the preparation of sweet pastry dough, apple sauce, and Gibbs cream [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21] - The sweet pastry dough requires 100 grams of butter, 100 grams of sugar, 1 whole egg, a small amount of vanilla extract, and 200 grams of low-gluten flour [1][2][3] - The apple sauce is made with 250 grams of cream, 2 whole eggs, 60 grams of sugar, a small amount of vanilla extract, 2 apples, a small amount of apple brandy, and a small amount of lemon juice [6][7][8][9][10] - The Gibbs cream consists of 250 grams of milk, 4 egg yolks, 40 grams of sugar, 30 grams of low-gluten flour, 20 grams of gelatin, 60 grams of egg whites, 120 grams of fine sugar, and 50 grams of water [11][12][13][14][15][16][17] - The assembly process includes caramelizing sugar on the mousse surface, preparing sugar strands, and decorating with green leaves [18][19][20][21] Group 2 - The article features various topics related to the baking industry, including the opening of a new bakery by Haidilao, the popularity of certain breads among foreign tourists in China, and insights from successful bakery owners [23] - It discusses the challenges faced by the baking industry, such as the closure of 100,000 bakeries and the strategies employed by profitable shops [23] - The article also highlights the importance of ingredient transparency and the competition surrounding ingredient labels in the baking sector [23]
咸可颂 VS 甜可颂,谁才是“古希腊掌握酥皮的神”?
东京烘焙职业人· 2025-07-15 05:12
Core Insights - The baking market is currently dominated by three main categories: meal kits, croissants, and toast, with savory flavors becoming increasingly popular among consumers [1] Flavor Trends - The fastest rising flavors in the baking market include savory options such as garlic and sea salt, alongside traditional favorites like butter and chocolate [2] - Consumers are showing a preference for savory croissants, which are now competing with traditional sweet varieties [3][12] Consumer Preferences - There is a notable shift in consumer expectations for croissants, moving beyond traditional flavors to seek more interesting shapes, diverse fillings, and adaptable consumption scenarios [13] - Savory croissants are gaining traction as they align with the trend of high-protein, low-sugar diets, making them suitable for various meal occasions [26][28] Market Dynamics - The rise of savory croissants does not signify the decline of sweet varieties; rather, both can coexist and serve different market needs [16][30] - Sweet croissants are being repositioned in stores to focus on brand perception and social sharing, while savory options are seen as practical and versatile [20][21] Product Innovation - Innovative savory croissant offerings include combinations like ham and cheese, bacon and egg, and various international flavors, appealing to a broader consumer base [10][24][70] - The market is witnessing a blend of sweet and savory options, creating a more robust product structure that caters to diverse consumer preferences [31][33]
对话叮咚买菜全国烘焙负责人王罗尔:用生鲜基因重构烘焙赛道,生鲜电商的差异化突围之路
东京烘焙职业人· 2025-07-14 08:01
Core Viewpoint - Dingdong Maicai, a leading fresh food e-commerce platform in China, is expanding into the baking sector, leveraging its established user base and supply chain capabilities to meet growing consumer demand for baked goods [1][5][57]. Group 1: Market Entry and Strategy - Dingdong Maicai has entered the baking market to enhance its product offerings and cater to diverse consumer needs, including health-conscious and quality-driven choices [8][11]. - The company aims to provide a variety of baked goods that appeal to different demographics, including young people, children, and working professionals, by collaborating with top baking factories [11][13]. Group 2: Competitive Advantages - The company benefits from its deep market penetration in East China and a well-coordinated supply chain, allowing for rapid product development and a strong response to market trends [11][13]. - Dingdong Maicai's full-chain operational capability enables quick product launches, with new items being introduced in as little as one and a half months [11][25]. Group 3: Product Development and Innovation - The baking product line focuses on short shelf life and clean ingredient formulations, aiming to increase purchase frequency and consumer trust [13][48]. - Recent product innovations include the "Wuchang Rice Ice Bread," which combines local ingredients with modern baking techniques to enhance flavor and texture [17][57]. Group 4: Marketing and Consumer Engagement - The company employs a multi-dimensional marketing strategy, including seasonal promotions and interactive campaigns, to boost sales and engage consumers [30][41]. - Enhanced online presentation of products, including detailed descriptions and visual content, aims to overcome the limitations of online shopping by building consumer trust [33][30]. Group 5: Future Outlook - The baking segment is expected to grow significantly, driven by a young customer base that increasingly seeks diverse and convenient food options [69][70]. - Dingdong Maicai's goal is to establish itself as a leader in the baking market by offering fresh, healthy, and cost-effective products, while continuously adapting to consumer preferences [74][75].
2025年了,外卖行业为什么还在搞0元购?
东京烘焙职业人· 2025-07-14 08:01
Core Viewpoint - The article discusses the ongoing "burning money war" in the food delivery industry, particularly focusing on the implications of the "0 yuan purchase" strategy employed by major platforms like Alibaba, Meituan, and JD.com, which is leading to unsustainable business practices and consumer behavior changes [2][3][5][7]. Group 1: Industry Dynamics - Major platforms have released significant amounts of delivery coupons, leading to a surge in orders, with Meituan reporting over 120 million instant retail orders in a single day [6][7]. - The cumulative investment from these platforms in subsidies is approaching 100 billion yuan, comparable to national consumer subsidy levels [7]. - The "0 yuan purchase" strategy is a direct and aggressive growth tactic that can inflate user acquisition and order volume in the short term [9]. Group 2: Long-term Consequences - The reliance on "0 yuan purchase" creates a dependency on subsidies, leading to a decline in customer loyalty and retention as users become accustomed to low prices [9][10]. - The influx of orders driven by extreme subsidies can distort actual consumer demand, resulting in increased operational costs and decreased service efficiency [9][10]. - Platforms face a competitive arms race, where stopping subsidies could mean losing market share, ultimately driving down profit margins across the board [10]. Group 3: Impact on Merchants - Merchants are caught in a challenging position, as they must participate in subsidy programs to gain visibility and orders, often at a loss [15][18]. - The pressure from increased order volumes can overwhelm staff and resources, leading to operational strain and higher labor costs [14][17]. - Long-term low pricing strategies can harm brand positioning and profitability for merchants, as they become reliant on platform-driven traffic rather than cultivating their own customer base [16][18]. Group 4: Consumer Behavior - Consumers are currently benefiting from the price wars, enjoying significant discounts and promotions, which has led to a temporary spike in consumption [19]. - However, this behavior is likely to distort future purchasing habits, as consumers may develop a mindset that only values discounts, negatively impacting the overall pricing structure of the market [19].
【书籍专题 · 经典下午茶·小食点 】CHIBOUST吉布斯特塔
东京烘焙职业人· 2025-07-14 08:01
Group 1 - The article provides a detailed recipe for making a mousse dessert, including the preparation of sweet pastry dough, apple sauce, and Gibbs cream [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21] - The sweet pastry dough requires ingredients such as butter, sugar, eggs, vanilla extract, and low-gluten flour, with specific steps for mixing and freezing [1][2][3][4][5] - The apple sauce is made with cream, eggs, sugar, vanilla extract, apples, apple brandy, and lemon juice, highlighting the importance of preventing apple discoloration [6][7][8][9][10] - The Gibbs cream involves a combination of milk, egg yolks, sugar, low-gluten flour, gelatin, and egg whites, emphasizing the technique of creating a stable meringue [11][12][13][14][15][16][17] - The assembly process includes caramelizing sugar on the mousse, creating sugar strands, and decorating with green leaves, showcasing the final presentation of the dessert [18][19][20][21] Group 2 - The article features a section on monthly highlights in the baking industry, discussing various topics such as the opening of a new bakery, trends in consumer preferences, and insights from industry experts [23] - It mentions the challenges faced by baking shops, including closures, and what successful shops are doing right to remain profitable [23] - The article also touches on the competitive landscape regarding ingredient labeling and techniques that bakers can adopt to improve efficiency and product quality [23]
一周上新!泽田本家、盒马、叮咚买菜...海内外新品资讯抢先看 | 全球职人情报站
东京烘焙职业人· 2025-07-13 04:19
Core Viewpoint - The article provides a comprehensive overview of the latest trends and new product launches in the baking industry, highlighting innovative offerings from various brands and companies. Group 1: New Product Launches - Ze Tian Ben Jia introduces "Pixel Berry Copper Roasted Cake" featuring large blueberries and yogurt cream [10] - Gao Cai Sheng presents "Duck's Milk Bread" made with fresh coconut milk and a crispy outer shell [14] - PantrysBest launches "Lychee and Plum Cake," combining seasonal lychee with plum flavors [16] - Qikong's store offers "Crepe Toast," known for its soft texture and rich flavor [18] - Lawsonina releases "Soft Heart Bread," a fluffy bread with multiple flavor options [21] - Youhe's "Black Pepper Sausage Danish Stick" combines black pepper aroma with sausage in a flaky pastry [23] - Bread Workshop's "Ice Skin Mousse" features various fruity flavors [26] - KenGee's "Lemon Yuzu Ice Chiffon" is described as refreshing and light for summer [29] - Gu Gu Bread's "Berry Basque" combines multiple berry flavors in a creamy dessert [31] - Sun Beibei's "Lime Cheese Cake" offers a blend of rich cheese and zesty lime [33] Group 2: Industry News - Honey City Love becomes a sponsor for the 2025 Suzhou Super League, indicating growth in brand visibility [150] - General Mills collaborates with Mott's to launch a new soft-baked snack made with fruit puree [151] - Yakult introduces a zero-sugar version of its probiotic drink, enhancing nutritional value [152] - Wei Quan Catering announces that its coffee will switch to A2 beta-casein protein milk, responding to consumer demand [153] - Cha Yan Yue Se launches its first short-shelf-life pastry, indicating a trend towards fresh baked goods [154] Group 3: Company Developments - Bawang Tea Ji sells 51% of its Thai company stake, marking a significant step in its Southeast Asian expansion strategy [156] - Several industry leaders are recognized in the 2025 Forbes China Best CEO list, showcasing notable achievements in the sector [157] - Naixue faces allegations of workplace bullying, raising concerns about company culture [158] - Barry Callebaut lowers its sales forecast, reflecting challenges in the global chocolate market [159]
【书籍专题 · 巧克力糖制作 】巧克力经常出现的几大现象
东京烘焙职业人· 2025-07-13 04:19
本干货摘选自 《巧克力糖制作》 有时在我们制作巧克力的时候或是巧克力经过多次使用时会发现 巧克力中有颗粒,而且越用越多,那么颗粒是怎么形成的呢?巧克 力经过高温加热或是多次使用时产生的颗粒我们称之为返砂。 通常有两种情况会使巧克力返砂 温度:当融化巧克力温度比较高的时候, 巧克力里面的糖份就会变 成糖浆,继续加热就会变成焦糖,再加热就会返砂,这样在操作或 是食用的时候就会出现颗粒, 所以应用适合的温度来融化; 水份:当巧克力里面的糖与水份接触后就会融化变成糖浆,所以巧 克力会变稠,继续加热就会慢慢的变成焦糖,再加热就会返砂,最 后就会有颗粒。 当巧克力返砂后,用时要用细的筛子过滤,不过我建议为了不影响 制作产品的味道和口感最好是把巧克力换掉,这样才能保持巧克 力产品香浓柔滑的口感和质量。 有两种情况会使巧克力变稠: 水份:当巧克力里面的糖与水份接触后就会融化变成糖浆,所以巧 克力会变稠, 这样会影响整体的口感, 所以巧克力在制作的时候应 尽量避免与水份接触; 油脂:在制作巧克力的时候, 巧克力里面的油脂就会慢慢流失, 因为 巧克力里面的油脂是会沾在操作的案台或工具上,这样巧克力在 用过几次就会变稠, 要想让巧 ...
盒马超永辉位列三甲,奥乐齐中国一年翻倍|独家
东京烘焙职业人· 2025-07-13 04:19
Core Viewpoint - The retail industry in China is undergoing structural adjustments, with significant changes reflected in the 2024 Top 100 supermarket rankings, highlighting the rise of new retail formats and the performance of traditional players [3][10]. Group 1: Industry Overview - The 2024 Top 100 supermarkets in China achieved a total sales scale of approximately 900 billion yuan, with a year-on-year growth of 0.3%, while the total number of stores decreased by 9.8% to 25,200 [4]. - Online sales accounted for 16.9% of total sales for the Top 100 supermarkets, indicating a growing reliance on e-commerce [5]. - Membership and discount stores continue to show significant growth, with Walmart (China) maintaining its top position with sales of 158.8 billion yuan [4][9]. Group 2: Company Performance - Hema (盒马) ranked third in the 2024 list with sales of 75 billion yuan, marking its highest ranking since its debut in 2019, surpassing Yonghui, which ranked fourth with 73.2 billion yuan [8][12]. - Sam's Club has seen continuous sales growth, with 2023 sales reaching 84.3 billion yuan, and projections for 2024 suggest it may exceed 100 billion yuan [13]. - Aldi (奥乐齐) experienced a remarkable 100% sales growth, moving from 10 million yuan in 2023 to 20 million yuan in 2024, reflecting its strong market presence [16][18]. Group 3: Market Trends - The rise of new retail formats, such as community discount stores, is reshaping the competitive landscape, with Hema's community discount store format gaining traction [14]. - The market is characterized by diverse consumer preferences, with different retail formats catering to varying consumer segments, from budget-conscious shoppers to middle-class consumers [18][19]. - Regional retail leaders are also performing well, with companies like Biyoute and Xinyilou showing strong sales growth, indicating localized innovation in the retail sector [15][19].
【书籍专题 · 面包大全 】焦糖苹果丹麦
东京烘焙职业人· 2025-07-11 05:37
Core Viewpoint - The article discusses the process of making caramel apple filling and Danish pastry, highlighting the ingredients and steps involved in the baking process [4][16]. Summary by Sections Ingredients - The recipe includes Danish dough (800g), lemon (1), cream (to taste), brandy (50ml), apple pieces (500g), sugar (200g), and water (150ml) [2]. Caramel Apple Filling - The filling is made by cooking water and sugar until caramel color is achieved, then adding apple pieces, lemon, and brandy until the apples are tender [4]. Baking Process - The Danish dough is rolled to 0.5 cm thick and cut into circles, then shaped into ovals [8][9]. - The dough is placed on a paper tray and allowed to ferment for 50 minutes at 28°C and 75% humidity [11]. - After fermentation, cream is piped on top, followed by the caramel apple filling [13][16]. - The pastry is baked in an oven at 200°C for 18 minutes [16]. - Once baked, the pastry is cooled and garnished with caramel strands [18].
下一个“小米”?教培巨头频频跨界干餐饮!
东京烘焙职业人· 2025-07-11 05:37
Core Viewpoint - The article discusses the growing trend of health-oriented dining, particularly in the bakery and beverage sectors, with various companies, including educational giants, entering this market to capitalize on the health-conscious consumer base [2][13][17]. Group 1: Company Initiatives - The educational giant Fenbi has opened a new tea beverage store named "Jian Kang Xing Tea" in Chengdu, focusing on health concepts with an average customer price of around 16 yuan [4]. - Fenbi previously launched two oatmeal bakery stores in Jinan, emphasizing fresh and healthy products, and aims to position itself as a cost-effective player in the health product market [5][6]. - The "Jian Kang Xing" brand includes a mobile app and mini-program for nutritional analysis and courses, indicating a tech-driven approach to health dining [6]. Group 2: Product Offerings - "Jian Kang Xing Tea" features seven product series with over 30 SKUs, including health-focused tea drinks priced between 15 to 30 yuan, with some premium products using medicinal ingredients [7][8]. - The oatmeal bakery products are priced similarly to other health-focused brands, suggesting a lack of differentiation in the market [11]. Group 3: Market Trends - The health dining trend is gaining momentum, with significant online engagement, as evidenced by 1.59 billion views on the health tea topic on Xiaohongshu [15]. - Major companies from the pharmaceutical and health sectors are entering the health dining space, indicating a broader market shift towards health-oriented consumption [14][16]. - The overall health industry in China is projected to reach a total revenue of 9 trillion yuan by 2024, reflecting a significant growth trajectory [16].