Investment Rating - The report maintains an "Outperform" rating for the home appliance sector [8]. Core Insights - The third batch of national subsidies has been allocated, with a focus on the effectiveness of policy continuity. The consumption upgrade policy has driven rapid growth in retail sales of home appliances and other categories, with over 280 million people applying for the subsidy, resulting in sales exceeding 1.6 trillion yuan [3][12][20]. - The retail sales of major home appliance categories have shown significant year-on-year growth, with air conditioning and audio-visual equipment increasing by 30.7% and 25.4%, respectively, contributing to a 5% growth in total retail sales [3][12][20]. Summary by Sections Investment Suggestions - The report suggests focusing on the following areas due to expected recovery in domestic demand supported by policy: 1. Major appliances benefiting from the old-for-new policy, recommending companies like Midea Group, Haier Smart Home, Gree Electric, and TCL Electronics [5][21]. 2. The pet industry, which is expected to remain resilient against economic cycles, with recommendations for companies like Guibao Pet and Zhongchong Co [5][21]. 3. Small appliances and branded apparel, which may see demand recovery from a low base, recommending companies like Bear Electric and Anta Sports [5][21]. 4. Electric two-wheelers, with a strong outlook for domestic sales improvement, recommending companies like Ninebot and Yadea [5][21]. Market Data - The home appliance sector experienced a slight increase of 0.3% this week, with specific segments showing varied performance: white goods down 0.1%, black goods up 0.8%, small appliances up 1.1%, and kitchen appliances up 2.5% [4][25]. - Raw material prices have seen a decrease, with LME copper and aluminum down by 1.46% and 1.04%, respectively [4][25]. Industry Trends - The report highlights the long-term theme of international expansion, recommending attention to leading companies in clean appliances and major appliances that are gaining global market share [6][22]. - The restructuring of global manufacturing continues to favor Chinese manufacturing, with recommendations for companies like Midea Group and Haier Smart Home, which are leading in global market share for major appliances and tools [6][22]. Company Performance Tracking - The report includes detailed sales data tracking for key companies in various segments, indicating performance trends and market positioning [36][37][41][42].

Core Viewpoint - The extreme heat wave in China has led to a significant surge in air conditioning sales, particularly in the Northeast region, with some areas experiencing sales increases of over 500% compared to last year [1][4][5]. Group 1: Market Performance - The domestic air conditioning market has seen a sales peak due to the ongoing high temperatures, with companies like Hisense reporting a doubling of offline sales and a 500% year-on-year increase in certain regions [1][3]. - Data from JD.com indicates that air conditioning sales in their offline stores have increased by over 200% since July, with installation volumes surging by 300% [1][3]. - Suning reported an 82% year-on-year increase in sales of energy-efficient air conditioners, with some regions like Harbin seeing a staggering 959% growth [3][4]. Group 2: Regional Insights - The Northeast region, traditionally less reliant on air conditioning, has experienced unprecedented demand, with sales in Heilongjiang and Jilin provinces increasing by 817.68% and 788.4% respectively [4][5]. - JD.com noted that air conditioning transaction values in the Northeast have grown over seven times in the past week, with these provinces ranking among the top ten in sales [4]. Group 3: Installation and Supply Chain - The surge in demand has led to a shortage of installation technicians, prompting companies to mobilize support from other regions to meet installation needs [5][6]. - Midea reported a 37.09% increase in installation volumes from May to early July, with peak daily installations reaching 245,000 units [5][6]. Group 4: Industry Trends - The current heat wave is expected to accelerate the elimination of outdated production capacities and expand the market for energy-efficient products, pushing the industry towards smart and systematic development [9]. - Companies are focusing on energy-saving and smart connectivity features, with Hisense's new models experiencing high demand due to their AI energy-saving capabilities [9]. Group 5: Consumer Behavior - The extreme weather has shifted consumer preferences towards energy-efficient and smart air conditioning units, with brands like Gree and Hisense seeing significant sales increases in these categories [9][10]. - The demand for related products, such as ice-making machines and fans, has also surged, with sales of ice-making refrigerators increasing by 500% on JD.com [10].

股票代码：000921 股票简称：海信家电 公告编号：2025-051 海信家电集团股份有限公司 H 股公告-认购理财产品 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而産生或 因依賴該等內容而引致的任何損失承擔任何責任。 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 海信家电集团股份有限公司（「本公司」）于 2025 年 7 月 15 日在香港联合交易所有 限公司披露易网站（www.hkexnews.hk）刊登了公告。根据《深圳证券交易所股票上市规 则》关于境内外同步披露的要求，特将公告内容披露如下，供参阅。 特此公告。 海信家电集团股份有限公司董事会 2025 年 7 月 15 日 1 HISENSE HOME APPLIANCES GROUP CO., LTD. 海信家電集團股份有限公司 （在中華人民共和國註冊成立的股份有限公司） （股份代號：00921） 須予披露交易 認購理財產品 董事會宣佈，於 2025 年 4 月 15 日至 2025 ...

股票代码：000921 股票简称：海信家电 公告编号：2025-052 海信家电集团股份有限公司 H 股公告-董事会会议通知 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 海信家电集团股份有限公司（「本公司」）于 2025 年 7 月 15 日在香港联合交易所有 限公司披露易网站（www.hkexnews.hk）刊登了公告。根据《深圳证券交易所股票上市规 则》关于境内外同步披露的要求，特将公告内容披露如下，供参阅。 特此公告。 海信家电集团股份有限公司董事会 2025 年 7 月 15 日 1 HISENSE HOME APPLIANCES GROUP CO., LTD. 海信家電集團股份有限公司 （在中華人民共和國註冊成立的股份有限公司） （股份代號：00921） 公告 董事會會議通知 海信家電集團股份有限公司（「本公司」）董事會（「董事會」）茲通告謹定於2025年7月30日（星 期三）舉行董事會會議，以處理以下事項： 1. 審議批准本公司及其附屬公司截至2025年6月30日未經審計的中期業績；及 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的 ...

Core Viewpoint - The announcement details the completion of the non-trading transfer of shares under the 2024 A-share employee stock ownership plan of Hisense Home Appliances Group Co., Ltd, including the transfer of shares to a director and the overall structure of the employee stock ownership plan [1][4]. Group 1: Employee Stock Ownership Plan - The employee stock ownership plan involved the transfer of 2,480,027 shares, representing 0.18% of the company's total share capital of 1,385,616,805 shares [1][3]. - The plan was approved during the 2024 shareholder meetings, allowing for a maximum of 13,916,000 shares to be allocated to up to 279 participants at a price of 10.78 yuan per share [1][2]. - The first lock-up period for the employee stock ownership plan ended on July 10, 2025, with 4,419,638 shares eligible for release, accounting for 0.32% of the total share capital at that time [1]. Group 2: Share Transfer Details - The shares for the employee stock ownership plan were sourced from the company's repurchased shares, with a total repurchase fund of between 187.87 million yuan and 375.73 million yuan, and a maximum repurchase price of 27 yuan per share [2]. - A total of 13,180,050 shares were transferred to the employee stock ownership plan account, representing 0.95% of the total share capital of 1,387,167,370 shares at that time [2]. Group 3: Director Shareholding Changes - Director Jia Shaoqian received 71,640 shares through the non-trading transfer, which is 0.005% of the total share capital [4]. - After the transfer, Jia Shaoqian holds a total of 476,000 shares, representing 0.034% of the total share capital [4]. Group 4: Related Party Relationships - The employee stock ownership plan does not have any agreements or arrangements for concerted action with the company's controlling shareholders or actual controllers [5]. - There are no related party relationships among the participants of the employee stock ownership plan, and they have not signed any concerted action agreements [5]. Group 5: Accounting Treatment - The company will follow the relevant accounting standards for the employee stock ownership plan, with the impact on financial results to be confirmed by the annual audit report [6].

股票代码：000921 股票简称：海信家电 公告编号：2025-050 海信家电集团股份有限公司 关于 2024 年 A 股员工持股计划非交易过户完成暨董事股份变动的公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 海信家电集团股份有限公司（「本公司」）于2025年7月14日收到中国证券登记结 算有限责任公司深圳分公司（「中登公司」）下发的《证券过户登记确认书》，"海信 家电集团股份有限公司－2024年A股员工持股计划"已于2025年7月11日将本公司A股股 票2,480,027股非交易过户至本公司2024年A股员工持股计划部分参与对象的证券账户， 过户股份数量占本公司目前股本总额1,385,616,805股的0.18%，其中向本公司董事贾少 谦先生非交易过户71,640股，过户股份数量占本公司目前股本总额1,385,616,805股的 0.005%。 根据《关于上市公司实施员工持股计划试点的指导意见》《深圳证券交易所上市公 司自律监管指引第1号——主板上市公司规范运作》《深圳证券交易所上市公司自律监 管指引第10号——股份变动管理》等相关规定，现将本公司 ...

Core Viewpoint - This week, 10 listed companies announced share buybacks and increases in shareholdings, with notable mention of Three Gorges Energy's controlling shareholder receiving a loan commitment of up to 2.7 billion yuan specifically for increasing its stake in the company [1][2]. Group 1: Companies Announcing Buybacks or Increases - Chongqing Pharmaceutical Holdings plans to repurchase shares worth 80 million to 100 million yuan, with a loan not exceeding 90 million yuan [2]. - Antong Holdings intends to increase its shareholding by 360 million to 720 million yuan [2]. - Renfu Pharmaceutical's shareholder received a loan commitment of 750 million yuan [2]. - ST Kelly's shareholder plans to increase its stake by no less than 14.39 million shares [2]. - Trina Solar has obtained a special loan commitment for stock repurchase [2]. - Suobede plans to repurchase shares worth 20 million to 30 million yuan for cancellation [2]. - Yanpai Co.'s controlling shareholder's concerted actor intends to increase holdings by 17 million to 34 million yuan [2]. - Hisense Home Appliances plans to continue increasing its holdings by 6.93 million to 13.86 million shares [2]. - Three Gorges Energy's controlling shareholder received a loan commitment of 2.7 billion yuan for shareholding increase [2]. - Xishan Technology's controlling shareholder plans to increase holdings by no less than 5 million yuan and no more than 10 million yuan [2].

Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly highlighting the white goods sector as undervalued with high dividend yields and stable growth potential [4][5]. Core Insights - The report identifies three main investment themes: 1. **White Goods**: The reversal of real estate policies is expected to boost the white goods sector, with a projected domestic production increase of 8% in the upcoming months. The report recommends stocks like Hisense Home Appliances, Midea, Haier, and Gree [5]. 2. **Exports**: Companies like Ousheng Electric and Dechang Co. are highlighted for their stable profit growth driven by large customer orders and recovering overseas demand [5]. 3. **Core Components**: The report emphasizes the unexpected demand for core components in the white goods sector, recommending companies such as Huaxiang Co., Shun'an Environment, and Sanhua Intelligent Control for their competitive advantages and growth prospects [5]. Summary by Sections A. Clean Appliances Data - In June 2025, online sales of sweeping machines reached 352,300 units, up 34.11% year-on-year, with sales revenue of 576 million yuan, an increase of 44.07%. The average price rose by 7.43% to 1,634.50 yuan per unit [4][31]. - For washing machines, sales were 257,400 units, up 32.43% year-on-year, with revenue of 411 million yuan, a 20.31% increase. The average price decreased by 9.15% to 1,598.10 yuan per unit [4][31]. B. Personal Care Data - In June 2025, hair dryer sales fell by 28.23% to 918,300 units, but revenue increased by 1.57% to 30.5 million yuan, with an average price rise of 41.52% to 332.0 yuan per unit [5][39]. - Electric shaver sales decreased by 1.81% to 1,140,900 units, while revenue grew by 5.76% to 25 million yuan, with an average price increase of 7.68% to 218.7 yuan per unit [5][39]. C. Industry Dynamics - The home appliance sector underperformed compared to the CSI 300 index, with a 0.3% decline in the home appliance index while the CSI 300 rose by 0.8% [6][7]. - The announcement of a 50% tariff on copper imports by the U.S. is expected to impact the industry, as copper is a key material for many appliances [6][13]. D. Material Prices - As of July 11, 2025, copper prices were 78,730 yuan per ton, down 1.19% year-on-year, while aluminum prices rose by 3.25% to 20,785 yuan per ton [16][20].

Core Viewpoint - Hisense Electric, a major appliance giant with a market value exceeding 30 billion yuan, has aggressively invested in trust financial products, spending nearly four times its net profit for 2024 within a year, indicating a strong commitment to financial management and investment strategies [1][2][3]. Investment Strategy - Hisense Electric has signed trust agreements totaling 124 billion yuan in the past year, with significant investments in various trust products, showcasing its status as a major player in trust financial management [2][3][5]. - The company has consistently increased its investment in trust products, with total subscriptions rising from 68 billion yuan in 2023 to 111 billion yuan in 2024, and surpassing 124 billion yuan in just the first half of 2025 [5][6]. Financial Performance - In 2024, Hisense Electric reported a revenue of 927 billion yuan, a year-on-year increase of 8.35%, and a net profit of 33.48 billion yuan, up 17.99% [15]. - The company's financial assets grew significantly, with trading financial assets increasing from 26.21 billion yuan in 2020 to 162.09 billion yuan in 2024, contributing to 15% of its net profit [8][9]. Leadership Changes - The appointment of Gao Yuling, a finance expert born in the 1980s, as the new chairperson reflects a trend towards younger leadership within Hisense Group, which is expected to bring fresh perspectives to the company's financial strategies [11][14][19]. - Gao Yuling's background in finance and experience in mergers and acquisitions positions her well to navigate the challenges of both domestic and international markets [19][20]. Market Challenges - The air conditioning market is facing intense competition, with major players like Gree, Midea, and Haier dominating the landscape, putting pressure on Hisense Electric to find new growth opportunities [17][21]. - Despite a decline in operating cash flow and profit margins, Hisense Electric is focusing on innovative products and strategic partnerships to enhance its market position [10][23]. Future Outlook - Hisense Electric aims to expand its overseas market presence, leveraging its past acquisition experiences to optimize its international business structure [20][21]. - The company is also exploring new product offerings, such as AI-driven air conditioning solutions, to capture market share and drive revenue growth [23].

Group 1 - Hisense Communication increased its shareholding in Hisense Home Appliances by acquiring 4,792,996 shares, representing 0.35% of the total share capital [1] - Following this acquisition, Hisense Communication holds a total of 18,653,024 shares, which is 1.35% of the total share capital [1][3] - The plan includes a commitment to acquire no less than 6,928,084 shares and no more than 13,856,168 shares during the specified period from July 4, 2025, to January 3, 2026 [1][2] Group 2 - Hisense Communication's previous acquisition from May 7 to June 19, 2025, totaled 13,860,028 shares, accounting for 1.00% of the total share capital [2] - The total amount spent on the previous acquisition was 151,089 yuan [2] - Hisense Group Holdings, the indirect controlling shareholder, holds a total of 516,758,670 shares, which is 37.29% of the total share capital [2]