Group 1 - The report highlights the significant improvement in demand and the rebound in valuation for the white goods sector, with a notable increase in air conditioning sales driven by the "trade-in" policy [6][19][34] - In 2024, the cumulative domestic sales volume of household air conditioners reached 104.45 million units, a year-on-year increase of 5%, with Q4 showing a remarkable 24% growth compared to Q3 [19][20] - The report emphasizes the strong performance of the kitchen appliance sector, which was included in the subsidy list for the first time in 2024, leading to high retail growth [34][35] Group 2 - The white goods sector is characterized by low valuation, high dividends, and stable growth, making it an attractive investment opportunity [2][9] - The report identifies three main investment themes: the stability of the white goods sector, the growth potential of new consumer categories like clean appliances, and the second growth curve for upstream core component manufacturers [9][10] - The report notes that the export demand remains robust, particularly in emerging markets such as Southeast Asia, South America, and Africa, which are expected to significantly boost appliance sales [2][9] Group 3 - The report indicates that the overall valuation of the white goods sector is at a near-bottom level, providing a high cost-performance ratio for investors [8][39] - Institutional holdings in the sector are strong, with public funds maintaining a high allocation to white goods stocks, reflecting continued optimism in the sector's performance [43][44] - The report forecasts a favorable outlook for 2025, driven by domestic policy support and strong demand from emerging markets [50]

Core Viewpoint - The announcement details the shareholding increase plan by the controlling shareholder's concerted actor, Qingdao Hisense Communication Co., Ltd., which has completed the acquisition of shares in Hisense Home Appliances Group Co., Ltd. [1][3] Summary by Sections Shareholding Increase Plan - Qingdao Hisense Communication plans to increase its shareholding from May 7, 2025, to November 6, 2025, using self-owned or self-raised funds through centralized bidding transactions, with a total increase of no less than 13,860,028 shares, accounting for 1.00% of the total share capital [1][2][4] - The total amount for this share increase is 376,660,000 yuan [3][4] Shareholding Structure Post-Increase - After the increase, the combined shareholding of the controlling shareholder, Qingdao Hisense Air Conditioning Co., Ltd., and its concerted actors rose from 46.28% to 47.28% [1][3][4] - The total shares held by Hisense Group Holdings Co., Ltd. reached 655,070,698 shares, representing 47.28% of the total share capital [3][4] Compliance and Commitments - Hisense Communication has committed to strictly adhere to relevant regulations during the share increase period and will not reduce its holdings within the legally stipulated timeframe after the completion of the increase plan [2][4][5] - The increase in shares does not lead to a change in the control of the company [4][5]

海信家电（000921）公告，截至本公告披露日，海信通信已通过深圳证券交易所交易系统，以集中竞价 方式累计增持本公司股份1386万股，占本公司总股本的1.00%，累计增持股份金额3.77亿元，本次增持 计划已提前实施完毕。本次增持后，海信家电控股股东青岛海信空调及其一致行动人合计持有本公司的 股份比例从46.28%增加至47.28%，适用权益变动触及1%整数倍的情形。本次增持股份的资金来源为海 信通信自有或自筹资金。 ...

Core Viewpoint - Hisense Home Appliances (000921) announced that as of June 19, 2025, its controlling shareholder's concerted actor, Qingdao Hisense Communication Co., Ltd., has cumulatively increased its shareholding by 13.86 million shares, accounting for 1.00% of the total share capital, with a total investment of 377 million yuan. This share buyback plan has been completed ahead of schedule [1]. Group 1 - The controlling shareholder's stake increased from 46.28% to 47.28% after the share buyback [1].

Core Viewpoint - The 137th Canton Fair highlights the resilience of the Chinese home appliance industry amidst the ongoing tariff challenges from the U.S., with large enterprises showing better preparedness and adaptability compared to smaller firms [1][3][5]. Group 1: Impact of Tariffs on Large Enterprises - Large home appliance companies have limited exposure to U.S. tariffs due to strategic planning and diversified supply chains, with many having established manufacturing bases in emerging markets [4][5]. - For instance, Midea Group reported a revenue of 409.1 billion yuan and a net profit of 38.5 billion yuan for the year ending December 31, 2024, with a low revenue share from the U.S. market [4]. - Haier Smart Home achieved an overseas revenue of 143.814 billion yuan in 2024, marking a year-on-year growth of 5.43%, with significant growth in emerging markets [4]. Group 2: Adaptation Strategies of the Industry - The home appliance industry has proactively adjusted to tariff impacts by shifting production capacities and exploring new markets, reducing reliance on the U.S. market [5][6]. - Companies like TCL and Hisense have minimized direct exports to the U.S. by utilizing production facilities in Mexico and Southeast Asia, thus mitigating tariff impacts [5][6]. - The overall export value of China's home appliance industry reached 112.42 billion USD in 2024, with exports to the U.S. accounting for 20.71 billion USD, reflecting a 4.3% year-on-year increase but a reduced share of total revenue [5]. Group 3: Challenges Faced by Small Enterprises - Smaller home appliance companies are facing significant challenges due to their heavy reliance on the U.S. market, with many experiencing customer defaults on orders [7][8]. - The Canton Fair has introduced initiatives to assist small enterprises in finding new clients, particularly in countries involved in the Belt and Road Initiative [8][9]. - Experts suggest that small enterprises should adjust their strategies by expanding overseas production and tapping into domestic markets through e-commerce platforms [9].

Investment Rating - The industry investment rating is "Positive" and maintained [9] Core Viewpoints - The home appliance industry is witnessing a strategic upgrade with the creation of executive "IP" by leading companies like Haier and Midea, enhancing direct interaction with consumers through social media platforms [2][4][26] - This approach allows for a restructured market research process in product design, providing consumers with a greater sense of participation and improving brand recognition through the personal charisma of executives [2][4][26] Summary by Sections Executive "IP" Development - Haier and Midea are actively developing executive "IP" to enhance brand influence, with executives engaging on social media platforms to connect with consumers [4][16] - The strategy aims to create a more relatable corporate image, allowing consumers to better understand the company's culture and values [4][26] Capturing Consumer Demand - In the current market, home appliance companies face higher demands for product innovation and consumer engagement, with social media providing a platform for direct communication [5][27] - The example of Haier's three-tub washing machine illustrates how consumer feedback can lead to rapid product development, achieving over 88,000 pre-orders within a week of launch [5][30] Brand Image and Trust - The creation of executive "IP" enhances brand image and fosters emotional connections with consumers, breaking down barriers between executives and the public [6][38] - Executives' personal engagement on social media can significantly boost brand recognition and consumer trust, as seen with Haier's CEO gaining popularity through relatable content [6][38] Investment Recommendations - In light of potential uncertainties, the report suggests focusing on companies with lower exposure to U.S. tariffs and strong domestic sales supported by government subsidies, such as Gree Electric, Hisense Home Appliances, and Midea Group [7][41] - Companies with significant domestic production capacity and compliance with trade agreements are also highlighted as strong investment opportunities [7][41]

股票代码：000921 股票简称：海信家电 公告编号：2025-042 海信家电集团股份有限公司 同日，本公司召开第十一届监事会 2022 年第四次会议，审议及批准《关于<2022 年 A 股限制性股票激励计划（草案）>及其摘要的议案》《关于<2022 年 A 股限制性股票激 励计划实施考核管理办法>的议案》及《关于核实公司 2022 年 A 股限制性股票激励计划 激励对象名单的议案》等议案，本公司监事会对本激励计划的相关事项进行核实并发表 了相关核查意见。 关于 2022 年 A 股限制性股票激励计划第二个解除限售期 解除限售股份上市流通的提示性公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 特别提示： 计 458 名，可解除限售的限制性股票数量为 6,397,866 股。 限为 24 个月，上市流通日为 2025 年 6 月 13 日。 本公司于 2025 年 5 月 30 日召开第十二届董事会 2025 年第三次临时会议，审议通 过了《关于 2022 年 A 股限制性股票激励计划第二个解除限售期解除限售条件成就的议 案》，同意 458 名激励对象获 ...

Core Viewpoint - The air conditioning industry is experiencing intense price competition, leading to significant personnel changes and strategic partnerships among key players, including the potential collaboration between Huang Hui and Meibo Air Conditioning [2][6]. Company Developments - Huang Hui, former president of Gree Electric, has reportedly joined Meibo Air Conditioning, although the specifics of his role remain undisclosed [2]. - Huang Hui previously left Gree in February 2021 for Philips Air Conditioning, where he served as chairman and oversaw the establishment of a major production base in Chuzhou, Anhui, with an investment of 10 billion yuan [2][4]. - Philips Air Conditioning has struggled to gain market share, failing to break into the top 20 in both online and offline channels in China [3]. Market Dynamics - The air conditioning market is facing a price war, with brands like Xiaomi offering low-cost models, which has pressured mid-tier and lower-tier brands [6][7]. - Data indicates that from May 26 to June 1, 2023, online sales in the air conditioning market saw a slight decline in both sales volume and average price, while offline sales experienced a minor increase [6]. - The competitive landscape is shifting, with leading brands like Midea and Gree now targeting lower price segments, which could threaten smaller brands [7]. Strategic Partnerships - Meibo Air Conditioning is in discussions with Huang Hui, potentially related to the transfer of his 19% stake in Enboli (Philips Air Conditioning) [5]. - Meibo aims to leverage Huang Hui's experience to enhance the quality and reputation of its air conditioning products [5][7]. - The collaboration may face challenges due to Meibo's focus on cost-effective products, which may not align with Huang Hui's previous experience in higher-end markets [8].

Summary of Hisense Home Appliances Conference Call Industry Overview - The air conditioning market is highly competitive, with significant price pressure on flow models and cost-effective models. The national subsidy policy is being utilized quickly in coastal eastern regions, although some areas face funding shortages, which are expected to be resolved later. The policy has a significant positive effect on consumer demand [2][3][7] - The home appliance industry is experiencing single-digit growth in domestic sales, particularly after the 618 shopping festival began on May 13. Online sales growth has significantly improved in May, with a notable change in sales structure for refrigerators, air conditioners, and washing machines compared to the same period last year [3][21] Company Performance - Hisense's air conditioning installation card growth in May was in the high single digits, with new air conditioning installations exceeding 50% growth, accounting for over 20% of domestic sales. The company is actively expanding online channels for its flow models [4][5] - Hisense employs a K-shaped pricing strategy, improving the average price of high-end products while reducing prices for flow models due to intense competition [6] - The company anticipates that the effects of the national subsidy policy will become evident in the second quarter, with expectations for additional government funding to stimulate consumption [7][8] Market Dynamics - The central air conditioning market is expected to remain weak in the second quarter, with inventory levels around 90 days. The C-end and public construction sectors are expected to maintain single-digit growth, with profit margins stabilizing around 17% [9][10][11] - The overseas market, particularly in emerging regions like ASEAN, is expected to see strong growth, with overseas revenue growth and profit margin improvements being more certain than in the domestic market [12][13][14] Challenges and Strategies - Issues with the national subsidy policy include regional funding shortages and irregularities, which may lead to localized market disruptions. However, the overall impact is expected to be positive as more funds are anticipated to be allocated [7][19] - Hisense's strategy in response to the national subsidy policy involves requiring dealers to pre-finance, which may affect promotional activities during the 618 shopping festival [8][18] - The company plans to leverage the 618 shopping festival for marketing, with strategies tailored to optimize sales performance based on current trends [21][23] Future Outlook - Hisense aims to continue pushing for high-end product offerings, with plans to launch more products priced above 10,000 yuan. The company is also focusing on energy efficiency upgrades in the refrigerator sector [22] - The overseas marketing strategy includes sponsorship of major sports events like the World Cup and NBA, with a focus on expanding into new markets in the Middle East, Africa, ASEAN, and Latin America [25] Conclusion - Hisense Home Appliances is navigating a competitive landscape with strategic pricing and marketing initiatives while responding to government policies and market demands. The company is optimistic about growth in both domestic and international markets, particularly in emerging regions, despite facing challenges related to funding and competition.

Core Viewpoint - The legal opinion letter confirms that Hisense Home Appliances Group Co., Ltd. has met the necessary conditions for the second phase of unlocking and the repurchase and cancellation of certain A-share restricted stocks as per the 2022 A-share restricted stock incentive plan [1][11]. Group 1: Approval and Authorization - The company has completed the necessary approval and authorization procedures for the repurchase and cancellation of restricted stocks, including resolutions from the board of directors, supervisory board, and shareholders' meetings [3][5][11]. - Independent non-executive directors have provided their consent and independent opinions regarding the incentive plan [4][6]. Group 2: Unlocking Conditions - The second unlocking period for the restricted stocks is set to occur 24 months after the completion of the grant registration, which was completed on May 23, 2023, making the unlocking date May 23, 2025 [8][9]. - The unlocking conditions require that certain performance metrics and compliance with regulations are met, including a net profit growth rate of 244.23% from 2021 to 2024 [10][11]. Group 3: Repurchase and Cancellation Details - The repurchase and cancellation involve 755,634 shares of restricted stocks due to the departure of 6 incentive targets, adjustments in 8 positions, and performance evaluations of 82 individuals [11][12]. - The repurchase price is set at 5.157 yuan per share, and the funding for this repurchase will come from the company's own funds [11][12]. Group 4: Information Disclosure - The company is required to announce the resolutions related to the unlocking and repurchase within two trading days following the meetings of the board and supervisory board [12]. - The company will continue to fulfill its legal obligations for information disclosure as the incentive plan progresses [12].