Core Insights - Anta Group has been awarded the "Great Place To Work" certification, becoming the first company in China's sportswear industry to receive this honor, achieving a trust index of 89%, which is above the average score of over 340 participating companies in Greater China for 2024 [1][2] Group 1: Certification and Recognition - The "Great Place To Work" certification is a prestigious recognition that reflects a company's cultural strength, with Anta Group being evaluated through anonymous surveys, cultural audits, and expert reviews [1][2] - Anta Group's first-time participation in the evaluation resulted in a leading score, particularly excelling in employee pride, indicating effective organizational identity construction [2] Group 2: Cultural Framework and Business Success - Anta Group emphasizes a mission of integrating a spirit of self-transcendence into everyday life, establishing a cultural framework that drives business success [2] - The company has implemented a cultural system that combines consumer orientation, high standards, and leadership modeling, creating a consensus among over 60,000 employees [2] Group 3: Talent Development and Employee Engagement - Anta Group promotes a "self-transcendence" employer value proposition, offering over 30 diverse sports clubs and a systematic talent development framework [5][7] - The company invests over 600 million yuan in 2024 to support employee innovation, growth, and well-being, with plans to invest 1 billion yuan by 2027 to enhance employee happiness [7] Group 4: Awards and Future Vision - Anta Group has received multiple accolades, including being named one of the "Forbes Global Best Employers" four times and recognized for its employer brand excellence [9] - The Chairman of Anta Group emphasizes the importance of employees as key partners and the role of deep-rooted corporate culture in achieving success, aiming to enhance workplace happiness and create value [9]

Summary of Anta Sports Conference Call Company Overview - **Company**: Anta Sports - **Industry**: Sportswear and Footwear Key Points Financial Performance and Projections - Anta Sports expects profit margins to improve year-on-year in the second half of 2025, benefiting from a low profit margin base in the second half of 2024 [2] - The brand's guidance for 2025 indicates high single-digit growth, with an EBITDA margin target of 20% and a net profit margin target of 25% [3] - The footwear segment is projected to account for approximately 44% of total revenue in 2024, significantly up from about 20% in 2021, driven by strategic deployments in FILA footwear products [2][7] Brand Performance - FILA's full-year guidance for 2025 is mid-single-digit growth, with confidence in achieving this target [5] - FILA KIDS and FILA Fusion sub-brands are growing faster than the main FILA brand, indicating a shift in consumer preference [6] - The average sales price (ASP) for FILA remains stable, with marketing investments primarily focused on celebrity endorsements and limited sponsorships in functional sports [9] Store Performance and Expansion - Anta's Champion stores achieve sales efficiency of over 500,000 to nearly 600,000 yuan, more than double the average for all Anta stores [2][10] - The SNEAKERVERSE concept stores have shown impressive performance, with sales efficiency exceeding 1.5 million yuan [10] - FILA currently operates around 2,000 stores in China, with plans to upgrade existing stores rather than expand into lower-tier cities [8] E-commerce and Online Sales - Anta's online business is expected to grow faster than offline sales, with good profitability despite lower gross margins due to frequent discounting [17] - The Douyin channel accounts for over 30% of Anta's e-commerce sales, benefiting from a strong offline store network [21] Strategic Acquisitions - Anta completed the acquisition of Jack Wolfskin in June 2025, with plans to enhance product offerings and brand promotion [22][23] - Jack Wolfskin's market size is approximately 300 million euros globally, with a significant contribution from the Chinese market [23] Market Trends and Competitive Advantages - The outdoor segment is expected to maintain double-digit growth in the coming years, with Anta's competitive advantages lying in its strong investment capabilities and operational efficiency [24][25] - Anta aims to balance online and offline channel investments, recognizing the importance of physical stores in brand sustainability [26] Future Plans - FILA plans to strengthen its apparel category and expand women's outdoor series to fill market gaps [19][20] - Descente and KOLON brands aim for approximately 10% annual store growth, with performance improvements from existing stores [27][29] Shareholder Returns - Anta Group maintains a stable dividend payout ratio of no less than 50% due to strong cash flow, with a completed share buyback of 2 billion yuan [30] Additional Insights - The basketball category faces challenges with recent growth performance, attributed to a lack of new iconic stars in the global basketball market [18] - The company is focused on enhancing the operational efficiency of Jack Wolfskin, particularly in the Chinese market, while also addressing brand perception issues [24]

来源：中国新闻网 中新网北京6月26日电 题：高校多措并举促就业 为青春梦想保驾护航 记者 曾玥 又是一年毕业季。 "双选会上初步建立的良好沟通有效降低了我们双方的沟通成本，得益于会上对企业业务和文化的充分 了解，我在面试中关于各类提问的回答更具有针对性，专业能力也获得认可。"樊汶青说，最终找到这 份理想工作，需要感谢学校和学院铺设的这座"桥梁"。 这是中国人民大学为高校毕业生高质量就业全链条护航的一个缩影。据该校就业部门有关负责人介绍， 为满足不同群体毕业生求职就业需求，校院协同举办"一院一会"活动，以精准化、专业化、个性化为核 心，分行业、分群体、分地域推出"小而精、专而优"的专场招聘活动。2024年9月以来，中国人民大学 共计举办用人单位专场招聘宣讲会600余场，大中型双选会60余场，累计参会单位5000余家，提供岗位 27万余个。 中国人民大学2024年秋季经管专场双选会现场。(中国人民大学供图) 除充分发挥校园招聘的主渠道作用外，上述负责人还介绍，中国人民大学进一步加强校地校企人才合 作，共建"需求对接—能力培养—精准就业"全链条服务体系。目前，学校已与各地党政机关、企事业单 位签署战略合作协议，共 ...

Group 1 - The third Global Sports Equipment Innovation Design Competition has been launched with the theme "MovEmpower-动融万象" [1][3] - The Tsinghua University-Anta Sports Fashion Joint Research Center released the "Trends in Sports Fashion Industry Design Innovation Report," indicating directions for technological innovation in the global sports equipment industry [1][3] - The competition aims to create an innovative ecosystem that integrates "creative incubation, talent selection, and industrial transformation" through a multidisciplinary collaborative operation model [3][7] Group 2 - The previous two competitions gathered nearly 4,000 outstanding works from around 270 universities across over 30 countries and regions, with media exposure exceeding 1 billion times [5] - The current competition will hold multiple presentations at universities worldwide, targeting design enthusiasts, faculty, independent designers, and professional institutions for creative submissions [7] - The strategic collaboration between Tsinghua University and Anta Group aims to establish an effective industry-academia-research cooperation mechanism to promote innovative development in China's sports industry and build international brands with global influence [7]

Core Viewpoint - The Chinese sports industry is experiencing a golden development period driven by rapid economic growth and rising consumer spending, with Anta Sports leveraging a "buy-and-build" strategy to expand internationally, yet facing challenges such as slowing growth and increased competition [1][2]. Company Overview - Anta Sports has completed the acquisition of the German outdoor brand Jack Wolfskin for a base price of $290 million, marking a significant step in its global strategy [2]. - The appointment of Yao Jian as the president of Jack Wolfskin aims to align with the group's strategic development plans [2]. - Anta's revenue for 2024 is projected to grow by 13.58% to 70.83 billion yuan, marking its first time surpassing 70 billion yuan, and combined revenue with Amer Sports is expected to exceed 100 billion yuan [3][4]. Strategic Development - Anta's "buy-and-build" strategy has led to a diversified brand matrix, including the successful revitalization of the FILA brand in China after its acquisition [4][5]. - The company has also acquired several international brands, enhancing its market presence across various segments from mass to high-end [5]. - Anta's global strategy is seen as a crucial foundation for navigating uncertainties in the global market [2]. Industry Challenges - The sports industry is facing challenges such as growth slowdown, increased competition, and inventory pressures, with many brands resorting to discount promotions that negatively impact profit margins [8]. - The rise of e-commerce and live-streaming sales has altered traditional retail models, necessitating adjustments in channel strategies [8]. - Despite strong performance from leading companies like Anta, the industry is shifting from growth-driven competition to a focus on existing market share [8]. Future Outlook - The Chinese sports industry is projected to reach a market size of 7 trillion yuan by 2035, with a GDP contribution exceeding 2.5% [10]. - The increasing health consciousness among consumers is expanding the market for casual sports, necessitating brands to focus on stylish and functional designs [9]. - Anta's internationalization strategy serves as a reference for other Chinese sports brands, but the path remains fraught with challenges [10].

此外，在市场配置方面，高盛维持对A股和港股的超配建议，预计沪深300目标点位为4600点，MSCI中 国指数的目标点位为84点，对应约10%的上行空间。行业方面，付思表示，高盛持续看好消费、银行、 房地产等对政策宽松敏感的行业。其中包括，消费相关的互联网消费服务，以及受益于政府消费的医疗 器械领域等。 她还观察到，本轮港股IPO热潮的基石投资者中，海外主权基金、养老金等长线投资者的参与度有所提 高。"它们的参与比例比之前要高，因为这轮赴港上市企业质地不错，吸引了一些长线资金参与。"付思 说。 整体而言，高盛认为，全球主流资金对中国资产的关注度显著升温。"我们明显感觉到，海外投资者对 中国市场的兴趣有所回暖，这从过去两个月我们的电话会、客户需求反馈等可以看出。"付思说。 在此背景下，高盛在近期提出了中国上市民企"十强新贵"概念，组成包括腾讯、阿里巴巴、小米、比亚 迪、美团、网易、美的、恒瑞医药、携程和安踏。 整体来看，这10家企业均为港股上市企业，多家是科技、消费、医药龙头。数据显示，目前，这10家公 司总市值达1.6万亿美元，在MSCI中国指数中的权重占42%。高盛预计，未来两年，这些企业盈利年均 复合增速将 ...

Core Viewpoint - The acquisition of MAIA ACTIVE by Anta Sports highlights the company's commitment to expanding in the female segment of the market, particularly in yoga apparel [5][8]. Group 1: Acquisition and Market Position - In October 2023, Anta Sports announced the acquisition of 75.13% of MAIA ACTIVE, a brand focused on yoga apparel for Asian women [5]. - MAIA's sales reached approximately 500 million yuan in 2022, with its flagship product, "waist-optimized pants," selling over 300,000 units [5]. - The acquisition is seen as a strategic move to enhance MAIA's growth and market presence, especially as it faced challenges in integrating online and offline sales [6][8]. Group 2: Leadership and Brand Strategy - Zhao Guangxun, the new president of MAIA, aims to maintain the brand's original tone while implementing strategic adjustments [10][19]. - MAIA has undergone significant changes under Zhao's leadership, including a focus on the mid-to-high-end market and a reduction of 10%-15% in non-core SKUs [21][29]. - The brand has expanded its store count from 36 to approximately 45, with plans to reach around 55 stores by the end of the year [22][28]. Group 3: Product Development and Market Strategy - MAIA's product strategy emphasizes yoga-centric offerings, with yoga pants and bras accounting for about 50% of sales and 30% of SKUs [29]. - The brand has introduced a "Yoga 360" strategy to develop a full range of products tailored to yoga activities, while also maintaining a low SKU ratio for non-core items like down jackets [30][41]. - MAIA's competitive edge lies in its focus on the specific needs of Asian women, including fit and fabric technology, differentiating it from Western brands [41][44]. Group 4: Marketing and Community Engagement - MAIA has significantly increased its community engagement, hosting around 300 events last year and collaborating with PURE Yoga to develop a product line [47]. - The brand's membership has doubled, and its social media presence has also seen substantial growth [48]. - MAIA's new brand ambassador, actress Yu Shuxin, embodies the brand's "three high" concept, promoting a positive and authentic image for women [46][50]. Group 5: Future Outlook - MAIA aims to become the leading yoga apparel brand in China and Asia, with a focus on enhancing product quality and brand positioning [58][60]. - The integration with Anta has provided MAIA with systematic management improvements, including better logistics and supply chain control [56].

Core Viewpoint - Goldman Sachs has introduced the concept of "Ten Giants" in China's private sector, aiming to create a narrative system comparable to the U.S. stock market's "Magnificent 7" [2][5] Group 1: Market Dynamics - The "Ten Giants" include Tencent, Alibaba, Xiaomi, BYD, Meituan, NetEase, Midea, Heng Rui Pharmaceutical, Ctrip, and Anta, which collectively account for 42% of the MSCI China Index and have a daily trading volume of $11 billion [1] - Goldman Sachs predicts a 13% compound annual growth rate (CAGR) in earnings for these companies over the next two years, with an average price-to-earnings (P/E) ratio of 16, significantly lower than the 28.5 P/E ratio of the U.S. tech giants [1][4] Group 2: Policy Environment - The report highlights a significant policy shift in favor of private enterprises, marked by the February 2025 high-level meeting and the April 2025 implementation of the "Private Economy Promotion Law," which legally establishes the status of the private economy [2][7] - Current regulatory conditions for private enterprises are at their most lenient in five years, as indicated by Goldman Sachs' regulatory intensity index [2] Group 3: Valuation and Growth Potential - The report emphasizes a valuation gap, noting that the average P/E ratio of the "Ten Giants" is 13.9, with only a 22% premium over the MSCI China Index, much lower than the historical average and the 43% premium of the U.S. tech giants [4][14] - If the valuation premium of Chinese private enterprises returns to U.S. levels, it could add $313 billion in market value to these companies [4] Group 4: Technological and Globalization Trends - AI technology is projected to drive a 2.5% annual increase in earnings for Chinese companies over the next decade, with private enterprises comprising 72% of the defined AI-tech universe [8] - The globalization of private enterprises is evident, with overseas sales increasing from 10% in 2017 to 17% in 2024, and companies like BYD achieving a 30% gross margin overseas [10] Group 5: Market Structure and Investment Sentiment - The concentration of market capitalization among the top ten companies in China is only 17%, compared to 33% in the U.S., which may limit the potential for "leader premium" realization [23] - Despite the optimistic report, there is a discrepancy in market sentiment, as evidenced by the decline in stock prices for companies like Meituan and Ctrip since the report's release, indicating a lack of full market endorsement of the report's logic [19][21]

Group 1 - The core viewpoint of the article indicates that the sales momentum for domestic and international sportswear brands in China is slowing down, with a focus on consumer self-satisfaction rather than competitive sports [1] - Nomura's report highlights that the sales sentiment for major sportswear brands has weakened in the second quarter of this year, particularly during May and June [1] - The report anticipates that the sluggish sales momentum for major sportswear companies will persist until the second to third quarter of 2025, primarily due to weak sales in lower-tier cities and intensified competition in the apparel segment [1] Group 2 - The report expresses a positive outlook for Anta Sports (02020.HK) and AMER despite the overall slowdown in the market [1]

Core Viewpoint - Anta Group's acquisition of the German outdoor brand Jack Wolfskin aims to enhance its presence in the mid-range outdoor market and expand its global footprint [2][3]. Group 1: Acquisition Details - Anta Group confirmed the appointment of Yao Jian as the president of Jack Wolfskin, effective July 1, 2025, to align with the group's strategic development [2]. - On April 10, Anta Sports announced the acquisition of Callaway Germany Holdco GmbH, the parent company of Jack Wolfskin, for $290 million [2]. - The acquisition was officially completed on June 2, making Jack Wolfskin a wholly-owned subsidiary of Anta [2]. Group 2: Brand Background - Jack Wolfskin, founded in 1981 and headquartered in Idstein, Germany, specializes in outdoor apparel, footwear, and equipment, recognized for its TEXAPORE technology and ergonomic designs [2]. - As of January this year, Jack Wolfskin operates 495 exclusive stores globally, with 226 in Europe and 269 in Asia, in addition to over 4,000 retail outlets [3]. Group 3: Market Strategy - Anta's acquisition is intended to fill gaps in its mid-range outdoor market offerings and enhance its brand portfolio [3]. - The group aims to leverage Jack Wolfskin's unique material technology and German engineering expertise to boost its competitiveness in the outdoor sports sector [3]. - Industry experts believe that Jack Wolfskin's strong market penetration in Europe, particularly in German-speaking regions, will provide Anta with valuable channel control and accelerate its expansion in the European market [3]. Group 4: Leadership Impact - Yao Jian's previous role as General Manager of Amer Sports Greater China saw significant revenue growth, with the region's contribution to Amer Sports rising from 8.3% in 2020 to 23.1% by Q3 2024 [4]. - Under Yao's leadership, Amer Sports Greater China achieved a revenue of $1.298 billion in 2024, marking a 53.7% year-on-year increase [4]. - His extensive industry experience and management skills are expected to help Jack Wolfskin develop a global strategy and expand its business footprint [4].