今年升级为20薪的部门内，年度绩效A+的员工将获得12倍月薪年终奖，全年24薪；年度绩效A的员工将获得10倍月薪年终奖，全年22薪；年度绩效B+的 员工将获得8倍月薪年终奖，即全年20薪。 每经记者｜王郁彪 每经编辑｜许绍航 12月25日，京东内部公布了2025年年终奖发放计划。 通知显示，今年升级为19薪的部门内，年度绩效A+的员工将获得10倍月薪年终奖，即全年22薪；年度绩效A的员工将获得9倍月薪年终奖，即全年21薪； 年度绩效B+的员工将获得7倍月薪年终奖，即全年19薪。 京东采销今年将实现平均25薪，上不封顶；2026年将达到平均26薪，上不封顶。根据今年年终奖规则，京东全集团超过92%的员工可以拿到全薪及以上。 此外，《每日经济新闻》记者还了解到，今年京东年终奖总投入同比增幅超过70%。 · 今年升级为19薪的部门内,年度绩效A+的同事将获得 10倍月薪年终奖,即全年22薪:年度绩效A的同事将获 得9倍月薪年终奖,即全年21薪;年度绩效B+的同事将 获得7倍月薪年终奖,即全年19薪。 · 今年升级为20薪的部门内,年度绩效A+的同事将获得 12倍月薪年终奖,即全年24薪;年度绩效A的同事将获 得10 ...

Core Insights - The article discusses the evolving landscape of celebrity endorsement marketing, highlighting a shift from traditional top-tier celebrities to a more diverse range of endorsers, including lesser-known figures and even non-human entities [2][18][24]. Group 1: Trends in Celebrity Endorsement - The number of official endorsements has increased by 22.61% in the first three quarters of this year, indicating a growing reliance on this marketing strategy [3]. - Brands are increasingly opting for unconventional combinations and cross-industry collaborations, such as luxury brands partnering with comedians or sports stars [4][7]. - The trend of using "cold" or "unusual" endorsers is on the rise, with brands selecting individuals who resonate with their image rather than just relying on mainstream celebrities [18][20]. Group 2: Market Dynamics - The competitive market landscape and fragmented media consumption have led to a demand for more authentic and diverse emotional connections from consumers [2][24]. - Brands are adapting to the changing social media landscape, where the production of topics has shifted from brands to ordinary users, allowing for greater interaction and engagement [15][16]. - The rise of digital influencers and virtual entities as brand ambassadors reflects a shift towards lower-cost and lower-risk marketing strategies [21][23]. Group 3: Challenges in Endorsement Marketing - Despite the diversification of endorsers, the most effective sales drivers remain a select group of top-tier celebrities, indicating a challenge in balancing short-term sales with long-term brand building [25][27]. - The increasing number of endorsements can lead to a "sea of people" effect, where the uniqueness of each endorsement diminishes, making it harder for brands to achieve deep resonance with consumers [29][30]. - Brands are exploring a hybrid approach, combining short-term endorsements with long-term partnerships to maintain both freshness and depth in their marketing strategies [29][30].

Core Insights - The 17th China High-end Home Appliance Trend Release and Red Top Award Ceremony was held in Beijing, focusing on the theme "Brilliant and Extraordinary" [1] - The event highlighted the resilience of China's home appliance and manufacturing industries in global competition, supported by external demand and market vitality [2] - A report on the 2025 China high-end home appliance market indicates a significant shift towards premiumization and emotional value among consumers, with notable growth in online retail sales of high-end appliances [2] Group 1 - The Red Top Award aims to promote quality living and guide consumer trends in the high-end home appliance sector [1] - Numerous well-known home appliance brands participated in the event, showcasing the industry's collective strength [1] - The event featured a special appearance by a robot, engaging in discussions on AI topics with representatives from various brands [3] Group 2 - The report released during the event shows that from January to September, online retail sales of coffee machines, robotic vacuums, pet air purifiers, and large TVs experienced double-digit growth [2] - The event included an AI art and high-end home appliance exhibition, merging technology and art to highlight the industry's innovative spirit [3] - The Red Top Award's founder emphasized the importance of social responsibility and the commitment to enhancing the high-end appliance industry's contributions to society [3]

【导读】京东集团公布2025年终奖发放计划，总投入同比增长超70% 京东，又放大招！ 根据今年年终奖规则,全集团超过92%的员工可以拿到 全薪及以上。 再次感谢大家这一年以来的陪伴与付出!2025年,京东人 的每一份坚持、每一次协作,都是我们打赢战役的底气。 2026年,新的征程已在眼前,市场竞争或许更激烈,业务 挑战或许更艰巨,但只要我们继续保持"战斗战斗、只做第 一"的精神,就一定能跨越新难关、开拓新蓝海,共创辉煌! 京东也将始终践行"三毛五理论",让每一份奋斗都有沉甸 宙的回报,让每一次并肩都能收获看得见的成长! 近期，京东集团公布2025年年终奖发放计划通知，引发市场高度关注。 年终奖结构为固定年终奖+目标年终奖,其中,目标年终奖 为年度绩效等级对应固定月薪倍数,鼓励拉开差距,提升激 励效果,增强内部公平性,让组织更简单、更透明。 3、奖金额度 4、全薪比例 如大家对年终奖事宜有任何疑问,可咨询各BG/BU/体系薪酬、HRBP同学。 京东集团-CHO体系 · 今年升级为19薪的部门内,年度绩效A+的同事将获得 10倍月薪年终奖,即全年22薪;年度绩效A的同事将获 得9倍月薪年终奖,即全年21薪;年度绩 ...

Core Viewpoint - JD Group has announced its year-end bonus plan for 2025, with total investment increasing by over 70% year-on-year, attracting significant market attention [2][11]. Bonus Structure - The year-end bonus consists of a fixed year-end bonus and a target year-end bonus, where the target bonus is a multiple of the fixed monthly salary based on annual performance ratings [4][9]. Bonus Amounts - For departments upgraded to 19 salaries, employees with an A+ performance rating will receive a year-end bonus of 10 times their monthly salary, totaling 22 salaries for the year; A-rated employees will receive 9 times their monthly salary, totaling 21 salaries; B+ rated employees will receive 7 times their monthly salary, totaling 19 salaries [10]. - For departments upgraded to 20 salaries, A+ rated employees will receive 12 times their monthly salary, totaling 24 salaries; A-rated employees will receive 10 times their monthly salary, totaling 22 salaries; B+ rated employees will receive 8 times their monthly salary, totaling 20 salaries [10][11]. Employee Coverage - Approximately 92% of JD's employees will receive full or excess year-end bonuses, with the total bonus investment expected to set a record for the industry this year [11]. Salary Upgrade Plans - JD announced a salary upgrade plan in September 2024, aiming to implement a 20-salary structure over two years, with other departments to follow suit [12]. Employee Welfare Initiatives - JD has significantly increased its investment in employee compensation and benefits, having raised employee salary incentives seven times in the past year. The company also provides 100% labor contracts, social insurance, and formal employee benefits for frontline workers [18]. - JD plans to invest 22 billion yuan over the next five years to provide 150,000 housing units for employees, enhancing its housing security system [18].

央行最新会议，释放关键政策信号 估值200亿，"中国版Space X"冲刺上市 最强牛股暴涨超600%，A股广东军团86股年内翻倍 21君荐读 资料图 SFC 出品丨21财经客户端 21世纪经济报道 编辑丨江佩佩 见习编辑张嘉钰 2 悦 读 · 智能 权 威 . r7 o 扫码点击下载 记者丨 孔海丽 编辑丨巫燕玲 12月25日，有京东员工在社交媒体透露，京东2025年终奖公告， 京东全集团92%的员工拿满 甚至拿到超额年终奖，年终奖投入同比增幅超过70%，预计将创下行业今年最大涨幅。 公告显示，今年薪酬已升级部门如期实现19薪，有业务单元提前实现20薪。此外，一线员工年 终奖仍将在年前发放。 据公告显示，今年升级为19薪的部门里，年度绩效B+的员工可拿满7倍月薪年终奖，即全年19 薪，年度绩效A+和A则将分别拿到10个月和9个月年终奖；提前实现20薪的部门里，年度绩效 B+的员工可拿满8倍月薪年终奖，即全年20薪，年度绩效A+将直接获得12倍年终奖，全年达 到24薪。京东采销今年将实现平均25薪，上不封顶。 ...

在今年提前实现20薪的部门内，年度绩效B+的员工即可拿满8倍月薪年终奖，即全年20薪，年度绩效A+将直接获得12倍年终奖，全年24薪。京东采 销今年将实现平均25薪，上不封顶。 此前字节跳动也官宣了加薪政策。 12月19日，记者从字节跳动了解到，字节跳动发布面向全球员工的内部邮件，宣布继续加大人才投入，提高薪酬竞争力、提升期权激励力度。具体 包括四大措施：增加奖金（含绩效期权）投入，2025全年绩效评估周期相比上个周期提升35%；大幅增加调薪投入，较上个周期提升1.5倍；提高所 有职级薪酬总包的下限（起薪）和上限（天花板）。字节跳动表示，此举系为确保员工薪酬竞争力和激励回报在全球各个市场都"领先于头部水 平"。 对于加大人才投入的背景，字节跳动在邮件中解释称，行业正面临新的机遇和挑战，公司希望更好地激励和保留优秀人才，同时也更好地吸引全球 优秀人才加入公司，做到"什么时候加入都不晚"，鼓励大家和公司业务一起，再上一个更大的台阶。 值得注意的是，在全球各个市场都"领先于头部水平"，这一表述在字节跳动内部是首次出现。据了解，这意味着公司在薪酬激励上的目标是要在国 内做到最领先，同时在全球范围也进入第一梯队，以直面 ...

近年来，京东不断加大对员工薪酬、福利的投入。薪酬方面，过去一年多的时间里，连续7次多大范围 提高员工薪酬激励。 12月25日，有京东员工在社交媒体透露，京东年终连连曝出好消息：在前一天刚刚给全国各地员工送上 10万盒新年惊喜巧克力后，今天又发布了2025年终奖公告，京东全集团92%的员工拿满甚至拿到超额年 终奖，年终奖总投入同比增幅超过70%，预计将创下行业今年最大涨幅。 对此，证券时报记者从京东方面确认，上述年终奖公告属实。 据记者了解，京东去年9月发布了20薪升级计划，宣布自2024年10月1日起京东零售集团和职能体系将用 两年时间实现20薪，其他部门也将随后陆续启动加薪。根据该加薪计划，今年京东年终奖继续大幅上 涨，已升级部门今年实现19薪，同时更有业务单元提前实现20薪。此外，一线员工年终奖仍将在年前发 放。 据透露出来的公告显示：今年升级为19薪的部门内，年度绩效A+的员工将获得10倍月薪年终奖，即全 年22薪；年度绩效A的员工将获得9倍月薪年终奖，即全年21薪；年度绩效B+的员工将获得7倍月薪年终 奖，即全年19薪。而在今年提前实现20薪的部门内，年度绩效B+的员工即可拿满8倍月薪年终奖，即全 年 ...

12月25日， 有京东员工在社交媒体透露，京东年终曝出好消息： 京东 2025年终奖公告 显 示 ， 京东全集团 92%的员工 将 拿满甚至拿到超额年终奖，年终奖总投入同比增幅超过 70%，预计将创下行业今年最大涨幅。 近年来，京东不断加大对员工薪酬、福利的投入。薪酬方面，过去一年多，京东连续7次多范 围提高员工薪酬激励。员工福利方面，今年入局外卖以来，京东成为行业内唯一实现三个 100%的企业：对于全职骑手等一线员工，做到100%签订劳动合同、100%交齐五险一金、 100%正式员工福利；不久前又宣布面向一线员工提供了2.8万套住房，未来5年还将投入220 亿元，提供15万套"小哥之家"，通过更灵活、更多样的保障方式，打造规模最大、质量最 优、覆盖最广的小哥住房保障体系。京东始终致力于让员工在实现老有所养、病有所医、伤 有所赔、住有所居的同时，能够发挥所长，收获尊严感、幸福感和成就感，为社会创造更多 的价值。 值得注意的是，除京东外，临近年底，多个大厂均有涨薪的消息。 12月19日，字节跳动发布面向全球员工的内部邮件，宣布继续加大人才投入，提高薪酬竞争 力、提升期权激励力度。具体包括四大措施：增加奖金（含绩 ...

Core Viewpoint - JD Group announced a significant increase in year-end bonuses for 2025, with total investment expected to rise over 70% year-on-year, marking the largest annual increase in the industry [1][10]. Group 1: Year-End Bonus Announcement - 92% of employees across the group are eligible to receive full or above-standard year-end bonuses, with all business lines upgrading their compensation incentives [1][6]. - The company has initiated a tradition of distributing year-end bonuses to frontline employees before the Spring Festival [9]. Group 2: Compensation Structure - The new year-end bonus structure includes performance-based multipliers, with employees rated A+ receiving up to 12 times their monthly salary as a bonus, while B+ rated employees receive 7 times [7][8]. - The sales and procurement teams are projected to achieve an average of 25 salaries, with no upper limit, and are expected to reach an average of 26 salaries in 2026 [7][8]. Group 3: Employee Welfare Enhancements - Over 20,000 customer service employees will receive an average salary increase equivalent to 2 months, following a previous 30% increase in February 2025 [8]. - Additional benefits for customer service staff include enhanced medical insurance, upgraded health check standards, and increased housing subsidies [8]. Group 4: Historical Context and Industry Comparison - Since its establishment, JD has invested over 30 billion in its customer service team, with a consistent trend of increasing employee compensation [9]. - Compared to other internet companies, JD's year-end bonus structure is significantly more generous, with many competitors offering bonuses equivalent to only 6 months of salary or none at all for underperforming employees [10].