Core Insights - Miniso reported a total revenue of 4.97 billion yuan for Q2 and the first half of 2025, representing a year-on-year growth of 23.1% [1] - The adjusted net profit (Non-IFRS) for the same period was 690 million yuan, showing a year-on-year increase of 10.6% [1] Store Expansion - As of June 30, 2025, Miniso had 4,305 domestic stores, with a net increase of 30 stores in the quarter [1] - The company also had 3,307 overseas stores, with a net increase of 94 stores in the same period [1] IP Strategy - Miniso is implementing a dual-track model for its proprietary IP, focusing on both top-tier licensed IP and signed artist IP [1] - The company has established partnerships with international IP leaders like Disney and Sanrio to attract a broad consumer base [1] - Miniso is actively signing promising original toy artists globally, having strategically signed 9 toy artists to enhance its IP portfolio [1] Long-term Vision - The Chairman and CEO of Miniso, Ye Guofu, emphasized that the investment in proprietary IP is a long-term strategy aligned with market trends [2] - The company aims to deepen its collaborations with leading global IPs to ensure sustainable growth and stability while building a differentiated and replicable growth driver through its own IP [2]

Core Insights - MINISO Group (MNSO.US/9896.HK) reported Q2 2025 total revenue of 4.97 billion yuan, representing a year-on-year growth of 23.1% [1] - The gross margin for the quarter was 44.3%, an increase of 40 basis points compared to the same period last year [1] - Adjusted net profit (Non-IFRS) reached 690 million yuan, up 10.6% year-on-year, with an adjusted net profit margin of 13.9% [1] Store Expansion - As of the end of June, MINISO had 4,305 domestic stores, with a net increase of 30 stores in the quarter, and 3,307 overseas stores, with a net increase of 94 stores [1] - The strategy of "opening good stores and large stores" has shown significant results, with same-store sales growth turning positive in both domestic and overseas markets [1] New Store Formats - MINISO has established 11 MINISO LAND stores and 1 MINISO SPACE store in key cities across the country as of the end of June [1] - The MINISO LAND flagship store achieved over 100 million yuan in sales within 9 months, creating a strong IP commercial channel network [1]

MINISO InvestorRoom MINISO Brand Resumes Net Store Network Expansion in Mainland China, with 30 Net New Stores Opened in June Quarter TOP TOY Brand Revenue Increased 87.0%, a New Growth Record for June Quarter Announce Interim Dividend of US$0.2896 per ADS GUANGZHOU, China, Aug. 21, 2025 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced ...

名创优品(09896)发布截至2025年6 月30日止六个月业绩，收入93.93亿元(人民币，下同)，同比增长 21.1%;公司权益股东应占利润9.06亿元，同比下降22.6%;每股普通股基本盈利0.74元。 毛利率达到44.3%，为过往上半年的历史高点，增长0.6个百分点。毛利率的同比增长主要是由于名创优 品品牌海外市场贡献的收入增加，及TOP TOY的毛利率增长所致。 名创优品品牌的收入增加18.1%至86.49亿元，包括：中国内地名创优品品牌的收入增加11.4%;海外市场 名创优品品牌的收入增加29.4%。海外收入占名创优品品牌收入的40.9%，去年同期则为37.3%。 TOP TOY品牌的收入增加73.0%至7.421亿元，主要得益于其平均门店数量的快速增长。 ...

名创优品(09896)发布公告，该公司将于2025年9月16日派发截至2025年6月30日止6个月的中期股息每股 0.0724美元。 ...

Core Viewpoint - MINISO Group reported strong financial performance for Q2 2025, with significant revenue growth and improved profitability metrics, indicating robust business resilience and operational efficiency [1][2][3] Financial Performance - Total revenue for Q2 reached 4.97 billion yuan, a year-on-year increase of 23.1% [1] - Adjusted net profit was 690 million yuan, up 10.6% year-on-year, with an adjusted net profit margin of 13.9% [1] - The gross margin for Q2 was 44.3%, an increase of 40 basis points compared to the same period last year [1] Store Expansion and Sales Growth - As of June 30, 2025, MINISO had 4,305 domestic stores, with a net increase of 30 stores in Q2, and 3,307 overseas stores, with a net increase of 94 stores [2] - Domestic same-store sales showed positive growth, and the number of franchisees reached a historical high [2] - The MINISO LAND concept stores have been successful, with the Shanghai Nanjing East Road store achieving over 100 million yuan in sales within 9 months [2] E-commerce and Global Expansion - Instant retail channel sales surged by 53% year-on-year, with 12 product categories exceeding 10 million yuan in sales [3] - MINISO opened flagship stores in key international markets, including South Korea, Australia, and Thailand, enhancing its global brand presence [3] - In the U.S. market, new store performance was 1.5 times better than older stores, with revenue growth exceeding 80% year-on-year [3] Brand Development and Future Strategy - The company aims to deepen its IP collaborations to ensure sustainable growth and enhance its global influence [4] - TOP TOY, a subsidiary brand, reported Q2 revenue of 400 million yuan, a significant increase of 87% year-on-year, with a total of 293 stores [3]

智通财经APP讯，名创优品(09896)发布截至2025年6 月30日止六个月业绩，收入93.93亿元(人民币，下 同)，同比增长21.1%;公司权益股东应占利润9.06亿元，同比下降22.6%;每股普通股基本盈利0.74元。 毛利率达到44.3%，为过往上半年的历史高点，增长0.6个百分点。毛利率的同比增长主要是由于名创优 品品牌海外市场贡献的收入增加，及TOP TOY的毛利率增长所致。 名创优品品牌的收入增加18.1%至86.49亿元，包括：中国内地名创优品品牌的收入增加11.4%;海外市场 名创优品品牌的收入增加29.4%。海外收入占名创优品品牌收入的40.9%，去年同期则为37.3%。 TOP TOY品牌的收入增加73.0%至7.421亿元，主要得益于其平均门店数量的快速增长。 ...

智通财经APP讯，名创优品(09896)发布公告，该公司将于2025年9月16日派发截至2025年6月30日止6个 月的中期股息每股0.0724美元。 ...

（文章来源：每日经济新闻） 每经AI快讯，8月21日，名创优品美股盘前涨超2%。 ...

名创优品(MNSO.US)盘前涨超3%，报21.5美元。公司刚刚公布业绩显示，上半年实现营收93.9亿元，同 比增长21.1%；上半年经调整净利润12.8亿元，去年同期为12.4亿元。 ...