Group 1 - Miniso (MNSO.US) stock rose 3.7% in pre-market trading ahead of its earnings report scheduled for August 21 [1] - Nomura expects Miniso's Q2 earnings report to meet expectations, with revenue projected to increase by 19% year-on-year to 4.8 billion RMB [1] - Operating profit is anticipated to decline by 1% to 744 million RMB [1] Group 2 - As of August 19, the closing price was $20.130, with a pre-market price of $20.880 [1] - The total market capitalization is approximately $6.254 billion [1] - The stock has a 52-week high of $27.149 and a low of $12.257 [1]

Financial Performance Analysis - In Q1 2025, Miniso reported total revenue of 4.43 billion yuan, a decrease of 6.1% quarter-on-quarter but an increase of 18.9% year-on-year [1] - Miniso brand revenue grew by 16.5% year-on-year to 4.086 billion yuan, with domestic market revenue increasing by 9.1% to 2.494 billion yuan, while overseas revenue reached 1.592 billion yuan, up 30.3% year-on-year [1] - Despite revenue growth, net profit fell sharply by 28.8% to 416.5 million yuan, with adjusted net profit down approximately 4.8% to 587 million yuan, reflecting increased sales and distribution expenses [4] Business Development Insights - The domestic market is undergoing channel upgrades, with a net closure of 111 stores in Q1 2025, resulting in a total of 4,275 stores, a net increase of 241 stores year-on-year [4] - The MINISO LAND flagship store opened in October 2024, achieving over 100 million yuan in sales within nine months, with IP series products contributing 79.6% of sales [5] - Miniso's overseas expansion strategy has led to a total of 3,213 overseas stores, an increase of 617 stores year-on-year, with a focus on North America and Europe [6] Profitability and Cost Management - Gross profit increased by 21.1% year-on-year, with gross margin rising by 0.8 percentage points to 44.2%, driven by a higher proportion of direct-operated stores and improved product competitiveness [2] - However, operating expenses surged by 46.7% year-on-year to 1.021 billion yuan, primarily due to the expansion of direct-operated stores overseas [4] - The company faces challenges in controlling costs, as the shift towards a direct-operated model incurs higher rent and depreciation expenses [10] Growth Opportunities and Challenges - The domestic consumption market is recovering, with interest consumption and IP economy thriving, aligning with Miniso's large store strategy and diverse product offerings [10] - The company is also expanding its TOP TOY brand, which saw a revenue increase of 58.9% to 340 million yuan in Q1 2025, benefiting from strategic market positioning and product quality improvements [7] - However, the competitive landscape in retail is intensifying, and the company must address the risks associated with overseas expansion, including tariffs and cultural differences [10]

野村则表示，预计名创优品的二季度财报将符合预期，当中，收入预计按年升19%至48亿元人民币；经 营溢利料跌1%至7.44亿元人民币。就公司本地业务，野村料名创优品次季销售增长13%，并录得正向的 同店销售增长，而海外业务则料销售增长29%。不过，由于公司直营店的营运未达理想状态，预计其经 营利润率或继续受压，预计同比降3.1个百分点至15.5%。 名创优品(09896)尾盘涨超4%，截至发稿，涨3.44%，报40.84港元，成交额2.8亿港元。 消息面上，名创优品拟于8月21日举行董事会会议批准中期业绩。海通国际预计公司2Q收入49亿元，同 比增长21%。毛利率预计44.7%，同比增长0.8pct，主因海外直营市场收入占比提升。经营利润7.5亿 元，同比基本持平，经营利润率15.3%，同比下降3.3pct；经调净利6.1亿元(调整永辉股权投资产生的相 关亏损)，同比下降3%，经调净利率12.4%，同比下降3.1pct，主要受海外直营市场收入占比提升导致费 用率上行和财务费用增长影响。 ...

智通财经APP获悉，名创优品(09896)尾盘涨超4%，截至发稿，涨3.44%，报40.84港元，成交额2.8亿港 元。 消息面上，名创优品拟于8月21日举行董事会会议批准中期业绩。海通国际预计公司2Q收入49亿元，同 比增长21%。毛利率预计44.7%，同比增长0.8pct，主因海外直营市场收入占比提升。经营利润7.5亿 元，同比基本持平，经营利润率15.3%，同比下降3.3pct；经调净利6.1亿元（调整永辉股权投资产生的 相关亏损），同比下降3%，经调净利率12.4%，同比下降3.1pct，主要受海外直营市场收入占比提升导 致费用率上行和财务费用增长影响。 野村则表示，预计名创优品的二季度财报将符合预期，当中，收入预计按年升19%至48亿元人民币；经 营溢利料跌1%至7.44亿元人民币。就公司本地业务，野村料名创优品次季销售增长13%，并录得正向的 同店销售增长，而海外业务则料销售增长29%。不过，由于公司直营店的营运未达理想状态，预计其经 营利润率或继续受压，预计同比降3.1个百分点至15.5%。 ...

Core Viewpoint - The recent legal developments in the trademark dispute between KK Group and its competitors highlight the ongoing challenges in the beauty retail sector, particularly regarding brand identity and competition [1][6][7]. Group 1: Legal Developments - KK Group's parent company has initiated a lawsuit against Miniso and other companies for unfair competition, with a recent court ruling confirming that Aixin Technology's actions in registering the "THE COLORIST" trademark abroad constitute unfair competition [1][6]. - The case has progressed through various legal stages, including pre-litigation mediation and jurisdictional appeals, and is set to enter the civil trial phase on September 1 [1]. - KK Group has faced challenges in protecting its trademark, having filed opposition and invalidation procedures against Aixin Technology's trademark application since November 2019, ultimately leading to a lawsuit in September 2023 [7]. Group 2: Brand and Market Position - KK Group is recognized as one of the earliest entrants in the beauty collection store market in China, launching its brand "THE COLORIST" in September 2019, which has rapidly expanded to 243 stores nationwide [12][14]. - "THE COLORIST" offers a wide range of beauty products, featuring over 2800 SKUs and a unique store design that emphasizes a pink visual theme and a 1:1 free try-on service [12]. - Miniso's "WOW COLOUR" brand, established in January 2020, shares similarities with "THE COLORIST" in its focus on experiential retail and has a product selection that leans towards domestic brands [14]. Group 3: Financial and Investment Background - KK Group has attracted significant investment, completing seven rounds of financing between 2016 and 2021, with notable participation from well-known venture capital firms [15]. - Despite its growth and market position, KK Group has faced challenges in its IPO attempts, having made four unsuccessful attempts to list on the Hong Kong Stock Exchange between 2021 and 2024 [16]. - In 2022, KK Group ranked among the top three in China's lifestyle retail sector, following Watsons and Miniso [16].

Core Insights - MINISO LAND, the first of its kind in South China, has opened in Guangzhou, featuring a three-story standalone building with a total area of 1200m² and housing 5500 SKUs, with over 100 types of IP products, making IP products account for nearly 90% of the offerings [1] - On its opening day, the MINISO LAND in Beijing Road achieved sales exceeding 450,000 yuan [1] - MINISO has established 12 MINISO LAND and 1 MINISO SPACE stores in key cities across China, with the global flagship store in Shanghai achieving sales of over 100 million yuan within just 9 months of opening [1] Company Expansion - The company plans to open another MINISO LAND in Guangzhou's Zhengjia Plaza, indicating confidence in the local consumer market's capacity to support two large stores [1] - The CMO of MINISO Group, Liu Xiaobin, expressed optimism about the potential for high growth in the Chinese trendy toy market, suggesting that the industry is still in its early stages and will mature with a diverse range of IP products appealing to various audiences [1]

Core Insights - MINISO LAND, the first store in South China, represents a strategic move for MINISO, showcasing the "first store economy" and the company's channel strategy of opening larger stores [2] - The store features an upgraded immersive experience with a "theme park" design, including a vertical display area and a dedicated IP theme zone [2] - The store has introduced 5,500 SKUs with over 100 types of IP products, with IP products accounting for nearly 90% of the offerings, creating a complete trendy toy ecosystem [2] Product and Sales Performance - Since its soft opening on July 5, 2025, the store has launched 16 product lines, including 6 first launches, with IP sales accounting for 84.43% of total sales, validating the effectiveness of the "IP + scene" business model [3] - The CEO of MINISO emphasized the importance of combining super IPs with super scenes to inject new energy into Guangzhou, supporting its development as an international consumption center [3]

Core Insights - MINISO LAND, the first of its kind in South China, opened in Guangzhou, featuring 5,500 SKUs and over 100 IP products, with nearly 90% of products being IP-related [1] - The store attracted over 10,000 visitors on its opening day, showcasing the potential of transforming old properties in commercial areas [1] - Since its soft launch on July 5, 2025, the store has introduced 16 product lines, with IP sales accounting for 84.43% of total sales, highlighting the effectiveness of the "IP + scene" business model [1] Company Strategy - MINISO is innovating retail spaces through unique IP designs and aims to build a leading global toy ecosystem [1] - The company employs a "dual-track" IP operation strategy, localizing classic IPs like Disney and Sanrio while also nurturing original IPs to enhance commercialization [1] - The CEO emphasized the role of super IPs and super scenes in revitalizing Guangzhou as an international consumption center [1] Expansion and Performance - Since October 2024, MINISO has been advancing its "big store strategy," with 12 MINISO LAND and 1 MINISO SPACE locations established in key cities across China [2] - The MINISO LAND flagship store on Nanjing East Road in Shanghai achieved over 100 million in sales within 9 months, setting a record [2] - The MINISO SPACE in Nanjing's Deji Plaza is noted as the first Chinese IP space to enter a global luxury shopping district [2]

Core Insights - MINISO LAND, the first store of its kind in South China, opened on August 17, blending traditional Lingnan architecture with over 100 global IPs, creating a new cultural landmark in Guangzhou [2] - The store serves as a benchmark for the "first store economy" and is a significant step in MINISO's strategy of "opening good stores and large stores" [2] - The store attracted over 10,000 visitors on its opening day, showcasing its potential as a model for upgrading old properties in the Beijing Road business district [2] Company Strategy - MINISO is leveraging innovative IP design to reshape retail spaces and accelerate the construction of a leading global trendy toy ecosystem [3] - The MINISO LAND serves as a trend design experimental space, transforming traditional retail into a global IP showcase that integrates display, experience, and consumption [3] - The company has established 12 MINISO LAND and 1 MINISO SPACE stores in key cities across China, with the Shanghai store achieving over 100 million in sales within 9 months [3] Market Impact - The successful integration of Chinese brands with global IPs is expected to create significant market shifts, evidenced by the impressive sales performance of MINISO's stores [3] - The focus on immersive experiences and storytelling for niche IPs aims to broaden their appeal to mainstream consumers, enhancing overall market engagement [3]

Group 1 - MINISO opened its first MINISO LAND store in South China on August 17, 2023, located on Beijing Road Pedestrian Street in Guangzhou, attracting over 10,000 visitors on opening day [1] - The store features a three-story standalone building with a total area of 1,200 square meters, designed around the "amusement park" theme [1] - Since its soft opening on July 5, 2025, the store has launched 16 product lines, with 6 being first releases, and IP sales accounting for 84.43% of total sales [1] Group 2 - MINISO has established 12 MINISO LAND and 1 MINISO SPACE stores in key cities across China, with the global flagship store in Shanghai achieving over 100 million yuan in sales within 9 months [2] - The MINISO SPACE in Nanjing has become the first Chinese IP space to enter a global luxury shopping district [2] - The CEO of MINISO stated that the company will continue to inject new momentum into Guangzhou's development as an international consumption center through the synergy of super IPs and super scenes [2]