Summary of Miniso (MNSO US) Conference Call Company Overview - **Company**: Miniso (MNSO US) - **Sector**: Specialty Retail - **Market Cap**: USD 13.81 billion - **Current Share Price**: USD 22.19 - **Target Price**: USD 25.10 (previously USD 27.70) [4][26] Key Points Industry and Market Dynamics - **Overseas Expansion Impact**: The expansion of self-operated stores overseas has negatively impacted margins, leading to a decline in operating profit margin (OPM) [2][26] - **Focus Shift in China**: Management has shifted focus from expansion to same-store sales growth (SSSG) in China, resulting in a narrowing decline in SSSG from double digits in 2H25 to mid-single digits in 1Q25 [2][3] Financial Performance - **1Q25 Results**: Revenue growth in mainland China increased to 9% in 1Q25 from 6.5% in 4Q24, despite a reported net profit decline of 28.5% year-over-year to RMB 416 million [2][26] - **Operating Profit Margin**: OPM in 1Q25 decreased by 4 percentage points year-over-year to 16%, below the medium-term target of 20% [2][3] - **Net Profit Estimates**: The net profit estimates for 2025-27 have been lowered by 19-26% due to expectations of lower overseas margins and increased losses from the Yonghui acquisition [3][23][24] Future Projections - **Long-term Outlook**: The company expects overseas markets to become significant contributors to revenue and profit in the long run, but short-term investments are required to scale retail capabilities, particularly in the US [3][26] - **2025-27 Estimates**: The OPM is projected to recover to 17.2% in 2027 from 16.7% in 2025, with overseas OPM expected to improve to 13.2% in 2027 [3][24] Valuation Adjustments - **Target Price Reduction**: The target price has been cut by 9.4% to USD 25.10 primarily due to lower earnings estimates [4][26] - **Earnings Estimates**: The earnings estimates for 2025 have been reduced by 19-26%, reflecting lower expectations for overseas business performance [3][26] Shareholder Returns - **Buyback Program**: The company has initiated a HKD 2 billion buyback program with a 50% payout ratio, estimating a total yield of approximately 5% on the stock [3][26] Important Financial Metrics - **Revenue Growth**: Expected revenue growth of 20.3% in 2025, with net profit projected to decline by 17.0% year-over-year [23] - **Operating Profit Margin**: OPM is expected to stabilize at 17% for the next few years [15][24] - **EPS Estimates**: EPS for 2025 is estimated at 8.26 CNY, down from previous estimates [7][14] Risks and Considerations - **Margin Pressure**: The ongoing pressure on margins due to overseas expansion and higher costs related to acquisitions poses a risk to profitability [2][3] - **Market Conditions**: The ability to achieve targeted OPM and revenue growth will depend on market conditions and the effectiveness of the company's strategic initiatives [3][24] Conclusion Miniso is navigating challenges related to overseas expansion and margin pressures while focusing on stabilizing growth in its core market of China. The adjustments in earnings estimates and target prices reflect a cautious outlook, with a long-term view that overseas markets will eventually contribute positively to the company's financial performance.

Investment Rating - The report initiates a "Buy" rating for the company [1][9] Core Insights - The company reported a total revenue of 4.427 billion yuan for Q1 2025, representing an 18.9% year-on-year increase, while the net profit attributable to shareholders was 416 million yuan, a 29.0% decline year-on-year [3][9] - The same-store sales trend is improving, with expectations for overseas direct store expansion to drive growth [4][9] - The TOP TOY brand is showing strong performance, with a revenue increase of 59% year-on-year in Q1 2025, driven by store expansion [5][9] - Gross margin improved by 0.8 percentage points to 44.2%, attributed to increased overseas revenue and a better product mix [6][9] - Total expenses increased by 44.6% year-on-year, primarily due to investments in new stores and rising sales and logistics costs [8][9] - The company forecasts revenues of 20.257 billion yuan, 24.130 billion yuan, and 28.739 billion yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 2.07 yuan, 2.67 yuan, and 3.16 yuan [9][11] Summary by Sections Financial Performance - Q1 2025 total revenue was 4.427 billion yuan, with a year-on-year growth of 18.9% [3] - Net profit attributable to shareholders was 416 million yuan, down 29.0% year-on-year [3] - Adjusted net profit was 590 million yuan, a decrease of 4.9% year-on-year [3] Revenue Breakdown - Domestic revenue reached 2.494 billion yuan, a 9.1% increase year-on-year, with store count growing by 6.0% to 4,275 [4] - Overseas revenue grew by 30.3% to 1.592 billion yuan, with store count increasing by 23.8% to 3,213 [4] Brand Performance - TOP TOY generated 340 million yuan in revenue for Q1 2025, a 59% increase year-on-year, with 280 stores currently operating [5] - The average monthly revenue per flagship store exceeded 5 million yuan [5] Profitability and Expenses - Gross margin improved to 44.2%, driven by higher overseas contributions and product mix optimization [6] - Total expenses rose to 1.238 billion yuan, a 44.6% increase, mainly due to new store investments and rising operational costs [8] Future Projections - Revenue projections for 2025, 2026, and 2027 are 20.257 billion yuan, 24.130 billion yuan, and 28.739 billion yuan respectively [9] - EPS estimates for the same years are 2.07 yuan, 2.67 yuan, and 3.16 yuan [9]

Investment Rating - The report maintains a "Buy" rating for MINISO [6] Core Views - MINISO's domestic same-store sales are showing improvement, with a focus on operational efficiency [1] - The company is expanding its overseas presence, particularly in North America, with a significant increase in store count [2] - The gross margin remains stable, but profits are under pressure due to increased operational costs [3] - The company is positioned as a global leader in the retail sector, leveraging its supply chain and light asset model for rapid expansion [4] Summary by Sections Domestic Performance - In Q1 2025, MINISO achieved revenue of 4.427 billion yuan, a year-on-year increase of 18.9%, while net profit attributable to shareholders was 416 million yuan, a decrease of 28.52% [1] - The number of domestic stores decreased by 111, totaling 4,275 stores, but same-store sales showed a slight decline in the single digits, indicating improved performance [1] Overseas Performance - In Q1 2025, MINISO added 95 overseas stores, bringing the total to 3,213, a year-on-year increase of 617 stores, with an average store revenue growth of 4.6% [2] - The overseas revenue reached 1.592 billion yuan, reflecting a year-on-year growth of 30.3% [2] Profitability and Costs - The gross margin for Q1 2025 was 44.2%, up 0.8 percentage points year-on-year, driven by an increase in overseas revenue and a shift towards higher-margin products [3] - Operating expenses increased significantly, with sales expenses rising by 71.4% due to investments in direct stores and related costs [3] Financial Projections - Revenue projections for 2025-2027 are estimated at 21.012 billion yuan, 24.608 billion yuan, and 28.044 billion yuan, respectively, with net profits expected to be 2.951 billion yuan, 3.653 billion yuan, and 4.325 billion yuan [4][5] - The report anticipates a stable growth trajectory with a focus on optimizing various business segments and supply chains [4]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年5月28日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | | 佔 ...

Investment Rating - The report maintains a "Buy" rating for MINISO [4][6] Core Views - MINISO's domestic same-store sales are showing improvement, with a net decrease of 111 stores in Q1 2025, but a year-on-year increase of 241 stores, leading to a revenue of 24.94 billion yuan, up 9.1% year-on-year [1] - The overseas market remains a focus, with a total of 3,213 stores as of Q1 2025, an increase of 617 stores year-on-year, and overseas revenue reaching 15.92 billion yuan, up 30.3% year-on-year [2] - The gross margin improved by 0.8 percentage points to 44.2% in Q1 2025, driven by a higher proportion of overseas revenue and a shift towards higher-margin products [3] - The company is expected to achieve revenue of 210.1 billion yuan in 2025, with net profit projected at 29.5 billion yuan, reflecting a growth trajectory despite current challenges [4] Summary by Sections Domestic Performance - In Q1 2025, MINISO's domestic revenue was 24.94 billion yuan, a year-on-year increase of 9.1%, with same-store sales decline narrowing to low single digits [1] Overseas Expansion - The overseas store count reached 3,213, with a year-on-year increase of 617 stores, and average store revenue grew by 4.6% year-on-year [2] Financial Metrics - Q1 2025 adjusted net profit was 5.87 billion yuan, down 4.81% year-on-year, with gross margin at 44.2% [3] - Revenue projections for 2025-2027 are 210.1 billion yuan, 246.1 billion yuan, and 280.4 billion yuan respectively, with corresponding net profits of 29.5 billion yuan, 36.5 billion yuan, and 43.3 billion yuan [4][5]

Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company is expected to experience a gradual alleviation of performance pressure, with same-store sales showing signs of improvement. The focus is on high-quality development and strategic store network optimization [12][13] - Revenue projections for 2025-2027 are estimated at 20.54 billion, 24.60 billion, and 29.55 billion yuan, with corresponding growth rates of 20.9%, 19.7%, and 20.2%. Adjusted net profits are projected at 2.86 billion, 3.68 billion, and 4.56 billion yuan, with growth rates of 4.97%, 28.74%, and 24.04% respectively [4][15] Summary by Sections Financial Performance - For Q1 2025, the company achieved revenue of 4.43 billion yuan, a year-on-year increase of 18.9%, with a gross margin of 44.2%, up 0.8 percentage points. Adjusted net profit was 590 million yuan, down 4.8% year-on-year [12] - The company’s domestic same-store sales have shown significant improvement, with a notable reduction in the decline rate compared to previous quarters. The total number of stores reached 4,275, with a net closure of 111 stores [13] Revenue and Profit Forecast - The company’s revenue is projected to grow at a compound annual growth rate (CAGR) of approximately 20% over the next three years, with adjusted net profit margins expected to stabilize and improve [15][16] - The adjusted net profit corresponding price-to-earnings (PE) ratios are forecasted to be 14X, 11X, and 9X for the years 2025, 2026, and 2027 respectively [4][15] Market Strategy - The company is focusing on enhancing its supply chain advantages and IP transformation capabilities while continuing its global expansion strategy [15] - The overseas business saw revenue of 1.59 billion yuan in Q1 2025, a year-on-year increase of 30.3%, despite facing high base pressure from the previous year [14]

Investment Rating - The report maintains a "Buy" rating for Miniso (MNSO) with a 12-month target price of $23.40 for ADR and HK$46.00 for H-shares, reflecting a potential upside of 27.9% and 33.1% respectively [15][17]. Core Insights - Management reiterated its target for accelerated revenue growth in 2025, aiming for a year-on-year increase of 23% compared to 2024, with a focus on achieving low teens percentage growth in Miniso China sales and approximately 40% growth in overseas business [1][5]. - Despite expected slight declines in gross profit margins this year, management anticipates healthy operating profit growth for the year, with margins expected to narrow sequentially in Q2 and return to positive territory in Q3 [1][5]. - The company plans to close 300-400 underperforming or outdated stores in China, with expectations of stabilizing or slightly decreasing the number of new stores in the second quarter, but anticipates a return to store growth in the latter half of the year [1][11]. Summary by Sections Revenue Growth - Management expects revenue growth to accelerate in 2025, driven by positive sales and store productivity improvements, with a target of opening 500 to 600 new stores, of which 40% to 45% will be DTC stores [5][16]. - For Top Toy, management anticipates a year-on-year revenue growth of approximately 50% to 60% and plans to add 100 new stores [5]. Profit Margins - Operating profit is projected to recover to positive growth in Q3, with a target operating profit of RMB 3.6 billion to RMB 3.8 billion for the year, compared to RMB 3.2 billion last year [5][16]. - Management noted that while the operating profit margin may experience slight declines due to macroeconomic factors and DTC expansion, the pressure on margins is expected to gradually narrow [1][5][7]. Store Network and Strategy - The company is focusing on optimizing its store network, with plans to close underperforming stores while aiming for a net increase in store count in the latter half of the year [1][11]. - In the U.S. market, Miniso will concentrate on 24 states to achieve better economies of scale and reduce operational costs, while also optimizing its product mix to cater to local consumers [6][10]. Product Mix and Market Adaptation - The product mix includes a focus on toys and lifestyle products, with a strategy to increase local sourcing to mitigate potential tariff risks [10][12]. - Management aims to enhance the contribution of third-party products to diversify the product range while maintaining overall gross margin stability [12].

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company's revenue for Q1 2025 was 4.43 billion, representing a year-over-year increase of 18.9%. The gross margin was 44.2%, up 0.8 percentage points year-over-year. Operating profit was 710 million, down 4.05% year-over-year, while adjusted net profit was 590 million, down 4.9% year-over-year, with an adjusted net profit margin of 13.3%, down 3.3 percentage points year-over-year [5] - The company expects revenues of 20.54 billion, 24.43 billion, and 28.28 billion for 2025, 2026, and 2027 respectively, with year-over-year growth rates of 21%, 19%, and 16%. Adjusted net profits are projected to be 2.76 billion, 3.35 billion, and 4.06 billion for the same years, with year-over-year growth rates of 1%, 21%, and 21% [6] - Domestic business is shifting from rapid store expansion to a focus on high-quality growth, with same-store sales expected to improve. In Q1 2025, domestic revenue was 2.5 billion, up 9.1% year-over-year, with same-store sales showing improvement from a previous decline [9] - The overseas business is experiencing rapid growth, with Q1 2025 overseas revenue at 1.6 billion, up 30.3% year-over-year, accounting for 36% of total revenue. The number of overseas stores reached 3,213, with a net increase of 95 stores [9] Financial Summary - For 2024A, the company reported total revenue of 16.99 billion, with a year-over-year growth rate of 23%. Adjusted net profit was 2.72 billion, with a year-over-year growth rate of 15% [8] - The company’s financial ratios indicate a return on equity (ROE) of 26.3% for 2024A, with a projected decline to 17.8% in 2025E [11]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年5月28日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | | 事件 | 已發行股份（不 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company reported a revenue of 4.43 billion yuan in Q1 2025, representing a year-over-year increase of 18.9%. The gross margin was 44.2%, up by 0.8 percentage points. Operating profit was 710 million yuan, down 4.05% year-over-year, while adjusted net profit was 590 million yuan, down 4.9% year-over-year, with an adjusted net profit margin of 13.3%, down 3.3 percentage points [5] - The company expects revenues of 20.54 billion, 24.43 billion, and 28.28 billion yuan for 2025, 2026, and 2027 respectively, with year-over-year growth rates of 21%, 19%, and 16%. Adjusted net profits are projected to be 2.76 billion, 3.35 billion, and 4.06 billion yuan for the same years, with growth rates of 1%, 21%, and 21% respectively [6] Financial Performance - In Q1 2025, domestic revenue was 2.5 billion yuan, up 9.1% year-over-year, with same-store sales improving from a high single-digit decline to a mid-single-digit decline. The company is shifting from rapid store expansion to a focus on high-quality growth, resulting in a net reduction of 111 stores [9] - Overseas revenue reached 1.6 billion yuan in Q1 2025, a year-over-year increase of 30.3%, accounting for 36% of total revenue. The number of overseas stores increased to 3,213, with a net addition of 95 stores [9] - The company anticipates that as overseas operations become more refined, the net profit margin per store will have room for improvement despite initial pressure from upfront costs associated with rapid expansion [9] Financial Projections - The company forecasts total revenues of 16.99 billion, 20.54 billion, 24.43 billion, and 28.28 billion yuan for the years 2024A, 2025E, 2026E, and 2027E respectively, with corresponding year-over-year growth rates of 23%, 21%, 19%, and 16% [10] - Adjusted net profit is projected to be 2.72 billion, 2.76 billion, 3.35 billion, and 4.06 billion yuan for the same years, with adjusted net profit margins of 16%, 13%, 14%, and 14% respectively [11]