FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年5月30日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | | 佔 ...

Core Viewpoint - MINISO's stock price has significantly dropped in both US and Hong Kong markets, leading to a market value loss exceeding $2 billion since the beginning of the year, following disappointing quarterly earnings reports [1][2]. Financial Performance - For Q1 2025, MINISO reported total revenue of 4.427 billion yuan, a year-on-year increase of 18.9%, but net profit fell by 28.9% to 417 million yuan [2][4]. - Adjusted net profit for the same period was approximately 587 million yuan, down from 617 million yuan in Q1 2024, marking a new low in nearly seven quarters [2][4]. - The company's gross profit increased by 21.1% year-on-year, with a gross margin improvement of 0.8 percentage points to 44.2% [2]. Cost and Expense Management - Sales and distribution expenses surged to 1.021 billion yuan, a 46.7% increase compared to Q1 2024, with sales expenses accounting for 52.2% of gross profit [4][6]. - The company’s costs related to rent, depreciation, and labor rose by 71.4% during the reporting period, indicating challenges in cost control [4][6]. Store Expansion and Strategy - MINISO's overseas store count nearly doubled from 281 to 548, while the number of TOP TOY stores increased from 17 to 40, reflecting aggressive expansion strategies [4][5]. - The average size of new stores opened in Q1 2025 was approximately 300 square meters, with a focus on upgrading store formats [5][6]. Market Position and Competition - The domestic store count showed signs of stagnation, with a net increase of only 241 stores in mainland China, marking the first sequential decline since Q2 2022 [7][11]. - The main brand's revenue in mainland China was approximately 2.494 billion yuan, with a modest year-on-year growth of 9.1%, indicating a slowdown compared to previous high double-digit growth rates [11]. Future Outlook - The company is considering a potential spin-off of TOP TOY for a Hong Kong listing, aiming to raise $300 million, but faces challenges related to high licensing costs and the need for a distinct brand identity [12][14].

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年5月30日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | | 佔 ...

Core Viewpoint - MINISO's recent financial report reveals a trend of revenue growth but profit decline, raising concerns among investors about its future performance and market position [1][5][6]. Financial Performance - In Q1 2025, MINISO achieved revenue of 4.427 billion yuan, a year-on-year increase of 18.9%, with a gross profit of 1.958 billion yuan, up 21.1% [6][8]. - The net profit for the same period was 417 million yuan, down 28.8% from 586 million yuan in the previous year, leading to a net profit margin decrease of 3.3% to 13.3% [8][9]. - The decline in profit is attributed to a shift in revenue structure, with lower-margin direct sales increasing relative to higher-margin franchise and agency businesses [8][9]. Market Expansion and Strategy - As of March 31, 2025, MINISO had a total of 7,768 stores, with a net increase of 978 stores year-on-year, including 4,275 in China and 3,213 overseas [9][10]. - The company is focusing on closing underperforming small stores while opening larger ones, with an average new store size of nearly 300 square meters [10][13]. - MINISO's overseas revenue grew by 30.3%, contributing to a 3% increase in total revenue share from international markets [6][9]. IP Strategy and Challenges - The company has been heavily investing in external IP acquisitions, with IP-related expenses reaching 421 million yuan in 2024, a nearly 30% increase year-on-year [14][15]. - Despite the high costs, MINISO continues to launch over 10,000 new IP products annually, but faces challenges in maintaining product exclusivity and differentiation in a competitive market [14][15]. Future Outlook - MINISO plans to spin off its rapidly growing toy brand TOP TOY for a potential IPO, aiming to raise approximately 300 million USD [15][16]. - The company is also set to consolidate its operations with Yonghui Supermarket, which may increase short-term profitability pressures due to ongoing restructuring efforts [18][22]. - CEO Ye Guofu remains optimistic about future performance, emphasizing refined operational strategies and enhanced IP collaborations [23].

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年5月29日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 不適用 | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關 ...

Core Viewpoint - MINISO's Q1 2025 financial report shows total revenue of 4.43 billion yuan, a 19% year-on-year increase, but net profit attributable to shareholders decreased by 28.5% to 420 million yuan, leading to significant stock price declines in both Hong Kong and US markets [1][2][4] Financial Performance - Total revenue for Q1 2025 reached 4.43 billion yuan, up 19% year-on-year [2][3] - Gross margin improved to 44.2%, an increase of 0.8 percentage points compared to the same period last year, marking the highest gross margin for a first quarter [2][6] - Net profit for Q1 2025 was 420 million yuan, down 28.8% from 586 million yuan in the same quarter last year [4][6] - Adjusted net profit decreased by 4.8% to 587 million yuan, with adjusted net profit margin dropping from 16.6% to 13.3% [4][6] Market Expansion - As of March 31, 2025, MINISO had a total of 7,488 stores globally, a net increase of 858 stores year-on-year [3][4] - Domestic store count reached 4,275, with a net increase of 241 stores, while overseas store count was 3,213, reflecting a net increase of 617 stores [3][4] - The company is implementing a "big store strategy" to enhance channel structure and has opened 8 MINISO LAND stores, with 15 more in preparation [3][4] Cost Structure and Profitability - Sales and distribution expenses increased by 46.7% year-on-year to 1.021 billion yuan, primarily due to the expansion of overseas direct stores [4][6] - The shift in revenue structure, with a decrease in high-margin franchise and agency business, has diluted overall profit margins [4][6] IP Strategy - The increase in gross margin is attributed to the IP strategy and interest consumption, with a gross margin of 44.2% in March 2025, the highest for that month historically [6][8] - MINISO has collaborated with over 150 external IPs since 2016, with significant reliance on external IPs leading to increased authorization costs, which rose by 39.6% in Q1 2025 [6][8] - The company faces intense competition in the IP space, with rising costs and pressure on profitability due to over-reliance on external IPs [6][8]

翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年5月29日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 FF305 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關 ...

Group 1 - The company's overall revenue for Q1 2025 was 4.43 billion yuan, representing a year-over-year increase of 18.9% [1] - The gross profit margin was 44.2%, an increase of 0.8 percentage points year-over-year [1] - Operating profit was 710 million yuan, showing a year-over-year decline of 4.05% [1] - Adjusted net profit for the quarter was 590 million yuan, down 4.9% year-over-year, with an adjusted net profit margin of 13.3%, a decrease of 3.3 percentage points year-over-year [1] Group 2 - Domestic business showed high-quality development, with same-store daily sales expected to continue improving; revenue from Miniso China in Q1 was 2.5 billion yuan, up 9.1% year-over-year [1] - The company shifted from a rapid expansion model to a focus on high-quality growth, closing 111 stores, reducing the total number of stores from 4,386 to 4,275 [1] - The optimization of inventory and store upgrades in the domestic market is expected to enhance same-store performance [1] Group 3 - Overseas revenue reached 1.6 billion yuan in Q1, a year-over-year increase of 30.3%, accounting for 36% of total revenue, an increase of 3 percentage points [2] - The number of overseas stores reached 3,213, with a net increase of 95 stores; the number of direct-operated stores was 548, with an increase of 45 stores [2] - The rapid expansion of overseas direct-operated stores incurred upfront costs, which temporarily pressured net profit margins, but there is potential for improvement in single-store net profit margins through refined operations [2] Group 4 - Revenue projections for 2025, 2026, and 2027 are 20.54 billion, 24.43 billion, and 28.28 billion yuan, respectively, with year-over-year growth rates of 21%, 19%, and 16% [2] - Adjusted net profit forecasts for the same years are 2.76 billion, 3.35 billion, and 4.06 billion yuan, with year-over-year growth rates of 1%, 21%, and 21% [2] - The company maintains a "buy" rating based on these projections [2]

Core Viewpoint - The company reported its Q1 2025 earnings, showing a mixed performance with revenue growth but a decline in net profit, indicating challenges in profitability despite revenue increases in both domestic and international markets [1][2][3]. Domestic Performance - In Q1 2025, the company achieved domestic revenue of 24.94 billion yuan, a year-on-year increase of 9.1%, despite a net reduction of 111 stores, resulting in a total of 4,275 stores, which is an increase of 241 stores year-on-year [1]. - Same-store sales showed improvement, with a decline in the low single digits for Q1 2025, and the year-to-date same-store performance also indicated a narrowing decline [1]. International Performance - The company opened 95 new overseas stores in Q1 2025, bringing the total to 3,213 stores, which is a year-on-year increase of 617 stores, reflecting a 24.6% growth in average store count [2]. - Overseas revenue reached 15.92 billion yuan, a year-on-year increase of 30.3%, with single-store revenue showing a 4.6% increase [2]. TOP TOY Brand Expansion - The TOP TOY brand expanded rapidly, with a total of 280 stores as of Q1 2025, an increase of 120 stores year-on-year [2]. - Revenue for TOP TOY in Q1 2025 was 340 million yuan, reflecting a year-on-year growth of 58.9%, although average single-store revenue decreased by 11.95% [3]. Profitability and Cost Structure - The gross margin for Q1 2025 was 44.2%, an increase of 0.8 percentage points year-on-year, driven by a higher proportion of overseas revenue and a shift towards higher-margin products [3]. - Operating expenses increased significantly, with sales, management, and financial expense ratios rising, primarily due to investments in direct stores and increased costs related to personnel and logistics [3]. Future Outlook - The company is positioned as a global leader in the retail sector, leveraging its supply chain and channel advantages for rapid expansion, with expectations for continued revenue growth in the coming years [4]. - Projected revenues for 2025-2027 are estimated at 210.1 billion yuan, 246.1 billion yuan, and 280.4 billion yuan, with net profits expected to reach 29.5 billion yuan, 36.5 billion yuan, and 43.3 billion yuan respectively [4].

Group 1: Financial Performance - In Q1 2025, the company reported revenue of 4.43 billion yuan, a year-on-year increase of 18.9%, with a gross margin of 44.2%, up 0.8 percentage points year-on-year, and an adjusted net profit of 590 million yuan, down 4.8% year-on-year [1] - The domestic same-store sales showed improvement, with a significant recovery in sales performance since the beginning of the year, and a notable recovery during the May Day holiday [1] - The company achieved a total of 4,275 stores in China by the end of March 2025, with a net closure of 111 stores, focusing on high-quality development and refined store network strategy [1] Group 2: International Operations - In Q1 2025, the company's overseas revenue reached 1.59 billion yuan, a year-on-year increase of 30.3%, despite high base pressure from the previous year [2] - The company added 95 new stores overseas, focusing on markets in Asia and North America, with a stable performance in overseas same-store sales when viewed from a two-year compound growth perspective [2] - Since April, there has been a month-on-month improvement in same-store performance in key overseas markets such as Mexico and the United States, supported by the execution of the IP strategy and store quality enhancement [2] Group 3: Strategic Outlook - The company is committed to a five-year strategic plan aimed at stable profit growth, with projected revenues of 20.54 billion yuan, 24.60 billion yuan, and 29.55 billion yuan for 2025-2027, corresponding to growth rates of 20.9%, 19.7%, and 20.2% respectively [2] - Adjusted net profits are expected to be 2.86 billion yuan, 3.68 billion yuan, and 4.56 billion yuan for the same period, with growth rates of 4.97%, 28.74%, and 24.04% respectively [2] - The company maintains an "overweight" rating due to its supply chain advantages and strengthened IP conversion capabilities, alongside ongoing global strategic initiatives [2]