Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company reported a revenue of 4.43 billion yuan in Q1 2025, representing a year-over-year increase of 18.9%. The gross margin was 44.2%, up by 0.8 percentage points. Operating profit was 710 million yuan, down 4.05% year-over-year, while adjusted net profit was 590 million yuan, down 4.9% year-over-year, with an adjusted net profit margin of 13.3%, down 3.3 percentage points [5] - The company expects revenues of 20.54 billion, 24.43 billion, and 28.28 billion yuan for 2025, 2026, and 2027 respectively, with year-over-year growth rates of 21%, 19%, and 16%. Adjusted net profits are projected to be 2.76 billion, 3.35 billion, and 4.06 billion yuan for the same years, with growth rates of 1%, 21%, and 21% respectively [6] Financial Performance - In Q1 2025, domestic revenue was 2.5 billion yuan, up 9.1% year-over-year, with same-store sales improving from a high single-digit decline to a mid-single-digit decline. The company is shifting from rapid store expansion to a focus on high-quality growth, resulting in a net reduction of 111 stores [9] - Overseas revenue reached 1.6 billion yuan in Q1 2025, a year-over-year increase of 30.3%, accounting for 36% of total revenue. The number of overseas stores increased to 3,213, with a net addition of 95 stores [9] - The company anticipates that as overseas operations become more refined, the net profit margin per store will have room for improvement despite initial pressure from upfront costs associated with rapid expansion [9] Financial Projections - The company forecasts total revenues of 16.99 billion, 20.54 billion, 24.43 billion, and 28.28 billion yuan for the years 2024A, 2025E, 2026E, and 2027E respectively, with corresponding year-over-year growth rates of 23%, 21%, 19%, and 16% [10] - Adjusted net profit is projected to be 2.72 billion, 2.76 billion, 3.35 billion, and 4.06 billion yuan for the same years, with adjusted net profit margins of 16%, 13%, 14%, and 14% respectively [11]

Summary of Key Points Core Viewpoint - On May 27, 36 Hong Kong-listed companies conducted share buybacks totaling 25.22 million shares, with a total buyback amount of 1.047 billion HKD [1][2]. Group 1: Buyback Details - Tencent Holdings repurchased 979,000 shares for 500 million HKD, with a highest price of 514.000 HKD and a lowest price of 507.000 HKD, bringing its total buyback amount for the year to 24.53 billion HKD [1][2]. - Meituan-W repurchased 3.02 million shares for 392 million HKD, with a highest price of 132.400 HKD and a lowest price of 122.600 HKD, totaling 392 million HKD in buybacks for the year [1][2]. - China COSCO Shipping repurchased 6.17 million shares for 89.84 million HKD, with a highest price of 14.820 HKD and a lowest price of 14.280 HKD, accumulating 4.41 billion HKD in buybacks for the year [1][2]. Group 2: Buyback Rankings - The highest buyback amount on May 27 was from Tencent Holdings at 500 million HKD, followed by Meituan-W at 392 million HKD [1][2]. - In terms of buyback volume, China COSCO Shipping led with 6.17 million shares, followed by NetEase Technology and Meituan-W with 5 million shares and 3.02 million shares, respectively [1][2]. Group 3: First-Time Buybacks - Notably, Meituan-W and Zhongxu Future conducted their first buybacks of the year on this date [2].

Group 1 - The forum focused on the theme "Multi-party Cooperation to Ensure Cultural Trade Sets Sail" and featured discussions on policies to promote high-quality development in cultural trade [1] - Key officials from various government departments shared the latest policy measures aimed at enhancing cultural trade, highlighting Shenzhen's innovative experiences in digital cultural trade [1] - Industry leaders discussed the role of digital technology in driving product innovation, business model innovation, and operational innovation within cultural trade [1] Group 2 - Experts explored how digital technology can revitalize traditional culture and enhance the global competitiveness of Chinese intellectual property (IP) [2] - The forum included discussions on brand building and operational services, with insights on how Chinese brands can break through on the global stage [2]

Core Viewpoint - Miniso's high gross profit margin is showing signs of strain as the company faces challenges in maintaining profitability despite revenue growth [1][2][3] Financial Performance - In Q1, Miniso reported revenue of 4.427 billion yuan, an 18.9% year-on-year increase, but net profit fell by 4.8% to 587 million yuan, leading to a net profit margin decline of 3.3 percentage points to 13.3% [2] - The company's revenue has grown 1.5 times over the past two years, with 2,200 new stores opened, and overseas store growth consistently outpacing domestic growth [9] Market Position and Strategy - Miniso's optimistic outlook on same-store sales contrasts with market skepticism, as the company aims for a revenue growth acceleration in the latter half of the year [4] - The company is transitioning from a low-cost brand to a "global IP co-branded store," which has raised expectations for international expansion [7][8] Operational Challenges - The increase in revenue without corresponding profit growth is seen as a potential warning sign, with significant investments in IP licensing and a shift in business strategy [5][6] - The company has adopted a three-pronged store opening strategy: partner model, direct operation model, and agency model in overseas markets [10] International Expansion - Miniso's overseas direct stores have increased to 548, more than doubling in two years, with a focus on the North American market [11] - However, the rapid expansion of overseas direct stores has led to increased upfront costs, impacting short-term profitability [12] Domestic Market Dynamics - The domestic market is showing signs of saturation, particularly in first- and second-tier cities, with a projected store penetration rate of 66% [15] - Same-store sales growth is declining, with a shift from a 30-35% growth rate in 2023 to an expected 8-9% decline in 2024 [16] IP Strategy and Risks - Miniso's reliance on IP products has increased, with IP product sales contributing significantly to revenue, but the associated costs are rising [23][26] - The company faces challenges in balancing the cost of IP licensing with consumer price sensitivity, especially in a competitive market [25][27] Capital Management - Financial costs have nearly doubled year-on-year, with the company issuing $550 million in convertible bonds and facing increased debt levels [32][42] - Miniso's acquisition of Yonghui Superstores has raised questions about its impact on profitability, despite the stock price increase since the acquisition [40][41] Future Outlook - The potential IPO of TOP TOY could alleviate some financial pressures on Miniso while expanding its market presence [43][46] - The company aims to maintain double-digit growth in the domestic market, focusing on same-store sales rather than aggressive new store openings [17][19]

FF305 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫存股 份）數目百分比 (註3) | | 庫存股份數目 | 每股發行/出售價 (註4) | 已發行股份總數 | | 於下列日期開始時的結存(註1) | 2025年5月26 ...

Group 1 - Miniso (MNSO.N) stock fell over 2% in pre-market trading following earnings report [1] - Multiple major investment banks have downgraded earnings forecasts for the company [1]

Core Viewpoint - Miniso's Q1 2025 financial report shows a revenue increase of 18.9% year-on-year to 4.43 billion RMB, but a decline in operating profit by 4.51% to 710 million RMB, and a net profit drop of 28.92% to 417 million RMB, indicating challenges in profitability despite revenue growth [1][3][6]. Financial Performance - Revenue for Q1 2025 reached 4.43 billion RMB, up from 3.72 billion RMB in Q1 2024, marking an 18.9% increase [3]. - Operating profit decreased to 710 million RMB, down 4.51% from the previous year [1]. - Net profit fell to 417 million RMB, a decline of 28.92%, with adjusted net profit at 587 million RMB, down 4.81% [1][3]. - Net profit margin dropped from 16.6% in the previous year to 13.3% [1]. Cost Structure - Sales and distribution expenses increased by 46.7% to 1.02 billion RMB, driven by rising overseas store rental, depreciation, and amortization costs [7]. - General and administrative expenses rose by 26.6% to 242 million RMB [7]. - Financial expenses increased due to a convertible bond issuance and loans for acquiring a stake in Yonghui Superstores, impacting overall profitability [6][7]. Market Expansion - Overseas business revenue reached 1.59 billion RMB, a 30% increase, accounting for 36% of total revenue [8]. - Total store count increased to 7,768, with 4,275 stores in mainland China and 3,213 overseas [8][9]. - The number of direct-operated stores in mainland China decreased to 20, while overseas direct-operated stores increased significantly [8][9]. Strategic Outlook - The company aims for healthy growth in operating profit in 2025, focusing on cost control and long-term revenue and profit growth [6][9]. - Direct-operated store revenue contribution rose from 14% to 22%, with a year-on-year growth of 86% [9]. - The company plans to continue expanding its overseas business, particularly in strategic markets like the U.S. [9].

Investment Rating - The report maintains a "Buy" rating for Miniso, with a 12-month price target of $23.40 for ADR and HK$46.00 for H-share, indicating an upside potential of 27.9% and 33.1% respectively [14][17]. Core Insights - Management is confident in achieving revenue growth acceleration in 2025, targeting a year-over-year increase of 23% compared to 2024, with a focus on low teens percentage growth in Miniso China and around 40% growth in overseas markets [1][8]. - Despite expected margin pressure in the short term, management anticipates a return to positive operating profit growth by the third quarter of 2025, with a narrowing of margin contraction [1][2]. - The company plans to close 300-400 underperforming stores in China, with expectations of a return to net store count growth in the second half of 2025 [1][12]. Summary by Sections Financial Performance - For 2025, Miniso aims for revenue of Rmb20,554 million, with an operating profit (OP) target of Rmb3.6 billion to Rmb3.8 billion, compared to Rmb3.2 billion in the previous year [17]. - In 2Q25, management expects topline growth of 18%-21%, with specific growth rates of low teens for Miniso China and 25%-30% for overseas markets [8]. Market Strategy - The company is focusing on optimizing its product offerings in the US, with IP-related products making up 60-70% of sales, and plans to increase local sourcing to mitigate tariff impacts [12][15]. - Miniso's store expansion strategy includes targeting 80-100 net new store openings in 2025, with a significant portion being DTC stores [10][11]. Operational Efficiency - Management noted that logistics costs have declined, and there is potential for cost savings through improved store productivity and geographical concentration of store openings [10][12]. - The average payback period for new stores is reported to be 15-18 months, with daily sales averaging nearly Rmb10,000, significantly above the breakeven point [13].

Investment Rating - The report assigns a "Buy" rating for the company, indicating a potential upside in the stock price [3][7]. Core Insights - The company reported Q1 2025 revenue of RMB 4.43 billion, a year-on-year increase of 18.9%, but net profit decreased by 28.5% year-on-year [7]. - Same-store sales in China showed improvement, with expectations for positive growth in Q2 2025 [8]. - The company is focusing on optimizing store operations and expanding high-efficiency stores to drive revenue growth [8]. Summary by Sections Company Overview - The company operates in the retail sector, with a current H-share price of HKD 34.55 and a market capitalization of RMB 36.35 billion [2]. - Major shareholder is Yang Yun Yun, holding 63.17% of shares [2]. Recent Performance - Q1 2025 revenue from the Miniso brand was RMB 4.09 billion, a 16.5% year-on-year increase, while overseas revenue grew by 30.3% [8]. - TOPTOY's revenue reached RMB 340 million, a 59% increase year-on-year, with a total of 280 stores [8]. Financial Projections - The company expects net profits of RMB 2.49 billion, RMB 3.03 billion, and RMB 3.60 billion for 2025, 2026, and 2027 respectively, with corresponding EPS of RMB 1.99, RMB 2.42, and RMB 2.88 [10]. - The report anticipates a decrease in profit margins due to increased operational costs and investments in new stores [8]. Valuation Metrics - The current price-to-earnings (P/E) ratios are projected at 16x for 2025, 13x for 2026, and 11x for 2027 [10]. - The report highlights that the stock is currently undervalued following a significant price drop, presenting a favorable investment opportunity [8].

Investment Rating - The report assigns a "Buy" rating for the company, indicating a potential upside in the stock price [3][7]. Core Insights - The company reported Q1 2025 revenue of RMB 4.43 billion, a year-on-year increase of 18.9%, while net profit attributable to shareholders was RMB 420 million, a decline of 28.5% [7]. - Same-store sales in China showed improvement, with expectations for positive growth in Q2 2025 [8]. - The company is focusing on optimizing store operations and expanding high-efficiency new stores to drive revenue growth [8]. Summary by Sections Company Overview - The company operates in the retail trade sector, with a current H-share price of HKD 34.55 and a market capitalization of RMB 36.35 billion [2]. Recent Performance - The company’s revenue growth outpaced previous guidance, but profit growth fell short of expectations [7]. - The gross margin improved by 0.8 percentage points to 44.2%, driven by overseas revenue contributions and product mix optimization [8]. Financial Projections - The company expects net profits of RMB 2.49 billion, RMB 3.03 billion, and RMB 3.60 billion for 2025, 2026, and 2027 respectively, with corresponding EPS of RMB 1.99, RMB 2.42, and RMB 2.88 [10]. - The report anticipates a decline in net profit for 2025, followed by growth in subsequent years [10]. Market Position - The company maintains a strong market position with a significant share of its revenue coming from the Miniso brand, which accounted for 92.3% of total revenue [3]. - The expansion of TOPTOY contributed to revenue growth, with a 59% year-on-year increase in Q1 2025 [8]. Valuation Metrics - The current price-to-earnings (P/E) ratios for the forecasted years are 16x for 2025, 13x for 2026, and 11x for 2027, indicating a potentially attractive valuation [10].