Core Insights - The evolution of sponsorship in the Spring Festival Gala reflects the changing landscape of the Chinese economy, transitioning from a production-driven era to a technology-driven era [4] Group 1: Historical Sponsorship Trends - The first sponsor of the Spring Festival Gala in 1984 was Jinan Kangbasi Clock Factory, which used 3,000 clocks as payment for a 10-second ad, leading to significant brand recognition and production growth [1] - In the 1990s, liquor and pharmaceutical companies emerged as major sponsors, with Kongfu Banquet Wine spending 30.79 million yuan in 1995, resulting in a sales surge to 918 million yuan the following year [1] - From 2003 to 2019, Midea Group dominated the zero-point advertising space, with ad costs rising from millions to tens of millions [1] Group 2: The Rise of Internet Giants - In 2015, Tencent spent 53.03 million yuan for exclusive sponsorship, launching the "Shake to Grab Red Envelopes" feature, which led to over 8.1 billion interactions in one night and significantly increased WeChat payment adoption [3] - The competition among internet giants intensified, with Alibaba, Baidu, Kuaishou, Douyin, JD, and Pinduoduo all vying for attention through massive red envelope giveaways, focusing on user engagement and data acquisition rather than mere brand exposure [3] Group 3: The Current Landscape and Future Trends - In 2026, traditional internet companies are still present, but new players in hard technology, particularly AI and robotics, are taking center stage [4] - ByteDance's Volcano Engine became the exclusive AI cloud partner for the 2026 Spring Festival Gala, showcasing AI's integration into interactive experiences, while several top robotics companies also participated [4] - This shift signifies a broader transition in the economy towards a technology-driven era, aligning with the national strategy of promoting "new quality productivity" [4]

Core Viewpoint - The Pentagon's potential listing of Chinese companies, including Alibaba and Baidu, raises significant implications for these firms and their industries, particularly concerning national security and investor sentiment [3][6][7]. Group 1: Pentagon's Actions and Implications - The Pentagon has not provided clarity on the withdrawal of a notice related to the listing of certain Chinese companies, which has left many questions unanswered [2][4]. - The administration's decision to proceed with these listings could have major implications for China's technology sector, particularly for leading companies like Alibaba and Baidu [3][6]. - The Pentagon previously warned lawmakers about the impending designation of these companies, accusing them of providing support to China's military, which is viewed as a national security risk [6][7]. Group 2: Market Reactions and Future Monitoring - The designation of companies like Tencent has previously led to significant declines in their stock prices, indicating potential market volatility if similar actions are taken against Alibaba and Baidu [4][6]. - The 1260 list does not impose legal repercussions but serves as a warning to investors, suggesting that these companies are under scrutiny and may face further sanctions from other government agencies [7]. - The reaction from the Chinese government is anticipated, as they have previously condemned similar actions by the U.S., indicating a potential for heightened tensions in the market [8].

2月15日，千问C端事业群总裁吴嘉接受采访，回应千问近期爆火的相关话题。据吴嘉透露，2月6日免 单的效果远超预期，第一天的实际订单达到1500万单，是原来预计的15倍。他表示，千问做这件事的初 衷，并不是为了和谁卷，从来没有想过内卷，真正想的是让AI融进老百姓的日常生活场景中，"这是未 来一定会发生的事情"。 值得注意的是，与首轮免单卡相比，"超级免单卡"适用范围大幅扩展，除餐饮外卖与年货采购外，还可 用于购买电影票、景区门票、预订酒店与机票。据阿里方面透露，未来千问还将逐步上线AI打车、话 费充值、高德"扫街榜"团购、淘宝购物等功能，并全部支持使用该卡。超级免单卡有效期将持续至4月 30日，春节后仍可正常使用。 "从数据看，结构变化非常明显。机酒、电影票、景区门票等高客单场景占比快速提升，酒店需求环比 增长超过4倍，机票增长接近3倍。低线城市和县域用户增速快于一二线城市，AI消费正在下沉。"吴嘉 在受访中强调，"更重要的是用户行为变了。现在用户开始主动跨品类消费，甚至提出更复杂的需求， 比如春节的行程安排以及后续的服务购买。" 在他看来，这一趋势说明，AI正逐步从"聊天工具"进化为"能办事的助理"。一个用户 ...

2月6日，阿里旗下的千问APP推出春节大免单后，千问一夜爆火，9小时的订单超过1000万单，一度火到用户无法下单。2月14日千问启动第二波免单活 动，将AI大战推向高潮。 千问 C端事业群总裁吴嘉今日接受媒体采访，回应千问爆火的相关话题。 吴嘉透露， 2月6日免单的效果远超预期，第一天的实际订单达到1500万单，是原来预计的15倍。 他表示，千问做这件事的初衷，并非为了和谁卷，从来没有想过内卷，真正想的是让 AI融进老百姓的日常生活场景中，"这是未来一定会发生的事情。" 吴嘉说，他坚信这一波的 AI应用，中国一定会走在世界的最前列，模型则会在各家之间的你追我赶中，不断往前发展。 AI正在改变用户习惯 凌晨 1点多，还有用户在下订单 ， 这 个细节证明 AI正在悄然改变人们的消费习惯。 尤其是最近 ， AI助理开始承担更复杂的决策任务 ， 订酒店、买机票、选景点，这些需要思考和比较的动作，用户 也开始 愿意交给 AI完成。 从数据结构看，趋势更加明显。 第二波免单中，高客单价场景占比快速提升 ， 机票需求环比增长接近 3倍，酒店需求增长超过4倍。用户开始跨品类消费，主动提出复杂需求 ， 这意味 着， AI正在从 ...

【#千问总裁称免单效果远超预期##千问免单第一天订单达1500万单#】#千问免单阿里投入远超30亿#2 月15日，千问C端事业群总裁吴嘉表示，千问春节活动的初衷，并不是为了和谁卷，而是让AI融进老百 姓的日常生活场景中。他坚信这一波的AI应用，中国一定会走在世界的最前列。吴嘉透露，千问2月6 日免单的效果远超预期，第一天的实际订单达到1500万单，是原来预计的15倍。他还称阿里此次投入远 超过30亿。（第一财经） ...

Core Viewpoint - The primary intention of Qianwen is to integrate AI into everyday life rather than competing with others, as stated by Wu Jia, the president of Qianwen C-end business group [1]. Group 1: Qianwen's Recent Activities - On February 6, Qianwen launched a major promotional event during the Spring Festival, resulting in over 10 million orders within 9 hours, leading to system limitations that prevented users from placing orders [1]. - Following the initial success, Qianwen initiated a second wave of promotional activities on February 14, further escalating the AI competition [1]. Group 2: AI Integration and Ecosystem - The first promotional event served as a capability validation, testing whether AI could effectively manage the complete process from understanding to decision-making, ordering, and payment in real-life scenarios [1]. - The second promotional phase incorporated Alibaba's entire ecosystem, including services from Fliggy (hotel and train tickets), Damai (movie tickets), and upcoming integrations with Gaode (group buying and ride-hailing) [1]. - AI is evolving from a mere chat tool into a functional assistant capable of performing tasks [1].

自2月6日起，千问推出春节免单活动后，2月14日千问突然宣布免单再加3天，接入大麦、飞猪，邀请全 国人民体验AI买电影票、门票等新功能，激活春节AI新消费。 2月15日，千问C端事业群总裁吴嘉首度回应千问爆火的相关话题。其表示，千问做这件事的初衷，并 不是为了和谁卷，从来没有想过内卷。对于外界流传的"2月7日千问DAU（日活）已接近豆包"的消 息，吴嘉表示"实际上我们内部的数据更高一点"。同时他也表示，由于用户参与超出预期，此次春节千 问活动实际投入已远超30亿。 吴嘉 内部DAU比流传版本更逼近豆包 吴嘉提到，2月6日零点千问活动灰测上线，本来预计零点到早上6点发5万张免单卡，但用户太热情了， 领卡速度非常快，8分钟就发完了5万张。这种爆火程度始料未及，"凌晨1点多、2点的时候，还有很多 用户在下订单。我们几乎忙了一个通宵，第二天早上9点开始上班的时候，就彻底火了"。 2月14日，千问突然宣布免单再加3天，接入大麦、飞猪，邀请全国人民体验AI买电影票、门票等新功 能。吴嘉透露，第二波免单用户热情依然很高，但和第一波已经完全不同。 "第一波是能力验证，验证AI能不能在真实生活场景里跑通"理解—决策—下单—支付 ...

Core Insights - The launch of the "Spring Festival Free Order" by Qianwen App, a subsidiary of Alibaba, resulted in over 15 million orders on February 6, far exceeding the initial expectation of 1 million orders, marking a 1500% increase in user engagement [1][2][3] Group 1: User Engagement and Performance - The initial free order event saw 5,000 free order cards distributed within 8 minutes, indicating high user enthusiasm [2][3] - The daily active users (DAU) of Qianwen approached that of Doubao, although the company prioritizes user feedback and experience over DAU metrics [4] Group 2: Future Developments and AI Integration - Qianwen is developing new features such as AI ticket purchasing for movies, flights, and hotels, aiming to validate AI service capabilities through real-life scenarios [4] - The company has invested over 3 billion in AI development, emphasizing that AI maturity is achieved through continuous real-world testing and user interaction [4]

（文章来源：第一财经） 吴嘉透露，千问2月6日免单的效果远超预期，第一天的实际订单达到1500万单，是原来预计的15倍。他 还称阿里此次投入远超过30亿。 2月15日，千问C端事业群总裁吴嘉表示，千问春节活动的初衷，并不是为了和谁卷，而是让AI融进老 百姓的日常生活场景中。他坚信这一波的AI应用，中国一定会走在世界的最前列。 ...

新浪科技讯 2月15日下午消息，千问C端事业群总裁吴嘉今天回应千问爆火时表示，千问做这件事的初 衷，并不是为了和谁卷，而是让AI融进老百姓的日常生活场景中，"这是未来一定会发生的事情。" 2月6日，阿里旗下的千问App推出春节大免单后，千问迅速出圈，一夜爆火，9小时的订单超过1000万 单，系统一度限流以致用户无法下单。2月14日千问启动第二波免单活动，将AI大战推向高潮。 吴嘉表示， 第一波活动是能力验证，验证AI能不能在真实生活场景里跑通"理解—决策—下单—支 付"这条完整链路。第二波则真正把阿里巴巴全生态放进来了，飞猪的机酒、火车票、门票，大麦的电 影票，以及即将接入的高德团购、打车等，都在千问里。"AI正在从一个聊天工具，变成一个能办事的 助理。" 责任编辑：尉旖涵 2月6日，阿里旗下的千问App推出春节大免单后，千问迅速出圈，一夜爆火，9小时的订单超过1000万 单，系统一度限流以致用户无法下单。2月14日千问启动第二波免单活动，将AI大战推向高潮。 吴嘉表示， 第一波活动是能力验证，验证AI能不能在真实生活场景里跑通"理解—决策—下单—支 付"这条完整链路。第二波则真正把阿里巴巴全生态放进来了，飞 ...