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趋势研判!2025年中国客户端游戏‌行业产业链、市场规模、审批情况、竞争格局及未来趋势分析:行业审批持续回暖,跨端、AI与出海将成为关键增长点[图]
Chan Ye Xin Xi Wang· 2025-08-13 01:10
Core Insights - The client-side gaming industry in China is experiencing robust growth, with the market size projected to reach 67.981 billion yuan in 2024, reflecting a year-on-year increase of 2.56% [1][12]. - The successful implementation of the "cross-end integration" strategy has driven user growth and payment willingness, particularly through products like "Delta Action" [1][12]. - The industry is witnessing a recovery in game approvals, with 946 game licenses issued from January to July 2025, including 67 client-side games [1][17]. Industry Overview - Client-side games require users to download and install dedicated client software, enabling multiplayer interaction through network connections [2]. - Compared to web and mobile games, client-side games leverage local hardware for superior graphics and complex mechanics, offering a deeper gaming experience [3][4]. Market Dynamics - The client-side gaming market is expected to grow to 29.537 billion yuan in the first five months of 2025, marking a 4.96% increase year-on-year [1][12]. - The industry is characterized by a dual-structure competition, with Tencent and NetEase holding over 60% market share, while mid-tier companies like Century Huatong and emerging players like Mihayou are also making significant strides [21]. Policy Support - National and local governments are implementing supportive policies to foster the development of the client-side gaming industry, creating a robust policy framework for high-quality growth [5][7]. Technological Advancements - The industry is leveraging technological innovations such as AI and cloud gaming to enhance user experience and expand market reach [23][24]. - The integration of AI technologies is significantly reducing production costs and time, while cloud gaming is enabling cross-platform play [23]. User Demographics - The gaming user base in China is projected to reach 674 million in 2024, with a slight growth rate of 0.94% [10]. - The client-side gaming ecosystem is evolving to cater to diverse user demographics, including younger and older generations [10][25]. Competitive Landscape - The competitive landscape is marked by a mix of established giants, mid-tier companies, and innovative small enterprises, each focusing on different market segments and strategies [21]. - The industry is moving towards a model that emphasizes content innovation and social responsibility, with a focus on IP development and user protection [25]. Future Trends - The client-side gaming industry is expected to continue its trajectory of growth driven by technological integration, global expansion, and a focus on niche markets [23][24]. - There is a growing emphasis on creating engaging content and ensuring user safety, particularly for younger audiences [25].
Don't Overlook These Chinese Tech Stocks as Q2 Earnings Approach: NTES, VIPS
ZACKS· 2025-08-12 23:15
Group 1: NetEase Overview - NetEase is a leading developer of gaming applications and internet content services in China, benefiting from a vibrant business environment [1] - The company operates in the top 34% of over 240 Zacks industries, with a strong position in online gaming and international collaborations with franchises like Marvel and The Lord of the Rings [2] - NetEase has a diverse portfolio, including games, online advertising, education tech, music streaming, and e-commerce [3] Group 2: Financial Performance of NetEase - Projections for Q2 sales indicate a 10% increase to $3.86 billion, with earnings expected to rise 23% to $2.04 per share compared to $1.66 in the same quarter last year [4] - The stock has gained over 45% this year, outperforming broader indexes, and has an annual dividend yield of 2.09% with a 42.19% annualized growth rate over the last five years [5][6] Group 3: Vipshop Overview - Vipshop specializes in discounted apparel, cosmetics, and home goods, carving out a niche in the e-commerce market often overshadowed by Alibaba and JD.com [8] - The stock has increased by 17% year-to-date and is currently trading at around $15 per share, with a forward P/S ratio of less than 1X [9] Group 4: Financial Performance of Vipshop - Q2 EPS for Vipshop is expected to rise 4% to $0.56, while sales are projected to dip 3% to $3.59 billion [9] - The stock is trading at a forward P/E of 6.4X, significantly lower than Alibaba's 13.8X and JD.com's 12.5X, indicating a potential value opportunity [10] - Total sales for Vipshop are projected to rebound to over $15 billion by FY26, with annual earnings expected to rise 4% this year to $2.39 per share [11] Group 5: Investment Outlook - Both NetEase and Vipshop are highlighted as tech standouts ahead of their Q2 reports, with potential for continued stock performance if they meet or exceed expectations [12]
NTES Set to Report Q2 Earnings: What's in Store for the Stock?
ZACKS· 2025-08-12 16:46
Core Insights - NetEase (NTES) is set to announce its second-quarter 2025 results on August 14, with revenue expectations of $3.86 billion, reflecting a 10.02% year-over-year growth [1] - The consensus estimate for earnings per share (EPS) is $2.04, an increase of 2 cents over the past month, compared to $1.66 in the same quarter last year [1][9] - NTES has exceeded earnings expectations in three of the last four quarters, with an average surprise of 9.17% [2] Revenue Drivers - The anticipated growth in Q2 2025 is attributed to strong gaming revenues and successful global launches, building on the momentum from Q1 [3] - Key titles such as Marvel Rivals, FragPunk, and Once Human are expected to contribute significantly to revenue, with Marvel Rivals maintaining high engagement after its Season 2 update [4][9] - Established titles like Where Winds Meet and Identity V are also projected to provide stable contributions, supported by ongoing content releases and regional expansions [5] Challenges - Despite the positive outlook, certain segments are expected to face challenges, particularly Youdao's learning services and NetEase Cloud Music, which may continue to struggle with revenue pressures [6] - The innovative businesses segment, including the Yanxuan e-commerce platform, is likely to experience intensified competition, impacting revenue growth [6] Earnings Expectations - The Zacks model indicates that NTES currently has an Earnings ESP of -0.25% and a Zacks Rank of 2 (Buy), suggesting a lower likelihood of an earnings beat compared to previous quarters [7]
网易上涨2.01%,报131.465美元/股,总市值832.43亿美元
Jin Rong Jie· 2025-08-12 15:02
Core Insights - NetEase (NTES) shares increased by 2.01% on August 12, reaching $131.465 per share, with a total market capitalization of $83.243 billion [1] - As of March 31, 2025, NetEase reported total revenue of 28.829 billion RMB, representing a year-on-year growth of 7.36%, and a net profit attributable to shareholders of 10.301 billion RMB, reflecting a year-on-year increase of 34.94% [1] Company Overview - NetEase is a leading internet and gaming service provider, focused on delivering high-quality content and continuously expanding its gaming ecosystem [2] - The company has developed and operated several popular mobile and PC games, both in China and globally, with a strong in-house development team that ranks among the industry's top [2] - In addition to gaming, NetEase's other businesses include Youdao, a smart learning company, and NetEase Cloud Music, a well-known online music platform, along with its self-operated lifestyle brand, NetEase Yanxuan [2] Upcoming Events - NetEase is scheduled to release its fiscal year 2025 interim report on August 28, with the actual disclosure date subject to company announcements [2]
《燕云十六声》《逆水寒》“内讧”背后:网易两大事业部AI“赛马”
Guo Ji Jin Rong Bao· 2025-08-12 14:01
Core Viewpoint - The recent controversy surrounding the AI features of NetEase's martial arts games "Yanyun Shiliusheng" and "Nishuihan" has escalated into a public dispute, with both games' communities actively engaging in discussions about potential plagiarism and originality of their respective AI functionalities [1][6]. Group 1: Company Responses - "Yanyun Shiliusheng" stated that its new feature "Xile Mode" utilizes AIxPose and AIxFace technologies developed by NetEase's AI Lab, emphasizing that the underlying training data was sourced internally and the technology was customized based on the game's needs [2][4]. - NetEase's AI Lab also issued a statement defending the originality of its technology, asserting that the algorithms provided for "Yanyun" were tailored to meet specific product requirements and that the lab has been a deep partner since the game's launch [2][4]. Group 2: Community Reactions - Following the announcement from "Nishuihan" on August 10, which claimed its AI "Film Crew Mode" was unique and not subject to copying, tensions between the two game communities intensified, with players accusing "Yanyun" of plagiarism [5][6]. - Players from both communities have engaged in heated debates regarding the originality of the features, questioning whether "Yanyun" is affiliated with "Nishuihan" and discussing the implications of potential copying in game functionalities [6]. Group 3: Background Information - Both "Yanyun Shiliusheng" and "Nishuihan" are backed by different divisions within NetEase, with "Yanyun" associated with NetEase Interactive Entertainment and "Nishuihan" linked to NetEase Leihuo, highlighting the competitive landscape within the company [7][8]. - The AI Labs of both divisions were established in 2017, focusing on different aspects of AI application in gaming, with NetEase's AI Lab concentrating on game-specific AI technologies [9][11].
游戏出海格局洗牌,这家小厂跑赢米哈游
3 6 Ke· 2025-08-12 09:45
Core Insights - The article highlights the performance and market landscape of Chinese games going overseas, emphasizing the importance of long-standing competitive products in establishing benchmarks for the industry [1] - The overseas sales revenue of Chinese self-developed games increased by 11.07% year-on-year to $9.501 billion (approximately ¥68.341 billion) in the first half of 2025, driven by long-term product revenue and new releases [2] - The collaboration between major and small game developers is crucial for the growth of the gaming industry abroad, with major companies leveraging their resources and experience while smaller firms capture emerging demands with innovative strategies [2] Group 1: Performance Metrics - In July, 25 games made it to the "Evergreen List," maintaining the same number as the first half of the year, while 13 games were included in the "Potential Evergreen List," a decrease of one from the previous half [3] - The total estimated revenue of the 25 games on the "Evergreen List" in July reached approximately $288 million (around ¥2.069 billion), with seven games exceeding ¥100 million in overseas revenue [8] - The top three games on the "Evergreen List" were "Gossip Harbor" ($41.8735 million), "PUBG MOBILE" ($34.7196 million), and "Genshin Impact" ($19.1059 million) [8] Group 2: Game Highlights - "Gossip Harbor," a female-oriented narrative merging game, topped the list with significant player engagement and content updates during its three-year anniversary [9] - "PUBG MOBILE" introduced a major update in July, enhancing gameplay with new features and social systems, contributing to its sustained popularity [9] - "Genshin Impact" launched a summer-themed update, adding new maps and events, which helped maintain its strong revenue performance [9] Group 3: Emerging Potential - The "Potential Evergreen List" featured 13 games, with "Whiteout Survival," "Honkai: Star Rail," and "Goddess of Victory: Nikke" leading in estimated revenues of $88.2839 million, $70.4912 million, and $31.5211 million respectively [12] - "Whiteout Survival" continued to lead the global SLG market with its summer update, while "Honkai: Star Rail" saw a revenue surge of 325% in July [13] - "Goddess of Victory: Nikke" capitalized on its unique gameplay and Tencent's global distribution resources to become a top-grossing title [13] Group 4: Market Trends - The global gaming market is projected to exceed $184 billion (approximately ¥1.32 trillion) in total revenue by 2024, indicating a robust growth trajectory [15] - The total revenue of the top 30 Chinese games going overseas reached $7.9 billion (approximately ¥56.74 billion) in 2024, reflecting a slight year-on-year increase and a 25% rise compared to 2019 [15]
中证香港300行业龙头指数报2212.65点,前十大权重包含阿里巴巴-W等
Jin Rong Jie· 2025-08-12 09:17
数据统计显示,中证香港300行业龙头指数近一个月上涨2.67%,近三个月上涨7.96%,年至今上涨 25.30%。 从中证香港300行业龙头指数持仓的市场板块来看,香港证券交易所占比100.00%。 从中证香港300行业龙头指数持仓样本的行业来看,可选消费占比22.39%、通信服务占比21.83%、金融 占比21.62%、信息技术占比10.74%、能源占比7.32%、房地产占比3.64%、医药卫生占比3.24%、原材料 占比2.84%、公用事业占比2.72%、主要消费占比2.58%、工业占比1.07%。 资料显示,指数样本每半年调整一次,样本调整实施时间分别为每年6月和12月的第二个星期五的下一 交易日。权重因子随样本定期调整而调整,调整时间与指数样本定期调整实施时间相同。在下一个定期 调整日前,权重因子一般固定不变。特殊情况下将对指数进行临时调整。当样本退市时,将其从指数样 本中剔除。样本公司发生收购、合并、分拆等情形的处理,参照计算与维护细则处理。 金融界8月12日消息,上证指数高开高走,中证香港300行业龙头指数 (HK 行业龙头,H30331)报 2212.65点。 据了解,中证香港300行业龙头指数 ...
中信里昂:腾讯控股和网易-S均获得了NPPA多款重要游戏的审批
Zhi Tong Cai Jing· 2025-08-12 06:36
中信里昂发布研报称,中国国家新闻出版总署(NPPA)于7月发布134份批准,腾讯控股(00700)和网易- S(09999)均获得了多款重要游戏的审批。 报告表示,7月腾讯国内手游总收入同比下降,主要受《地下城与勇士:起源》(DNF手游)拖累。然 而,几乎所有其他知名游戏都实现了显著的同比增长。网易的手游总收入受惠于《蛋仔派对》(Eggy Party)年增70%。同时,今年夏天,射击游戏类型的人气显著上升,新发行和现有游戏都表现强劲。另 外,8月,腾讯预计推出《无畏契约手游》(Valorant Mobile),网易预计推出《暗黑破坏神II》(Diablo II) 端游版。 ...
中信里昂:腾讯控股(00700)和网易-S(09999)均获得了NPPA多款重要游戏的审批
智通财经网· 2025-08-12 06:32
智通财经APP获悉,中信里昂发布研报称,中国国家新闻出版总署(NPPA)于7月发布134份批准,腾讯控 股(00700)和网易-S(09999)均获得了多款重要游戏的审批。 报告表示,7月腾讯国内手游总收入同比下降,主要受《地下城与勇士:起源》(DNF手游)拖累。然 而,几乎所有其他知名游戏都实现了显著的同比增长。网易的手游总收入受惠于《蛋仔派对》(Eggy Party)年增70%。同时,今年夏天,射击游戏类型的人气显著上升,新发行和现有游戏都表现强劲。另 外,8月,腾讯预计推出《无畏契约手游》(Valorant Mobile),网易预计推出《暗黑破坏神 II》(Diablo II) 端游版。 ...
暴雪国服正式停服 网易将公布退款安排
Xin Hua Wang· 2025-08-12 05:54
Core Points - On January 23, NetEase announced the termination of Blizzard's game services in China, marking the end of a 14-year partnership [1] - As of January 24, 2023, all Blizzard games operated by NetEase, including "World of Warcraft," "Hearthstone," "Overwatch," "Diablo III," "Warcraft III: Reforged," "Heroes of the Storm," and "StarCraft," will cease operations in mainland China [1] - Blizzard will close Battle.net login and all game servers, along with the game client downloads [1] - NetEase expressed gratitude to players and emphasized the importance of their accounts and characters, promising to assist players until the last moment [1] - Refund arrangements for players will be announced after the service termination, with players advised to follow the "Blizzard Game Service Center" WeChat account for updates [1] - The partnership ended due to an inability to reach agreements on key operational terms related to sustainable operations and the core interests of the Chinese market and players [1]