Core Viewpoint - The China Securities Dividend Return Index has shown a mixed performance, with a recent increase but a decline year-to-date, reflecting the overall performance of high dividend-paying companies in the market [2]. Group 1: Index Performance - The China Securities Dividend Return Index rose by 2.66% in the past month, decreased by 0.78% over the last three months, and has fallen by 2.89% year-to-date [2]. - The index is based on companies with high cumulative dividend financing ratios and average dividend financing ratios over the past three years, with a base date of December 31, 2004, set at 1000.0 points [2]. Group 2: Index Holdings - The top ten weighted companies in the index include Kweichow Moutai (14.72%), Wuliangye (9.37%), Gree Electric (8.3%), Yili (6.69%), Sany Heavy Industry (4.33%), Wanhua Chemical (4.0%), Haier Smart Home (3.74%), Fuyao Glass (3.51%), Guodian Nanjing Automation (3.38%), and Luzhou Laojiao (3.38%) [2]. - The index's holdings are primarily from the Shanghai Stock Exchange (62.84%) and the Shenzhen Stock Exchange (37.16%) [2]. Group 3: Industry Composition - The industry composition of the index holdings includes Consumer Staples (39.27%), Consumer Discretionary (18.78%), Industrials (13.74%), Materials (10.27%), Health Care (6.42%), Information Technology (3.73%), Energy (3.32%), Communication Services (3.26%), and Utilities (1.22%) [2]. Group 4: Sample Adjustment Criteria - The index samples are adjusted annually, with criteria including a cash dividend to net profit ratio of at least 30%, ranking in the top 90% of average total market capitalization, and ranking in the top 90% of average trading volume over the past year [3]. - Each sample adjustment typically does not exceed 20%, unless more than 20% of the original samples are disqualified based on the cash dividend criteria [3]. - Weight factors are adjusted in line with sample changes, with fixed weights generally maintained until the next scheduled adjustment [3].

Group 1 - The core index of the Consumer Durables and Apparel sector, represented by the CSI Consumer Durables and Apparel Index, opened at 5909.85 points and has shown a monthly increase of 3.56%, a quarterly increase of 5.62%, and a year-to-date increase of 2.47% [1] - The CSI Consumer Durables and Apparel Index is composed of listed companies that correspond to the durable consumer goods and apparel theme, reflecting the overall performance of these companies. The index was established on December 31, 2004, with a base point of 1000.0 [1] - The top ten weighted companies in the index include Gree Electric Appliances (10.52%), Midea Group (10.01%), Haier Smart Home (8.25%), and others, indicating a concentration in major players within the sector [1] Group 2 - The market composition of the CSI Consumer Durables and Apparel Index shows that the Shenzhen Stock Exchange accounts for 59.35% and the Shanghai Stock Exchange accounts for 40.65% [1] - In terms of industry composition, home appliances represent 66.41%, textiles and apparel 15.20%, home furnishings 8.48%, leisure equipment and supplies 5.21%, and jewelry and luxury goods 4.70% [2] - The index samples are adjusted biannually, with adjustments occurring on the next trading day after the second Friday of June and December each year. Weight factors are generally fixed until the next scheduled adjustment, with special circumstances allowing for temporary adjustments [2]

Core Viewpoint - Haier Smart Home is a leading player in the home appliance industry, focusing on innovation and technology to enhance its market position and product offerings [2][6]. Company Overview - Haier Smart Home, established on March 31, 1994, is located in Qingdao, Shandong Province, and was listed on November 19, 1993 [6]. - The company specializes in the research, production, and sales of smart home appliances, including refrigerators, washing machines, air conditioners, and kitchen appliances [6]. - The revenue composition includes: refrigerators 29.11%, washing machines 22.04%, air conditioners 17.15%, kitchen appliances 14.38%, equipment and channel services 11.33%, water appliances 5.51%, and other businesses 0.49% [6]. Market Position - Haier Group, founded in 1984, has expanded from producing refrigerators to a wide range of sectors, becoming a global leader in providing solutions for a better life [2]. - In 2014, Haier held a global retail market share of 10.2%, maintaining its position as the world's largest home appliance brand for six consecutive years [2]. Financial Performance - For the period from January to March 2025, Haier Smart Home achieved a revenue of 79.118 billion yuan, representing a year-on-year growth of 14.70%, and a net profit attributable to shareholders of 5.487 billion yuan, up 14.95% year-on-year [6]. - The company has distributed a total of 37.159 billion yuan in dividends since its A-share listing, with 17.090 billion yuan distributed in the last three years [7]. Investment and Shareholding - As of March 31, 2025, Haier Smart Home had 188,700 shareholders, an increase of 13.34% from the previous period [6]. - Major shareholders include Hong Kong Central Clearing Limited, holding 581 million shares, and various ETFs, which have seen a decrease in holdings compared to the previous period [8]. Technical Analysis - The average trading cost of the stock is 26.26 yuan, with the current price near a support level of 25.30 yuan, indicating potential for a rebound if this support holds [5].

Core Insights - The smart home market in China is projected to reach 682.1 billion yuan by 2024, with a significant acceleration in market growth [1] - Smart appliances account for 81% of the market, while control and connectivity products only represent 10%, indicating a strong hardware advantage but a lag in software integration [1] - A major issue is the lack of interoperability among devices, with 37% of smart home users needing to use an average of 4.3 apps, complicating the user experience [1] Group 1 - The award received by the brand "Sanying Niao" at the China Building Expo reflects its commitment to improving smart home experiences through technological innovation [5] - The brand's proactive service capabilities have evolved beyond basic functions like remote control and voice commands to include AI-driven recognition and sensing technologies [5] - The "Sanying Niao" platform allows users to customize their smart home setups easily, enhancing user engagement and satisfaction [7] Group 2 - The smart home development should focus on user needs, integrating technology into real-life scenarios to enhance convenience and comfort [7] - The "Sanying Niao" brand offers tailored solutions for various user preferences, including personalized kitchen designs and adaptable bathroom solutions for the elderly [5] - The monthly active users of the Haier Smart Home app have surpassed 11 million, indicating a growing user base and engagement [5]

Core Viewpoint - Haier is enhancing user experience through a comprehensive upgrade from "product exchange" to "experience exchange," focusing on high-quality home appliances and services to meet consumer demands for improved living standards [1][2]. Group 1: Good Products - Haier is committed to providing high-quality home appliances, featuring innovative technologies such as magnetic preservation in refrigerators and AI-driven washing machines that significantly reduce washing time and water usage [1][3]. - The newly launched Haier gas water heater boasts an efficiency improvement to 107.2%, while the water purifier ensures safe drinking water from the first cup [1][3]. Group 2: Good Services - Haier aims to establish a benchmark service system, transitioning from "after-sales service" to "lifecycle service," ensuring a seamless experience from purchase to usage [4]. - The company offers comprehensive installation and delivery services, with a commitment to 24/7 customer support for immediate assistance [4]. Group 3: Good Quality - Quality is a cornerstone of Haier's sustainable development, with strict controls over materials and manufacturing processes to ensure high standards [5]. - Haier emphasizes green manufacturing and recycling, achieving over 95% recycling rate for old appliances, and extends its services to rural areas to enhance accessibility [5].

Group 1 - The core viewpoint emphasizes that health and AI are becoming key drivers for the home appliance industry, particularly in the context of the "old-for-new" policy that stimulates consumer demand [1][2] - Health is identified as a crucial factor for consumers when upgrading appliances, shifting from a luxury feature to a core decision-making element [1][2] - The health appliance market is projected to grow significantly, with 83% of consumers willing to pay a premium for effective health technologies by 2025 [2][4] Group 2 - Major home appliance companies are accelerating their technological advancements to meet the rising demand for health-focused products, with companies like Haier and Gree leading the way [3][4] - The integration of AI technology with health appliances is seen as a new trend, enhancing the functionality and market appeal of these products [3][4] - The expansion of health appliance categories is notable, with the number of health scenarios increasing from six to nine, indicating a broader market potential [4] Group 3 - The ongoing national subsidy policies and deepening consumer upgrades are expected to transition health appliances from premium options to standard configurations [5] - Companies with strong technological foundations and comprehensive service capabilities are likely to gain a competitive edge in the burgeoning health appliance market [5]

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [4] Core Views - The home appliance industry is experiencing internal growth while external sales are under pressure, with a stable outlook for the second quarter [4][13] - Domestic sales are benefiting from national subsidy policies, leading to positive retail and shipment growth, while external sales face challenges due to high base effects and tariff disruptions [13][14] - The overall performance of listed home appliance companies is expected to remain stable with revenue growth driven by structural upgrades and efficiency improvements [13] Summary by Sections White Goods - Domestic sales growth is accelerating, while external sales are declining due to high base effects and tariff disruptions [2][14] - In April and May, air conditioner shipments increased by 2.6% year-on-year, with domestic sales up 9.5% and external sales down 6.3% [2][14] - Revenue growth for white goods companies is expected to be around double digits, with profit margins showing slight improvement [2][22] Kitchen Appliances - Kitchen appliance demand is improving due to national subsidy policies, with online retail sales growth for range hoods and gas stoves between 10%-20% [2][38] - However, the real estate sector continues to exert pressure, particularly on integrated stove companies [38] - Traditional kitchen appliance companies are expected to see improved profit margins due to declining raw material prices [38] Black Goods - The black goods segment is experiencing structural upgrades, with television sales and revenue increasing by 9.7% and 14.5% respectively during the 618 shopping festival [3][49] - Panel prices have begun to decline, which is expected to improve profitability for black goods companies [49] Small Appliances - The small appliance sector is seeing a recovery in kitchen small appliances, with online retail sales for kitchen small appliances growing by 25% during the 618 period [4][57] - However, external sales are facing short-term pressure due to tariffs and overseas factory setups [57] - Companies like Roborock and Ecovacs are expected to see significant revenue growth, with Roborock projected to grow by 40% [72]

Core Viewpoint - The green low-carbon initiative has become a consensus across various industries, including urban rail transit, where Chinese air conditioning brands are emerging as key players in green rail construction [1] Group 1: Market Overview - In 2024, 21 cities in China announced 93 bidding projects for urban rail transit air conditioning systems, covering new lines and renovation projects, with 42 companies winning bids [1] - The market concentration is increasing, with 16 air conditioning brands sharing over 1 billion yuan in project bids, where Haier, Midea, and Gree ranked first, accounting for 37.89%, 32.01%, and 12.51% of the market share respectively, totaling over 80% [1] Group 2: Project Characteristics - Urban rail owners prefer intelligent, efficient, and energy-saving systems, with solutions like evaporative cooling magnetic suspension and wind-water linkage systems becoming popular for new and renovated lines [3] - The Shenzhen Metro Line 14 implemented a magnetic suspension high-efficiency machine room solution, utilizing a wind-water linkage smart control system for integrated control, saving over 500 square meters of machine room space and improving system efficiency by approximately 50% [3] Group 3: Industry Trends - The era of rapid expansion for subways has ended, transitioning into a stock era, where leading brands are expanding their market share while smaller brands need to enhance their green technology R&D capabilities to boost market vitality [5] - There is a need to strengthen energy-saving renovations and project capabilities to explore new opportunities [6] - The bidding process for air conditioning systems for 2025 has already begun, marking a new phase in the market's green competition, with leading Chinese brands focusing on continuous technological innovation for comfortable, energy-efficient, and smart travel experiences [6]

Core Insights - The emergence of a versatile heat pump that provides both heating in winter and cooling in summer challenges traditional perceptions of heat pumps as seasonal devices [1][3] - The current government subsidy of 20% makes the purchase of this dual-use heat pump financially attractive, allowing consumers to save significantly [1][5] Group 1: Product Features - The new heat pump operates similarly to central air conditioning systems, utilizing a "four-way valve" to switch between heating and cooling modes [3] - Unlike traditional air conditioning, the heat pump uses a water system for circulation, resulting in softer airflow and smaller temperature fluctuations, making it suitable for long-term use [3] - The heat pump is particularly effective in winter for heating, while in summer, it provides a comfortable cooling experience without the harshness of traditional air conditioning [3] Group 2: Market Trends - The trend of "coal-to-electricity" in northern regions has led many users to adopt integrated heating and cooling solutions like the Haier cloud heating and cooling system [3] - The increasing awareness of energy conservation and environmental protection is expected to drive the popularity of multi-functional heat pumps [5] - The combination of government subsidies and additional corporate incentives makes this an opportune time for consumers to invest in heat pumps, enhancing their quality of life by eliminating the need for separate heating and cooling systems [5]

Core Insights - The IPRdaily report reveals that Chinese home appliance brands dominate the top five positions in the global smart home invention patent rankings, with Haier, Midea, and Gree making significant appearances [1][2]. Group 1: Patent Rankings - Haier leads the list with 2,208 patents, followed closely by Samsung with 2,092 and LG with 2,089. Midea and Gree rank fourth and fifth with 1,832 and 1,640 patents, respectively [2]. Group 2: Market Growth - The global smart home market has seen substantial growth, increasing from $52.8 billion in 2018 to a projected $154.3 billion by 2024, reflecting a compound annual growth rate (CAGR) of 19.57%. The market is expected to reach $250.6 billion by 2029, indicating strong and sustained growth potential [2]. Group 3: Innovation and R&D - Haier's strong R&D capabilities are highlighted by its 17 National Science and Technology Progress Awards, making it a leader in the industry with over 200 original technologies that have been imitated [2]. - Midea is diversifying its business model, maintaining its advantages in traditional appliances while actively expanding into B2B sectors, covering energy-saving technologies and smart control systems [3]. - Gree continues its specialized development in air conditioning and refrigeration technologies, focusing on core components like compressors and motors, successfully extending its expertise into smart home applications [3]. Group 4: Industry Impact - The emergence of these Chinese home appliance companies not only enhances the global image of "Made in China" but also promises to deliver more innovative smart home products to consumers worldwide [3].