HAIER SMART HOME(600690)

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2024年空调出货总结:“618”效应下的空调零售新模式
Donghai Securities· 2025-07-07 05:14
1. Report Industry Investment Rating No information provided in the content. 2. Core Viewpoints of the Report - The domestic sales growth of traditional household refrigeration equipment is expected to shift from high - speed to a relatively moderate range, and attention should be paid to factors such as policy impact, raw material costs, and market competition [4][49]. - The overseas expansion potential of domestic household refrigeration equipment enterprises is promising, and emerging markets have broad development prospects [49]. - In the field of dedicated refrigeration equipment, with the development of downstream industries such as data centers, there is a higher demand for the efficiency of refrigeration equipment, and enterprises need to provide comprehensive solutions [41][49]. - Suggest paying attention to industry leaders in the household refrigeration equipment field and domestic companies with rich reserves in data - center refrigeration solutions in the dedicated refrigeration equipment field [49]. 3. Summary According to Relevant Catalogs 3.1 Traditional Household Refrigeration Equipment - **Air Conditioner**: In 2025, the domestic sales of air conditioners maintained a strong trend in the first half of the year, with accelerated shipment growth in the second quarter due to a low base last year and promotional activities. The "trade - in" policy was optimized, with an increased subsidy limit. However, considering the "low - before - high" shipment pattern in 2024, the marginal pulling effect of the "trade - in" policy on short - term shipments may slow down. Attention should be paid to raw material cost changes, and online channels may intensify price competition in segmented markets [4][5]. - **Refrigerator and Freezer**: After relatively rapid growth in 2023 - 2024, the production growth rate of refrigerators and freezers slowed down in 2025. In May 2025, refrigerator production increased by 2.0% year - on - year, with domestic sales increasing by 13.7% and exports decreasing by 6.4%. Freezer production increased by 7.5% year - on - year, with domestic sales and exports increasing by 2.5% and 3.1% respectively. North American exports declined significantly, while African exports grew rapidly. Future production schedules are expected to be adjusted according to market demand and policy changes [23]. 3.2 Comprehensive Leaders and Dedicated Refrigeration Equipment - **Samsung Electronics**: In May 2025, Samsung Electronics acquired the German heating, ventilation, and air - conditioning solutions provider FläktGroup for 1.5 billion euros to strengthen its investment in the HVACR field and enter the data - center refrigeration market [29]. - **Daikin**: In 2023, Daikin acquired the American custom air - handling equipment manufacturer Alliance Air Products to meet the growing demand for data - center cooling solutions. In the fiscal year 2024, Daikin achieved both revenue and profit growth and expects stable profit growth in the fiscal year 2025 [34]. - **Trane Technologies**: The organic revenue of Trane Technologies has been growing for multiple quarters. In the first quarter of the fiscal year 2025, the company's overall organic revenue increased by 11% year - on - year, and the adjusted earnings per share increased by 26% year - on - year. Its commercial HVAC orders in the Americas reached a record high [35]. - **Data Center Refrigeration**: The development of AI and other industries is expected to drive the construction of data centers. By 2025, new and renovated large - scale and super - large - scale data centers are required to reduce their power usage effectiveness (PUE). Efficient refrigeration solutions have become an important R & D direction for relevant enterprises. Different cooling technologies have their own characteristics, and appropriate solutions should be selected according to specific scenarios [41][43]. 3.3 Summary and Investment Suggestions - **Summary**: The traditional household refrigeration equipment industry is facing challenges such as policy changes, cost fluctuations, and market competition, while the dedicated refrigeration equipment industry has opportunities due to the development of downstream industries [49]. - **Investment Suggestions**: In the household refrigeration equipment field, pay attention to industry leaders such as Midea Group, Gree Electric Appliances, and Haier Smart Home, as well as upstream component companies. In the dedicated refrigeration equipment field, focus on domestic companies with rich reserves in data - center refrigeration solutions, such as Invicom and Shenling Environment [49].
日韩家电深耕泰国,海尔创最高增速,能改变格局
Jin Tou Wang· 2025-07-07 03:20
Group 1: Market Overview - Southeast Asia, particularly Thailand, is experiencing robust growth in the white goods market due to a large population and increasing consumer spending power, making it a competitive landscape for global appliance companies [1] - Samsung and LG have historically dominated the Thai market, holding over 60% market share in washing machines, but this is changing with the entry of Chinese brands [1] Group 2: Chinese Brands' Investment - In 2024, approximately 2,700 companies are expected to invest in Thailand, with major Chinese appliance manufacturers like Haier, Midea, and TCL announcing new investment plans for 2025 [1] - Midea established a new regional headquarters in Thailand, while TCL plans to invest 680 million yuan to build a refrigerator production line [1] - Haier's market share in Thailand's white goods sector reached the top position by early 2025, with a 72% year-on-year increase in washing machine retail sales by May [1] Group 3: Product Innovation and Localization - Haier launched three high-end washing machine series in Thailand, focusing on local user needs and incorporating innovative technologies to address specific challenges [2] - The L+ series features AI heat pump technology for large item care, while the X series offers rapid drying capabilities to combat humidity [2] - Local designers showcased how Haier's products solve everyday problems, enhancing market acceptance and demonstrating the company's commitment to localized innovation [2] Group 4: Future Growth Potential - The core strategy for sustained growth is to create user demand rather than merely follow existing trends, which is crucial for Haier's continued success in the Thai washing machine market [3] - The ongoing expansion of Haier's product lines raises expectations for a potential shift in market share dynamics, challenging the long-standing dominance of Japanese and Korean brands [3]
品牌工程指数 上周涨1.39%
Zhong Guo Zheng Quan Bao· 2025-07-06 20:28
Market Performance - The market experienced an upward trend last week, with the CSI Xinhua National Brand Index rising by 1.39% to 1649.96 points [1][2] - The Shanghai Composite Index increased by 1.40%, the Shenzhen Component Index by 1.25%, the ChiNext Index by 1.50%, and the CSI 300 Index by 1.54% [2] Strong Stock Performances - Notable strong performers included Anji Technology, which rose by 7.98%, and WuXi AppTec, which increased by 7.58% [2] - Other significant gainers included Yiling Pharmaceutical, Tiger Med, and AVIC Shenyang Aircraft, all rising over 6% [2] - The overall trend showed many stocks in the index gaining over 1%, indicating broad market strength [2] Year-to-Date Performance - Since the beginning of 2025, notable stock performances include: - Xintai rising by 55.34% - Anji Technology increasing by 45.75% - WuXi AppTec and Marubi both rising over 30% [3] Market Outlook - Analysts from Xing Shi Investment suggest that the market will continue to perform positively due to strong trading sentiment and sector rotation opportunities [4] - The overall risk premium in the A-share market remains at historically low levels, indicating high value [4] - The macroeconomic environment is expected to remain stable, with ongoing domestic policy support and emerging opportunities in sectors like artificial intelligence and new consumption [4][5] Investment Strategy - Wangzheng Asset maintains a strategy focused on "technology blue chips + innovative growth," emphasizing quality of business operations and undervalued stocks in sectors such as internet, electronics, and automotive [5] - The focus is also on high-potential innovative growth sectors as they mature and enter rapid growth phases [5]
白电企业ESG报告: 高分者全 低分者简 供应链碳排放多缺失
Zhong Guo Zheng Quan Bao· 2025-07-06 20:27
Core Insights - The white goods industry in China is experiencing a significant shift towards sustainability, driven by consumer preferences for energy-efficient and environmentally friendly products [1][7] - ESG (Environmental, Social, and Governance) reporting among listed white goods companies is improving, with an 80% disclosure rate, surpassing the A-share average of 45.7% [1][2] Group 1: ESG Reporting and Ratings - Among the 10 listed white goods companies, 8 have disclosed their 2024 ESG reports, indicating a strong commitment to transparency [1][2] - Companies like Haier, Hisense, and Midea have consistently received high ESG ratings (A or BBB), while some companies remain below CCC, highlighting disparities in ESG management practices [2][3] - The correlation between ESG disclosure levels and ratings suggests that comprehensive reporting enhances a company's ESG assessment [2][3] Group 2: Green Product Initiatives - The industry is witnessing a growing consumer demand for green products, with over 60% of consumers preferring energy-efficient appliances [7][8] - Companies are investing heavily in R&D for green innovations, with leading firms like Midea and Haier each spending over 10 billion yuan on R&D in 2024 [7][8] - The introduction of products with carbon footprint certifications is becoming more common, with Haier and Hisense reporting multiple certified models [8] Group 3: Waste Recycling and Management - The waste recycling system for old appliances is becoming more robust, with companies like Midea and Gree reporting significant volumes of recycled appliances [5][6] - Midea aims to recycle 50 million old appliances by 2030, while Haier and Gree have also set ambitious recycling targets [5][6] - The industry is enhancing its recycling capabilities through partnerships and improved collection services, contributing to resource reuse and environmental sustainability [4][6]
家电行业2025年度中期投资策略:韧性与弹性
Changjiang Securities· 2025-07-06 05:43
Core Insights - The home appliance sector, including major segments like white goods and black goods, is currently valued at relatively low levels, while the holding levels are at historical highs, with performance being the key driver for excess returns in the sector [3][20][32] - Domestic sales are expected to maintain high resilience due to national subsidies, while external sales will show high elasticity driven by increasing demand penetration in emerging markets and the rising market share of Chinese brands [3][7][8] Review: Performance-Driven Sector Achieving Excess Returns - As of June 20, 2025, the home appliance index has declined by 1.2%, ranking eighteenth among all major industries, with all segments except black goods achieving positive relative returns [20][21] - The home appliance sector's valuation is currently at a relative low, influenced by ongoing tariff fluctuations, with the kitchen appliance sector above the median [6][28][32] - The public fund holding ratio for the home appliance industry in Q1 2025 was 6.28%, with a slight increase of 0.14 percentage points, indicating a high allocation level historically [6][35][40] Resilience: National Subsidies Driving Domestic Demand - The continuation and expansion of national subsidies for home appliances have shown significant results, with retail sales of home appliances experiencing double-digit growth for eight consecutive months from September 2024 to April 2025 [7][44] - The average selling price of air conditioners has seen a controlled decline, with leading brands maintaining a positive price premium over the industry average [7][46] - Categories with low penetration, such as coffee machines and cleaning appliances, have shown strong growth, indicating a favorable competitive environment for profitability improvement [7][46] Elasticity: Limited Tariff Disturbances and Emerging Market Contributions - Despite high tariffs on Chinese home appliance products in the U.S., the impact on most listed companies is limited due to their low exposure to the U.S. market [8][30] - Emerging markets are expected to become significant sources of incremental exports for Chinese home appliances, with rapid penetration rates in regions like Latin America and the Middle East [8][30] Investment Recommendations: Focus on Quality Leaders with Growth Certainty - For the second half of 2025, it is recommended to focus on high-certainty growth leaders with low exposure to the U.S. market, such as Gree Electric, Midea Group, and Hisense Home Appliances [9][12] - Companies benefiting from domestic sales and the old-for-new replacement policy, like Aima Technology and Yadea Holdings, are also highlighted for their strong growth certainty [9][12] - Emerging leaders with U.S. exposure and strong brand power, such as Anker Innovations and Roborock, are recommended for their potential recovery [9][12]
618家电零售增长稳健,美越关税落地有望带动出口链情绪回温
SINOLINK SECURITIES· 2025-07-06 05:21
Investment Rating - The report suggests a positive outlook for the home appliance industry, indicating a strong growth potential driven by domestic demand and favorable policies [7][47]. Core Insights - The 618 home appliance market in 2025 showed robust growth, with major categories experiencing increases in both retail volume and value, particularly in white goods and black goods [2][13]. - The recent US-Vietnam trade agreement is expected to boost sentiment in the Chinese home appliance export chain, providing greater policy certainty for regional export chains [3][21]. - The home appliance sector is transitioning from price-driven competition to a focus on user experience and product value, with significant upgrades in product structures [20][45]. Market Performance Tracking - The overall market is showing a recovery trend, with white goods maintaining stable prices and black goods experiencing significant growth, particularly in the TV market, which saw a 9.7% increase in volume and a 14.5% increase in value during the 618 period [2][13]. - The air conditioning segment demonstrated strong growth, with retail sales increasing over 15% both online and offline, driven by leading brands like Midea, Xiaomi, and Haier [15][20]. - The washing machine market also saw substantial growth, with online and offline retail sales increasing by 17.1% and 12.1% respectively, indicating a shift towards larger capacity and upgraded features [15][20]. Raw Material Price Tracking - Recent trends show a decrease in copper and aluminum prices, with copper down 0.69% and aluminum down 0.23% in the last week, while cold-rolled steel prices increased by 2.58% [29][34]. Exchange Rate and Shipping Price Tracking - As of July 4, 2025, the USD to RMB exchange rate was reported at 7.15, with a slight decrease of 0.01% week-on-week [35][36]. Investment Recommendations - The report highlights three main investment themes: 1) Opportunities in new product forms and industry phases 2) Quality companies with solid fundamentals focusing on robotics 3) Leading companies in the black and white goods sectors [7][47].
预测未来,不如创造未来
Jing Ji Ri Bao· 2025-07-05 21:56
Core Viewpoint - The future will be defined by the evolution of artificial intelligence (AI), which will reshape industry dynamics and require companies to embrace AI across all dimensions, including strategy, organization, and processes [1][8]. Group 1: Innovation and Leadership - Innovation is embedded in the company's DNA, with a focus on practical actions and decisions rather than abstract concepts [1][3]. - The company has a history of hands-on leadership, with the current CEO, Zhou Yunjie, starting as an apprentice and later becoming a factory manager, emphasizing the importance of understanding every aspect of production [2][7]. - The company has achieved significant milestones in innovation, including the development of China's first non-fluorinated refrigerator, breaking foreign monopolies in technology [3][4]. Group 2: Global Expansion and Brand Development - The company chose a challenging path of self-branding rather than relying on OEM (Original Equipment Manufacturer) models, entering developed markets first before expanding to developing countries [4][6]. - Strategic acquisitions, such as the purchase of Sanyo's white goods business and GE Appliances, have allowed the company to enhance its technological capabilities and expand its product lines [5][6]. Group 3: AI Integration and Future Vision - The company is actively integrating AI into its operations, emphasizing that businesses must either evolve with AI or risk being marginalized [8][9]. - AI is seen as a transformative technology that can enhance user experiences and drive corporate change, with the company focusing on creating intelligent ecosystems across its three main business areas: smart home, health, and digital economy [9][10]. - The company aims to develop specialized AI models that surpass existing technologies, fostering a culture of continuous innovation and adaptability [10].
《2025/6/30-2025/7/4》家电周报:白电企业集体布局机器人,特朗普称美越达成贸易协议-20250705
Shenwan Hongyuan Securities· 2025-07-05 15:00
Investment Rating - The report maintains a positive outlook on the home appliance sector, highlighting its undervalued status, high dividends, and stable growth potential [7] Core Insights - The home appliance sector has outperformed the CSI 300 index, with a 1.7% increase in the sector index compared to a 1.5% rise in the index [6][8] - Major companies like Haier, Midea, and Hisense are actively investing in robotics, indicating a shift towards automation and smart home solutions as new growth engines [6][14] - The report identifies three main investment themes: white goods, export opportunities, and core components, recommending leading companies in each category [7] Data Observations - In May 2025, the air conditioning sector saw a total production of 20.81 million units, a 1.8% year-on-year decrease, while total sales reached 22.03 million units, a 2.34% increase. Domestic sales rose by 13.39% to 14.13 million units, while exports fell by 12.83% to 7.91 million units [29][32] - The refrigerator sector produced 8.40 million units, a 2.0% year-on-year increase, with total sales of 8.50 million units, up 1.83%. Domestic sales increased by 13.70% to 3.89 million units, while exports decreased by 6.39% to 4.61 million units [36][37] - The washing machine sector experienced a production increase of 11.2% to 7.40 million units, with total sales of 7.50 million units, a 10.04% increase. Domestic sales grew by 15.16% to 3.51 million units, and exports rose by 5.89% to 3.99 million units [38][39] Industry Dynamics - The report notes a collective push by major home appliance companies towards robotics, with Haier, Midea, and Hisense leading the charge in developing industrial and service robots [6][14] - The report also mentions a trade agreement between the U.S. and Vietnam, which may impact the home appliance sector due to potential tariffs on exports [15] Component Data - In May 2025, the sales of rotary compressors for air conditioning increased by 4.4% year-on-year, while electronic expansion valves saw a significant rise of 31.7% [22][24] - The report indicates a decline in the sales of refrigerator compressors by 7.3% year-on-year, while washing machine motor sales increased by 1.8% [25][39]
海尔牵头国家重点研发项目启动
Quan Jing Wang· 2025-07-05 04:06
Core Insights - The project "Development and Application of Thermoelectric Pile Infrared Array Sensors Based on Wideband Enhanced Metamaterials" led by Haier has been successfully launched, marking Haier's first undertaking in the "Smart Sensor" key special project and the first of its kind in the industry [1][2] - The project aims to address the urgent need for high-precision, long-distance array sensors in smart manufacturing, industrial inspection, and smart agriculture, aligning with national strategies for manufacturing and technological advancement [1] Group 1 - The project is a collaborative effort between Haier and the Institute of Microelectronics of the Chinese Academy of Sciences, forming a synergistic innovation consortium [1] - The expert group has reviewed the project implementation plan and provided constructive feedback on potential technical challenges, pathways for realization, and risk management [1] - The project outcomes are expected to provide essential technical support for the domestic thermoelectric pile infrared array sensor industry, promoting independent and controllable R&D of high-performance sensor products [2] Group 2 - From the "13th Five-Year Plan" to the "14th Five-Year Plan," Haier has led a total of 15 national key R&D projects, ranking first in the industry [2] - Haier has established over 20 national-level research platforms, including the National High-end Intelligent Home Appliance Innovation Center and the National Engineering Research Center for Digital Home Networks, the highest number in the industry [2] - The active leadership in national-level research projects and platforms demonstrates Haier's commitment to breakthroughs in "hard technology," aiming to enhance the core competitiveness of the national industry and support China's leading position in global innovation [2]
海外建厂隐性成本易被忽略,配持枪保安、建食堂是当地刚需丨鲸犀百人谈Vol.39
雷峰网· 2025-07-04 11:07
Core Viewpoint - The article emphasizes that going global is akin to a new era of entrepreneurship, where heavy asset investment must adhere to a long-term perspective [1] Group 1: Historical Context of Chinese Companies Going Global - 28 years ago, Haier established its first overseas factory in the Philippines, marking a milestone for Chinese manufacturing brands [2] - 10 years ago, Hisense acquired Sharp's factory in Mexico for $23.7 million, allowing for local production and significant time savings compared to shipping from China [2] - In the past 7 years, numerous Chinese e-commerce platforms like Pinduoduo and Alibaba have begun exploring overseas markets, leading to increased competition and market dynamics [2][3] Group 2: Key Drivers for Supply Chain Expansion - Geopolitical factors and tariffs significantly influence companies' decisions on where to expand internationally [7] - The demand for near-shore delivery has risen, prompting companies to locate closer to their customers to mitigate risks associated with long-distance shipping [7] - Cost considerations remain crucial, with companies seeking to optimize logistics by shipping components for local assembly rather than complete products [7] Group 3: Stages and Criteria for Going Global - Companies typically progress through three stages: product export, brand export, and manufacturing/supply chain export [10] - A threshold of $500 million in annual sales is identified as a benchmark for companies considering supply chain expansion [10] - Smaller companies are advised to start with product or sales export before attempting manufacturing abroad due to higher risks and capital requirements [10] Group 4: Changes in the Global Environment for Manufacturing - The geopolitical landscape has shifted, making it a critical factor in site selection for overseas factories [12] - Labor costs have increased in traditional low-cost regions, impacting the attractiveness of locations like Vietnam and Thailand for new factories [12] - The rising land prices and increased brand recognition of Chinese companies abroad have altered the dynamics of overseas manufacturing [13] Group 5: Challenges and Hidden Costs in Overseas Manufacturing - Companies must prepare for unexpected operational costs, such as security measures and compliance with local labor laws [20] - Low labor costs do not necessarily equate to lower overall costs due to potential inefficiencies and training expenses [21] - The complexity of compliance and legal requirements can lead to additional costs that companies must account for in their budgets [20] Group 6: Strategies for Successful Overseas Expansion - Joint ventures can reduce capital investment and help navigate local market challenges, but they may also dilute decision-making power [32] - Companies are encouraged to establish local partnerships to leverage existing networks and resources, particularly in regions with complex regulatory environments [32] - The article suggests that companies should consider existing facilities rather than building new ones to minimize initial investment risks [31]