代表团实地参观了工业园的安全智慧培训中心，详细了解机械安全、消防实操、VR沉浸式风险体验等六大数字化模拟体验板块。随后，工业园代表详细介 绍了"零事故"核心管理理念及"安全1-3-9目标体系"，IEAT代表团高度肯定其规范管理，计划推荐为园区标杆供其他企业学习管控流程。 11月28日，泰国工业园区管理局(IEAT)主任坤彭纳林先生一行到访海尔泰国春武里工业园。双方就园区公共设施、服务支持及环境管理的使用体验与需求展 开交流，为后续园区配套优化与服务提升奠定基础。 作为中国品牌在东南亚规模最大的空调生产基地，海尔泰国春武里工业园在绿色、智能与本土化方面均取得显著成效。在绿色化运营方面，园区全面部署光 伏发电系统，推进零碳目标，已获得泰国投资委员会(BOI)最高级别A2+认证;在智能制造方面，依托工业互联网打造全链路数字化车间，实现生产效率提升 20%、订单响应速度提升50%;在本土化方面，园区为泰国当地创造数千个就业岗位，有力支持了区域经济与社会发展。 此次访问不仅体现了泰国政府对海尔本土化运营成果的认可，更为双方在更广领域深化合作筑牢信任基础。未来，海尔智家（600690）将继续深化与当地政 府及产业伙伴的协 ...

Core Insights - The core viewpoint of the articles emphasizes that in an era of information and choice overload, consumers seek not just product functionality but also an efficient, transparent, and personalized experience, which Haier Smart Home aims to deliver through digital transformation [1][2] Group 1: Digital Transformation and User Experience - Haier Smart Home has restructured its entire supply chain and logistics through digital inventory, alleviating inventory burdens and enhancing user experience by allowing 60% of products to be shipped directly from factories to users, significantly reducing financial pressure on distributors [1] - The integration of delivery and installation services into a single "delivery and installation" service allows users to track their orders in real-time via mobile, addressing previous issues of information opacity and multiple appointments [1] Group 2: Business Facilitation and Market Adaptation - Haier has introduced flexible return and exchange policies for large B-end service providers to ease the pressure of unsold inventory, while also implementing a "direct product delivery" model for small B-end customers in rural areas, ensuring a smoother purchasing process across all channels [2] - The collaboration with platforms like Amap and Douyin Local Life enables users to easily find nearby stores and available products, enhancing brand experience and customer engagement [2] Group 3: Innovation and Marketing Strategies - The self-developed AIIC user insight system captures user pain points and transforms feedback into product innovation, exemplified by the creation of a "three-tub washing machine" for multi-child families [2] - AIGC tools facilitate rapid content generation, such as "39-minute fastest wash and dry," addressing user concerns about efficiency and fostering deeper engagement in marketing [2] Group 4: Value Creation and Business Model - The ultimate goal of Haier's digital transformation is not merely the adoption of technology but to create a better business environment and enhance user experience, connecting isolated segments of research, production, and sales into a user-experience-oriented value chain [2]

Core Viewpoint - Haier Air Conditioning is advancing its digital service strategy globally through the "Haier Skill Cup" competition, emphasizing the importance of service quality and efficiency in customer experience [1][2] Group 1: Event Overview - The second "Haier Skill Cup" global service skills competition was held in Hefei, attracting over 30,000 service technicians from 14 countries and regions [1] - The competition serves as a practical implementation of Haier's digital service strategy, focusing on real-world service scenarios [1] Group 2: Digital Transformation in Service - Digital tools have been integrated into the entire service process, allowing technicians to diagnose issues in advance and allocate materials accurately, enhancing the overall service experience [1] - During the summer, Haier utilized a digital inventory system to facilitate rapid cross-regional inventory transfers, resulting in over 300 million yuan in sales growth [1] Group 3: Service Standards and Satisfaction - Haier has established a "Smart Service Brain" digital platform that covers the entire process of design, installation, and operation, enabling immediate response to customer needs [2] - The company aims for a service satisfaction rate of 99.99% and an appointment punctuality rate of 93.76% by 2024, with the "one-time success" service standard becoming a norm for users [2]

Core Insights - The Internet of Things (IoT) technology is continuously evolving, driving the deep penetration of smart home solutions into everyday life [1] - Haier's "Smart Home Brain" and "Smart Home APP" received awards at the 2025 World IoT Awards, highlighting the company's technological strength in smart home solutions [1][3] Group 1: Smart Home Brain - The Smart Home Brain serves as the "intelligent hub" of the household, integrating AI perception, voice, vision, and cognitive capabilities to understand user needs proactively [3] - It can automatically identify the type and quantity of food, such as egg tarts, and match the optimal baking temperature and time without manual adjustments [3] - Users can control multiple devices with simple voice commands, enhancing convenience and eliminating the hassle of managing various devices [3] Group 2: Smart Home APP - The Smart Home APP addresses the common pain points of finding and operating smart devices, featuring a newly launched 3D home view function that presents the home environment and device status visually [3] - Users can easily adjust settings, such as the water heater temperature, by directly clicking on the corresponding icon in the 3D view, simplifying the control process [3] - The APP has over 13 million monthly active users, indicating widespread adoption and engagement [3] Group 3: Future Outlook - The capabilities of the Smart Home Brain are widely applied in households, allowing homes to respond intelligently to environmental changes, such as closing windows when it rains [3] - Haier aims to continue focusing on user needs, ensuring that technological advancements translate into tangible benefits for everyday life [3]

Core Insights - Haier Smart Home has made significant progress in building the "Good House" ecosystem amid rapid advancements in AI technology and increasing housing demands [1][2] - The establishment of the "Smart Home Innovation Laboratory" in collaboration with over ten authoritative institutions and leading enterprises marks a key step in innovation [1] - The exhibition showcased 63 implemented "Good House" smart scene solutions, demonstrating the practical outcomes of Haier's strategic initiatives [1] Group 1: Technological Advancements - The smart solutions presented are not merely a collection of devices but are integrated systems that exhibit cognitive and sensory capabilities [1] - Haier's Uhome model enables natural language interaction and proactive service capabilities for home appliances, enhancing user experience [1] - The Haier Smart Home app allows for comprehensive control of the entire home, with innovative 3D family view features for easier device management [1] Group 2: Ecosystem Expansion - Haier Smart Home's platform has integrated over 55 brands and 167 categories of devices, extending its reach across various sectors including home, automotive, and community [2] - The "Human-Car-Home" exhibition area demonstrates seamless integration of smart experiences, such as triggering home modes upon vehicle entry into the community [2] - Future plans include deepening the integration of AI technology with living scenarios to transition the "Good House" concept into more ordinary households [2]

Core Viewpoint - The report highlights a decline in the production of household refrigerators in China, indicating potential challenges for the industry moving forward [1]. Industry Overview - According to the National Bureau of Statistics, the production of household refrigerators in China reached 10.13 million units in September 2025, representing a year-on-year decrease of 2% [1]. - From January to September 2025, the cumulative production of household refrigerators was 80.35 million units, showing a cumulative growth of 1.5% [1]. Market Research - The report titled "2025-2031 China Smart Refrigerator Industry Market Panorama Research and Development Trend Judgment Report" by Zhiyan Consulting provides insights into the future trends and market dynamics of the smart refrigerator sector [1]. - Zhiyan Consulting is recognized as a leading industry consulting firm in China, specializing in in-depth industry research reports, business plans, feasibility studies, and customized services [1].

Core Insights - The 2025 World IoT 500 Summit was held in Beijing, revealing that China has the highest number of companies on the list, followed by the United States. Huawei retains the top position, with Microsoft, China Aerospace Science and Technology Corporation, China Aerospace Science and Industry Corporation, Schneider Electric, Bosch, China Telecom, Haier, China Mobile, and Roscosmos rounding out the top ten. Notably, companies like Origin Quantum, Starlink IoT, and DeepSeek made their debut on the list [1][3][10]. Summary by Category Overall Rankings - The 2025 World IoT 500 list includes Huawei at the top, followed by Microsoft, China Aerospace Science and Technology Corporation, China Aerospace Science and Industry Corporation, Schneider Electric, Bosch, China Telecom, Haier, China Mobile, and Roscosmos [3][5][11]. Digital Economy - The global digital economy surpassed $40 trillion this year, with an increase of nearly 8%. The GDP of the top 500 companies amounts to $25 trillion, making them a significant driver of global digital economic growth, with IoT-supported digital economy accounting for over half [2][11]. New Entrants - High-tech and AI companies such as Origin Quantum, Starlink IoT, and DeepSeek have entered the rankings for the first time, indicating a growing recognition of advanced technology firms in the IoT space [1][12].

转自：推广 12月2日，由中国企业联合会、中国企业家协会主办的第十六届全国企业文化年会在青岛举行。大会现场发布了全国企业文化优秀成果，共包含13项特等成 果、145 项一等成果、271 项二等成果。海尔智家《以"人的价值第一"为核心的卓越企业文化建设》成功荣膺"特等成果"最高荣誉。 海尔智家企业文化部部长、公关部总经理孙明法（左三）上台领奖 据悉，该奖项是在企业自愿申报及各地方企联、行业协会、有关企业集团推荐的基础上，经过了初审、复审和终审等严格程序评定出来的。以特等成果为代 表的13项企业文化成果，充分彰显了各自的企业文化建设特色及内涵。 海尔智家企业文化部部长、公关部总经理孙明法介绍，在海尔智家，企业文化不是抽象的概念，也不是贴在墙上的理念口号，而是可落地、可感知、可增值 的核心力量。具体体现在三个维度： 第一，企业文化是战略。我们始终把企业文化放在战略高度去建设布局。这是因为企业文化一方面可以"自上而下"地战略传达；另一方面又能"自下而上"地 反馈战略落地情况。企业文化就是要让每一位员工在全球舞台上都能找到与企业同频共振的动力。 第二，企业文化是业务。在海尔智家的实践中，企业文化也是业务。因为企业文化也 ...

Market Overview - The Shanghai Composite Index fell by 0.42% on December 2, with seven industries experiencing gains, led by the oil and petrochemical sector, which rose by 0.71%, followed by light industry manufacturing at 0.55% [1] - The household appliances industry ranked third in terms of daily gains, while the media and non-ferrous metals sectors saw the largest declines, down by 1.75% and 1.36% respectively [1] Capital Flow Analysis - The net outflow of capital from the two markets reached 46.499 billion yuan, with seven industries seeing net inflows [1] - The light industry manufacturing sector had the highest net inflow of capital at 678 million yuan, despite a daily increase of 0.55% [1] - The agriculture, forestry, animal husbandry, and fishery sector also saw a net inflow of 585 million yuan, with a daily decline of 0.34% [1] - A total of 24 industries experienced net capital outflows, with the electronics sector leading at 8.048 billion yuan, followed by the power equipment sector at 5.957 billion yuan [1] Household Appliances Industry - The household appliances industry rose by 0.43% today, despite a total net outflow of 1.293 billion yuan [2] - Out of 94 stocks in this sector, 42 stocks increased while 50 stocks decreased [2] - Notable net inflows included Midea Group with 120 million yuan, Haier Smart Home with 43.74 million yuan, and Sunrise Orient with 40.30 million yuan [2][5] - Major outflows were seen in Sanghua Intelligent Control at 1.180 billion yuan, Sichuan Changhong at 112 million yuan, and Haili Co. at 60.28 million yuan [2] Key Stocks in Household Appliances - Midea Group: +1.95%, net inflow of 1.201 billion yuan [5] - Haier Smart Home: +1.06%, net inflow of 437.40 million yuan [5] - Sunrise Orient: +5.15%, net inflow of 403.01 million yuan [5] - Sanghua Intelligent Control: -4.02%, net outflow of 1.180 billion yuan [2] - Sichuan Changhong: -1.46%, net outflow of 112.08 million yuan [2]

Group 1 - The white goods sector increased by 1.29% on December 2, with Midea Group leading the gains [1] - The Shanghai Composite Index closed at 3897.71, down 0.42%, while the Shenzhen Component Index closed at 13056.7, down 0.68% [1] - Midea Group's stock price rose by 1.95% to 81.56, with a trading volume of 378,000 shares and a transaction value of 3.072 billion [1] Group 2 - The net inflow of main funds in the white goods sector was 179 million, while retail funds saw a net inflow of 155 million, and speculative funds experienced a net outflow of 334 million [1] - Midea Group had a main fund net inflow of 2.40 billion, but a speculative fund net outflow of 2.721 billion [2] - Gree Electric experienced a main fund net outflow of 523.91 million, while retail funds had a net inflow of 891.30 million [2]