3、2025 年 1-9 月酒类产品按经销商情况 单位:个 根据《上海证券交易所上市公司自律监管指引第3号—行业信息披露》之《第 十二号—酒制造》的相关规定，现将四川水井坊股份有限公司（以下简称"公司"） 2025年三季度主要经营数据（未经审计）公告如下： 一、 公司2025年三季度主要经营情况： 1、2025 年 1-9 月酒类产品按销售渠道 备注：销售量口径为成品酒销售量（不含样酒投放量），以下同口径。 2、2025 年 1-9 月酒类产品按区域情况 证券代码：600779 证券简称：水井坊 公告编号：2025-031 四川水井坊股份有限公司 2025 年三季度经营数据公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性 陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 | 区域名称 | 报告期末经销商数量 | 报告期内增加数量 | 报告期内减少数量 | | --- | --- | --- | --- | | 国内 | 64 | 22 | 14 | | 国外 | 2 | 0 | 3 | 单位：万元 币种：人民币 渠道类型 本期销售收入 上期销售收入 本期销售量 （千升） ...

四川水井坊股份有限公司 2025 年第三季度报告 证券代码：600779 证券简称：水井坊 四川水井坊股份有限公司 2025 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 公司负责人胡庭洲、主管会计工作负责人蒋磊峰及会计机构负责人（会计主管人员）徐金金保证 第三季度报告中财务信息的真实、准确、完整。 第三季度财务报表是否经审计 □是 √否 一、主要财务数据 四川水井坊股份有限公司 2025 年第三季度报告 重要内容提示： 公司董事会及董事、高级管理人员保证季度报告内容的真实、准确、完整，不存在虚假记载、误 导性陈述或重大遗漏，并承担个别和连带的法律责任。 （一） 主要会计数据和财务指标 单位：元 币种：人民币 | | | 本报告期比 | | 年初至报告期 | | --- | --- | --- | --- | --- | | 项目 | 本报告期 | 上年同期增 | 年初至报告期末 | 末比上年同期 | | | | 减变动幅度 | | 增减变动幅度 | | | | (%) | | (%) | | 营业收入 | ...

Core Insights - The liquor sector experienced a slight decline of 0.09% on October 30, with Huangtai Liquor leading the drop [1] - The Shanghai Composite Index closed at 3986.9, down 0.73%, while the Shenzhen Component Index closed at 13532.13, down 1.16% [1] Liquor Sector Performance - Notable gainers in the liquor sector included: - Macau Sina: Closed at 40.08, up 2.59% with a trading volume of 137,600 shares and a transaction value of 556 million [1] - ST Yanshi: Closed at 5.67, up 2.35% with a trading volume of 51,300 shares and a transaction value of 29.27 million [1] - Yanghe Distillery: Closed at 70.82, up 2.06% with a trading volume of 81,100 shares and a transaction value of 574 million [1] - Other companies like Kweichow Moutai and Wuliangye saw minor declines of 0.36% and 0.30% respectively [2] Capital Flow Analysis - The liquor sector saw a net outflow of 586 million from institutional investors, while retail investors contributed a net inflow of 65.5 million [2] - Major stocks with significant capital inflows included: - Yingjia Gongjiu: Net inflow of 52.03 million from institutional investors [3] - Luzhou Laojiao: Net inflow of 37.36 million from institutional investors [3] - Conversely, stocks like Yanghe Distillery and Kweichow Moutai experienced net outflows from both institutional and retail investors [3]

Core Viewpoint - The article emphasizes the need for Sichuan liquor to adapt to the Australian market through product innovation and localization strategies, aiming to overcome cultural differences and competition challenges while establishing a differentiated advantage. Group 1: Product Innovation - Development of low-alcohol, convenient products targeting young consumers (ages 18-35), women, and first-time drinkers by adjusting alcohol content (12°-15°) and incorporating local Australian fruit flavors [11] - Introduction of white spirit cocktails designed for bars, restaurants, and home gatherings, using Sichuan liquor as a base and combining it with Australian ingredients [15] - Creation of a series pairing Sichuan liquor with Australian seafood, emphasizing flavor enhancement and balance through local herbs and sea salt [16] Group 2: Flavor Design - Development of Sichuan liquor tailored for high-end dining and private events, specifically designed to complement Australian seafood [16] - Creation of Sichuan liquor products that align with Australian barbecue culture, enhancing the flavor experience through smokiness [16] Group 3: Cross-Industry Collaboration - Collaboration with Australian coffee brands to create products like "white liquor coffee" or "white liquor cold brew," targeting urban professionals and coffee enthusiasts [18] - Partnership with Australian ice cream brands to develop liquor-infused ice cream, appealing to families and dessert lovers [19] Group 4: Channel Strategy - Establishment of local bottling plants in Australia to reduce logistics costs and comply with local food safety regulations [21] - Introduction of small trial-sized bottles (50ml-200ml) in supermarkets to lower the cost barrier for first-time consumers [22] - Utilization of e-commerce and social media marketing strategies to engage younger consumers and promote Sichuan liquor [24] Conclusion - The success of Sichuan liquor in the Australian market hinges on the integration of traditional brewing techniques with local consumer preferences, focusing on product innovation, flavor design, cross-industry partnerships, and optimized distribution strategies [25]

Core Viewpoint - The investment opportunities in the liquor sector are currently characterized by market divergence, with expectations of a significant decline in performance for liquor companies in Q3 2025, while both valuation and holdings are at low levels, and positive factors on both supply and demand sides are gradually increasing [1] Group 1: Market Dynamics - The industry demand is expected to recover on a month-on-month basis, particularly during the dual festivals, leading to a more optimistic market outlook regarding performance and price expectations, which will likely result in valuation recovery as demand improves [1] - The first phase of recovery is driven by dividend yield pricing, while the second phase will see a return to long-term confidence in liquor assets as supply-demand relationships improve and performance indicators are realized [1] Group 2: Historical Performance Analysis - Historical data indicates that the majority of liquor companies confirmed their stock price bottoms between Q4 2013 and Q1 2014, despite a continued decline in performance and market conditions [2] - The stock price performance remained relatively stable after the third quarter of 2013, with most companies generating absolute returns within one month post earnings report, attributed to the market's sufficient digestion of performance decline expectations [2] Group 3: Business Strategies of Liquor Companies - Liquor companies are leveraging channels to amplify brand and product advantages, signaling changes in supply-side dynamics during the adjustment phase [3] - High-end liquor brands are focusing on maintaining brand strength, with companies like Moutai and Wuliangye adapting their strategies to enhance channel management and product offerings [3] - Regional leaders are concentrating on their base markets while expanding into lower-tier markets, with companies like Yanghe and Gujing enhancing their presence in these areas [3]

Core Viewpoint - The recent trend in the Chinese liquor industry is a shift towards low-alcohol white spirits, with major brands launching products with alcohol content below 30 degrees, aiming to attract younger consumers and adapt to changing consumption preferences [1][3][5]. Group 1: Market Trends - Numerous brands showcased low-alcohol white spirits at recent trade fairs, reigniting discussions on the trend of lower alcohol content in white liquor [1][3]. - The market for low-alcohol white spirits is significant, with approximately 450 billion yuan in market size, accounting for nearly half of the total white liquor consumption [7]. - The penetration rate of low-alcohol spirits is increasing, with regions like Hebei and Shandong showing over 80% and 70% penetration rates, respectively [7]. Group 2: Consumer Preferences - Younger consumers prefer low-alcohol options for their comfort and drinking experience, moving away from traditional drinking cultures [5][11]. - The perception that higher alcohol content equates to better quality is fading, with consumers now prioritizing flavor and overall drinking experience [11][12]. - The trend towards low-alcohol spirits is seen as a response to the lifestyle changes of younger generations, who favor casual drinking and home cocktail preparation [5][11]. Group 3: Industry Response - Major liquor companies are actively developing low-alcohol products, with brands like Wuliangye and Gujinggong launching new offerings specifically targeting younger demographics [4][10]. - The industry is undergoing a transformation, with a focus on creating products that emphasize flavor and experience rather than just alcohol content [10][12]. - The introduction of new standards for low-alcohol spirits aims to address quality concerns and align with consumer demand for diverse and personalized products [9][10]. Group 4: Challenges and Future Outlook - The transition to low-alcohol products requires time and successful market examples to educate consumers [12][13]. - Companies must not only adjust alcohol content but also enhance brand positioning and marketing strategies to resonate with younger consumers [13]. - The future of the industry may see a complete redefinition of quality metrics, moving away from alcohol content as the primary indicator of product value [10][12].

Core Viewpoint - The 2025 ESG Annual Report highlights the increasing importance of ESG practices among Chinese companies, with a significant focus on the need for standardized and transparent disclosures in response to regulatory pressures and market expectations [2][5][6]. Group 1: ESG Disclosure Trends - A total of 5,506 A-share listed companies exist, with 2,572 disclosing ESG reports, resulting in a disclosure rate of 46.71%, an increase of approximately 5 percentage points from 2023 and 12 percentage points from 2022 [6]. - Central state-owned enterprises lead in ESG disclosure with a rate of 95.67% for 2024, while private enterprises lag significantly at 32.8% [6][10]. - The consumer sector shows a notable disparity in ESG reporting, with some companies engaging in selective disclosure, often omitting critical data [5][6]. Group 2: Industry-Specific Insights - The liquor industry boasts a 95% disclosure rate, but quality issues persist, with many reports lacking essential data and third-party verification [10][11]. - In the beverage and dairy sector, 48.15% of companies disclosed ESG reports, with notable innovations in packaging and carbon neutrality initiatives [13]. - The seasoning industry has a low disclosure rate of 33.3%, with a collective absence of supply chain carbon management practices [15]. Group 3: Regulatory and Market Implications - Future regulations are expected to enforce stricter verification requirements for ESG disclosures, particularly concerning Scope 3 emissions and pollution metrics [8][9]. - Companies with strong ESG performance may benefit from reduced financing costs and enhanced market value, while poor performance could pose significant investment risks [8][9]. - The emphasis on anti-corruption and business ethics disclosures is increasing, with future regulations mandating transparency in these areas [9]. Group 4: Challenges and Opportunities - Small and medium-sized enterprises face challenges in aligning with ESG practices due to limited resources and lack of communication with government bodies [4]. - The next five years are critical for implementing carbon management policies at various governance levels, presenting both challenges and opportunities for companies [8]. - The consumer sector's ESG practices are evolving into a regulatory-driven phase, necessitating improved data quality and transparency [9].

Core Insights - The annual Double Eleven shopping festival has begun, but the liquor industry is experiencing a "cooling period" with mixed price movements across online and offline channels [2][12] - High-end liquor prices have remained stable despite promotional activities, while some mid-to-high-end products are seeing slight price declines [2][12] Price Trends - In the Greater Bay Area, online platforms are using subsidies to lower high-end liquor prices, while offline channels are mostly observing the market [2][12] - In Guangzhou, over half of the sampled products saw price increases, with high-end products like Wuliangye and Guojiao 1573 experiencing minor price hikes [3][4] - Conversely, some products, including Moutai, saw price reductions due to adjustments by instant retail platforms [4][6] Regional Variations - In Shenzhen, liquor prices showed stability, with some products like Moutai and Guojiao 1573 experiencing slight declines, while others like Wuliangye saw price increases [5][6] - In Foshan, liquor prices remained stable, with Moutai showing a slight increase, while other products experienced minor fluctuations [8][9] - Dongguan reported significant price drops for Moutai, with online channels driving the decline, while mid-range products displayed mixed price movements [10][11] Market Dynamics - The Double Eleven promotions have intensified price competition among high-end liquors, with leading brands like Moutai facing downward pressure on prices [12] - The cautious attitude of distributors towards seasonal sales is reflected in the limited follow-up promotions in offline channels [12] - Despite overall pressure, some brands like Fenjiu and Xijiu have shown resilience with slight price increases, indicating consumer demand for specific products [12]

Core Viewpoint - The Chinese liquor industry is facing a bleak outlook, with multiple securities firms predicting significant profit declines for major companies, including Moutai and Wuliangye, by Q3 2025, indicating a severe downturn compared to previous optimistic expectations [1][4]. Group 1: Industry Predictions - Analysts from various securities firms, including Zhongyou Securities and Guangfa Securities, predict that major liquor companies may experience profit declines of up to 30% or more, with Wuliangye's profits potentially halving [1][3]. - Moutai is expected to see near-zero profit growth, while Wuliangye, Luzhou Laojiao, and Gujinggongjiu are projected to face around a 20% profit decline [1][4]. - The overall liquor industry is anticipated to face a more than 20% decline in sales volume due to external demand shocks [4]. Group 2: Market Conditions - The retail sales growth of consumer goods has significantly slowed, particularly in the catering sector, which has nearly stagnated, directly impacting liquor consumption [1][8]. - The average turnover days for inventory in the industry are high, indicating a pressing need for companies to manage inventory effectively amid changing consumer demand [10]. Group 3: Company Responses - Companies are adopting pragmatic strategies to alleviate channel pressure, including adjusting inventory and reducing expenses to enhance operational efficiency [6][9]. - Wuliangye acknowledged the challenges in the market during the recent holiday season but emphasized that official data should be awaited for a clearer picture [3]. Group 4: Consumer Trends - There is a noticeable shift in consumer behavior towards more rational consumption, with increased sensitivity to prices and a decline in the enthusiasm for high-priced products [9]. - The demand is shifting from traditional business banquets to more casual settings, such as gatherings with friends and family, prompting companies to adjust their product offerings [9][10]. Group 5: Future Outlook - Despite the short-term profit declines, the fundamentals of the liquor industry, especially for leading companies, remain intact, with a potential shift towards quality-focused growth rather than mere scale expansion [11]. - The upcoming Q3 reports are expected to provide critical insights into how companies are navigating the current challenges and adapting to market changes [11].

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：600779 证券简称：水井坊 编号：2025-030 四川水井坊股份有限公司 关于召开 2025 年第三季度业绩说明会的公告 重要内容提示： 会议召开时间：2025 年 10 月 31 日 （星期五） 10:00-11:00 会 议 召 开 地 点 ： 上 海 证 券 交 易 所 上 证 路 演 中 心 （ 网 址 ： https://roadshow.sseinfo.com/） 会议召开方式：上证路演中心网络文字互动 投资者可于 2025 年 10 月 24 日 （星期五） 至 10 月 30 日 （星期四） 16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通过公司董事办 邮箱 dongshiban@swellfun.com 进行提问。公司将在说明会上对投资者普遍关注 的问题进行回答。 四川水井坊股份有限公司（以下简称"公司"）拟于 2025 年 10 月 31 日发布 公司 2025 年第三季度报告，为便于广大投资者更全面深入地了解公司 2025 年 ...