香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 長城汽車股份有限公司 GREAT WALL MOTOR COMPANY LIMITED* （於中華人民共和國註冊成立的股份有限公司） 股份代號：02333（港幣櫃檯）及82333（人民幣櫃檯） 聯席公司秘書辭任及公司秘書資格更新 茲提述長城汽車股份有限公司（「本公司」）日期為二零二二年九月二十三日的公 告，內容有關（其中包括）委任李紅栓女士（「李女士」）及吳嘉雯女士（「吳女士」） 為本公司聯席公司秘書（「聯席公司秘書」），及香港聯合交易所有限公司（「聯交 所」）向本公司授出的須嚴格遵守聯交所證券上市規則（「上市規則」）第3.28及第 8.17條規定的豁免（「該豁免」），其豁免期至二零二五年九月二十二日。 本公司董事會（「董事會」）欣然宣佈，聯交所已確認本公司現任聯席公司秘書李女 士符合上市規則第3.28條下擔任本公司公司秘書的資格。因此，吳女士已辭任聯 席公司秘書一職，自二零二五年九月二十二日起生效。吳 ...

Core Perspective - Great Wall Motors is integrating the spirit of Dunhuang culture into its brand identity, emphasizing a journey of cultural heritage and modern automotive innovation [1][3][9] Group 1: Cultural Resonance - Dunhuang, as the western terminus of the Great Wall, symbolizes over two millennia of cultural exchange and defense, resonating with Great Wall Motors' brand ethos of exploration and resilience [3] - The company's mission is driven by its name, which reflects both honor and responsibility, pushing it to innovate in core automotive technologies and achieve self-sufficiency in key components [3][8] Group 2: Aesthetic Revival - The "Dunhuang Green" color of the Tank 500 is inspired by the art of Mogao Caves, merging traditional aesthetics with modern automotive design [5][6] - This initiative not only revives ancient beauty but also pays tribute to cultural preservation efforts, as the company donated vehicles to local conservation workers [6] Group 3: Corporate Responsibility - The essence of Dunhuang's "ten-thousand-mile spirit" encompasses exploration, confidence, perseverance, transmission, and symbiosis, which Great Wall Motors aims to embody [8] - The company is committed to technological breakthroughs and a comprehensive self-reliant industrial layout, transitioning from being an automotive powerhouse to a strong global player [8] - Great Wall Motors emphasizes long-term commitment to quality and integrity, rejecting opportunism in the face of industry changes [8][9]

Core Insights - Investment institutions are increasingly emphasizing responsible management and active ownership, leading to higher governance improvement demands from invested companies [1] - Listed companies are more willing to engage with investors through interactive platforms, actively disclosing operational status and market management dynamics [1] Group 1: Industry Interaction - Over 1,290 companies in the A-share market engaged in interactive Q&A sessions with investors from September 15 to September 19, including several companies awaiting listing [2] - Seven industries had more than 60 companies participating in interactive Q&A, with electronics, machinery, and power equipment having over 100 companies each [2] - The electronics industry had over 130 companies involved, with a year-to-date index increase of over 44%, driven by keywords like chips and robotics [4] Group 2: Company Performance - Companies with high investor engagement saw an average year-to-date increase of over 30%, significantly outperforming the CSI 300 index [8] - Companies with over 50 interactive Q&A sessions had an average increase exceeding 60%, with Changshan Pharmaceutical and Zhongding Co., Ltd. both exceeding 80% [8] - Changshan Pharmaceutical received over 100 Q&A inquiries, focusing on its development vision and innovation drug progress [5][6] Group 3: Investment Opportunities - Seven low-valuation, high-performance potential stocks were identified, focusing on sectors like liquid cooling servers, semiconductors, and robotics [9] - Great Wall Motors has a latest P/E ratio of less than 18, with a projected net profit of nearly 12.7 billion yuan in 2024 and expected growth rates exceeding 11% in 2025 [10] - Unigroup Guowei is predicted to have a net profit growth rate exceeding 30% for both 2025 and 2026, with ongoing developments in its quartz crystal resonator production base [10]

Core Insights - The article highlights how traditional manufacturing, exemplified by Great Wall Motors, is seeking transformation through the integration of cultural elements, specifically from Dunhuang culture [2][3] - Great Wall Motors has launched innovative products inspired by Dunhuang culture, such as the "Dunhuang Green" color for the Tank 500 model, which has achieved significant market acceptance [2][3] Group 1: Cultural Integration in Manufacturing - Great Wall Motors is leveraging Dunhuang cultural elements as a key strategy for differentiation in a competitive market [3] - The company aims to provide products with cultural value, reflecting a shift from price competition to cultural and emotional resonance with consumers [3][4] Group 2: Global Market Strategy - Great Wall Motors is adopting a "cultural integration" approach in its global market expansion, focusing on deep local engagement rather than mere market penetration [4] - The company is actively establishing a comprehensive local presence in over 170 regions and countries, including Europe, the Middle East, and Africa, to meet local market demands [4] Group 3: Commitment to Quality and Reliability - The company emphasizes the importance of product reliability and durability, particularly in the off-road vehicle sector, as a priority for user safety [5] - Great Wall Motors acknowledges the need for improvement in product reliability to compete with world-renowned brands [5] Group 4: Industry Challenges and Opportunities - The automotive industry is facing intense competition, leading to concerns about "involution" and declining product quality due to cutthroat pricing strategies [5] - The integration of cultural elements into product development is seen as a potential pathway for the industry to escape low-level price competition and establish brand differentiation [5]

Core Viewpoint - The launch of the Haval Dog PLUS positions it as a disruptive player in the 100,000-160,000 RMB SUV market, with a unique "pan-off-road + large space" differentiation strategy [1] Product Positioning and Design - The Haval Dog PLUS fills a market gap between urban SUVs and rugged off-road vehicles, introducing the concept of a "3/4 scale family vehicle" that balances comfort and economy for daily commuting with off-road capabilities for occasional outdoor use [1] - This "all-rounder" positioning aligns with current consumer expectations for multi-functional family vehicles [1] Pricing Strategy - The official price range is set at 135,800-183,800 RMB, with a limited-time promotional price dropping to 109,800-157,800 RMB, making it attractive for budget-conscious consumers [3] - The pricing strategy, particularly for the PHEV hybrid version, is designed to exceed market psychological expectations, allowing users to benefit from new energy technology [3] Powertrain and Performance - The Haval Dog PLUS offers two fuel engine options: 1.5T and 2.0T, with the 2.0T version featuring a BorgWarner intelligent four-wheel drive system and an electronic differential lock, enhancing off-road capabilities [3] - The PHEV hybrid version boasts a combined power of 268 kW and torque of 750 N·m, comparable to a 3.0T fuel vehicle, with a low fuel consumption of 5.99 L/100 km and electric ranges of 105 km or 150 km [3] Space and Practicality - The vehicle's dimensions include a length of 4705 mm and a wheelbase of 2810 mm, providing spacious interior seating and practical features such as 38 storage compartments and adjustable rear seats [4] - Additional features like a 4.5L refrigerator in some models enhance the practicality and convenience for family use [4] Technology and Safety - The Haval Dog PLUS is equipped with an L2+ level intelligent driving assistance system, a 14.6-inch central control screen, and the Coffee OS 3 system [4] - Safety features include a body made of 74.2% high-strength steel and the "Dayu Battery 2.0" technology, which improves battery safety [4] Market Challenges - Despite its product strengths and competitive pricing, Haval needs to enhance its brand premium to compete with established joint venture brands [4] - The "pan-off-road" concept requires time to cultivate market awareness, and the vehicle's infotainment system must meet the demands of younger consumers seeking personalized smart connectivity [4]

Core Insights - Longhua Automobile's chairman, Wei Jianjun, emphasizes the dual significance of the company's name, linking it to a sense of pride and a mission to excel in both automotive manufacturing and cultural heritage preservation [2][7] - The company is actively engaging in cultural dialogue by integrating elements of Dunhuang culture into its branding and product design, such as the "Dunhuang Green" car paint inspired by ancient murals [7][8] Cultural Heritage and Corporate Responsibility - Dunhuang, a historical city on the Silk Road, symbolizes the fusion of Eastern and Western civilizations, and its cultural legacy is being preserved by dedicated individuals [5][10] - Longhua Automobile's initiatives, including donations for ecological preservation and the use of its vehicles in sand control efforts, position the company as a modern guardian of Dunhuang's cultural heritage [10][11] Innovation and Product Development - The design team at Longhua has developed the "Dunhuang Green" paint through extensive research, merging ancient aesthetics with modern durability, reflecting a commitment to cultural transmission [7][10] - The company is investing in advanced safety technologies, including a large collision testing facility, to ensure the safety of its vehicles, paralleling the efforts of Dunhuang's guardians to protect cultural artifacts [11] Global Strategy and Cultural Export - Longhua's global expansion includes the establishment of a factory in Brazil, which serves as a cultural hub, showcasing Chinese civilization alongside automotive products [13] - The company's approach to international markets combines high-quality automotive production with cultural outreach, embodying the "万里精神" (Spirit of the Long Journey) as a guiding principle [13]

Core Viewpoint - Great Wall Motors has introduced the "Wanli Spirit," which emphasizes "exploration, perseverance, confidence, and inheritance," linking the company's 35-year development with the cultural heritage of Dunhuang, aiming to promote Chinese culture globally through the automotive industry [1][3][21] Group 1: Exploration - The "Wanli Spirit" embodies the essence of exploration, reflecting the historical significance of Dunhuang as a cultural hub along the Silk Road, and aligns with Great Wall Motors' commitment to technological and market breakthroughs [3][4] - Great Wall Motors has made significant advancements in energy and intelligence, such as the launch of the 4.0TV8 engine, which breaks foreign brands' monopolies in the high-end V8 engine market, and the Hi4 technology system that integrates core technologies for hybrid vehicles [8] - The company has successfully penetrated various markets with models like the Tank 300 and Tank 500 Hi4-T, leading the off-road segment, and the Haval H6, which has maintained over 100 months as the best-selling SUV in China [8][9] Group 2: Perseverance - The spirit of perseverance is reflected in Great Wall Motors' commitment to quality and long-termism, avoiding short-term profit pressures and focusing on maintaining a high-quality market share [10][13] - The company has invested nearly 10 billion in testing facilities to ensure product performance, including the establishment of advanced testing labs and a high-standard quality management system [13][15] - Great Wall Motors has consistently upheld its commitment to high-quality manufacturing, whether in the era of fuel vehicles or during the transition to new energy vehicles [15] Group 3: Confidence and Inheritance - Great Wall Motors aims to combine Chinese automotive technology with Dunhuang culture to reach global markets, establishing a comprehensive system for local research, development, production, and calibration in overseas markets [16][21] - The company's "ecological export" model emphasizes adapting products to local needs while incorporating Eastern design aesthetics, similar to Dunhuang's historical role as a cultural melting pot [16][21] - The initiative to promote Chinese culture through automotive design and branding activities reflects the company's commitment to cultural output, allowing global audiences to appreciate Chinese craftsmanship and cultural depth [21]

Group 1 - Longcheng Automobile collaborates with CCTV News to honor Dunhuang culture, initiating a dialogue between modern industrial civilization and ancient cultural heritage [2] - Chairman Wei Jianjun visits historical sites such as the Han Great Wall and Mogao Caves, emphasizing the connection between the brand and cultural heritage [4] - Wei expresses pride and responsibility in the brand's name, linking it to the historical significance of the Great Wall, which enhances the brand's cultural mission [6] Group 2 - Longcheng Automobile emphasizes long-term thinking in its overseas expansion strategy, focusing on quality to represent Chinese brands globally [8]

Investment Rating - The report maintains a positive outlook on the automotive industry, highlighting key investment opportunities in domestic leading manufacturers and component suppliers [3][5]. Core Insights - The automotive industry experienced a significant sales increase in Q2 2025, with total sales reaching 8.18 million units, a year-on-year growth of 11.6%. Passenger vehicle sales were 7.11 million units, up 13.0% year-on-year, while commercial vehicle sales were 1.07 million units, up 3.4% year-on-year [4][21]. - The report emphasizes the performance divergence among companies, particularly in the passenger vehicle sector, where companies like BYD faced margin pressures, while others like Great Wall and Seres showed strong performance [4][28]. - The report identifies key investment themes, including technology, mid-to-high-end market focus, and state-owned enterprise reforms, recommending companies such as NIO, Xiaomi, and Xpeng for investment [5][6]. Summary by Sections 1. Industry Overview - The automotive industry showed resilience with a total sales increase, driven by government policies and export growth, alleviating previous concerns about demand [21][4]. 2. Passenger Vehicles - Passenger vehicle sales reached 7.11 million units in Q2 2025, with exports contributing significantly to growth. The sector's revenue was 724.4 billion yuan, up 13.3% year-on-year, but net profit fell by 36.0% [26][28]. - The report notes that the performance of individual companies varied, with BYD experiencing profit pressure while others like Seres and Great Wall performed well [28][32]. 3. Components Sector - The components sector reported revenue of 374.4 billion yuan, a year-on-year increase of 6.8%, with net profit rising by 5.9%. The sector's resilience is attributed to global market expansion and increased efficiency [46][47]. - The report highlights the "Matthew Effect" in the components sector, where leading companies are better positioned to withstand market pressures due to diversified customer bases and global operations [47][46]. 4. New Energy Vehicles - New energy vehicle sales reached 3.86 million units in Q2 2025, marking a 37.0% year-on-year increase, with a penetration rate of 47.2%. The sector's revenue was 331.7 billion yuan, up 18.7% year-on-year [4][25]. 5. Commercial Vehicles - The commercial vehicle sector showed signs of recovery, with bus sales increasing by 5.3% year-on-year and truck sales slightly rebounding, although profitability remains under pressure [4][25].

Core Viewpoint - The Ora brand of Great Wall Motors, which has not launched new models in the past three years, is re-entering the A-class pure electric SUV market with the introduction of the "Ora Cat" model, aiming to regain market presence and boost sales [1][2][3]. Group 1: New Model Launch - The "Ora Cat" is a new A-class pure electric SUV with a wheelbase of 2720 mm, featuring a lithium iron phosphate battery from Honeycomb Energy and optional laser radar [1]. - The Ora brand plans to launch two new models globally in the second half of this year, indicating a strategic shift to re-enter the mainstream market [1][3]. - The "Ora Cat" is not the final name for the new SUV, as a naming poll is being conducted, with "ORA 5" currently leading [3]. Group 2: Market Positioning and Competition - The A-class pure electric SUV market is currently dominated by BYD and Geely, with the top three models in sales being BYD Yuan PLUS, Song PLUS New Energy, and Geely Galaxy E5 [2]. - The Ora brand's previous models, including the "Cherry Cat," have not been successful in driving sales, with the "Good Cat" series contributing over half of the brand's sales in the first eight months of this year [2][7]. Group 3: Channel Strategy - The Ora brand is establishing independent channels and expanding its channel recruitment efforts, particularly in southern provinces such as Jiangsu, Guangzhou, and Sichuan [1][5]. - Despite the new channel strategy, the existing sales model that combines Ora and Haval brands remains in place for the time being [4][5]. Group 4: Sales Performance - The Ora brand's sales have shown signs of recovery, with August sales reaching 5,223 units, a year-on-year increase of 1.4% [6][7]. - The brand's focus on enhancing mainstream models and expanding overseas markets is part of a broader strategy to revitalize sales [6].