【导读】"资产提升战"打响，银行发力提升零售AUM 新年伊始，银行业掀起新一轮零售领域的"资产提升战"，部分银行的最高奖励超过3000元。同时，微信、小红书等平台也出现了不少"薅羊毛"相关帖子， 甚至有网友透露去年薅到的"羊毛"价值2万多元。 业内人士认为，零售AUM已成为衡量银行零售业务竞争力与未来盈利潜力的关键指标。用户"薅完一家换一家"的现象频发，说明短期激励难以转化为长 期黏性。为了有效提升零售AUM，银行需摒弃短期活动思维，多举措构建以专业服务和长期信任为核心的综合能力。 部分奖励超3000元 银行"资产提升战"打响 开年以来，多家银行密集推出新一期"资产提升活动"，用户参与活动达标后可获得相应的积分、微信立减金等权益，涉及国有大行、城商行等。 国有大行中，工行、农行、中行、建行等目前均发布了"资产提升活动"介绍，其中农业银行（601288）表示，即日起至1月31日，月日均金融资产（包 括：存款、理财、基金、保险、国债、存金通）提升至相应档位的客户，最高可获得240万小豆的奖励。据悉该行633小豆可兑换1元京东E卡，按此计 算，客户最高可获得价值超3790元的京东E卡。 中国银行（601988）表示 ...

Core Viewpoint - The banking industry has initiated a new round of "asset enhancement battles" in the retail sector, with some banks offering rewards exceeding 3,000 yuan. Retail AUM (Assets Under Management) is now seen as a key indicator of a bank's competitive strength and future profitability. The phenomenon of customers frequently switching banks for short-term incentives indicates that short-term activities fail to create long-term customer loyalty. To effectively enhance retail AUM, banks need to abandon short-term thinking and focus on building comprehensive capabilities centered around professional services and long-term trust [1][23][41]. Group 1: Asset Enhancement Activities - Multiple banks have launched new "asset enhancement activities" at the beginning of the year, allowing customers to earn points and benefits by meeting certain criteria. This includes major state-owned banks like ICBC, ABC, BOC, and CCB, with rewards such as 240,000 "small beans" convertible to over 3,790 yuan in JD E-cards for qualifying customers [2][24]. - Agricultural Bank of China has announced that from January 1 to January 31, customers can earn up to 600 million exclusive points if their average financial assets increase by 10,000 yuan or more [5][27]. - Nanjing Bank and other city commercial banks have also introduced similar activities, with Nanjing Bank offering 1,000 comprehensive points for every 10,000 yuan increase in average financial assets, with a maximum of 80,000 points per month [6][28]. Group 2: Market Dynamics and Challenges - The current "asset enhancement battle" reflects a tactical "New Year rush" and a strategic shift in the banking sector, driven by the need to adapt to changing interest rate environments. Retail AUM has become a critical measure of a bank's competitive edge and future profitability [9][31]. - The phenomenon of customers switching banks for incentives highlights two major challenges: the superficial nature of customer relationships ("high flow, low retention") and the lack of differentiation in service offerings, which makes it difficult to establish long-term trust [17][39]. - The "sheep shearing" phenomenon, where customers exploit short-term incentives, indicates a lack of customer loyalty and reveals weaknesses in banks' customer relationship management strategies [11][40]. Group 3: Recommendations for Improvement - To effectively enhance retail AUM, banks should shift from short-term activity thinking to a focus on professional services and long-term trust. This includes transitioning from product sales to asset allocation, integrating financial services with everyday life, and implementing refined customer segmentation and operations [19][41]. - Banks should strengthen their investment advisory capabilities to transition from merely selling products to providing comprehensive asset management solutions, thereby building a "moat" around their services [20][42]. - Digital transformation should evolve from being a mere outreach tool to empowering an ecosystem that enhances customer engagement and retention, creating a complete service loop that turns short-term activity flows into long-term customer relationships [21][43].

21世纪经济报道记者 叶麦穗 排排网财富研究员隋东表示，黄金、白银价格创新高主要受三方面资金推动：一是以中国央行为代表的全球央行持续购金，为价格提供底部支 撑；二是机构投资资金，如黄金ETF大幅流入和对冲基金增持非商业净多头，直接推升短期行情；三是产业与零售资金，包括光伏企业囤积白 银以及散户、高净值人群积极配置实物金银，共同助力价格上行。 贵金属市场开年强势上扬。 1月12日，现货黄金首次站上4600美元大关，盘中最高触及4600.79美元/盎司（截至北京时间17时，下同），今年以来累计涨幅高达6%。白银 表现更为亮眼，当日同步刷新高位，盘中最高触及84.596美元/盎司，今年以来涨幅超18%，在大类资产中，涨幅"遥遥领先"。 多路资金涌入黄金ETF 东方金诚研究发展部高级副总监瞿瑞、东方金诚研究发展部高级副总监白雪在接受记者采访时表示，1月12日，黄金、白银价格双双创新高， 或源于美国司法部向就美国联邦储备委员会华盛顿总部翻修相关事宜，对美联储主席鲍威尔启动刑事调查。市场对美联储独立性的担忧再起， 美元指数、美股期指随之走弱，进而导致国际黄金、白银价格再创新高。 黄金的赚钱效应，也吸引到资金的围猎。同花顺 ...

格隆汇1月12日｜香港交易所信息显示，贝莱德在中国银行H股的持股比例于01月06日从5.96%升至 6.16%。 ...

Group 1 - The core viewpoint of the article emphasizes the growing importance of ESG (Environmental, Social, and Governance) as a key metric for high-quality corporate development and a vital link between corporate value and social value [1][2] - The "2025 China Enterprise ESG Top 100" list was released by Sina Finance, evaluating over 5,000 A-share listed companies and mainland enterprises listed in Hong Kong using 18 industry ESG evaluation models and over 150 ESG indicators [1][2] - The list serves as a benchmark for industry development and provides valuable decision-making references for investors [1][2] Group 2 - China Construction Bank was ranked first in the "2025 China Enterprise ESG Top 100" list, reflecting its outstanding performance in ESG practices [2] - The release of the list is seen as an authoritative recognition of the sustainable development practices of the listed companies and promotes the core values of ESG across the industry [2] - Companies are encouraged to integrate ESG principles into their strategic planning, operations, and supply chain collaboration to achieve a symbiotic relationship between commercial and social value [2] Group 3 - The top five companies in the "2025 China Enterprise ESG Top 100" include China Construction Bank, China Mobile, Agricultural Bank of China, Tencent, and Bank of China, all receiving a five-star rating [4][5] - The list highlights the diverse sectors represented, including finance, telecommunications, and information technology, showcasing the broad commitment to ESG practices across industries [4][5] Group 4 - The Sina Finance ESG Rating Center is the first Chinese professional information and rating aggregation platform focused on ESG, aiming to promote sustainable development and responsible investment [11] - The center is dedicated to establishing ESG evaluation standards suitable for China's characteristics and advancing the development of ESG investment in the asset management industry [11]

附："2025中国企业ESG百强"榜 新浪财经ESG评级中心提供包括资讯、报告、培训、咨询等在内的14项ESG服务，助力上市公司传播ESG理念，提升ESG可持续发展表现。点 击查看【 ESG评级中心服务手册】 在全球可持续发展浪潮席卷而来的当下，ESG（环境、社会、公司治理）已成为衡量企业高质量发展的核心标尺，更是连接企业价值与社会价值的关键纽 带。随着国内ESG生态体系的加速完善，政策监管持续收紧、资本市场对ESG表现的关注度不断飙升，企业的可持续发展能力愈发成为其核心竞争力的重 要组成部分。 在此行业背景下，新浪财经重磅发布"2025中国企业ESG百强"榜单。该榜单依托新浪财经专业的ESG评级体系，以5000余家A股上市公司及在港上市内地 企业为评价对象，创新性搭建18套行业ESG评价模型，纳入150余项ESG指标，通过量化模型综合演算，对企业ESG表现进行全面、客观的综合评价，最 终筛选出中国ESG实践的标杆企业。榜单不仅为行业树立了发展典范，更为投资者提供了极具参考价值的决策依据。 中国银行在环境、社会、公司治理领域开展了大量工作，积累了丰富的创新实践与扎实的落地成果。凭借在ESG各领域的卓越表现，中 ...

从资金流向上来看，当日国有大型银行板块主力资金净流入5.44亿元，游资资金净流出4.09亿元，散户资 金净流出1.34亿元。国有大型银行板块个股资金流向见下表： 证券之星消息，1月12日国有大型银行板块较上一交易日上涨0.76%，农业银行领涨。当日上证指数报收 于4165.29，上涨1.09%。深证成指报收于14366.91，上涨1.75%。国有大型银行板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 601288 | 农业银行 | 7.52 | 1.48% | 344.00万 | 25.59亿 | | 601658 | XD邮储银 | 5.34 | 0.75% | 146.17万 | 7.78亿 | | 601988 | 中国银行 | 5.53 | 0.73% | 261.57万 | 14.37亿 | | 666109 | 建设银行 | 9.11 | 0.55% | 118.58万 | 10.74亿 | | 601328 | 交通银行 | 7.10 | 0.42% | 14 ...

Core Viewpoint - The article highlights the increasing severity of telecom network fraud, which has become industrialized, organized, and cross-border, with fraudsters utilizing big data and psychological tactics for targeted scams [1] Group 1: Fraud Characteristics - Fraudsters tailor their schemes based on different demographics, targeting the elderly with impersonations of friends or law enforcement, young people with online shopping and gaming traps, and corporate finance personnel with impersonations of executives requesting fund transfers [1] Group 2: Prevention Measures - The Bank of China emphasizes key prevention points for the public, including not disclosing important information like bank card passwords and SMS verification codes, being cautious of enticing offers with "zero threshold," "no collateral," and "high returns," and verifying identities through multiple channels before making fund transfers [1] - The bank has established a "police-bank linkage" mechanism to monitor and verify abnormal transactions in real-time, successfully intercepting multiple fraud cases [1] - The bank recommends downloading the National Anti-Fraud Center APP, which activates fraud warning features to enhance mobile security [1] Group 3: Public Awareness - Prevention of fraud relies not only on technological measures but also on raising public awareness, as illustrated by catchy slogans used in anti-fraud campaigns [2] - The bank calls for collective efforts from the public to strengthen the anti-fraud defense and protect personal and family assets [3]

历经数月精心筹备，中国银行珠海南坑支行（以下简称"南坑中行"）于2026年1月12日乔迁开业！新址 位于珠海市香洲区紫荆路93号铭泰城市广场"焕MALL"一楼。乘着此次迁址的东风，南坑中行将致力于 持续提升客户体验，为周边居民和企业带来更具效率与温度的金融服务。 南坑中行行长郭少华表示，南坑中行将以迁址为契机，继续秉承"金融为民"初心，坚持以客户为中心， 进一步扩大业务覆盖面和金融服务半径，为香洲城区广大新老客户提供高效贴心的全品类金融服务。 下一步，南坑中行将紧跟地区发展步调，不断打造"专业化、特色化、差异化、优质化"的核心竞争力， 扎根珠海，联通港澳，服务湾区。通过不断提升金融服务质效，拓宽金融服务边界，让更加优质专业的 现代化金融成果更多、更便捷地惠及广大珠海市民及周边企事业单位，在服务地方经济民生发展中持续 彰显中国银行的责任担当。 此次乔迁开业，南坑中行充分贯彻"以人为本"理念，以全新面貌呈现在客户面前：网点分区更为合理， 业务动线更加流畅，各类标识简洁清晰，功能完善的各类智能服务设施可满足多元化业务需求，为客户 提供更加智能、便捷、温暖的金融服务。 ...

Group 1 - The ranking of the world's most profitable banks in 2025 shows that the top four positions are held by Chinese banks, with Industrial and Commercial Bank of China (ICBC) at the first place, followed by China Construction Bank (CCB), Agricultural Bank of China (ABC), and Bank of China (BOC) [1] - Among the top 10 banks globally, six are from China, and in the top 20, there are ten Chinese banks, indicating a significant presence in the global banking sector [3] - Chinese banks accounted for 25% of the total profits of over 11 trillion yuan generated by the world's top 1000 banks, amounting to approximately 2.6 trillion yuan [3] Group 2 - China's total bank savings have surpassed 80 trillion yuan, which is higher than the combined savings of the United States, Germany, and Japan, showcasing a leading savings rate [4] - The trend of high savings has led to challenges for banks, as the lack of loan demand affects profitability, prompting a continuous decline in interest rates [4] - The one-year fixed deposit rate has fallen below 1%, and the five-year rate has dropped to 1.3%, indicating a shift in the banking landscape [4] Group 3 - Since 2010, China has experienced two significant rounds of deposit "migration" and one round of deposit return, influenced by the growth of the asset management industry and regulatory changes [5] - From 2018 to 2023, the introduction of new regulations and market conditions led to a rebound in resident deposit growth, reaching 20% by 2023 [7] - As of 2024, with declining deposit rates and a recovering capital market, a new wave of deposit migration is expected, with a projected 30 trillion yuan in fixed deposits maturing [8] Group 4 - Many depositors are shifting their funds into bank wealth management products, with the scale of these products exceeding 32 trillion yuan by the third quarter of 2025 [8] - The average annualized return of alternative products, such as "Stable Profit Treasure," is reported at 2.32%, attracting younger investors [8] - The ongoing trend of wealth diversification in a low-interest-rate environment emphasizes the need for individuals to enhance their financial literacy and adapt their investment strategies [10]