Core Insights - The Chengdu-Chongqing economic circle has seen its GDP grow from less than 6.3 trillion yuan in 2019 to 8.7 trillion yuan in 2024, marking an increase in its share of the national economy from 6.3% to 6.5% [1] - The brand value of listed companies in the Chengdu-Chongqing region has significantly increased, with Wuliangye and Luzhou Laojiao leading the rankings [2][3] Company Insights - Wuliangye (000858.SZ) ranks first with a brand value of 305.96 billion yuan, followed by Luzhou Laojiao (000568.SZ) at 107.67 billion yuan, and Changan Automobile (000625.SZ) at 84.56 billion yuan [2][3] - The beverage industry in the Chengdu-Chongqing region has seen a brand value increase of 117.02 billion yuan over the past four years, making it the highest among all industries [6][8] Industry Insights - The automotive industry in the region has surpassed a brand value of 100 billion yuan, reaching 123.15 billion yuan in 2025 [6][8] - The equipment industry has doubled the number of listed companies over the past four years, indicating a significant growth in this sector [8][10] - The agricultural sector has experienced a decline in brand value, primarily due to the shift of Tongwei Co., Ltd. (600438.SH) from agriculture to the equipment sector [6][8] Regional Insights - Chengdu has the highest increase in both the total brand value of listed companies and the number of companies listed over the past four years [4][5] - The Chengdu-Chongqing region serves as a strategic support for the Yangtze River Economic Belt and is a key demonstration area for the country's new urbanization efforts [2]

证券之星消息，9月25日白酒板块较上一交易日下跌0.58%，迎驾贡酒领跌。当日上证指数报收于 3853.3，下跌0.01%。深证成指报收于13445.9，上涨0.67%。白酒板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 600696 | *ST岩石 | 6.00 | 0.67% | 3.47万 | 2088.09万 | | 616809 | 全徽酒 | 20.40 | 0.34% | 3.82万 | 7800.94万 | | 600519 | 贵州茅台 | 1439.00 | -0.21% | 3.39万 | 48.73亿 | | 600559 | 老白干酒 | 17.12 | -0.35% | 6 9.19万 | 1.57亿 | | 661009 | 金种子酒 | 10.52 | -0.38% | 6.87万 | 7244.61万 | | 000995 | 三层类型 | 14.04 | -0.57% | 2.70万 | 3798.78万 | | 000858 | 五粮液 ...

消息面上，据报道，9月25日，2025年全国国庆文化和旅游消费月主场活动在四川省成都市举办，正式 启动国庆文旅消费月，于9月下旬至10月下旬开展系列文旅消费活动，激发假日消费活力，满足人民美 好生活需要。 9月19日，2025年海口国庆中秋双节促消费活动新闻发布会举办。据悉，海口市将发放1000万元的旅游 消费券，单人"机票+酒店"最高可省1800元。 9月15日，酒鬼酒在投资者关系活动记录表中称，公司与胖东来合作的联名产品"酒鬼·自由爱"上市以来 获得了消费者的广泛认可，目前该产品正按照合作计划进行发货。 据21世纪经济报道9月12日报道，正当市场和行业关注旺季白酒消费能否如期回暖时，茅台再次向外界 释放积极信号。"从此次对三地市场调研情况和各方反馈数据来看，随着传统双节临近，8月环比6、7月 份，市场终端动销有所回暖，8月底以来至今终端动销环比增长显著，市场态势有望进一步向好。"这是 茅台管理层过去两周在全国多地调研后得出的判断。 国海证券表示，政策密集出台，有望扭转宏观经济预期并促进食品饮料板块估值和业绩双提升，目前板 块估值仍然较低，基于此我们维持食品饮料行业"推荐"评级。 9月25日，食品饮料ETF ...

Core Viewpoint - The overall market showed a slight increase with the Shanghai Composite Index rising by 0.16% to 3859.62 points, while the liquor sector experienced a decline, indicating mixed performance in the industry [1] Industry Summary - The liquor sector index closed at 2259.28 points, down by 0.45%, with 16 liquor stocks experiencing declines [1] - Key liquor companies reported the following stock prices: - Kweichow Moutai at 1441.03 CNY, down 0.07% - Wuliangye at 122.00 CNY, up 0.30% - Shanxi Fenjiu at 194.28 CNY, down 0.17% - Luzhou Laojiao at 130.50 CNY, down 1.07% - Yanghe Brewery at 68.76 CNY, down 0.51% [1] Company Insights - Tianfeng Securities noted that liquor companies have begun preparations for the upcoming double festival, although the overall consumption environment remains under pressure [1] - The report highlighted a slight downward trend in the short-term prices of core high-end liquor, suggesting that better value propositions may stimulate sales [1] - Future focus will be on the recovery of the banquet market during the double festival [1]

Group 1 - The upcoming Mid-Autumn Festival and National Day are expected to drive a peak in alcohol consumption, prompting regulatory actions to ensure product safety [1][3] - A joint inspection team was formed by the Salt Lake District Market Supervision Administration to conduct safety checks on alcoholic products in key retail locations, focusing on the safety of consumer products [1][3] - The inspection emphasized popular alcoholic beverages such as white wine, red wine, and beer, with a thorough examination of sourcing, quality, and labeling [3] Group 2 - Inspectors reviewed purchase ledgers and required documentation from retailers, specifically targeting well-known brands like "Fenjiu" and "Wuliangye" for authenticity verification [3] - Issues identified during inspections included incomplete purchase records and non-compliant labeling, leading to immediate corrective actions and follow-up checks to ensure compliance [3] - The administration plans to enhance market surveillance during the holiday period and maintain open channels for consumer complaints regarding counterfeit or expired products [3]

事实上，允许收货转码只是五粮液系列措施之一。自年初以来，五粮液陆续推出旺季停货、加大渠道补贴和激励政策等措施来稳定价格，但这些措施并未有效阻止价格下探。 文 | 酒业内参 张奥 上周，五粮液的核心大单品——第八代五粮液的批发价格迎来了剧烈波动：批价一度跌至800元。即便中秋前夕，单瓶价格也未大幅回暖，目前实际批价约810元-830元，已低于高度国窖1573。 有经销商向《酒业内参》透露，为了进一步维护市场秩序，五粮液已面向市场出台了全新政策——经销商可以选择不打款，而是去市场上收货，再转码销售，此举可算进2025年的合同任务量中。 另外，《酒业内参》也从机构方面获悉，或基于白酒行业持续缩量调整，今年以来，五粮液经销商回款进展并不理想：年中五粮液回款约50%，而去年同期回款75%，同比差额达25个百分点；截 经销商：五粮液允许自行收货销售 正值中秋国庆双节前夕，五粮液核心大单品——第八代五粮液的批发价格迎来了剧烈波动。《酒业内参》了解到，第八代五粮液上周批发价格曾一度骤降数十元，批价一度跌至800元。即便中秋前 而这样的情况，在线上则更加严峻。以某电商平台为例，在百亿补贴频道，第八代五粮液单瓶价格约760元-7 ...

31年来，五粮液品牌价值在白酒行业一直排在第一位。研究认为，品牌价值不是比谁的产品卖价高，利 润高，而是产品市场覆盖率高，人们重复消费的频率高。如果仅仅是卖价高，但是由于种种原因而产量 受局限，市场假冒很难免。品牌的名称也很重要，酒类产品过去常常以地名作为品牌，如法国"香槟"因 为突出的是产地，其品牌发展因此受限。五粮液的名称很符合酒的特质，而且有着丰富的产品线，如五 粮春、五粮醇等不同产品档次和清晰的价位区分，能够覆盖更多不同需求的消费群体，因而具有更大的 发展空间。 2025（第31届）中国品牌价值100强研究报告日前揭晓，海尔品牌价值5152.76亿，连续24年居首，其后 是阿里巴巴4662.83亿、五粮液4298.16亿、腾讯2687.65亿、茅台1856.86亿、美的1764.76亿、联想 1635.67亿、TCL1438.58亿。 该研究始于1994年，是国内最早也是持续时间最长的关于品牌价值比较的专业研究。该研究在国内最先 提出"品牌是最有价值的资产"，目的是推进中国企业创建自主品牌，由北京名牌资产评估有限公司连续 31年跟踪进行。 今年的研究重点，继续关注2020年新冠疫情5年来对品牌发展的影 ...

文 | 酒业内参 张奥 上周，五粮液的核心大单品——第八代五粮液的批发价格迎来了剧烈波动：批价一度跌至800元。即便 中秋前夕，单瓶价格也未大幅回暖，目前实际批价约810元-830元，已低于高度国窖1573。 有经销商向《酒业内参》透露，为了进一步维护市场秩序，五粮液已面向市场出台了全新政策——经销 商可以选择不打款，而是去市场上收货，再转码销售，此举可算进2025年的合同任务量中。对此，五粮 液方面表示，确有该政策，目前仍在进行中，"节后还会有相关政策进行价格托底，针对高质量动销将 继续给予相应激励，针对甩货也会出台一些惩罚政策。" 另外，《酒业内参》也从机构方面获悉，或基于白酒行业持续缩量调整，今年以来，五粮液经销商回款 进展并不理想：年中五粮液回款约50%，而去年同期回款75%，同比差额达25个百分点；截至9月，五 粮液经销商回款约60%~80%，去年同期回款90%，同比差额最高达30个百分点。在库存方面，五粮液 的库存周转天数达到了70天。 经销商：五粮液允许自行收货销售 正值中秋国庆双节前夕，五粮液核心大单品——第八代五粮液的批发价格迎来了剧烈波动。《酒业内 参》了解到，第八代五粮液上周批发价格曾一 ...

9月24日，世界品牌实验室(World Brand Lab)在中国香港发布了2025年(第二十届)《亚洲品牌500强》年 度报告。五粮液位列榜单第29名，排名较去年上升1位，连续20届入选《亚洲品牌500强》榜单，并上 榜"国民最喜爱的10大品牌"，彰显出强劲的品牌影响力。 kiE明:五粮液(四川省官宾五粮 有效期至:2026年9月23日 DATE OF EXPIRY: 23 SEP 2026 发证日期:2025年9月24日 DATE OF ISSUE: 24 SEP 2025 业并购过程中无形资产评估的重要依据。 此次《亚洲品牌500强》共有20个国家和地区的品牌入选，中国（包含港澳台）入选的品牌共计217个， 占整个亚洲品牌500强的43.40%，位居第一。年度报告显示，中国大陆消费者对本土品牌的热度持续走 高，由十多年前的36%增长至71%。食品饮料行业共41个品牌入选，五粮液位列食品饮料行业第二名， 具有较大世界影响力。 《亚洲品牌500强》是以品牌的亚洲影响力为评判标准的榜单，基本评价指标包括市场占有率、品牌忠 诚度和亚洲领导力三方面。今年，五粮液在品牌影响力、品牌忠诚度、亚洲领导力3个维度的得分均 ...

Core Insights - The World Brand Lab released the 2025 "Asia's 500 Most Valuable Brands" report, with Wuliangye ranked 29th, marking a rise of one position from the previous year, and it has been included in the list for 20 consecutive years [1][3] - Wuliangye was also recognized as one of the "Top 10 Most Beloved Brands" in the report, highlighting its strong brand influence [1] Group 1: Brand Rankings and Performance - The report included brands from 20 countries and regions, with 217 brands from China (including Hong Kong, Macau, and Taiwan), accounting for 43.40% of the total, the highest among all regions [3] - Wuliangye ranked second in the food and beverage sector, demonstrating significant global influence [3] - The evaluation criteria for the rankings included market share, brand loyalty, and Asian leadership, with Wuliangye achieving full scores of 5 in all three dimensions, being the only liquor brand to receive full marks in Asian leadership [3] Group 2: Brand Value and Recognition - Wuliangye ranked second in the "Brand Finance Global 50 Most Valuable Spirits Brands" list, maintaining the highest AAA+ rating, with a ten-year compound growth rate leading among global liquor brands [5] - It has been included in the "World's 500 Most Valuable Brands" list for eight consecutive years, now ranked 219th, an increase of eight positions year-on-year, the highest growth in the liquor industry [5] - With a brand value of 487.657 billion yuan, Wuliangye ranked 15th in the "China's 500 Most Valuable Brands" list, achieving positive brand value growth for eight consecutive years and recognized as the "Best Performing Brand of the Year" [5] Group 3: Cultural and Global Engagement - Wuliangye has actively participated in high-profile platforms such as the Boao Forum for Asia, APEC, and the China International Import Expo, showcasing China's national brand and cultural confidence [4] - The company aims to promote traditional Chinese culture, particularly through liquor, to the world, facilitating cultural exchange and mutual understanding [4] - Wuliangye plans to continue enhancing its brand construction and value, aiming to become a world-class brand while deepening its "Harmony" culture [5]