为提升游客体验，假期景区将增派观光车循环运营，提供逾千个免费停车位，并配套医疗点、购酒优惠 与机场免费打包等服务保障，全面保障游客轻松出行、尽兴而归。 业内人士表示，五粮液此次双节活动，既体现作为龙头企业支持地方发展的社会担当，也展示了通过场 景化、互动化等创新体验传播品牌文化的积极探索。这种将工业旅游、文化传承与消费体验深度融合的 模式，为传统名优企业赋能地方文旅产业提供了新思路，以及可借鉴的实践样本。（徐丹宁） 当诗酒文墨遇上现代旅游，一场别开生面的文化盛宴即将在宜宾"和美"上演。2025年中秋、国庆双节假 期将至，酒城宜宾处处洋溢着团圆与欢庆的和美氛围，作为宜宾市的金名片，五粮液将以"金秋聚五粮 举杯庆佳节"为题，深度参与宜宾市双节文旅活动，并在五粮液景区精心策划一系列兼具传统韵味与当 代趣味的特色体验活动，邀请全国游客共赴一场舌尖与心灵的双重盛宴。 本次活动中，五粮液将积极参与宜宾重点文旅项目建设，助力提升城市旅游能级。备受期待的宜宾"五 粮液501古窖池中国白酒文化圣地"将于国庆节期间开街试运营，其中由五粮液打造的东楼业态和溯源博 物馆已准备就绪，同时将配备专业讲解团队，带领游客系统领略中国白酒的文 ...

Market Overview - The Shanghai Composite Index fell by 0.65% on September 26, with 10 industries experiencing gains, led by the petroleum and petrochemical sector, which rose by 1.17%, and the environmental protection sector, which increased by 0.38% [1] - The computer and electronics sectors saw the largest declines, with drops of 3.26% and 2.75%, respectively [1] - Overall, there was a net outflow of 83.579 billion yuan in the main funds across the two markets, with 5 industries seeing net inflows [1] Industry Performance - The automotive industry had the highest net inflow of funds at 0.882 billion yuan, despite a decline of 0.56% in its stock price [1] - The banking sector also saw a slight increase of 0.08% with a net inflow of 0.566 billion yuan [1] - A total of 26 industries experienced net outflows, with the electronics sector leading with a net outflow of 29.836 billion yuan, followed by the computer sector with a net outflow of 13.807 billion yuan [1] Food and Beverage Sector - The food and beverage industry declined by 0.15% but had a net inflow of 0.128 billion yuan, with 69 out of 124 stocks rising [2] - Guizhou Moutai led the inflow with 0.373 billion yuan, followed by Jinzi Ham and Wancheng Group with inflows of 0.115 billion yuan and 0.0429 billion yuan, respectively [2] - The sector also had 17 stocks with net outflows exceeding 10 million yuan, with Wuliangye, Yangyuan Beverage, and ST Juewei leading the outflows at 0.125 billion yuan, 0.0729 billion yuan, and 0.0409 billion yuan, respectively [2][4] Fund Flow in Food and Beverage Sector - Top inflow stocks included: - Guizhou Moutai: -0.28% change, 0.373 billion yuan inflow [2] - Jinzi Ham: +6.61% change, 0.115 billion yuan inflow [2] - Wancheng Group: +0.43% change, 0.0429 billion yuan inflow [2] - Top outflow stocks included: - Wuliangye: -1.11% change, -0.125 billion yuan outflow [4] - Yangyuan Beverage: +10.01% change, -0.0729 billion yuan outflow [4] - ST Juewei: -3.40% change, -0.0409 billion yuan outflow [4]

Core Viewpoint - The stock market experienced a decline on September 26, with the Shanghai Composite Index falling by 0.18% to 3846.33 points, indicating a bearish trend in the market [1] Industry Summary - The liquor sector closed at 2244.21 points, down 0.19%, with the stock of JiuGuiJiu leading the decline at 1.87% [1] - Major liquor companies saw the following closing prices and percentage changes: - Kweichow Moutai: 1434.79 CNY, down 0.29% - Wuliangye: 120.29 CNY, down 1.01% - Shanxi Fenjiu: 189.82 CNY, down 1.34% - Luzhou Laojiao: 127.04 CNY, down 1.87% - Yanghe Brewery: 67.94 CNY, down 0.60% [1] Research Insights - Huachuang Food and Beverage's report indicates that the liquor industry is undergoing a cyclical bottoming process in three phases: supply clearance, supply-demand rebalancing, and demand improvement [1] - The upcoming third-quarter reports may signal the first turning point in supply and demand, with expectations of "accelerated pressure relief in reports and marginal demand improvement," marking a potential first layout opportunity for the sector [1] - The focus for the next year will be on continuously sensing forward-looking signals and gradually confirming a positive cycle [1]

我国零售行业经历了传统零售、电商、新零售的发展过程，即时零售极大缩短履约时间、丰富消费者选 择。近年来我国即时零售规模迅速扩大，2025年外卖大战边际催化，行业有望在未来几年维持双位数增 长。具体到酒水领域，酒类即时零售最早发源于1919、酒小二等垂类平台，2015年前后加速，形成垂 类、平台型、仓店一体型、前置仓型4类渠道模式；与此同时酒企加大布局与合作，酒类即时零售渗透 率显著提升。 酒类即时零售的兴起主要有三方面原因 智通财经APP获悉，国泰海通发布研报称，近年来我国即时零售规模迅速扩大，2025年外卖大战边际催 化，行业有望在未来几年维持双位数增长。回顾历史，白酒周期更替通常伴随渠道变革，当前行业深度 调整，较弱的价格和动销、较高的库存冲击线下传统渠道利润和现金流，而线上渠道仍较为景气，拥抱 即时零售不失为一种应变方式。据美团闪购测算2027年我国酒类即时零售市场规模有望达1000亿元、复 合增速有望接近中双位数，白酒、啤酒等核心品类有望受益。 国泰海通主要观点如下： 即时零售：大盘景气，酒类积极参与 一是消费习惯改变，消费者愈发追求便捷，且临时需求激发后希望快速得到满足。二是契合性价比需 求，压缩流 ...

Core Insights - The demand for high-end liquor has been declining, leading to a significant drop in sales for many liquor retailers, particularly during the second quarter of the year [1][2] - Despite a recent uptick in inquiries and orders, the overall sales volume and prices of high-end liquor remain lower than in previous years, with many retailers reporting a double-digit decline in orders for the upcoming holidays [1][9] - Marketing strategies among liquor brands are diversifying, with a focus on mid-range products and promotional activities to stimulate sales during the holiday season [4][7] Group 1: Market Trends - Retailers have observed a noticeable increase in inquiries and orders for high-end liquor in the last two weeks, particularly for brands like Moutai and Wuliangye, primarily for gifting and gatherings [2][3] - The overall sales of high-end and mid-range liquor are still below last year's levels, with many retailers relying on lower-priced products to maintain revenue [1][5] - The price of Moutai has seen slight fluctuations, with retail prices ranging from 1900 to 2000 yuan, but overall, prices have not significantly rebounded from earlier declines [5][6] Group 2: Brand Strategies - Major liquor brands are intensifying their marketing efforts for the upcoming Mid-Autumn Festival and National Day, with companies like Wuliangye and Moutai launching various promotional campaigns [4][7] - There is a notable price stabilization for certain high-end products, such as Guojiao 1573, which has maintained a consistent wholesale price, contrasting with the fluctuating prices of other brands [7][8] - The competitive landscape is shifting, with brands like Wuliangye and Guojiao 1573 experiencing different pricing strategies, reflecting their unique market positioning and sales focus [7][8] Group 3: Consumer Behavior - The majority of recent purchases are for gatherings or banquets, with many consumers opting for smaller quantities rather than bulk purchases, indicating a cautious approach to spending [5][9] - Retailers report that customers are increasingly price-sensitive, with many opting for promotions and discounts available through online platforms [6][10] - The overall sentiment among retailers is one of caution, with expectations that this year's holiday sales will not match the previous year's performance [9]

Core Insights - The demand for high-end liquor has been declining, leading to a significant drop in sales for many liquor retailers, particularly in the context of the upcoming Mid-Autumn Festival and National Day [1][3][6] - Recent weeks have shown a slight recovery in liquor sales, but overall prices for high-end and mid-range liquors remain lower than in previous years, with some retailers reporting a double-digit decline in orders compared to last year [1][3][6][14] Sales Trends - Liquor sales have seen a noticeable increase in the last two weeks, particularly for well-known brands like Moutai and Wuliangye, driven by gift-giving and social gatherings [1][3][4] - Despite the uptick in sales, the prices of high-end liquors have not significantly rebounded, with many products still priced lower than during the same period last year [1][3][6][14] Marketing Strategies - Liquor companies are focusing more on marketing for the Mid-Autumn Festival and National Day, with various promotional activities being launched both online and offline [6][7] - Major brands like Wuliangye and Moutai are collaborating with media events to enhance visibility and drive sales during the festive season [6][7] Pricing Dynamics - The pricing strategies among different brands have diverged, with some brands maintaining stable prices while others are offering discounts to stimulate sales [10][12] - The price gap between major brands has narrowed, particularly between Wuliangye and Guojiao 1573, indicating a shift in market dynamics [10][12] Inventory Management - Retailers are cautious about stocking high-end liquors due to fluctuating prices and uncertain demand, often limiting their inventory to a few cases [9][14] - The trend of purchasing smaller quantities has become prevalent, with customers opting to buy only what they need for immediate consumption rather than stocking up [9][14] Market Outlook - Despite recent improvements in sales, the overall sentiment in the market remains cautious, with expectations that this year's festive sales will not match last year's performance [14] - Increased competition from online platforms and promotional activities is further complicating the market landscape for traditional liquor retailers [14]

Core Insights - The liquor market is experiencing a seasonal recovery, particularly in the lead-up to the National Day and Mid-Autumn Festival, but overall sales remain below last year's levels [1][12] - High-end liquor prices are generally lower than in previous years, with significant price sensitivity among consumers [2][9] - There is a noticeable shift in consumer purchasing behavior, with customers buying smaller quantities and focusing on well-known brands for gifting and gatherings [1][7] Market Trends - Business demand for high-end liquor has declined, leading companies to emphasize marketing for festive gatherings and family reunions [2][5] - Sales of premium brands like Moutai and Wuliangye have seen some recovery, but overall sales volume and prices are still lower than in previous years [3][4][10] - The price of Moutai has fluctuated between 1900 to 2000 yuan per bottle, with minimal significant increases observed recently [7][10] Consumer Behavior - Consumers are increasingly cautious, purchasing only a few bottles at a time rather than bulk buying as in previous years [1][12] - The majority of recent purchases are for gatherings, with many stores reporting that leftover liquor can be returned [7][12] - There is a growing trend of promotional activities from online platforms, which adds competitive pressure on traditional liquor retailers [12] Brand Strategies - Different brands are adopting varied strategies in response to market conditions, with some focusing on maintaining stable prices while others prioritize sales volume [9][11] - The price gap between major brands is widening, with Moutai and Wuliangye maintaining their market positions while other brands struggle to keep up [10][11] - Promotions and collaborations with events like the CCTV Mid-Autumn Festival Gala are being utilized by brands to boost visibility and sales [5][6]

Core Viewpoint - The demand for high-end liquor has declined significantly, leading to a cautious market environment where brands are adjusting their strategies to cope with lower sales and price sensitivity [4][10][14]. Group 1: Market Trends - Recent months have seen a noticeable decline in the demand for high-end liquor, with many retailers relying on lower-priced options to maintain sales [4][10]. - As the Mid-Autumn Festival and National Day approach, there has been a slight recovery in liquor sales, but overall sales remain below last year's levels, with some retailers reporting a double-digit percentage drop in orders [6][12][14]. - The prices of high-end liquor are generally lower than in previous years, with many brands experiencing only slight price increases recently [5][10][14]. Group 2: Consumer Behavior - The majority of recent liquor purchases are for gatherings or banquets, with customers typically buying only a few bottles at a time rather than bulk orders [10][12]. - Retailers have noted that customers are increasingly price-sensitive, leading to a cautious approach in inventory management, with many stores limiting their stock of high-end liquor [12][14]. Group 3: Brand Strategies - Major liquor brands are focusing on marketing strategies for the upcoming holidays, with companies like Moutai and Wuliangye launching promotional campaigns [8][9]. - There is a noticeable divergence in pricing strategies among brands, with some maintaining stable prices while others are more aggressive in discounting to stimulate sales [11][14]. - The competitive landscape is intensifying, with online platforms frequently offering promotions that challenge traditional retail sales [15].

Core Insights - The Chengdu-Chongqing economic circle has seen its GDP grow from less than 6.3 trillion yuan in 2019 to 8.7 trillion yuan in 2024, marking a significant increase in its contribution to the national economy from 6.3% to 6.5% [1][2] Company Insights - Wuliangye tops the brand value rankings in the Chengdu-Chongqing region with a brand value of 305.96 billion yuan, followed by Luzhou Laojiao at 107.67 billion yuan, and Changan Automobile at 84.56 billion yuan [2][3] - The top ten companies in the Chengdu-Chongqing region have shown a significant increase in brand value, with the beverage industry leading the way [6][8] Industry Insights - The beverage industry has seen a brand value increase of 117.02 billion yuan over the past four years, while the automotive industry has surpassed 100 billion yuan in brand value, reaching 123.15 billion yuan in 2025 [6][8] - The equipment industry has doubled its number of listed companies over the past four years, indicating a shift towards high-tech upgrades and successful industry transfers from the eastern regions [12]

Core Insights - The Chengdu-Chongqing economic circle has seen its GDP grow from less than 6.3 trillion yuan in 2019 to 8.7 trillion yuan in 2024, marking an increase in its share of the national economy from 6.3% to 6.5% [1] - The brand value of listed companies in the Chengdu-Chongqing region has significantly increased, with Wuliangye and Luzhou Laojiao leading the rankings [2][3] Company Insights - Wuliangye (000858.SZ) ranks first with a brand value of 305.96 billion yuan, followed by Luzhou Laojiao (000568.SZ) at 107.67 billion yuan, and Changan Automobile (000625.SZ) at 84.56 billion yuan [2][3] - The beverage industry in the Chengdu-Chongqing region has seen a brand value increase of 117.02 billion yuan over the past four years, making it the highest among all industries [6][8] Industry Insights - The automotive industry in the region has surpassed a brand value of 100 billion yuan, reaching 123.15 billion yuan in 2025 [6][8] - The equipment industry has doubled the number of listed companies over the past four years, indicating a significant growth in this sector [8][10] - The agricultural sector has experienced a decline in brand value, primarily due to the shift of Tongwei Co., Ltd. (600438.SH) from agriculture to the equipment sector [6][8] Regional Insights - Chengdu has the highest increase in both the total brand value of listed companies and the number of companies listed over the past four years [4][5] - The Chengdu-Chongqing region serves as a strategic support for the Yangtze River Economic Belt and is a key demonstration area for the country's new urbanization efforts [2]