Investment Rating - The report does not explicitly state the investment rating for CHJ Industry Core Views - The company's net profit in Q1 2025 increased significantly by 44.4% year-on-year, driven by product innovation and structural optimization [4][11] - The gold jewelry business showed steady revenue and profit growth, with franchising being the main engine for revenue increase [2][9] - The company is actively responding to fluctuations in gold prices through product innovation and cost control measures [5][12] Revenue and Profit Analysis - In 2024, the company achieved revenues of 6.52 billion RMB, a year-on-year increase of 10.5%, while net profit attributable to the parent company was 190 million RMB, down 41.9% year-on-year due to goodwill impairment [2][9] - The revenue share of traditional gold products increased from 38.4% in 2023 to 45.3% in 2024, with a revenue growth rate of 30.2% [3][10] - In Q1 2025, the company reported revenues of 2.25 billion RMB, a 25.4% increase year-on-year, with a net profit of 189 million RMB [4][11] Product and Market Strategy - The company is focusing on high-margin products to drive profitability, with a gross profit margin improvement to 22.93% in Q1 2025 [4][11] - Management emphasizes the importance of emotional value and cultural identity in consumer purchasing decisions, aiming to enhance product IP attributes [5][12] - The retail network expanded to 1,505 stores by the end of 2024, with a focus on franchised stores and international market penetration [6][13] Dividend Policy - The company has maintained a stable dividend distribution strategy, with a proposed cash dividend of 2.5 RMB per 10 shares for 2025, resulting in a cumulative dividend ratio of 160.59% [6][14]

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Insights - The company's performance in Q1 2025 shows resilience with a revenue increase of 25% and a profit increase of 44%, despite a challenging 2024 impacted by asset impairment [1][3] - The revenue structure indicates a shift towards traditional gold, while fashion jewelry and leather goods face pressure; however, the franchise business is experiencing significant growth [1][2] - The company is expected to maintain a strong growth trajectory, with revenue forecasts of 81 billion, 92 billion, and 103 billion for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 24%, 14%, and 11% [3][4] Revenue and Profit Analysis - In 2024, the company reported a revenue of 6.52 billion (up 10.5% year-on-year) and a net profit of 194 million (down 42% year-on-year) due to impairment losses [1][4] - For Q4 2024, the revenue was 1.66 billion (up 18.4% year-on-year), but the net profit turned negative at -120 million, primarily due to a 210 million asset impairment loss [1] Store Expansion and Market Position - The company expanded its store count by 129 in 2024, reaching a total of 1,505 stores, with a notable increase in franchise stores [2] - The average GMV for franchise stores showed double-digit growth, indicating strong confidence among franchisees in the brand [2] Financial Forecasts - The company is projected to achieve a net profit of 4.8 billion, 5.6 billion, and 6.4 billion for 2025, 2026, and 2027 respectively, with corresponding year-on-year growth rates of 148%, 17%, and 15% [3][4] - The expected P/E ratios for the next three years are 17.5, 15.0, and 13.1 [3][4] Profitability Metrics - The gross margin for 2024 was 23.6%, down 2.5 percentage points year-on-year, while the net profit margin improved to 3.0% [10] - In Q1 2025, the gross margin was 22.9%, down 2.0 percentage points year-on-year, but the net profit margin increased to 8.4% [10]

Core Viewpoint - The company,潮宏基, is navigating a competitive jewelry market by focusing on differentiation, targeting young consumers, and integrating traditional culture with modern aesthetics [1][2][4]. Differentiation as Core Competitiveness -潮宏基 has established itself as a unique brand since its inception in 1997, focusing on original design and the modern application of intangible cultural heritage [2]. - The demand for jewelry among young consumers has significantly increased, with over 60% purchasing jewelry for self-reward, reflecting a shift from traditional status symbols to personal expression [2][3]. -潮宏基 combines traditional cultural elements with modern aesthetics, launching popular products like the "Flower Silk Candy" series and collaborating with well-known IPs such as Doraemon and Crayon Shin-chan [2][3]. Cultural Empowerment and Emotional Resonance - The company emphasizes that a brand is not just a logo but a cultural legacy and emotional connection, integrating traditional cultural elements into its brand philosophy [4]. - By utilizing emotional marketing,潮宏基 connects deeply with consumers, sharing stories and cultural significance behind its products [4]. - The brand offers a range of products catering to both mass consumers and high-end custom clients, including the "潮宏基|Soufflé" brand for younger audiences and the "Zhen" brand for high-end clientele [4]. Channel Development -潮宏基 is actively expanding its sales channels with a comprehensive online and offline strategy, including the launch of a cloud store system to synchronize offline sales with digital platforms [5]. - The company aims to enhance its digital transformation by leveraging big data and artificial intelligence to better understand consumer needs and improve operational quality [5]. Market Response Strategies Amid High Gold Prices - In response to fluctuating gold prices and uncertain consumer confidence,潮宏基 has implemented strategies to optimize product structure and pricing to enhance market competitiveness [6]. - The company employs various methods such as gold leasing and hedging to mitigate risks associated with gold price volatility [6]. - By continuously innovating product craftsmanship and optimizing costs,潮宏基 aims to maintain product affordability for consumers despite high gold prices [6].

Core Viewpoint - The company reported its 2024 annual results and Q1 2025 results, showing a mixed performance with revenue growth but a significant decline in net profit for 2024, while Q1 2025 demonstrated a strong recovery in profitability. Group 1: Financial Performance - For the full year 2024, the company achieved revenue of 6.52 billion yuan, an increase of 10.5%, but the net profit attributable to shareholders was 190 million yuan, down 41.9%. Excluding the 180 million yuan impairment of FIOA brand goodwill, the net profit was 350 million yuan, a decrease of 5.1% [1] - In Q4 2024, the company reported revenue of 1.66 billion yuan, an increase of 18.4%, but the net profit turned negative at -120 million yuan year-on-year [2] - In Q1 2025, revenue reached 2.25 billion yuan, up 25.4%, with net profit attributable to shareholders at 190 million yuan, an increase of 44.4% [3] Group 2: Revenue Breakdown - In 2024, revenue from various product categories included 2.97 billion yuan from fashion jewelry, 2.95 billion yuan from traditional gold, 270 million yuan from leather goods, and 260 million yuan from brand licensing and franchise services, with year-on-year changes of -0.6%, +30.2%, -27.4%, and +22.8% respectively [4] - Revenue by channel in 2024 showed self-operated stores at 3.02 billion yuan, franchise agents at 3.28 billion yuan, and wholesale at 190 million yuan, with year-on-year changes of -7.4%, +32.4%, and +41.3% respectively [4] - In Q1 2025, the company’s revenue growth significantly outperformed the industry, with same-store sales growth of approximately 40% in January-February and about 35% in March [4] Group 3: Profitability and Cost Management - The gross margin for 2024 was 23.6%, a decrease of 2.5 percentage points, primarily due to a higher proportion of lower-margin gold products and franchises. The gross margins for fashion jewelry and traditional gold were 28.8% (-1.9 percentage points) and 9.1% (+0.4 percentage points) respectively. In Q1 2025, the gross margin was 22.9%, down 2.0 percentage points year-on-year but up 1.0 percentage point quarter-on-quarter [5] - The expense ratios for 2024 were 11.7% for sales, 2.1% for management, 1.0% for R&D, and 0.5% for financial expenses, with year-on-year changes of -2.3 percentage points, -0.1 percentage points, flat, and flat respectively. In Q1 2025, the expense ratios showed a similar trend [5] - The net profit margin for 2024 was 1.9 billion yuan, and after excluding the impairment, the adjusted net profit was 3.5 billion yuan, down 5.1% year-on-year, resulting in an adjusted net profit margin of 5.4% (-0.9 percentage points). In Q1 2025, the net profit margin was 8.4%, an increase of 1.1 percentage points [5] Group 4: Expansion and Market Strategy - The company is expanding its franchise model, with a total of 1,511 jewelry stores by the end of 2024, including a net increase of 147 franchise stores despite a broader industry trend of store closures [5] - The company successfully entered the Southeast Asian market with operations in Malaysia and Thailand, laying the groundwork for future international expansion [6] - The company maintains a strong brand positioning focused on "young, oriental fashion," which is expected to continue driving growth, with projected net profits of 470 million yuan and 570 million yuan for 2025 and 2026 respectively, leading to an upgraded rating to "strong buy" [6]

Meeting Information - The company will hold its 2024 Annual General Meeting on May 20, 2025, at 15:00 [3] - The meeting will be conducted in a hybrid format, combining on-site voting and online voting [3][4] - The record date for shareholders to attend the meeting is May 14, 2025 [4] Attendance and Voting - All shareholders registered by the record date are entitled to attend and vote, with provisions for proxy representation [4][5] - The meeting will include a review of proposals that have been approved by the board and supervisory committee [7] - Special resolutions require approval from more than two-thirds of the voting rights held by attending shareholders [8] Registration and Voting Procedures - Registration for the meeting will take place on May 16, 2025, with specific requirements for both individual and corporate shareholders [9][10] - Shareholders can participate in online voting through the Shenzhen Stock Exchange's trading system and internet voting system on the day of the meeting [11][19] - Detailed procedures for online voting, including timeframes and authentication requirements, are provided [19][20] Additional Information - Shareholders are responsible for their own travel and accommodation expenses [12] - Contact information for meeting-related inquiries is provided [13]

证券代码：002345 证券简称：潮宏基 公告编号：2025-022 广东潮宏基实业股份有限公司 关于召开 2024 年度股东大会的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 广东潮宏基实业股份有限公司（以下简称"公司"）于 2025 年 4 月 29 日 在公司指定信息披露媒体《证券时报》、《中国证券报》和巨潮资讯网 （http://www.cninfo.com.cn）刊登了《广东潮宏基实业股份有限公司关于召开 2024 年度股东大会的通知》（公告编号：2025-020）。本次股东大会以现场表 决与网络投票相结合的方式召开。为保护投资者的合法权益，提醒各位股东及 时参会并行使表决权，现将本次股东大会相关事项再次公告如下： 一、召开会议的基本情况 1、股东大会届次：2024 年度股东大会。 2、股东大会的召集人：公司董事会 3、会议召开的合法、合规性：本次股东大会的召开程序符合有关法律法规、 部门规章、规范性文件、深圳证券交易所业务规则和《公司章程》的规定。 4、会议召开的日期、时间： （1）现场会议时间：2025 年 5 月 20 日（星期二 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [5]. Core Insights - The company reported a revenue of 6.518 billion yuan in 2024, a year-on-year increase of 10.48%, while the net profit attributable to the parent company was 194 million yuan, a decrease of 41.91% [2]. - In Q1 2025, the company achieved a revenue of 2.252 billion yuan, representing a year-on-year growth of 25.36%, and a net profit of 189 million yuan, up 44.38% year-on-year [2]. - The company has shown resilience in profitability with a gross margin of 22.93% in Q1 2025, an increase of 0.99 percentage points from Q4 [2]. Revenue and Profit Analysis - The company's jewelry brand business revenue grew by 13.34% year-on-year, with operating profit increasing by 12.83% [3]. - Traditional gold products saw a revenue increase of 30.21% year-on-year, reaching 2.949 billion yuan, with a gross margin of 9.10% [3]. - The fashion jewelry segment reported a slight decline in revenue, down 0.63% year-on-year, with a gross margin of 28.76% [3]. Channel and Market Expansion - The franchise business generated 3.284 billion yuan in revenue, a year-on-year increase of 32.35%, with a gross margin of 17.25% [4]. - The company opened new stores in Kuala Lumpur and Bangkok, marking its entry into the Southeast Asian market [4]. - The self-operated channel revenue decreased by 7.4% year-on-year, totaling 3.017 billion yuan, with a gross margin of 31.57% [4]. Financial Forecast - The company is positioned as a mid-to-high-end fashion consumer goods multi-brand operator, with projected EPS of 0.55, 0.64, and 0.76 yuan per share for 2025, 2026, and 2027 respectively [5]. - The expected PE ratios for the same years are 18, 15, and 13 times [5].

Core Viewpoint - The company,潮宏基, has shown strong performance in the first quarter of 2025, with net profit growth outpacing revenue growth, attributed to its strategic focus on becoming a favored brand among young consumers and effective product differentiation [1] Company Overview - 泉果基金, established on February 8, 2022, manages assets totaling 16.838 billion yuan across six funds, with five fund managers [1] - The company has reported a net increase of 129 stores in 2024, despite a broader industry trend of store closures, indicating robust growth [1] Financial Performance - In the first quarter of 2025,潮宏基's net profit growth exceeded expectations, driven by enhanced product strength and refined terminal operations [1] - The company maintains a stable dividend policy, with expectations for gradual increases in per-share dividends as the company scales and performance improves [1] Strategic Focus - The company aims to navigate a complex external environment in 2025 with a strategy centered on "focusing on core business, 1+N brand strategy, all-channel marketing, and internationalization" [1] - The brand strategy includes enhancing product strength and operational management to improve store performance, alongside a digital transformation to solidify core competitive advantages [1] Product Development and Brand Building -潮宏基 emphasizes a systematic approach to product development, focusing on consumer preferences and utilizing both internal and external design teams [1] - The company has successfully launched new product lines, including collaborations with popular IPs, which have been well-received by customers [1] International Expansion -潮宏基 has opened two overseas stores in Southeast Asia, which have performed well, indicating promising market opportunities for future international expansion [1] - The company plans to accelerate its overseas market layout, leveraging its brand presence in new regions [1]

[Table_Main] 公司研究|可选消费|耐用消费品与服装 证券研究报告 潮宏基(002345)公司点评报告 2025 年 05 月 07 日 [Table_Title] 25Q1 营收净利增速亮眼，差异化品类驱动成长 ——潮宏基(002345)2024 年年报及 2025 年一季报点评 [Table_Summary] 事件： 公司发布 2024 年年报及 2025 年一季度报告。 点评： 24 年女包业务计提商誉减值 1.8 亿元，25Q1 营收净利增速亮眼 2024 年公司实现营收 65.18 亿元，同比增长 10.48%，实现归属母公司净 利润 1.94 亿元，同比下降 41.91%。24 年公司对菲安妮有限公司计提商誉 减值 1.77 亿元。剔除商誉减值影响，24 年归母净利润 3.5 亿元，同比下降 5.11%。25Q1 公司实现收入 22.52 亿元，同比增长 25.36%，归母净利润 1.89亿元，同比增长44.38%，扣非归母净利润1.88亿元，同比增长46.17%。 盈利能力方面，25Q1 公司毛利率 22.93%，环比 Q4 提升 0.99pct，管理费 用率 1.30%，同比-0.5 ...

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